Shining Mentor Magazine | Issue 4

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Inside

Shining Mentor 4

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Letter From Melissa

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Discover your Magic Interview with Elizabeth Purvis

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Celebrating Your 24 Hours

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Soul Filled Recipes for the Busy Entrepreneur

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3 Ways To Win In Your Business

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3 Steps To Be Your OWN BIZ GURU!

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How To Stand Out with your Undeniable Presence As An Introvert

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5 Simple Ways To Call In Your Dream Clients

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How To Be A Successful Empath And Entrepreneur

38 Cover Photo by Jessica Daniels Cover Design by Amelia Protiva

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Editor In Chief Melissa Zoske


L E T T E R from M E L I S S A Summer is a great time for reflection, and it’s also the perfect time to start to look forward to what you want to create in this last half of 2017, especially in your business. I know there’s a lot I still want to accomplish this year! How about you? One of the best ways to grow your business is through collaboration, and it can also be the most fun. As an Entrepreneur, I know it can be lonely at times doing everything solo. Many of us have a team that helps with the daily work, but the dream of working from home with flexible hours can come at a price when that deeper connection of collaboration is sometimes missed. As humans, we crave that unity and there’s nothing that can replace it. Reaching out to other like-minded people that are on the same track as you can benefit not only your business but your inner peace as well. Why not spend a little time looking in your community for people that are on a similar path, have an equal amount of drive and passion as you, and decide to reach out? Remember, they say that we’re the average of the 5 people we spend the most time with, so if in the past you’ve found yourself surrounded by people that are down a lot, complain or have the glass is half empty mentality, then it’s a good time to acknowledge why you’ve

made those choices and then up-level your inner circle. It doesn’t mean we’re always going to be swimming in the positivity stream, I mean we all have down times… we’re human! But when we have a circle around us who are all on the same path and are aiming high, what it does mean is that those down times can become something positive. They become a supportive flow of give and take, so when one person is down the group lifts the other, alternating as time goes on. Reaching out can be as simple as a heartfelt message in social media or a quick email, then hopping on a quick chat to see if you’re compatible. Ask about their goals, short and long term, what are their passions, what messages are you both trying to send to the world? Then finally how can you make this work so you both benefit? The reality is we all have limited time, and time is energy. Being mindful of that can be the difference between failure and success, as well as a life full of positivity or constantly being drained. It’s your choice, and finding a great inner circle can inject new drive and excitement into your business.

xx

Melissa 2017 SUMMER EDITION

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DISCOVER YOUR MAGIC INTERVIEW WITH

Elizabeth Purvis

Photography By Jessica Daniels Photography


I’m super excited to share this interview with Elizabeth Purvis. She’s a teacher of magic and manifestation to thousands of women around the world, leading them to develop their divinely given creative power. This is huge, especially in the realm of money, which we all want, right? She’s the founder of the Feminine Magic School of Manifesting, where she teaches holistic systems of manifesting known for its consistent, repeatable and reliable results. She’s also a master business coach and income breakthrough mentor. I don’t know about you, but that sounds amazing. With the use of her systems, her clients are able to achieve phenomenal results, including weeks where they may have doubled or tripled their income, so multiple six-figure launches and more. Read on to learn more.

Melissa Zoske: Hey, Elizabeth. Thanks

SMM: Thank you. I was reading some of

your ongoing work and one of the things I wanted to bring to our readers’ and our listeners’ attention to is your work about feminine magic. Can you tell us a little bit more about that and how it works with business and, you know, just making your life more well-rounded?

Elizabeth: Yeah, I have a background

in Western esoteric traditions. When I say magic, I’m talking about Western, the Western spiritual path. Sometimes I say it’s like the oldest personal development modality on the planet.

SMM: Yes, right? Elizabeth: You know, magic has been

so much for being here with us for Shining Mentor Magazine. I’m so excited to have you. I have followed you for so many years, you don’t even know, and I have a high respect for you and your work and am honored to have you here. Thank you so much.

practiced, in the East and the West for many, many years, going way, way back, and what magic does, and the traditional definition is change and alignment with one’s will. I sort of updated that to mean change in alignment with one’s higher self of assets.

