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2012 MAKING MOVES THAT COUNT INTernational LifestyleModEL E n t e rta i n m e n T
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magazine Issue# 60 nov 2011
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departments 11 Industry Profiles
UM magazine takes a look into the industry to give you a better behind the scenes look into the people and happenings that make the industry what it is; Focusing on everything from business to entertainment.
17 Politik Me
This section represents all things that influence the politics of today; from oil prices, wars around the world to education and economic concerns. We look into how all things impact the politics of today and how those in leadership roles seek to sway our views and interest around the many issues of interest to us all.
21 Explore Cinema
Urban Mainstream takes a look into the industry of film and television. Highlighting new happenings and focusing on people, events, new productions and issues impacting this area of the industry.
24 Delicacies of Life
The enjoyment of life is essential to encouraging peace of mind and prosperity in society. In this section we try to find those things and places that foster an appreciation of life, love and happiness.
34 Fashion Forecasting
A look ahead into the upcoming fashion trends and styles. Taking you to fashion weeks and trunk shows from Los Angeles to Milan and covering high fashion, couture, trendy fashion and fashion events.
48 SelfishStyles This section is about the wardrobe stylist,
individual dresser and fashion connoisseur.
PHOTOGRAPHER www.PhotosByShinobi.com
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“What we want in life though simple is often made complicated by our lack of appreciation for simple things. ” -UM
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the 3 tenents of UM magazine 1.) We Cater to and focus on the Masses.
We are not just Urban and we are not just a Mainstream publication. We find value and substance in people of all walks of life. Their cultures, passions, identities, pains, fears, love and inspirations. 2.) We Define Ourselves.
A person that allows others to define them, in essence, lose themselves. DEFINING Self, is the Path Towards connecting with the powers God has placed in us all. 3.) We do what We Want.
Our actions are an outgrowth of our Passions,Inspirations and Beliefs. As we are rooted in these things. They act as the RULE and Guide towards our very existence. Without these things we do not exist.
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Publisher Urban Mainstream Media Group, Inc. Editor-in-Chief/Founder Shinobi Muhammad Music editor Austin “mr bugz� Jeter Graphic Design/Layout Pi Zy Freelance Writers Iryna Storozhuk Rouge Stylist Amanda Alisca Danny Hobrock Glenn Paul Stephanie Maxwell PAM MORALES-WORSHAM Stephanie Moore Nicole Williamson Cynthia Agalaba Chief Photographer Shinobi Muhammad Intern Photographers Jean Carlo Gomez Jenny Wilson SPECIAL ASSIGNMENT PHOTOGRAPHER
Ming Han Chung Follow My Story
Makeup/Hair Services Mgr. Cynthia Algaba Errors & Omissions: All articles expressed in this magazine are not necessarily the views and thoughts of its publisher or founder. All submissions of articles and content accompanying to be used for editorial purposes are the responsibility of the writer. All communications to any listed writer and or editor is subject to being used as editorial content. Any questions please refer them to our magazine at: contact@urbanmainstream.com attn: Questions Copyright 2007 - 2011 Urban Mainstream Media Group, Inc.
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mua: dee Vine Creations
NEW FEATURE!
Click any Website Address in UM Magazine and you can go directly to the web page mentioned in the story.
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Writers for our Editorial board: UM magazine is seeking writers
Seeking a Team
who have a passion for delivering the news, a strong desire to have their views heard and understand the importance of being an outlet in assisting others who are unable to speak out. Send Writing samples and contact information to: contact@urbanmainstream.com attn: Writers
Proofreaders: We are especially seeking out college students who want to gain experience in copy editing. Students will receive full college credit and an opportunity to grow with our magazine. Send brief resume and interest to: contact@urbanmainstream.c.com attn: Proofreaders
photographers:
If you love taking pictures of fashion, art, people, etc, contact us. We are looking for photographers who are creative and who enjoy what they do. Get your work featured in our magazine as an editorial, feature, or even a COVER PAGE! Talented photographers anywhere in the world who want to get placement can contact us at: contact@urbanmainstream.com attn: Photographers
let us know what’s happening on the streets!!!
