A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com 23rd December 2014 | 1
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Digital India Shares its Mind to Make Successful Mission of Swachh Bharat Cleanliness is a virtue. Like any other virtue it needs to be nurtured, practised and imbibed. It is one of those very basic things that make the finer aspects of existence beautiful and make life worth living. A squeaky clean home instantly makes our mood bright. The fragrance of freshly laundered clothing makes us confident and going. We feel comfortable in company of a person with clean demeanor and clean dress. Interestingly, cleanliness is not a virtue cherished only by human beings. Some animals and birds too actively keep their nests and surroundings clean. Cleanliness reflects purity, essence and hygiene which are the foundations of life. And just as it is important to keep oneself clean, it is equally essential to keep one’s surroundings clean as well. Indeed, those who live by cleanliness will tell you that in order to know a person it is important to check his bathroom. There is nothing truer than this. A clean locality prevents the spread of many infectious diseases and it also directly reflects about the habits and culture of the inhabitants living there. In a clean abode reside a healthy body and a clean soul. All three are necessary to make a nation healthy, wealthy and happy. It is for this reason all the religions of the world hold up the flag of cleanliness in their scriptures. A common misconception is that in order to remain clean one needs to spend big. There is not an iota of truth in it. Cleanliness is not at all related to wealth. One does not need to wear expensive clothes or live in castles in order to remain clean. The clothes can be ordinary but should be clean. This is exactly the message that the Prime Minister Narendra Modi’s Swachh Bharat (Clean India) campaign is trying to convey. The national level campaign by the Government of India with PM Modi at its helm has become India’s biggest ever cleanliness drive involving all cross-sections of people. The campaign gained a huge momentum since the beginning, as celebrities from all walks of life joined hands with common people and cleaned the roads. The campaign has been described as ‘beyond politics’ and ‘inspired by patriotism’ and aims to accomplish the vision of Clean India by 2 October, 2019, the date that marks the 150th birth anniversary of Mahatma Gandhi. So far the hygiene drive involves maintaining personal hygiene and clean locality. But it can gain further momentum if we can shun chemical products from our daily life and pick up herbal products made of natural ingredients. It is because chemicals involve impurities and most of the chemical waste that factories produce are not biodegradable.
A report by foreseegame.com 23rd December 2014 | 2
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary Most of herbal wastage on the other hand are biodegradable and helps protect the environment. Also maintaining eco-friendly, clean environment in the factories is very essential. Besides, the packaging materials used as container should be such that prevents spilling over and ensures clean use of the product. But how much are the common people aware of these various aspects of the cleanliness drive taken by the government? We tried to fathom the impact of the Swachh Bharat campaign initiated the government on common people’s mind and asked our users some strategically crafted questions. The response we got from our users show, they are not only aware of the government’s drive, but they are also whole-heartedly participating in the programme. We were pleasantly surprised to find out that the mammoth number of participants are aware of all the positive aspects of Heathbuddy Herbal products. Healthbuddy Herbal: A Promise towards a Healthy & Happy Future The newly launched range of Healthbuddy Herbal products specifically concentrates on these aspects. All the Healthbuddy Herbal products are made of 100% natural ingredients. The products are made in India following the age-old Indian tradition, thus retaining the goodness of nature and all the beneficial properties of the herbs. The Healthbuddy Herbal product range includes Almond Hair oil, Anti Dandruff hair oil, Flaxseed Oil Softgel Capsules, Ashwagandha Capsules, Chum Pain Relief Tablets, Pleasure Maxx Capsules, Memory Booster Capsules, Rheumatic Oil and Virgin Coconut Oil. Many more such herbal products are waiting in the pipeline. About foreseegame.com foreseegame.com is the No. 1 innovative digital portal of consumer engagement, which provides a platform for two way communication and engagement between the brand and the consumers. We used the online feedback from the users of www.foreseegame.com who have been registered only on the basis of unique mobile numbers and hence, it provides authenticity and genuineness of the participants. The participation is being monitored by Google. More than 15,000 participants have participated in the survey; however the limitation of this sample is that it is from the group of people who are users of internet.