Elizabeth: Thank you so much for having

The purpose of magic is, like so many personal development modalities, is to peel back the layers of what is not us and

me. I really appreciate it and everything that you’re doing. We were talking a little

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bit ago, and appreciate everything you’re doing spreading this greater work of transformation out into the world.

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peel back the layers of conditioning and ego mind, to be able to really walk the world as our divine selves. That’s another premise of magic… is that we’re all divine. We’re of the same substance as the creative substance, as God, Goddess, however you speak of creative substance. Feminine Magic is my set of practices and way of organizing and presenting these very old traditions, updated for the modern women because we’ve learned a lot since then.

SMM: So true. Elizabeth: Feminine Magic is a set

of practices rooted in Western esoteric traditions, and you know, also it includes things like energy healing and NLP to really help you magnetize your desires, first and foremost, and then really how to walk in the world as who you really are, the creative being that you really are.

SMM: Aw, it sounds so amazing. I love

this topic. You know, with manifesting, though sometimes people think that they can just think about something or say it a million times and it’s going to happen, but what we find is that, so often, people focus, they do the affirmations, they do all the work, and yet, it’s still not working, or it only works some of the time or a little bit,

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so what is your take on that? Is there a way that people block their manifestations… How does that work?

more extreme. It could be a really negative experience. When we have experiences, they get coded into us.

Elizabeth: It’s so interesting because

SMM: I really get what you are talking

when we look at the field of manifesting, we hear a lot about things like limiting beliefs and thoughts create your reality. One thing about Feminine Magic is that it takes a very holistic view, and this idea that your thoughts create your reality is not incorrect, but it’s incomplete…

SMM: I so agree. Elizabeth: We have a whole energy

field, and in Feminine Magic, we work a lot with the energy field that’s created by our thoughts, our emotions, the energy running through our body, you know, our environment, that’s a big piece of Feminine Magic. What happens if you’re in the right spot, you’re like, “I’m doing all this stuff and it’s not working,” often, you’ll hear people say, “Oh, you’ve got a limiting belief, or you have this thing getting in the way.” Really, being humans, having wiring, we’re neurologically programmed to do certain things, and one of the things that happen is, we have experiences when we’re very young. It could be like your mom picking up the telephone, and it could be much

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about.

Elizabeth: They get coded into us as

survivable states. What’s so fascinating is that we will actually go around trying to reproduce and recreate the survivable state.

SMM: Oh, absolutely. Elizabeth: That’s why, once we have the

survivable state encoded, and often what happens is the beliefs come along with it because beliefs are part of that process… It’s more than you just have this belief and you’re running on this belief. It’s more like you’ve got this neurological programming that’s acting out because it was installed ages ago. As humans, that’s what we’re designed to do.

SMM: Love it. What’s the core

manifesting process that you use? I mean, do you have a way to introduce this into our daily lives? Enjoying the interview so far? Watch the full Video HERE.



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7 STEPS OF THE CORE MANIFESTING PROCESS

beautiful balance between energy out, receive back, so decision is really important. You’ve got to stick the stake in the ground and say, “This is how it’s going to be,” then; it’s going to require things of you. It’s also going to pull things from the universe for you to see.

1. Get very clear on what you want - The

You have claimed it. You know, in Feminine Magic, I have a little process called the activation, which is really just a ritual saying, “I’m claiming this.”

first step is to ask the magic question, what do you want? What do you desire? We have to be clear on our outcomes. If you really want to land the plane and call something in, you have to know what it is you want to call in.

3. Release Attachment - The only reason why

One manifesting approach that’s really popular right now is following your feelings, how do you want to feel? Focus on your feelings rather than the outcome. I believe that our heart actually has very specific things that it wants but we can get so far with that, and then there’s a point where we land the plane.

If there’s a space, then you can invite in what you want to fill that space.

