BRAND GUIDE
LOGO MEANING THE NORTH STAR Logo Meaning The North star was the sailor’s hope. It was the lone indicator of safety and control in the otherwise chaotic and unforgiving environment of the ocean. The North star has been used as the preeminent symbol of direction, of finding one’s way ever since, as the heart of the compass and the key to discerning maps. It is commonly portrayed above the stable as the star of bethlehem which pointed to the Christ in the manger. To us, it has firm eucharistic meaning, pointing each of us to Jesus, the Bread of Life. The modern youth grows up surrounded with the chaos and noise of a culture that constantly cries out for attention. We believe the Church is the one place where young people can truly find the purpose, meaning, and stability that they crave. To us, that’s what STAY Catholic stands for.
BRAND PROMISES BRAND PROMISES You Belong, No Matter What
Means we will always be a safe haven for all young people, a calm in the storm of life. STAY Catholic isn’t a click. You don’t have to be perfect. You don’t have to have the right look. You belong no matter what.
We Help You Discover Your Purpose & Passion
We believe that your purpose and passion are found in the call of Christ. The North Star symbolizes exploration and adventure. There is no greater adventure than the adventure of following Jesus.
We Encourage Exploration
The adventure of Christ is often one of discovery. We’ll never be scared of questions or searching, on the contrary, we encourage it. We believe every answer will lead you closer to the treasures of the Church. We’re here to walk with you and serve as guides on your journey, not to tell you what you have to think.
USAGE Patterns for STAY Catholic should eshew uniformity whenever possible. This brand is the most dynamic, eclectic, and energetic of all of the STA Brands.
BRAND PROMISES COLORS Emphasis on White, Teal & Gold Use navy more sparingly. This brand lends itself far more to white backgrounds than the others. Don’t be afraid of trying different combinations, always with an eye to contrast and readability. This brand can stand experimentation.
FONTS Refer to the STA Young Adults Brand guide for typography guidance. Do not deviate from the font guidlines.
S T A Y
C A T H O L I C