A report by foreseegame.com 23rd December 2014 | 3
A Survey on Swachh Bharat in Association with Healthbuddy Herbal Executive Summary The Take Away Points: 1. Impactful Initiative: 90% of the respondents believe that Swachh Bharat has a very significant impact on public health, cleanliness and hygiene. This shows how effective the campaign has been. 2. Clean Mission: 68% of the respondents believe that an effective partnership between citizen and government will make the Swachh Bharat a successful mission. 17% of the respondents believe the onus should entirely be on the citizens. 15% have, however, left it on the government. 3. Participation Matters: Common Indians are eager to participate in the Clean India campaign through every possible means. 43% of the total respondents have expressed their willingness to participate in the campaign by every possible means, including taking the oath, cleaning the roads and planting more trees. 4. Dirty Business: Spitting on the roads are not only a civic nuisance; it is also one of the causes of many diseases. 34% of the respondents said, it is the pedestrians who spit more on the roads, rather than people travelling in trains, buses, cars or other vehicles. 5. Disposing the Waste: Throwing off small garbage on road is another common folly that makes roads dirty. The bad habit, however, is changing as many people are carrying small carry bags to deposit the garbage and later throwing it away at a vat. 47% of the respondents said they followed this habit. The bleak part is, a good 20% said they throw garbage in a corner away from others’ eyes. Similarly, when it comes to home waste, 49% keep dry and wet waste separately and dispose off accordingly. 6. Clean Locality: 46% of the respondents said they clean their localities themselves. 41% said they would create a volunteer team to keep the surroundings clean. Only 13% said they would entirely depend on the municipality sweepers to do the job. 7. Healthbuddy Herbal: The respondents are well aware about the Healthbuddy Herbal products. 90% respondents know that Healthbuddy Herbal products are made in clean, ecofriendly factories, while 92% know that these products are made of natural ingredients. Another mammoth 95% said they are aware that the packaging materials of Healthbuddy Herbal products are such that prevent spilling of the content. 8. Quotable Quotes: All the scriptures have sermons on cleanliness; most religious and political leaders have advocated about maintaining cleanliness as that is the first step towards achieving greater goals. We mentioned a few famous quotes on cleanliness and asked who said it. The respondents answered all the questions correctly, barring only one. It indicates that the respondents are well aware about most of the famous quotes uttered by renowned personalities.
A report by foreseegame.com 23rd December 2014 | 4
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 1. Do you agree that Swachh Bharat would make a significant impact on public health, cleanliness and hygiene?
Impactful Initiative
90% of the respondents believe that Swachh Bharat has a very significant impact on public health, cleanliness and hygiene
10% Yes No
90%
Q 2. What according to you can make the Swachh Bharat a successful mission? 68% of the respondents believe that an effective partnership between citizen and government will make the Swachh Bharat a successful mission Clean Mission Partnership of citizens and government
15%
Citizens
17% 68%
Government
A report by foreseegame.com 23rd December 2014 | 5
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 3. How do you want to participate in Swachh Bharat? All of the above
Participate and Win 4%
By taking the oath and fulfilling it
4%
43% respondents have expressed their willingness to participate in the campaign by every possible means, including taking the oath, cleaning the roads and planting more trees
By making sure that you recycle the waste
11% 43% 12%
By putting up a few dustbins on the road By using electricity and water efficiently
13%
By planting and saving trees
13%
By saying ‘no’ to pollution
Q 4. Where from do you think people spit more and make roads dirty? 34% said, it is the pedestrians who spit more on the roads, rather than people travelling in trains, buses, cars or other vehicles Cleaner Roads It is the pedestrians 10%
Trains
11%
34%
Buses Motorbikes
10%
Cars 16%
19%
Bicycles
A report by foreseegame.com 23rd December 2014 | 6
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 5. When you go out of home what measure do you take to keep the roads clean? Helping Hands
47% of the respondents carry recyclable bags to keep the waste and throw it away in a bin. But 20% still throw garbage in street corners
I carry recyclable carry bag and keep the waste in it and throw away the bag later when I find a dustbin
20%
I depend on public dustbins and I usually find one
47%
I throw garbage in the corner away from people’s eyes as I don’t usually find a dustbin
33%
Q 6. How do you dispose of your home waste?