2. Claim it - Claiming it is really where you

you don’t have what you want yet is that you’re attached to something else. In order to have what we want, we have to let go of whatever the thing is that’s stopping us. It could be ideas, it could be beliefs, it can be people, it can be things in your environment.

4. Embody what it is that you want - The

say, “All right, this is what it is. I am going for this.” It is the energy of commitment. It’s the energy of decision. Manifesting is being able to see the thing that you want is really already there.

fastest way to manifest anything is to be the version of you that already exists that has it. If we want anything, it’s already been created. There’s a version of you out there that has it already.

Receiving anything always requires some kind of aligned action from you. It’s this

Aim to be that version. The sooner we do that, the faster it shows up, because we have this

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whole energy field that we’re working with.

make more money. That is really powerful.

5. Receive the way - Once you let go

The secret is “Get yourself in that circle of ambitious, amazing women, and it’ll happen automatically.” That’s the power of environment. We wire, we model and imitate who we are around, in what we do, and the environment we’re in.

The more that you’re in the energy, in the vibra-alignment, then you are aligning to that space where you already have it.

Elizabeth Purvis is a teacher of magic and manifestation to thousands of women around the world, leading them to develop their Divinelygiven Creative Power, especially in the realm of money. She is the creator of Feminine Magic®, a set of practices for women to magnetize their deepest Desires, and the founder of The Feminine Magic® School of Manifesting, where she teaches a holistic system of manifesting known for its consistent, repeatable results.

and you’ve stepped in, you will start to get awareness. We will start to receive downloads and hits. As we start moving forward, we’ll receive more and more. We start to get clear on, “Oh, here’s the opportunity. Here’s the way.”

6. Take aligned action - If we want to

receive something, there’s always some sort of action to take. “There’s nothing to do, but there’s always aligned action to take.” The problem is, we get caught up in the doing because everyone wants more ease and grace. That’s the number one thing that people want more of, instead of, “I’m pushing, and I’m shoving, and I’m making it happen.”

7. Make it inevitable - This is all about

your environment. If we go back to our human wiring again, we are wired to imitate whatever’s in our environment. If you join a group of people who’ve made it safe to make a ton of money, or anything else , you will not be able to turn off the urge to do the things to

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A priestess & practitioner of Western esoteric traditions for over 20 years, Elizabeth is also a master business coach and income breakthrough mentor. Using her systems, Elizabeth’s clients and students have achieved phenomenal results, including quadrupling their incomes in just a few short weeks, multi-six-figure launches and more. Discover more of her work and the 7-Figure Goddess community at ElizabethPurvis.com. You can grab her free gift The 4 manifesting tools checklist HERE.


Quit denying all the things that you want to be. Stop denying all the things you want to do. Quit putting off who you want to become. Choose to BE it now.

Yes, you can! Cat Knott


Celebrating Your 24 Hours Kerry Morgan


Today you have the gift of 24 hours. At the end of the day, how will you answer the question,

“Am I happy with what I created in my day today?” Did you hesitate when you read that? Maybe you were brave enough to admit the answer was less than a resounding YES!

you back into your heart. All too often we look outside of ourselves for “the answers.” We fall into that trap of believing there is an answer we can only find somewhere else. But when we’re intentional about gratitude, we tap back into the strength and power of our own internal compass, or what I call Divine power.

Well, we all have the same 24 hours, you also have the amazing gift of choosing a new 24 hours.

Divine power is what gives us our inner strength for success

You can raise your frequency, gain more energy, and fully tap into your highest power before the day is over. Even if it’s 11 PM and you’re already brushing your teeth.

Maybe you’re wondering, what is Divine power? You may recognize it by other names, such as your intuition, sixth sense, and “the Genius Zone.”

All it takes is gratitude and 21 minutes a day.

