TYPE SPECIMEN & STRATEGY
Everything About One Thing
GRIDS 01
TYPE 02
COLOUR 06
IMAGE 07
GRIDS Main Book Grid
Page Size : 148 x 210 mm Spread Size : 210 x 297 mm 10 columns grid 4.233 mm gutter Margin: 12.7 mm Column Width: 8.45 mm Baseline:12pt
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12 pt Baseline grid was used throughout the book. A 12 pt Baseline grid allows me to lay contents out freely, besides that, it works well with various point sizes of the typefaces used.
TYPE Chapter Divider Page Number
Chapter Divider: Gotham Rounded, Medium, Uppercase 70pt, Leading 90pt C: 0 M: 0 Y: 0 K: 100
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00 • THE ROUND THING 2
Page Number: Bell MT, Italic 8pt, Leading 9.6pt C: 0 M: 90 Y: 85 K: 0
TYPE Title & Body Text
Title: Gotham Rounded, Medium, Underlined 55pt, Leading 90pt C: 0 M: 90 Y: 85 K: 0 Body Text: Bell MT, Regular 8pt, Leading 9.6pt Paper
Gotham is inspired by a form of architectural signage that achieved popularity in the mid-twentieth century. it carries both personality and functionality. I chose to use Gotham Rounded as the curved and rounded edges of this typeface resembles the concept of roundness very well. It has a subtle tone and manner with it.
27
full moon
Falling on the 15th day of the 8th month according to the Chinese lunar calendar, the Mid-Autumn Festival is one of the grandest
Since ancient times, people used full moon to describe joys whereas a gibbous moon to represent sorrow. On this day, family members gather to
festivals in the Chinese culture. It takes its name from the fact that it is always celebrated in the middle of the autumn season. The day is
offer sacrifice to the moon, appreciate the bright full moon, eat moon cakes, and express strong yearnings toward family members and friends
also known as the Moon Festival, as at that time of the year the moon is at its fullest, roundest
who live afar.
and brightest that also symbolizes as union.
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TYPE
Caption: Bell MT, Regular, Underlined 8pt, Leading 9.6pt C: 0 M: 90 Y: 85 K: 0
Caption
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C - Curve Kensington Gardens, West London Anish Kapoor 2007
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Bell MT is a transitional serif typeface designed in 1788. Since the idea of this book was inspired by the Chinese culture, I wanted a typeface that expresses a sense of nolstalgia. It is almost like an old storybook. The sharply serified typeface balances out with the roundness of Gotham Rounded. Both work together harmoniously just like a circle.
TYPE Expreesive Type
Expressive Type: Gotham Rounded, Medium, 55pt, Leading 90pt C: 0 M: 0 Y: 0 K: 100
69
5
The blurred quote is a representation of what Aaron’s current vision condition, “it’s like looking through a dirty window.” Dirty window is covered up with dust and if I were to place a picture behind the window, you basically get a blurred image, like how I applied to the text.
COLOUR Entire Book
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C: 0 M: 90 Y: 85 K: 0
C: 0 M: 0 Y: 0 K: 100
I wanted to keep the colour palette simple throughout the book, so a combination of red and black was chosen. Red is the primary color for festive celebrations as it has the symbol of prosperity and happiness in the Chinese culture. It is a colour that expresses power and impact too.
To balance out the boldness of red, I used black as the second colour because it is a universal and versatile colour; just like how this book covers all various aspects of the concept of circle. I wanted this design to express a subtle yet impactful tone and manner.
IMAGE
Image Effect:
This effect was applied to most of the photos as it narrates the history of every topic. Besides that, it also maintain in the red and black colour palette so that everything look cohesive.
Black & White
Image Effect
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Sesame Street original cast
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IMAGE Image Effect
Image Effect: Halftone Maximum Radius : 4 pixels Screen Angles : Default
For images that I sourced from the internet, most of them are in really low resolution. Therefore, I applied the halftone effect to avoid the blurry appearancr; it also enhance the nostalgic vibe of the image. It also creates a different visual with the other images producing more variations in the book.
05 • THE BIG BANG THING 8
Shin-E Chuah Type & Print 2014