Design&Life SEE! 01

Page 1

D&L special issue SEE ! issue 01


10 Uniqueness

18 Tradition x Modern

40 Convenient vendor machines

26 Delicate food culture

44 Unique color system

29 Clean streets

51 Dramatic dressing

36 Bicycles 53 ZAKA

60 Tokyo Night life

10 SCENES

十.

20 SPOTS

20.

04 Meiji 100% chocolate cafe 15 OmoteSando Hills 34 Koh-men

07 Natural Lawson

22 AMADANA

35 Belberry

49 The Nomadic Museum

23 Kihachi

37 Time & Style

08 Matsunosuke N.Y. 24 UT

13 Sunshine studio

30 Midtown / 21_21

39 Tokyo Midtown Design Hub

56 Yoshida Kaban (Porter)

58 Tofu Cafe

33 Otoko Mae Tofu

42 ±0

47 A-Mei-Yo-Ko

62 D&Department


10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

D&L special issue SEE ! issue 01


一.

01. Meiji 100% chocolate cafe 100% chocolate cafe is run by old Japanese chocolate brand, Meiji. The environment was designed by Masamichi Katayama while all the graphics were by Groovisions. They have a total 56 different flavors of chocolate that are coded by colors and numbers. It is a stylish chocolate bar you don't want to miss. www.meiji.co.jp/sweets/choco-cafe

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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02. Natural Lawson Natural Lawson is a brand new idea from the Japan originated convenient store, Lawson. This is a eco-friendly convenient store selling all kinds of organic products: healthy, pesticidefree food and drinks, recyclable stationery, organic bath and cleaning products from suppliers such as Matsuyama. Even their packaging material is all eco-friendly! www.natural-lawson.co.jp


三.

03. Matsunosuke N.Y. Daikanyama is a nice neighborhood in Tokyo. It is a quiet living area with a lot of special small shops, galleries, and nice restaurants. Matsunosuke N.Y. is one of them. It is famous of its award-wining apple pie. After shopping around in the area, Matsunosuke is a great place to have a cup of afternoon tea. www.matsunosukepie.com

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


一.

01. Uniqueness Japanese doesn't like to copy someone's idea. Every store has its own characteristic. Non of them are the same or similar. They have their own distinctive facade, unique interior, their own CD albums, and even their own developed products. You will have surprises anytime, anywhere, no matter it's a famous brand flagship or a anonymous petit shop in a narrow alley.

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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04. Sunshine studio Sunshine studio is just opened this June. Run by design unit Design works project, it is a cafe set up for designers to meet, eat and exhibit. Located at the busy area of Harajuku, the space is bright and comfortable. Also, they have great chiffon cake! www.sunshinestudio.jp


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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05. OmoteSando Hills OmoteSando Hills is a mustgo. Designed by the worldrenowned master - Tadao Ando, OmoteSando Hills itself is a great artwork. This large complex gathers a lot of great brands and restaurants with the renewed residential section on the uppermost levels. In order not to interfere with the original landscape and view, there are only 6 levels, and 3 of them are below ground. www.omotesandohills.com


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


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02. Tradition x Modern Traditional culture is well kept in Japan. Not only they preserve it, but they respect the heritage from forefathers. There are a lot of examples when you walk around Tokyo, such as traditional wa-gashi(Japanese sweets) with modern packaging; traditional companies with modern facades; people wearing kimono walking in the Tokyo Midtown. In Tokyo, we can see the tradition well blend into the modern society.

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06. AMADANA AMADANA is a brand founded by the company Realfleet Co.,ltd. There are 3 main members, Masaki Tabei, Hiroshi Kumamoto, and Shuwa Tei. The tenet of AMADANA is to show people the best technology with the spirit and beauty of craft of Japan. You will find their products are somehow combined tradition and modern. A great shop to stop by. en.amadana.com

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

七.

07. Kihachi It’s a special “soft cream” store. Soft cream is kind of sundae. The taste is so rich that you feel like you are eating iced cream. It has been chosen as No.1 dessert in Tokyo! I highly recommend “sesame soft cream”. Please try it when you drop by. www.kihachi.co.jp


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08. UT The famous Japanese T-shirts brand, Uniqlo, has just opened up a special T-shirt shop in Harajuku, Tokyo. It is called UT(Uniqlo Tshirt) Store Harajuku. It is designed by the famous designer, Kashiwa Sato. The concept of the store is "the future T-shirts convenient store." All the t-shirts in the store are stored in cans which are placed on the shelves, just like the convenient store. All you can see is the samples on the hangers and you can choose the T-shirt you want, and find it according to the number. How fun is that! ut.uniqlo.com

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


三.