What’s happening on the streets in your town? Let UM magazine know all about it! We are looking for that breaking news. We want to tap into the pulse of what’s really going on. Scams, Gossip, or whatever, you tell us because we want to hear about it. If it is hot enough it could even be a cover page feature.
feedback:
Your feedback is always appreciated. We are seeking to advance our online magazine while we prepare for our national print run. We want to hear from you, the readers of UM Magazine. Let us know your views, thoughts ,and opinions about our magazine and how we can make it one of the most read online magazine worldwide. Follow up with us at contact@urbanmainstream.com 2011 NOVEMBER URBANMAINSTREAM.com
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photo by Shinobi
MODEL: Arielle Mua: Mia Jeray’ HAIR STYLIST: SHEAR ARTISTRY WWW.PHOTOSBYSHINOBI.COM
“Making Moves. ”
The Return.... AttheEnd of TheDay...
URBANMAINSTREAM
editor's note
We all have to make that personal assessment call in order to determine if what you have your heart set on is really what you should be doing. I’ve come to the resolve that UM Magazine is needed, more now than ever before.
Shinobi Muhammad Editor-in-Chief
"Fashion is our focus. real models is the expectation. The industry as a whole is what we aim to represent. "
Over the past few months I have come in contact with models, artists, makeup artists, hair stylists, designers and companies who are all trying to either re-invent or expand their image, brand and presence. They are all trying to consistently be more relevant to the audiences they consider to be their fan base, consumer and or ticket to the next level. I’ve had a chance to get their feedback. Understanding their needs and wants. I’ve come to the conslusion that what most of them need the most is a vehicle or conduit to get their message or program to the audiences they are going after. In my assessment, I had to come to grips with the truth that I have steered away from the very foundationof UM Magazine, which was to be that conduit, platform or way for the many to connect across color lines, countries, genders, lifestyles, education, politics, and economies. Due to that assessment I am refocusing UM Magazine for 2012. Taking it back to its roots and expanding its platform. More events incorporating social causes that shape our world, bridging people of diversity together on a more engaging dynamics and cultivating relationships at all levels of society in order to provide that pure outlet relevant to the masses yearning to learn, experience and gain in the benefit of what our societies have to offer.
So, for 2012 will begin the new and aggressive approach our organization will take to be more viable and valid in the lives of our supporters and readers. Um... Shinobi Muhammad Founder/Editor-in-Chief Urban Mainstream magazine
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Cover editorial Politik me
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nicki minaj Tues. Nov. 29th CBS TV Network victoria’s secret fashion show. NEW YORK, Nov. 7, 2011 /PRNewswire/ -- Rap and Pop superstar Nicki Minaj will join the musical lineup on THE VICTORIA’S SECRET FASHION SHOW, Tuesday, Nov. 29 (10:00-11:00 PM, ET/PT) on the CBS Television Network. She joins previously announced artists Kanye West and Maroon 5. Cee Lo Green, previously scheduled, is unable to appear. The show will star supermodels Adriana Lima, Alessandra Ambrosio, Miranda Kerr, Doutzen Kroes, Erin Heatherton, Lily Aldridge, Lindsey Ellingson, Candice Swanepoel and a bevy of other Victoria’s Secret Angels, and will also include pink carpet interviews, model profiles and a behind-the-scenes look at the making of the world’s most celebrated fashion show. The runway looks will include over-the-top lingerie embellished with SWAROVSKI ELEMENTS, iconic Angel wings and the $2.5 million Fantasy Treasure Bra worn by supermodel Miranda Kerr. Minaj released her debut album, “Pink Friday,” in 2010, which was certified platinum. She became the first artist ever to have seven singles on the “Billboard Hot 100” at the same time. She has won nine BET Awards and has been nominated for a Grammy Award for Best Rap Performance by a Duo or Group, and four Billboard Music Awards. This performance will mark the artist’s first appearance on THE VICTORIA’S SECRET FASHION SHOW. THE VICTORIA’S SECRET FASHION SHOW is being produced by Done and Dusted, Inc. Edward G. Razek, Monica Mitro, Ian Stewart and Hamish Hamilton are the executive producers. Hamish Hamilton is the director.
