Shican Wu 900940 Thursday 2:15 - 5:15 pm
Brief 1. Redesigned Commonwealth Bank
Concept: The concept was inspired by the development of logo, to build a simple, clean and aesthetic expression. The original idea is based on the shape of southern cross. I made two duplications of southern cross with some iteration, make it looks like a three-dimensional “C”, which is corresponding to commonwealth. The color I used inherit the orginal yellow, which represent harmony and balance. The first letter in “commonwealth bank” would be yellow, which indicate the logo is big “C”
CommonwealthBank
LOGO OF COMMONWEALTH
CommonwealthBank
Commonwealth Bank ATM
Brief 2. Redesigned Fashion Brand Uniloqo
Pitch: The resigned barand using the “U� to contain the rest of letters. It represent Uniloqo made for all of "U".
Redsigned Part:
I would use the orginial color comobination to show the cultral of Japanse brand. For the letters of Uniqlo, I discared two of letters "U" and "L" for further simplicity. Based on this, I created a giant "U" cover all of the letters to show the significant idea of the brand "U", which the brand is made for all of "U". It focused on the human itself. The design itslef would be a litte bit radical because the font type of letter is discarded and redesigned by using simple line. The redesigned brand would embrace the new value of "U", that Uniqlo
Poster of Uniloqo to show the clean and fasion
Poster of Uniloqo to show the clean and fasion
LOGO OF UNILOQO IN STORE
Brief 3. Design language- Guild "Give it a shot"
Concept: The slogon would be "Give it a shot", it means that you would never know what kind of ideas and creativity you will come up with your mind nex. The gun would represent your mind, when you "give it a shot", you might come up with something fantastic. The spray pants and various items represents the brainstorm and creativities. Spary panints also a direct way of the visualization of creativity.
Guild
When see the guild through the view of padestrain at night, you would find that the projector project the effects on the glass to present fabulous experience to user.
A T I E V I G
Guild T O H S
The hand-drawing part of the design, it is cooresponding to the furthur usage of graphic students in melbnourne university. It inspired them with the idea of creativity.
Brief 4. Think Global act local Sports Girl
Concept: The concept of design based on the idea of "young and beauty", to demostrate the element of sport by outline the dynamic movements of girls. The "Jumping in" movements increase the identity of the logo. The filled colors remains the orginal color to show the various kind of beatuty could be presented.
SportS girl Logo of Sports Girl
SportS girl
POSTERs shows the energetic of the girls
BAGs of Sports Girl
Signage of the SportsGirl