No matter what you call it, you know when you’re in it. When you’re fully in tune with your Divine power:

Gratitude is the secret to spellbinding results in your life The number one thing an entrepreneur, mentor, and elite performer like you should do daily is getting into the frequency of gratitude. What are you grateful for? How about starting off your morning with a gratitude list - not your to-do list for powerful results? Remembering what you’re grateful for immediately centers

● You can respond instead of reacting to

anything life throws at you. ● You manifest the world you want with every thought, idea, and decision you make. ● You can say “yes!” when you ask yourself if you’re happy with what you created today! You can start crafting a daily ritual to create a mindset of gratitude and divine power right now. 2017 SUMMER EDITION

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How to design a satisfying life in only 21 minutes a day Tuning into your daily frequency of self-care, awareness, discipline, gratitude, and love is the beginning of celebrating your 24 hours, today. I use the framework of this blueprint to guide my clients as they design the lives they want for themselves. People and houses have more in common than you might think. ● Just like houses are made up of rooms

with different purposes, you have different areas of your life. ● Each of those areas of your life can benefit from intentional design AKA a blueprint. ● Typically, clients and I work together to redesign their inner blueprints for gratitude, wellness, spirituality, and wealth. For now, I’ll share with you a sneak peek to the Gratitude Blueprint that I use with my High Achiever Tribe. ● Every day, you’ll choose to be mindful of

and recognize the things you’re grateful for. ● You can make a list on paper or just keep a running list in your head. ● Each day you want to strive to recognize at least 25 things (if not more) you’re grateful for. Some days may be easier than others. On

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those harder days, you especially can’t fall short of the 25.

How will you answer the question NOW?

“Am I happy with what I created in my day today?”

When you detox from the distractions that block your Divine power, you begin to bulletproof your performance. Give yourself permission to the energy you desire every day.


Holistic Lifestyle Mentor for Elite Entrepreneur and Corporations Worldwide teaching Daily Enhancement of Growth, Mindset, Focus and Awareness. She is the founder of 21st Century Blueprint, the modern way to Daily Self-Mastery & Wealth Blueprints within your 24 hrs day. Building the basic skills of Self-Awareness, Self-Love and Self-Discipline to restore the foundation of Inner Strength. Photography by: Heidi Hapanowicz 2017 SUMMER EDITION

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Soul Filled Recipes for the Busy Entrepreneur Entrepreneurs are busy people; more-so than most because they have to wear many hats… including, in many households, family chef. And if you’re a conscious entrepreneur it’s not likely that you’ll be willing to bring home take-out every night, nor will you be content with preparing packaged foods. You want the good stuff - fresh, flavorful, and fast. This section is dedicated to bringing you the good stuff and making your time in the kitchen and at the table totally delightful, satisfying and good for you and your family. 18

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Sauteed Garlic Shrimp on Crispy Greens with Avocado

By Silvia Bianco

There are few things that can be cooked as quickly as a simple saute.. But simple doesn’t mean flavorless. The sauteed shrimp in this dish are full of flavor and made more interesting by adding them to cool, fresh, greens, and perfectly ripe avocado. Use any greens you like. I used romaine hearts because they can stand up to the weight of the shrimp and stay crispy. Then I topped it with diced avocado, tomatoes; garnished with a few bits of fresh chives and added a squash of fresh (Meyer) lemon. I didn’t need any extra oil because I used the oil that I sauteed the shrimp in…which was by then infused with the garlic and the flavor of the shrimp. #crazygood!


Ingredients (recipe is for 1 or two…can easily be doubled or tripled) 6 medium/large shrimp per person

cook until the other side turns opaque and

the shrimp begins to curl and turn pink. Add the garlic the last 30 seconds or so.

Add a squirt of lemon and remove from

cleaned and deveined

the heat.

Heaping cup or two of fresh salad greens (per person)

inch slices, add to a salad bowl along with

1 ripe avocado cut in half, pit removed, diced and removed from the skin

Handful of grape or cherry tomatoes halved

2 tablespoons of extra virgin olive oil or enough to cover the bottom of the pan

1 medium clove garlic finely chopped Juice of 1/2 lemon Meyer lemon if possible (they’re the juiciest)

Chives for garnish

In the meantime, cut the romaine into 1/2 the avocado and tomatoes.

Top with the shrimp and oil and garlic sauce from the pan. Squeeze in the

remaining juice from the half lemon, season with salt and pepper and garnish with the chives.