photo courtesy of www.atlantapost.com
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Industry profile Shopping News me Politik
source: www.visitwesthollywood.com
West Hollywood SHOPAHOLICS In Los Angeles, shopping is a way of life, and West Hollywood is home to the hippest, trendiest fashions and styles showcasing fresh and young-spirited designers... celebrity shopping at its best. You’ll find that West Hollywood’s numerous boutiques, showrooms, spas, shops, bookstores and galleries offer more than you could have imagined in 1.9 square miles. Visit Sunset Boulevard’s upscale Sunset Plaza, eclectic Santa Monica Boulevard, or The Avenues, which houses world-renowned art galleries, cafes, and lines like Stella McCartney and Armani A|X to find unique clothing, gifts, and unparalleled furniture designs. Use the listings below as your Hollywood shopping guide. From naughty to nice, new age to vintage, West Hollywood shopping districts offer an A-list experience for everyone—and you won’t leave empty handed.
8626 Melrose Ave. West Hollywood, CA 90069 Phone: 310.652.9000
ALBERTA FERRETTI
www.albertaferretti.comIn
Los Angeles Designer Alberta Ferretti chose fashionforward West Hollywood to open her first U.S. flagship boutique to put her elegant looks within reach of actresses and the stylists who dress them. The store will stock Alberta Ferretti’s signature collection plus the less-expensive Philosophy di Alberta Ferretti and Alberta Ferretti Girl lines, along with bags, eyewear and shoes. Monday to Saturday 11am to 7pm Sunday noon to 5pm Parking in the back off Huntley Avenue
ALPHA 8654 Melrose Avenue
West Hollywood, CA 90069 Phone: 310.855.0775 310.855.0775 Like a lad magazine come to life, Alpha appeals to a broad spectrum of men (and to any woman shopping for her hard-to-please fella). The 1,200square-foot lifestyle store dedicates a small space to men’s clothing, carrying local designers Band of Outsiders and Christi Conaway, plus very worthy others, including leather-goods house Lambertson Truex and British designer Paul Smith. The rest of the concrete-floored, tin-ceilinged boutique addresses all the other elements of a man’s life, from grooming products to game gear for poker night. Alpha also offers consulting services for the clueless bachelor who has to throw a dinner party or just needs a wardrobe overhaul; the in-store stylists and specialists may not be The Fab Five (is that a bad thing?), but they are available to bitch-slap—er, advise—hapless chaps in need
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8620 Melrose Ave West Hollywood, CA 90069 www.beckleyla.com
BECKLEY
The Beckley Boutique is more than a shopping destination; it’s a new concept in luxury retail, located in the heart of West Hollywood, specifically on the ever-expanding fashion forward, Melrose Avenue. The Beckley Experience is synonymous with luxury lifestyle and having said that the Beckley Boutique will provide unparalleled client services such as personal shoppers, stylists, tailors, highly trained staff, a relaxation area and an intimate garden.
8641 Sunset Blvd West Hollywood, CA 90069 Phone: 310.652.0200 http://www.codecusa.com
CODE C
A boutique committed to bringing together local and international designers into a fashion fusion store. Code C features several cutting-edge designers including Twelfth Street by Cynthia Vincent, A.L.C by Andrea Lieberman, Diesel Black Gold, Louis Verdad, and Valerj Pobega.
Sunset Boulevard West Hollywood, CA 90069 Phone: 310.652.1629 310.652.1629
NICOLE MILLER
The New York designer’s line of dresses, suits, separates and accessories (many of which match in conveniently shifting sets) has a well-tailored style that’s perfect for ladies who lunch. The pieces move easily from day into evening, office to dinner, often with the addition or subtraction of a Miller bag, cardigan or scarf. A lively sense of embroidery, pattern and color defines the dresses, simple shells and ribbed tops.
