Watch This Space Magazine Issue001 (interavtive)

issue #001 {priceless}

DESIGNERS MOO COW 6 OLA FASHION HOUSE 18 BACKYARD SHOEZ 28 FOUR PAGE SPREAD 38 SERA GACHERU 44 RUTH ABADE 56 JANET MBUGUA 64 COCO BANANA 74 SWAHILI FASHION WEEK 86 NAIROBI FASHION MARKET 94 -RATE CARD- 102 www.watchthisspacemagazine.com www.facebook.com/watchthisspacemagazine

“Above all, remember that the most important thing you can take anywhere is not a Gucci bag or French-cut jeans; it’s an open mind.”

-Gail Rubin Bereny-

www.craniumink.com www.facebook.com/craniumink www.twitter.com/craniumink www.craniumink.tumblr

FRONT COVER: Marilyn Roesch- dressed by Kaveke (jkaveke@yahoo.com), Hair by Drea Potgeiter (cosmodrea@yahoo.com), Make Up by Muthoni Njomba (muthoninjoba@gmail.com) FOUR PAGE SPREAD: Marilyn Roesch- Make up by Anita Ngori (needngori@gmail.com) from Muthoni Njomba, Hair by Drea Potgeiter (cosmodrea@yahoo.com) PHOTOGRAPHY: Zachary Saitoti a.k.a. Shifteye Photography (zachary@craniumink.com) DESIGN: Jeff Kegeri (jeff@craniumink.com) THANKS: Ngina West, Shan Bartley, Gideon Ikindu aka. Switch, Black Star Entertainment, Kanja Music, Anita Ngori, Kaveke, Drea Potgeiter, Ken Marine, Franklin Saiyalel, Katungulu Mwendwa, Muthoni Njomba, Moo Cow, Ola Fashion, Backyard Shoez, Sera Gacheru, Ruth Abade, Janet Mbugua, Coco Banana, Wambui Mukenyi, Faith Wanyama, Alan Tuli, Jerusha Wambui, Sheila Malik, Ian Mooner, Vivi Karia, Kevin Mukuche, Salome Ayugi, Nicola Okero, Rita Kerubino, Marilyn Roesch, Gloria Baraza, Tina Masese, Swahilli Fashion Week Organisers, Nairobi Fashion Market organisers, The Priory Place, Eka Hotel, Pink Tower Children’s House, all our Facebook, Twitter, Tumblr fans & followers, all those that contributed to the magazine in parts both big & small, all the advertisers and most important of all our friends and family for all their tremendous support, without which this magazine would not have been possible. *Clients wanting to work with any of the models featured within the magazine should kindly contact, either zachary@craniumink.com or jeff@craniumink.com

© 2012 Cranium Ink LTD. All Rights Reserved. No portion of this magazine or its contents may be reproduced without prior written consent of the publisher. Disclaimer: Reasonable care is taken to ensure that Watch This Space Magazine articles and other information in the magazine & on the web site are up-to-date and accurate as possible, as of the time of publication, but no responsibility can be taken by Watch This Space Magazine for any errors or omissions contained herein. Furthermore, responsibility for any losses, damages or distress resulting from adherence to any information made available through this magazine is not the responsibility of Watch This Space Magazine. The opinions expressed are those of the authors and do not necessarily reflect the views of Watch This Space Magazine. For all photography taken by Shifteye Photography for Watch This Space Magazine in conjunction with Cranium Ink, the copyright remains with Zachary Saitoti globally.

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PHOTOGRAPHY: Shifteye Photography STYLING, MAKE UP & HAIR: Moo Cow MODEL: Marilyn Roesch

Moo Cow

Moo Cow founded in 2004 is the Fashion label of designers Wambui Njogu and Carol Wahome. Their flare for distinctive styling and unique cuts, coupled with experimentation in different fabrics and leather makes them a much sought after brand.

Moo Cow has showcased on international catwalks such as Cape Town fashion week SA, Copenhagen fashion week, ‘Fete Afrique’ Seychelles, M-Net Face of Africa, Swahili Fashion week, Festival for African Fashion and arts (FAFA) and ‘Colour in the desert’ Botswana Fashion week.

Their designs can be found at their boutique in Silver Springs Hotel, Hurlingham, where a selection of classics such as beaded suede corsets are displayed alongside contemporary collections and Kenyan designer accessories.

The featured collection is Moo Cow’s 2013 resort collection of Khanga and Jersey mix dresses and tops, with complimentary leather and brass accessories.

It is being produced in collaboration with Johari Foundation, a charitable organization that trains young adults in vocational skills.

+254 202 519 676 moocowkenya@yahoo.com Facebook: Moo Cow

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PHOTOGRAPHY: Shifteye Photography MODELS: Kevin Mukuche Ian Muna Vivi Karia Salome Ayugi

Ola Fashion House

Miss Ola is a young, bold designer who fuses her love of classical and contemporary to create fresh, original lines of clothing and accessories.

Fashion is the spirit of her soul, and her goal is to make all her dreams a reality and enjoy the magic of each unfolding day. With this in mind she founded OLA fashion while in her second year of high school in 2009.

“Fashion should express personal style” is Miss Ola’s personal mantra and vision for her fashion collections.