You can also add snow peas or string beans to to sauté and crispy bacon to the salad

if you like…and then it will look like this:

Instruction Place a medium skillet over medium/ high heat. Add oil and heat until hot but not smoking

Add the shrimp and cook until the

bottom turns pink and opaque, flip and 2017 SUMMER EDITION

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3 WAYS TO WIN IN YOUR BUSINESS (Without eating a ton of chocolate to stay sane) KYLIE PAX

Photography by Marryam Lum Photography


I’m not going to lie to you. The truth behind running a successful business is never as glamorous as it looks.

quick fix now.

From the outside, you see perfect landing pages, effortless launches, and hashtags of #hustle on Facebook. But behind the scenes, it looks a little more like tech dramas, tears and every female’s distraction of choice… CHOCOLATE.

In case we’ve never met before, chocolate was, is, and probably always will be my drug of choice. Moderation? What’s that?! When it comes to chocolate, there are no limits to the amount I can consume. So, it took me a while to realize that, as delicious as chocolate may be, it was not actually making my problems disappear. It was, in reality, making them much, much worse. Initially, I had one problem (insert business drama here), but after consuming enough chocolate to wipe out a small Hershey’s factory, I had TWO problems. My initial problem, and NOW the added problem of five extra kilos stuck to my butt! Don’t turn to food to ease your pain.

As a woman, running an entrepreneurial venture is a minefield. A minefield filled with delicious, crispy, crunchy, sweet and salty land mines at every turn. I’m not going to say that I have it all together because I don’t… not even close. But I HAVE figured out a thing or two about running a successful business and having a healthy relationship with food over the past few years that will help you wave “buh-bye” to the Twinkies and “hello” to your waistline.

1. GO WITH THE FLOW I know, I know… we’d all like to eat double fudge brownies that make you skinny but sadly, the fact that they don’t exist prevents it. There will be times when you will need to say “no” to yourself especially when your taste buds are ready to bust a move on the dance floor of your tongue. That means eating what you KNOW will make you AND your business happy later rather than looking for a

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2. CHOCOLATE WON’T MAKE IT BETTER

3. DON’T EAT AT YOUR DESK, GIRL! Unless you enjoy robotic, zombie eating, in which case, go your hardest. But if you’re like most of us, when you eat at your desk, you slip into a mindless eating mode which means you eat waaaay more than you need. Taking a few minutes out of your day to eat may make you want to smack your head against the refrigerator but I promise you, you’re worth it. Failure to do so will inevitably lead to snacking, which leads to pre-dinner AND post-dinner snacking which leads to “well, I’ve messed up my diet now... I might as well eat


EVERYTHING!” snacking. You deserve a break. Take it. And if you feel like, OMG! I can’t do this anymore, get support. There is no other way. Trust me on this, I’ve been there a THOUSAND times. Trying to white knuckle your way through ANOTHER weight loss program. Vowing that THIS time will be different. Ending our love affair with all things crunchy, salty and sweet takes time, but knowing that you don’t have to get it perfect is the key. It truly is a journey. And that’s exactly how it’s supposed to be.

KYLIE PAX is Australia’s Emotional Eating Coach and creator of Ditch the Diet Bootcamp and Sexy Motivation Tribe.

Kylie empowers people worldwide to take control of their relationship with food by eliminating resistance, procrastination, and self-sabotage so they can reach and stay at their natural weight, FOR LIFE! You can find Kylie on Facebook, Twitter, Instagram and Pinterest or visit her website KyliePax.com.

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3 Steps To Be Your OWN BIZ GURU! Lynsey Landry As an entrepreneur, every day you are faced with decisions. From things like What to offer? What’s the best strategy? Or Who is the best person to hire? To things like How to best meet your client’s needs? Or How to resolve a problem? The decisions that you make can directly affect your results! They can leave you feeling totally confident, aligned, and in the flow or they can leave you second guessing yourself, overthinking things, and working REALLY hard to get the results that you desire. Are you ready to trust your intuition so you can get magical results in your business?