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Industry profile celebrity news Politik me
chicagoshopaholics
continued
Address: 122 South State Chicago, IL 60603 www.akirachicago.com
akira
Phone: (312) 346-3034 (312) 346-3034 Chicago can’t get enough of Akira. Over 200 international and domestic brands go in and out these doors. The boutique carries a mix of high and lowend clothes, accessories, shoes and jewelry. Akira is the fashion you see worn on the streets of Chicago. Starting small with big ideas, fourteen boutiques have sprouted throughout the city.
873 N Rush St Chicago, IL 60611-2030
ikram
Phone: 312-587-1000 Fax: 312-587-1407 The upscale store, whose smartly-clad staff are right at home among the shop’s hardwood floors and stylish fixtures, features a veritable who’s-who of prestigious international designers. It also offers impossible-to-find vintage clothing and high-end accessories, along with Ikram Goldman’s favorite lines by Angelo Figus, Gaspard Yurkievich, and other European sophisticates.
800 N Michigan Ave Park Hyatt Chicago Chicago, IL 60611-2105
giorgio armani
Phone: 312-573-4220 Fax: 312-335-8119 Armani’s elegant styles have been part of the fabric of modern fashion since the 1980s. Contemporary men’s and women’s styles feature neutral colors and the best fabrics. The designer creates about 30 collections per year, ensuring that the brand always remains fresh.
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30 E Oak St Chicago, IL 60611-1225 Phone: 312-951-1113 Fax: 312-951-5559
prada
This Prada branch on high-rent Oak Street appeals to a young, trendy and well-to-do clientele. The minimalist store with its pale colors mimics the simple, well-cut styles so popular among fashion’s elite. All lines are available in the hip store, and the attractive staff is ready and willing to offer fashion tips if you desire
113 Oak St Chicago, IL 60611-1202
bcbgmaxazria
Phone: 312-475-0053 312-475-0053 BCBGMAXAZRIA caters to shoppers who value quality craftsmanship, innovative textures and colors, and trendy, elegant styles. Thanks to boutiques around the world — including in fashion centers like Hong Kong, Los Angeles, and New York — designer Max Azria ensures that cutting-edge designs are available to women everywhere. From evening gowns and casual denim items to leather handbags and swimwear, BCBGMAXAZRIA is synonymous with style and class.
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Industry profile SOCIAL CAUSE Politik me
CHILDABUSE DOMESTIC VIOLENCE CAMPAIGN
Campaign Name: Unveiled Tears The 3 Points: To be Aware, To be Inspired and to be an Inspiration The Idea of Purpose: “The actions we take today gives hope to children tomorrow” Our target goals, among many, are to provide an outlet and moral inspiration for those who are and who have been victims of child abuse or domestic violence. We are about bringing awareness and providing insight to communities at-large about organizations and groups committed to fighting child abuse and domestic violence. Urban Mainstream magazine and Arts Coalition Against Child Abuse with the help of 9 television commercials and print ads are taking on this socially impacting cause in fighting child abuse. The commercials will all have extended versions on Urban Mainstream’s website which will include testimonials by the abused, abuser and advocates against child abuse and domestic violence. STATISTICS (www.strongholdatlanta.org) *1 in 3 American women report being physically or sexually abused by a husband or boyfriend. *Since 1976, each year about 30% of all female murder victims are killed by their intimate partner. *More than 3 women are murdered by their husbands or boyfriends every day. *A national survey reported that 50% of the men who frequently assaulted their wives also frequently abused their children. *75% of battered women report that their children are also physically and/or sexually abused. *14 calls a minute are made to Domestic Violence hotlines.