Not yet 19, her enthusiasm and zeal has propelled her forward and had her invited to several fashion shows alongside more established fashion designers.

Watch out Kenya!!! Miss Ola is taking the fashion world by storm. +254 722 514 241 olafashionhouse@gmail.com www.facebook.com/OlaFashionHouse www.olafashionhouse.co.ke

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Backyard Shoez

Dan, Dominique, and Chege are unapologetic aficionados of shoes. Stepping out from their dusty beginnings trading mitumba shoes in Kenyatta Market back in 2001, they now boast of 3 shops in shoe-centric, Westlands. “We import the best and most beautiful shoes from Brazil, UK, Singapore and the Far East”, says Dan surrounded by thigh-high boots, killer heels, handbags, and easy flats.

Backyard shoes, incorporated in the back lane of Woodvale Lane, has now expanded to a shop in Bandhari Plaza, and Mbuchia House.

Their mission is simple, ‘Source and Supply quality shoes that are comfortable, unique and practical’.

“We take our clients to the next level fashion-wise by offering classy and fashionable designer shoes.” +254 720 596 844 +254 724 380 371 +254 715 572 079 backyardshoez@yahoo.com Facebook: Backyard Shoez

Ground Floor, Bandari Plaza, Woodvale Grove, Westlands, Nairobi,

PHOTOGRAPHY: Shifteye Photography MODEL: Sheila Malik

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PHOTOGRAPHY: Shifteye Photography ASSISTANCE: Jeff Kegeri Ken Marine MODEL: Marilyn Roesch

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Sera Gacheru

PHOTOGRAPHY: Shifteye Photography POST-PRODUCTION: Jeff Kegeri Zachary Saitoti MODELS: Rita Kerubino Faith Wanyama Shoes by Backyard Shoez

+254 0715 177 038 marion_gsera@yahoo.com www.serasera2012.tumblr.com/

“The world will only ever know one me“, states Waithera.

Designer and founder of Sera Fashion House, Waithera is bold, bright and bursting onto the Kenyan Fashion scene. Her energy is loud and contagious and is clearly reflected in her creations. The name of her brand, Sera Fashion, is an abbreviation of her name and means ‘night’ in Italian. “The dark hours of the day inspire me to create, and are a canvas for my imagination” she explains.

Ignited by fashion legends Gareth Pugh and John Galiano, her work blends colours, patterns, panels and textures to create unique and original pieces of work. Futuristic and yet ethnic, Sera’s expression and originality is a testimony to other great designers such as Bunmi Koko of Nigeria, David Ntale of South Africa and our very own Azra Walji and John Kaveke.

Her target market is the entertainment industry, musicians, actors, and artists, and anyone with a flair for the original. “My creations are ‘us’, it’s a collaboration of what I create from listening to my client.”

Her current collection celebrates the hero in all of ‘us’.

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Ruth Abade

Ruth Abade is the designer, founder, and free spirit behind Blackfly Designs.

With an Industrial Degree from the University of Nairobi and a bag design degree from Scoula del Duoio, Ruth has embarked on her true passion – recycling material.

Through Blackfly designs she combines her love of design with recycling, mixing fabrics, and making original and unique pieces – currently she is making bags and holders for iPads and other Mac products.

+254 722 761 073 be.2.fly@gmail.com

PHOTOGRAPHY: Shifteye Photography MODELS: Nicola Okero Gloria Baraza Christine Masese

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Janet Mbugua

Janet Mbugua is a Broadcast Journalist, News Anchor, Reporter and Producer, and Fashion Designer. Reporting daily on international and local news, Janet struggled to find quality, professional women’s wear and thus decided to create her very own fashion collection. Janet’s dilemma now was that she needed to design clothing that would combine dynamic office wear with a chic, comfortable and fresh look. She decided to team up with designer Wambui Mukenyi and launched The Janet Collection in 2012 to rave reviews.

As part of her commitment to giving back, Janet links her fashion line to community projects.

Currently she is working on her newest collection including a line of Men’s Wear, accessories and is re-working her entire women’s collection. The new Janet Mbugua Collection is coming soon!

info@wambuimukenyi.com www.wambuimukenyi.com

PHOTOGRAPHY: Shifteye Photography DIGITAL MAKE UP: Jeff Kegeri Zachary Saitoti MODEL: Jerusha Wambui Shoes by Backyard Shoez

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PHOTOGRAPHY: Shifteye Photography DIGITAL MAKE UP: Zachary Saitoti MODEL: Marilyn Roesch

Coco Banana +254 722 320 410 +254 722 820 804 www.facebook.com/cocobananakenya

Coco Banana is a family affair. Sisters Leah and Pauline, combined with Mum Kathleen Jara are a formidable force of creativity, business and determination.

Coco Banana (named for the sweetness and flavours of chocolate and bananas) started from a love of accessories and has blossomed into a unique and creative fashion line.

These three ladies bring their individual flares to mix different textures and create rare and original pieces.

What started as a hobby has transformed Coco Banana Kenya into a label that has a clothing line, accessories, bags, clutch purses and footwear.

Bold, simple and unique are what has turned this family hobby into one of Kenya’s newest Designer labels.

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Swahilli Fashion Week

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Nairobi Fashion Market

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KINYEMI

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