Build Awareness of Your Energy! We have 4 different types of energy.

• Physical (body and health) • Mental (Conscious and unconscious beliefs)

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• Emotional (How you feel, what you need, and what you desire)

• Spiritual (Connection with Spirit, your Higher Self, and your Soul)

To trust your intuition and getting to know yourself on a deep Soul level you need to be aware of your energy. Here are a few questions to help:

• How am I feeling physically? How does my body feel?

• Where are my thoughts? • How am I feeling emotionally? These questions might seem simple but they are REALLY powerful to help build awareness.

2. Know the difference between fear & your intuition!

Ever find yourself second guessing yourself ?


Wondering if it is time to make the leap and launch your next offer or sign up for the next program? Knowing if it’s fear vs. your intuition can feel so tricky. One of my favorite ways to determine the difference between fear and intuition is by feeling it in your body. Here is a mini-meditation to help.

Take a moment to remember this and notice how it feels in your body, in your head, heart, and belly. Then, think of a time when you were scared whether it was a money situation or a time when you didn’t know how something was going to work out. Play this memory in your mind and notice how your body feels (your head, heart, and belly).

Think of a time when you absolutely KNEW something was true for you. You didn’t have one doubt. You knew with every cell in your body.

Next time you are faced with the questions – is this fear or my intuition, remembering these questions can help you determine the best choice for you.

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3. Ask –Is This Mine?

Do you ever feel overwhelmed by social media? You might find yourself feeling overwhelmed, emotional, or exhausted and you aren’t even sure why? Then, you, my friend are probably taking on energy that isn’t yours (beliefs, emotions, fears). A simple, yet powerful, question to help you start identifying this is asking IS THIS MINE?

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Letting go of the energy that isn’t yours will allow you to have more clarity and confidence so you can make decisions with ease and call in magical results. Lynsey Landry is an Intuitive & Spiritual Business Mentor for heart & soul-centered entrepreneurs who are ready to deepen their intuition and get their business into alignment so they can ditch burnout and deepen their success with ease. If you enjoyed this types and want more get her free 3-part masterclass Be Your Own Biz Guru: http://www. lynseylandry.com/freemasterclass.html Photography by Teresa Hunter Photography & Jduhonphotograph


We all have times when life feels hard; when we’re frustrated and tired and just want to hide away. If that’s you right now, don’t worry – every caterpillar has to rest to become a butterfly and you’ll soon find your wings again. In the meantime, let your Angels wrap you in theirs.

YOU ARE SO LOVED.

Anna Grace Taylor


HOW TO STAND OUT with your

UNDENIABLE PRESENCE AS AN INTROVERT BY JE N NI FE R DAWN G A B I OLA You know you’re really good at what you do. You have a burning passion to serve. And you know you need to put yourself out there for the right people to find you so you can share your genius with the world. But how do you do that as an introvert? How do you stand out as a leader in a way that feels good to you? As an introvert, you feel very deeply. The idea of being in the spotlight can bring about fears of being judged and criticized. The idea of having all eyes on you can feel draining on your energy because you can feel everything. To protect and maintain your energy, introverts need quiet time each day to recharge their energy. It’s important to create non-negotiables that honor your needs. For example, having quiet time

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in the morning and evenings helps to feel grounded and clear before you start your day and in the evening to reflect on the day. Doing things that give you joy is also important. The goal is to fill your cup every day by tuning into yourself and doing things that feel life-affirming for you. As a quiet leader and entrepreneur, you must honor how you are naturally built. You are born this way for a reason. You have so many natural strengths as an introvert. Introverts are natural connectors. They are deeply in tune with themselves and can sense invisible connections within situations and people. Having this intuitive self-awareness makes you a compassionate leader. You are able to feel others feelings as they are your own. You are an excellent listener and observer.