03. Delicate food culture Japanese dish is always too beautiful to eat. It emphasizes the balance of color, the seasonal ingredients, and fresh taste. You are satisfied with the sight and then your taste bud. Japanese sweet is another pleasant amazement. Not to mention how pretty the appearance is, the taste is always light but full of rich body. I had best caramel banana cheese cake in Tokyo at Afternoon Tea. I have to say, it has changed my sweet life and open my dessert vision. www.afternoon-tea.net

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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04. Clean streets Clean is the first impression for everybody who visits Tokyo or anywhere in Japan. There are always dustmen cleaning the streets although the streets are already clean enough for us. You won't see people spit around nor throw cigarette buts at random. It perfectly reflects the restrained attitude of Japanese life.


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09. Midtown / 21_21 Tokyo Midtown is a new land mark at Roppongi, Tokyo. It includes residential, commercial, offices, hotel and leisure space. The 5-floor retail Galleria with 73,000 square meters of stores, restaurants and shops includes the first Terence Conran restaurants in Japan. There is also a large public park with a lot of contemporary works and a design gallery/workshop, 21_21 design sight created by Issey Miyake and Tadao Ando. www.tokyo-midtown.com www.2121designsight.jp

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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10. Otoko Mae Tofu It is difficult to ignore it when you see "Otogo Mae Tofu" in the supermarket. "Otogo Mae" means macho! Can you imagining macho tofu?? Their tofu packages are all very special, and the name of each product has special meaning. Like, they have "Fight first! Soup tofu boy!" or "Soymilk rock'n'roll!" Is that funny? They even have 5 characters for the brand: Osamu, Ojoe, Tamotsu, Don, and Johnny. Their website is fun too! Take a look next time you visit Tokyo! otokomae.jp


十 一.

11. Koh-men Ramen is not only food but also culture in Japan. There are three kind of ramen broths, including tongachu, soy, and salt. Besides, there are Chinese style and miso favor. Komen is a Chinese style ramen shop, and it’s famous of roasted pork. kohmen.com

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

十 二.

12. Belberry Belberry is famous of its extra jams, which still made in traditional way. This store is situated in the B1 of Tokyo Midtown. This is also their first store in Japan. They came up a surprising dessert idea of a combination of jam, crispy cruller, and homemade ice cream. When you taste it, three layers of different temperature and texture elements blend together. No wonder it’s always a long line. www.lcdd.jp/belberry


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05. Bicycles Japanese likes to ride bicycles. House wives ride bicycles to super market or pick up kids. Communicators ride bicycles to station. Students ride bicycles to save expensive transportation fee. Riding bicycles gradually becomes a city sport here.

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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13. Time & Style Time and Style is a good example of mixing tradition and modern style. The store interior is contemporary by using black and white color as main theme. When you look closer, you will find the detail of each product has Japanese traditional delicate technique, such as hand-made dinner ware. www.timeandstyle.com


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

十 四.

14. Tokyo Midtown Design Hub Tokyo Midtown Design Hub which located at the Midtown Tower includes 4 different institutions, Japan Industrial Design Promotion Organization, The Japan Graphic Designers Association Inc., Kyushu University Faculty of Design Tokyo Lounge, and International Design Liaison Center. The object of the Hub is to strive through the medium of “design,” and bring greater energy to Japan in the 21st century. They have a lot of design events, exhibitions, from time to time. www.tokyo-midtown.com/en/design/hub


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06. Convenient vendor machines Japan is famous of high technology. It seems anything can be done by machine. So no surprisingly, they have a lot of vendor machines on the streets. Mostly, they sell drinks and cigarettes, but they also have T-shirts, instant burgers, even downloading MP3 files to their MP3 players. What catch our eyes is the 100 yen drinks vendor machine. There is a company in Japan selling 100 yen drinks by purchasing them which close to expiration date from several companies. We think it's a brilliant idea for reducing the waste.

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


十 五.

