PROFILE GUIDE
01. WHO WE ARE? 02. WHAT MAKES US TICK? 03. WHAT WE DO? 04. HOW DO WE DO IT? 05. OUR WORK. 06. OUR CLIENTS.
01. WHO WE ARE? Hello! We are Shining Armour. We are a digitally advanced, creative species (No, we did not borrow that line from Terminator). We are an independent creative agency, located in Mumbai. As a small, friendly and vibrant agency, we believe that the personal touch is fundamental to building lasting partnerships. It means you get to know us, our passion for what we do and, most importantly, our desire to make your business a success. Being part of the first generation that grew up with the internet, we use technology to discover new ways of visual expression and solving problems. Keeping up with the ever-changing digital world is a full time job. But it’s not your full time job, it’s ours. As your digital partner, we’ll turn your technical frustration, uncertainty and challenges into valuable digital solutions by integrating ourselves with your team. You’ll never have to choose between creative, technology, strategy or marketing, because we do it all. And we do it all very, very well. No matter the budget or scope of work, you’ll always work with our A team. There are no B teams at Shining Armour. If you want to know where tech can take your business, make us your digital partner. We’ll build your business online, on time and on budget. It’s our word, and we never break it.
S TA R T E D FROM THE BLANK Past and Present
Future
Started in 2012 as a college project between two friends, Shining Armour turned into something bigger than they could ever imagine. Our roots were based on only one thing, relieve the Indian digital canvas off clutter, boredom and cliché.
Tomorrow will still be the beginning of this venture but we know we want to create an agency that will last for years.
Too many sites take their users back to the 1990’s whereas others only respond to aesthetical objectives. Our ambition is to be an agency that asks the right questions. Therefore we have decided to assemble a team within one agency that has a strategic, creative and technical vision and can share ideas about projects.
That is why we don’t want to rest on past successes and so we start each project with a blank page while asking ourselves the right questions. Our creations are the product of planning in order for each project to remain effective over time and fulfill its objectives. We want to assemble an international team in order to enrich our work through each person’s experiences and background. Our expertise, whether strategic, creative or technical, will only be the tool that gives life to our joint vision. Here’s to the crazy ones.
WE WANT TO BE LIMITED ONLY BY OUR OWN CREATIVITY.
02. WHAT MAKES US TICK? WE LOVE OUR CRAFT
We take pride in the work we do and we do it with extra care. We love using products that demonstrate attention to detail and high levels of craftsmanship. These are the products that we want to be building.
THE PIXEL IS THE LIMIT
No detail is too small. We look at the bigger picture but we understand the importance that small details hold — perfection is in our DNA.
W E D O N ’ T H AV E A S A L E S T E A M
Our biggest selling tool is our work and we rely solely on that. Our work and clients are true testimonials of the dedication to our craft.
SIMPLICITY
Great design is an art of reduction. A great designer is an artist in being able to recognise this and finding a balance in the important versus the unnecessary. We like to keep things simple.
WE PROVIDE BESPOKE SOLUTIONS
Our work is specifically designed to solve our clients’ problems. Every problem is unique in its own inception; every problem deserves a unique solution.
WE DO NOT FEAR CHALLENGES
We understand that constraints and objectives are part of the creative process and embryos for experimentation and this is why we embrace challenges not fear them.
- We absolutely love Mumbai Local.
WE CRAFT EXPERIENCES FOR THE WEB, HELPING BRANDS SPEAK HUMAN IN A DIGITAL WORLD.
03. WHAT WE DO?
CONTENT
DESIGN
• Idea Generation • Branding • Storytelling • Copy-writing • Social Media Content Creation • Creative Direction
• Identity Design • Branding • Digital Design • Creatives • Presentations • Infographics
TE CH N O L O G Y
SOCIAL MEDIA
• Website Design & Development • Custom Web Application • CMS Design/Development • API Design/Development • Mobile and Tablet Application Design • UI/UX Design • Custom CRM/ERP Development
• Strategy & Planning • Content Development • Management & Monitoring • Measurement • Campaign & Contest Development • Facebook Advertising Planning & Buying
04. HOW DO WE DO IT?
We’ll study the problem, assess the opportunities, understand your organization and apply our expertise to your unique challenge. We’ll work together to clarify your project vision, scope and requirements. We’ll find a way to make design relevant and effective for you.
WINNING STRATEGY Crafting effective brand communications shouldn’t be left to the roll of a dice. It requires a disciplined, proven strategy to put your ideas several moves ahead of your opponents and win the game. We take the time to understand who you are and where you’re going. We clarify your brand vision and define your communications strategy. We ask a lot of questions. We listen. We wrestle with the why and what of your project before the how, how much and how long. We’ll craft a brand strategy that hits the jackpot.
FOCUSED CREATIVITY Like the iconic LEGO® brick, the design possibilities for any given project are endless. Together we’ll explore creative options you’ve never dreamed of, then evaluate those options based on your brand goals — not subjective or trendy styles. We’ll take calculated and unexpected creative risks to find the perfect fit to visually articulate your brand. And we’ll have fun doing it. But don’t take our word for it — take a look at our portfolio and judge for yourself.
05. OUR WORK.
CONTENT
06. OUR CLIENTS. MAKING IDEAS, A REALITY. FOR THEM
If all of the above wasn’t enough, we were also featured on the first page of Hindustan Times along with Mr. Prime Minister Narendra Modi “Ji” (Okay, not exactly with him, but on the same page as him).
HT Mumbai Edition - Page 1 1st June, 2014
HT National Edition - Page 13 1st June, 2014
You can view the full paper in PDF format on http://www.shiningarmour.in/ht-sa-feature-june1.pdf or you can also view the e-paper edition on https://www.bit.ly/HTindia