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Photography By: Dez TheGreat with the House of Greenwood

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You love intimacy and creating deep 1:1 relationships. And you seek to create bridges of understanding. This makes you an excellent people person. You don’t need to meet everyone you see. You just trust your instincts and connect with people you deeply resonate with. When you lead with your vibe in this way, you create deep and lasting relationships. Being self-aware and in tune with yourself allows you to have a strong presence. People can instinctively feel your energy. This is perfect for introverts who don’t naturally like to talk a lot. Their vibe speaks for them. When you engage with people, always share from your heart. From this deep inner connection, people will feel your spirit and intention to serve. Connect with people like you’re talking to one person that you genuinely care about. Your energy will create powerful connections and a deep resonance that goes way beyond logic. As an introvert, you are a natural born leader. Create success on your own terms. You are meant to stand out by owning who you already are. This journey is about trusting your gut and tapping into emotions that resonate with you. If you feel it, others will too. You are meant to be light and joyful as you step forward and

make your greatest impact with your quiet voice. Jennifer Dawn Gabiola helps introverted leaders own their quiet voice and fierce power to build brands that make a big impact. Through her business, Dawning Soul, she uses her 19 years of branding and design experience to provide heartcentered strategy, exquisite design and soulful presence and style support to create meaningful brands. She also offers inspiration through her Dawning Soul poetic apparel collection to help women radiate their true inner beauty and power from the inside out. For more info, visit www. dawningsoul.com

Sign up for her free gift: “7 Tips To Be Consistently Visible As An Introvert”:

http://dawningsoul.com/7visibilitytipsspecial

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5 Simple Ways

TO CALL IN YOUR DREAM CLIENTS SERYNA

MYERS

PHOTOGRAPHY BY: MAGGI WOO


The best part of working for yourself is choosing which clients you’ll work with. But in the early stages of building your business, it can be a challenge to find the right people to work with and have enough of them to keep you going. This is where attracting your dream clients comes in. Dream clients are the people you most love to work with. They don’t push back on price, the projects you do together light you up, and they become ambassadors for your company. Here are 5 things you can do that will feel totally soul-aligned to deepen your understanding of your dream clients and attract more of them to your business.

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LISTEN TO WHAT THEY HAVE TO SAY.

Interview people matching your dream clients profile and ask them questions. Go in Facebook groups and use the search function with keywords about your business, and see what people are asking about. Market research keeps us in the know about our dream clients, instead of making assumptions about


what they want and need. Use what you learn to create products and services that will best support them, making sure to use their words in your copy.

GET TO KNOW THEM INTIMATELY. Your dream clients are more than demographics, you want to know them like a sister. Who do they follow on social media? What are their guilty pleasures? What would they do if they truly felt limitless? The better you know them, the more magnetic every interaction you have with them will be, from social media posts to the copy on your sales page.

WALK A MILE IN THEIR FABULOUS SHOES. Live like your dream client, for just a few hours. Make Pinterest boards and Spotify

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playlists. Then, before creating content, get in the right headspace by reviewing the boards, and listening to the playlists. I love meditation for this too! Focusing on your dream client during meditation is like marinating in their mojo.

BRING IT ALL TOGETHER. They’ve told you what they need, who they follow online, and where they hang out - it’s time to put the intel to work. Use the information you’ve collected to create compelling opt-ins, offers, Facebook live topics, blog posts, but also use it in your Facebook ads, and your SEO.

A PICTURE IS WORTH 1,000 WORDS. A TESTIMONIAL IS WORTH A MILLION. Make it easy for your clients to give you glowing testimonials. My formula for swoon-worthy testimonials is a simple 3 question survey that I send out at the end of a project. I ask: What was your biggest fear before

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working together? Did that happen? If not, what did? What was your favorite part of working together? Then, I use the testimonials on my sales pages, on social media, in Facebook groups... anywhere that my dream clients may stumble upon it. Everything we create in our businesses should be made with our dream clients in mind. These 5 steps are how I keep my work client-centric, and my roster full. Seryna Myers is a sacred brand strategist, who helps lightworkers, changemakers and visionaries create beautiful, authentic brands from the inside out. Her work is channeled and blends soul + strategy. You can download her “Calling all Dream Clients” meditation at seryna.ca/dreamclients