15. ±0 Plusminus Zero is a brand founded by world famous designer, Naoto Fukasawa. Their products are all very simple; neither plus nor minus. The shape is very normal yet fascinating. They also have a small cafe shop across their small courtyard. It is a small design shop but a great impression. www.plusminuszero.jp

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


七.

07. Unique color system Japanese has their own special color system. While most of the world uses PANTONE, they have their own DIC color system. It seems they have their own taste of colour scheme. We can see all kind of examples on the street: the banners, clothes, buildings, flyers, and so on. The unique sense of colour differentiates them from the rest of the world.

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

十 六.

16. A-Mei-Yo-Ko Looking for bargain? You should go to A-Mei-Yo-Ko. There are lots of discount stores and fresh seafood shops. Salespersons say welcome loudly with special voice tune. The street is a sense of bustle and full of excitement. It is located in front of JR UENO Station, and nearby Ueno Zoo. www.ameyoko.net


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

ĺ? 七.

17. The Nomadic Museum The Nomadic Museum is a temporary structure composed of 156 shipping containers, specially built for the "Ashes and Snow" photography exhibit of Gregory Colbert. It was first built on Pier 54 in NYC to hold the exhibit in 2005, then was dismantled, moved to, and reassembled in Santa Monica, CA in early 2006. It was designed by Japanese architect Shigeru Ban. Right now it is at Odaiba, Tokyo where it will remain until the end of June. The next stop is still unknown. www.ashesandsnow.org/en/exhibition/ nomadic-museum.php


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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08. Dramatic dressing Japanese knows how to dress up and each of them is very stylish. From hair to clothes and accessories, each step can be very detailed. Young generation likes to mix and match to show their personalities. They just want to be themselves and don't mind others judgement. When you travel in Japan, you will be impressed on their dressing skill and find a good reason to buy new clothing.


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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo

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09. ZAKA Zaka is a Japanese word, which means general merchandises. General speaking, it includes utensils, tableware, home accessory, and furniture. Some areas in Tokyo become a shopping district because of zaka stores, such as Jiyugaoka, Diaganyama, or Shimokitazawa. These areas used to be nice living environment, and now they become the models presenting the lifestyle of zaka. Zaka has merged Japanese traditions and European style and created its own modern, simple, ease, and somehow kept the heritage.


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18. Yoshida Kaban (Porter) Yoshida Kaban (a.k.a. Porter) is one of the most famous bag brands in Japan. Their bag is made by durable fabric or leather. The design is simple but timeless. Many companies do crossover with Porter, including beams and monocle magazine. Once you have one bag from them, you will become its fan. www.yoshidakaban.com

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


十 九.

19. Tofu Cafe Japanese loves to use soy milk instead of milk. Soy milk is harmony with black coffee, and also a health ingredient with dish. In Tokyo, there are lots of restaurant adopt soy milk into creative dishes. “To-Fu Café Fujino” is one of them using soy milk to create yummy dessert, such like tofu ice cream, tofu cheese cake, and green tea soy milk au lait. This cafe is originated from a old tofu store at Kyoto. It’s very healthy, and super yummy. www.kyotofu.co.jp/shop/cafe_6/index.html

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


十.

10. Tokyo Night life Japanese loves to drink, no matter men or women. It’s a habit to get a drink after a hard working day. Beer bar, sake bar, sushi bar, and fusion restaurants are full of the streets or hided in the small alleys. Station is still very crowded even midnight. I can’t help to think about how they can wake up and go to office on time the next day. One of our friends told me that they always make it on time because it’s Japanese spirit to “Work hard, play hard.”

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10 SCENES X 20 SPOTS | D&L Special issus 01 SEE! tokyo


二 十.

20. D&Department Drawing and Manual is a design company opened in Tokyo in 1977. They started D&Department Project to influence Japanese consumers to be able to have good sense and interested in “Good design”. They delivered a message “Good design can be recycled” by re-cycling other brand shopping bag. They sell tableware, utensil, furniture, CD, stationery, and greens. First floor is a nice café. I must tell you the curry rice with fried egg is amazing. www.d-department.jp www.drawingandmanual.com

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PH design consultant / Brand Images, Corporate Identity System, Shop Development Consultant,

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Design & Life online minizine / www.designandlife.com / Presented to you by PH design consultant

Visual Communications, Editorial, Packaging / info@phtaipei.com

info@designandlife.com


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