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Why we need your help
campaign begins jan. 19th 2012
Our goal is to reach 20 Million PEOPLE THIS YEAR WITH OUR MESSAGES
AND BEGIN LAUNCHING ACTIVITIES THAT INVOLVE CELEBRITIES, YOUTH, ADULTS AND PARENTS. THE NEED FOR PEOPLE TO ASSIST US IS BEYOND A NECESSITY. OVER THE NEXT FEW MONTHS YOU WILL BEGIN TO SEE A SERIES OF COMMERCIALS AND ADS BEING RAN VIA MAGAZINES, TELEVISION AND ONLINE. EACH COMMERCIAL RAN ONLINE WILL ALSO CONTAIN VIDEO TESTIMONIALS BY VICTIMS OF CHILD ABUSE AND DOMESTIC VIOLENCE. ON ANOTHER END OF OUR INITIATIVES WE WILL BE PROACTIVE IN LAUNCHING EVENTS DESIGNED TO BRING OUR MESSAGES CLOSE TO HOME. WE NEED PEOPLE ON OUR TEAM IN MAJOR CITIES ACROSS THE COUNTRY. THESE PEOPLE WILL ASSIST US IN ORGANIZING EVENTS, SPREADING THE CAMPAIGN ONLINE, AND BUILDING SUPPORT FOR THE PLACEMENT OF THE ADS AND COMMERCIALS IN PUBLICATIONS AND TELEVISION PROGRAMS ACROSS THE UNITED STATES. WE ALSO NEED PEOPLE WHO WILL HELP US IN OUR FUNDRAISING GOALS FOR 2011 TO BUILD STAFF, FUND EVENTS, AND EXPAND OUR CHILD ABUSE & DOMESTIC VIOLENCE CAMPAIGN INITIATIVES.
JOIN OUR MAILING LIST FOR THIS VERY SPECIAL ISSUE. WE ARE LOOKING TO GET 100,000 PEOPLE ON OUR MAILING LIST FOR THIS SPECIAL ISSUE THAT LAUNCHES FEBRUARY 2012 THIS ISSUE IS THE KICK-START OF OUR NATIONAL CAMPAIGN AND WE WANT YOU INVOLVED. CLICK ON THE LINK BELOW TO SUBSCRIBE. INVITE EVERYONE ON FACEBOOK AND TWITTER TO SUPPORT OUR CAUSE. JOIN OUR MAGAZINE SUBSCRIBER LIST: (CLICK BELOW) www.UrbanMainstreamMagazine.Fanbridge.com
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Industry profile Photographer SPOTLIGHT Politik me
Ealy Photography
Chicago, IL
Company Name: Ealy photography Your full name/trade name: Kelly Ealy Country/City/State: Illinois Website: www.beautybykellye.com (click website link to see more images)
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Our mouths set the . our
tone
attitudes
dictate the path. our self
assessment
allows for change.
Industry profile Photographer SPOTLIGHT Politik me
Marta Bevacqua Rome, Italy
Company Name: Marta Bevacqua Photography Your full name/trade name: Marta Bevacqua Country/City/State: Rome, Italy Website: www.martabevacqua.com (click website link to see more images)
UM: What got you started in the business?
MB: In the months before picking up a camera for the first time, i loved browsing sites like Flickr and Deviantart, watching all the beautiful photos that caught my eyes. I decided to try to take some photos by myself and discovered how much i love photography and taking photos.
UM: What motivates your creativity?
MB: Women and nature mostly. I love taking photographs outside, with the natural light. It happens I’m also really inspired by some books I read, or some movies. I take my inspiration everywhere in my world.
UM: What do you expect of a model?
MB: Most of all, I expect she can move her body and change expressions on her/his face. I love when models move my themselves and I’ve to take photos as they change pose, like if I’m running behind them. The most beautiful thing is to feel inspired my movements and expressions of a model.
UM: What are your expectations of a makeup and hair stylist?
MB: I’m of the idea that in a shoot each person working in it has an important role. Each one is an artist, in different fields; each one with their own importance. I expect my Muas and hair stylists to be creative, to put their artistic effort in the final result of a photoshoot. I explain what I have in mind, the concept of the photoshoot, and want them to interpret it with their personal vision of artistry.
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UM: How do you define yourself as it pertains to being a photographer?
MB: I think i’m an expensive person. I love meeting new people and work with a lot of different people. I think i’m still at the begin of my career, I’ve still a lot of things to learn, without doubts, and a lot of challenges to go through. Obsolete Angels tells fantasy tales about mysterious places and residents. It is about vulnerable mechanical creatures that once where conceived by their masters to relieve their lives or to provide company to their isolated and lonely owners. In cooperation with professional costume designers and special effect make up artists I created breath-taking objects for each story.