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HOW TO BE A

successful

EMPATH AND ENTREPRENEUR DESIREE MANGANDOG


There is nothing more aggravating than having brilliant ideas, knowing how to execute and create a thriving business, AND instead, you are eating away your emotions and binge watching Netflix. I hear you, sister! Being an empath isn’t peaches and cream and actually, most of the time it’s torture. Feeling the depth of pain in every person’s soul leaves you carrying baggage that doesn’t even belong to you or maybe you are so sensitive that you feel the entire human race- the poverty, the destruction, the corruption, and greed. How in the world are you supposed to waltz around with a smile on your face when the human race is falling apart?! Sister, I have some great news for you. It is possible to be this sensitive and use this gift to become a thriving entrepreneur. When you are an empath, your compassion for people is beyond beautiful. People feel safe with you and trust you because you genuinely love and have mad listening skills. You have the heart that is needed in the entrepreneurial world. On top of this, you are a visionary! You have the ability to see people and this planet at their peak potential. You have the ability to create your utopia. You are a POWERFUL creator! You hold a power and influence that the average individual does not. I know your heart is pure and your intentions are for all persons good.

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You deserve to have this power because you are here to heal this world through your business. Let’s go over some tools as an empathic entrepreneur to equip you with processing such intense sensitivities. When you have tools in creating boundaries and filtering out sensory overload, I promise you will be skipping through life with a smile on your face. Instead of focusing on what is wrong with this world, 100% of your focus will be on making it right.


My favorite tool to use as an empath is essential oils. Of course, there are other methods. However, essential oils are easy to use, smell great, VERY effective and more affordable than paying for energy work. We will cover 5 essential oils I use regularly.

And when you use Petitgrain, it will happen naturally. You don’t need to go out of your way to tell people you don’t want to talk to them anymore.

1. CLEARING OTHER PEOPLE’S BAGGAGE FROM MY AURIC FIELD:

Cedarwood. Apply on back of neck and tops of shoulders. Extremely calming, grounding, and filters out all the information you don’t need in the current moment.

MELALEUCA. Apply one drop on the back of your neck and inside of elbow creases. Melaleuca removes energetic hooks that people have on you. An energetic hook forms when someone judges you, criticizes you, can’t stand you, jealous or envious of you, and any unloving thought towards you. 2. CONNECTING TO YOUR TRUTH: LAVENDER. Apply one drop on the heart (on sternum between breasts). I like to apply Lavender before journaling. It helps me to deeply connect with my core essence and draw out my true self, outside of what the world believes I am. Please don’t apply past 5 pm. For empaths, it can keep us up at night.

4. FOR SENSORY OVERLOAD:

5. STRENGTH AND CONFIDENCE: Bergamot. It increases your belief in yourself that you are capable of creating your dream business. Enjoy these tools! They have saved my life and allowed me to thrive in my business. It’s ok to have a rough day or afternoon, but we can’t have bad weeks and months. Humanity needs us to blossom because we bring healing to this broken world. And remember to always be fabulously you! Desiree Mangandog is an acupuncturist and essential oil expert. She specializes in emotional well-being,

3. BUILDING BOUNDARIES:

combining the use of essential oils and Chinese Medical principles. Desiree is an author, speaker,

Petitgrain. Apply one drop on the solar plexus (the core of your belly). This MUST be applied daily for 2 weeks in the mornings. Please do not miss a single application! Building boundaries is hands down the most important thing you can do for yourself.

intuitive healer and thought leader. You can find her at www.desireemangandog.com Photography by: Bart de Gols - Falca Visions

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When it feels like there’s absolutely nothing left to give, reach deep within and find your strength… It’s always there waiting.

~Melissa Zoske


Are you interested in being in

Shining Mentor Magazine? Please contact Support@shiningmentor.com We’re looking for conscious mentors, entrepreneurs, thought leaders and business owners to share their wisdom and gifts with a community of people wanting to grow an enlightened business, practice or platform.


“The first step is to ask the magic question, what do you want? What do you desire?” - ELIZABETH PURVIS


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