49% keep dry and wet waste separately and dispose those off accordingly. 19% depends on municipal vat for all types of waste Waste Disposal We keep wet and dry waste separately and sale dry waste for recycling and throw wet waste in the municipal vat We mix all the waste and dispose it to the municipal vat
14%
49%
18%
19%
Any other method
We just throw away the waste
A report by foreseegame.com 23rd December 2014 | 7
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 7. How would you keep your locality clean? Clean Locales
46% of the respondents said they clean their localities themselves. 41% said they would create a volunteer team to keep the surroundings clean
I will clean the surroundings myself
13% I will create a volunteer team who would clean the surroundings regularly
46%
41%
I will depend entirely on the sweepers appointed by the local municipality
Q 8. Do you know Healthbuddy Herbal products are made in eco-friendly, clean factories in India? 90% of the respondents said they are aware that Healthbuddy Herbal products are manufactured in eco-friendly, clean factories Eco Hub 10%
Yes No
90%
A report by foreseegame.com 23rd December 2014 | 8
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 9. Do you know that healthbuddy Herbal products are made of natural ingredients? Natural Remedies
92% of the respondents said that they know Healthbuddy Herbal products are made of natural ingredients
8% Yes No 92%
Q 10. Do you know that Healthbuddy Herbal products use such packaging materials that prevent products from spilling out and can be used in a clean manner? A whopping 91% strong crowd said that they know Healthbuddy Herbal products use such packaging materials that prevents spilling Clean Package 5%
Yes No 95%
A report by foreseegame.com 23rd December 2014 | 9
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 11. In which scripture do you find the saying, “Beauty commonly produces love but cleanliness preserves it”? Pious Quote
Even though 45% of the respondents have chosen The Bhagvad Gita, unfortunately it’s not the right answer. The right answer is Samaveda and just 19% have chosen it
19%
The Bhagavad Gita 45%
Upanishads Samaveda
36%
Q 12. Which religious personality said, “By the practice of cleanliness, the ‘Sattva’ material prevails, and the mind becomes concentrated and cheerful”? 78% of the total participants have the right answer, i.e., Swami Vivekananda Who Said It Swami Vivekananda
3% 4% 3%
A.C Bhaktivedanta Swami Prabhupada Guru Nanak
12%
Gautama Buddha 78%
Lord Mahavira
A report by foreseegame.com 23rd December 2014 | 10
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 13. Which famous author said, “Better keep yourself clean and bright, you are the window through which you must see the world”? Clean and Bright 3%
Right again! It’s George Bernard Shaw, the famous author and 61% of the respondents got it correctly
2%
George Bernard Shaw
4%
Rabindranath Tagore 14% 16%
William Shakespeare Thomas Hardy
61%
Graham Greene Leo Tolstoy
Q 14. Which famous political leader said, “Awareness towards cleanliness should be imbibed in our culture”? It is indeed Mahatma Gandhi, the father of the nation. 51% scored right here
8%
Clean Mind Mahatma Gandhi
11%
Narendra Modi 51%
Jawaharlal Nehru
30% Rajiv Gandhi
A report by foreseegame.com 23rd December 2014 | 11
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
Executive Summary
Q 15. Which famous personality said, “There should be less talk; a preaching point is not a meeting point. What do you do then? Take a broom and clean someone's house. That says enough�? Speaking Tree
51% have correctly answered the question. Mother Teresa is indeed the right answer
13% Mother Teresa
13% 51% 23%
Mahatma Gandhi
APJ Abdul Kalam Dalai Lama
A report by foreseegame.com 23rd December 2014 | 12