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MODEL: Jessica & Arielle Mua: Mia Jeray’ HAIR STYLIST: SHEAR ARTISTRY black dress: Nai by Nadia Atanasova Ivanova WWW.PHOTOSBYSHINOBI.COM
Industry profile Photographer SPOTLIGHT Politik me
F. FLORE Photography
Angers, France
Company Name: F. Flore Photography Your full name/trade name: Frederic Flore Country/City/State: Angers, France Website: www.Flore.com (click website link to see more images)
UM: What got you started in the business?
FF: At first, I was a primary school teacher. I was doing national photography contest for several years. Two years ago I sold my first picture for an advertising campaign of a french philharmonic orchestra. At this point I decided I had to get in corporate and work as professional photographer.
UM: What motivates your creativity?
FF: The quality of the light is very important to me. I work on the lighting plans three, four, weeks before the shoot. During the shoot i try to be the most deeply on my own. I think the attitude of the photographer is important. Beyond the esthetic aspect of a picture, i want feelings. But nothing too obvious. I assume that I always have in mind romantics and sentimental pictures… The german’s movies of the late twenties, the work of Wim Wenders, Wang Kar Wai etc….
UM: What do you expect of a model?
FF: The best model to me is someone who can tell something strong with his body. Because of that, I’m always looking for models with dancer’s background. Dance is the most incredible art.
UM: What are your expectations of a makeup and hair stylist?
FF: I think that is the tricky part. The hair and makeup artists are very important. There’s no picture without these people. Most of the time I’m not too specific. But that don’t means that there’s no direction. I think it’s the same thing for directing a model. You can’t ask a model to copy the corporal expression of someone else. So, i expect hair and make up artist to be creative inside the frame that we determine.
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UM: How do you define yourself as it pertains to being a photographer?
NM: I think you have to be modest, professional, faithful to yourself. There are tons of photographers these days. Making photography is a team work.
UM: What motivated you to want to be featured in Urban Mainstream magazine?
FF: You define yourself as the “ “melting pot of America” Considering all races and nationalities with interest in every genre”, I think it’s a good program for a fashion magazine. I think we love fashion for the diversity and the countless ways that it offers to be ourself.
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Industry profile Photographer SPOTLIGHT Politik me
CALENDOSSE Photography Paris, Ale-de-France, France
Company Name: CALENDOSSE Photography Your full name/trade name: Julien Dumas Country/City/State: Paris, Ale-de-France Website: www.juliendumas.fr (click website link to see more images)
UM: What got you started in the business?
CP: I began photography quite randomly, in August 2009. On holidays in New York with a photographer friend of mine – I discovered Richard Avedon during an exhibition – I became a fan of his work, mainly the 50’s part, his way of making women look glamorous and sensual, with powerful black and white pictures. Back in Paris, I decided to go for it … with the purchase of my first numerical Reflex.
UM: What motivates your creativity?
CP: I started photography with pictures oriented towards “fashion” & “beauty”, I quickly changed my thematic, I’m currently trying to find my own style – creating portraits on which you can “stick” a story, a series of unfolding pictures on a particular theme. I’m actually thinking of my last series “None Ethnie”.
UM: What do you expect of a model?
CP: What I like about photography is the fact that you always meet new people! It’s a very fulfilling milieu – my expectations concerning the models are quite simple, I don’t have a “particular criterion”, I’m just looking for a face that will be able to create an atmosphere!
UM: What are your expectations of a makeup and hair stylist?
CP:I’ve been working for about a year now with a make-up artist, in a general way, I require effects that look as natural as it is possible (“nude” make-up).
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UM: How do you define yourself as it pertains to being a photographer?
CP: Photography is first of all a passion for me. By the way, I don’t even mind about making it a real profession because it would involve customers specific orders - which would lead to a certain ‘’frustration’’ in the fact to not being able to control all the creation process.
UM: What motivated you to want to be featured in Urban Mainstream magazine?
CP: I’m very flattered to have been contacted by Mainstream Urban – I’ve been doing photos since two years now – it’s a wonderful way of sharing my passion! Thank you! 2011 november URBANMAINSTREAM.com 29
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Industry profile Social responsibility Politik me
oCCUPY MOVEMENT
What is occupy
According to Webster’s dictionary to “Occupy” is to: : to engage the attention or energies of I know a lot of people who are currently part of the “Occupy” movement and those who are not. Many people hear about it but many others allow it to be a passing of words and thoughts. As the Editor of Urban Mainstream magazine it is my responsibility to shed light on things that impact the lives of people. So, out of curiosity, I wanted to do a little homework on the “Occupy” movement. Hopefully, in educating myself I can do the same for others. Writer: Heather Gautney, PhD, is an assistant professor of sociology at Fordham University and author of Protest and Organization in the Alternative Globalization Era (Palgrave Macmillan). www.washingtonpost.com Occupy Wall Street has arrived. Facebook is all-aflutter, and Twitter is all-atweeter, as news of “occupations” and clashes with the powers-that-be spread like wildfire around the country. More from On Leadership Now entering its fourth week, the Wall Street occupation has become a national phenomenon. The president is interested, celebrities are popping by, and pizza shops are adding the OccuPie to their menus. There is even an Occupy video game in development. The movement has spawned hundreds of Occupy locales in a national Occupy Together network. And now there is talk of going global: Occupy the World. Inquiring minds want to know: Who are these people? What exactly are they demanding? Who is leading this thing? On these issues, the movement has been clear: This is a leaderless movement without an official set of demands. There are no projected outcomes, no bottom lines and no talking heads. In the Occupy movement, We are all leaders. This is not just a charming mess. We are all leaders represents a real praxis, and it has a real history. In the 1960s and 70s, feminists convened consciousness-raising meetings aimed at politicizing the various forms of women’s oppression that were occurring in private. Women in the ranks were tired of being excluded from the inner circles of leadership where the issues and demands were being decided. And, they were sick of the generalized hypocrisy regarding gender roles. For this reason, feminist consciousness-raising eschewed formal leadership because each woman’s experience and opinion had to be valued equally. The personal was the political. Consciousness-raising was also the heart and soul of gay rights activism. The process of sharing coming-out stories in a free environment helped others liberate themselves from the closet of ill repute. Again, these stories were told in a non-coercive, leaderless environment that empowered gay men and women to fight for their rights and leave behind a debased life of sexual secrecy. (continued next page) 34 URBANMAINSTREAM.com NOVEMBER 2011
image credit: Alex Brandon/AP
Both of these movements had enormous impacts on American life. Gay rights liberated our sexuality, and feminism fundamentally changed the way we relate to each other as men and women. All this, without a centralized leadership. Fast-forward to the late 1990s when protest networks emerged around the world in opposition to the World Bank, WTO and G-8. This time uneven development, debt and neoliberalism took center stage, alongside environmental concerns and world poverty. The protesters were “Anti” globalization as well as “Alter”: Free flows of information as opposed to patenting, free movement of people as opposed to policed immigration, and free trade as opposed to NAFTA. Alter-globalization networks created a veritable movement of movements, which was not led or controlled by any one of them. In the United States, anarchist-inspired spokescouncils convened hundreds of these groups to organize protest actions, conferences and community work. At the meetings, each group would position a single member upfront, in the inner circle, while the rest sat behind, like a human wheel with spokes. There were no leaders with long-standing assignments because every participant was, in essence, a leader. In lieu of a party line, this amalgamation of movements operated according to sets of core, procedural principles—called Principles of Unity—that reflected their anti-authoritarian, anti-discriminatory orientation. The Occupy movement operates similarly, with each locale establishing its own set of organizational practices. Locales, and the virtual Occupy communities in cyberspace, are federated according to a simple yet powerful point of unity: “The one thing we all have in common is that we are the 99% that will no longer tolerate the greed and corruption of the 1%”—an obvious reference to the well-known, yet still appalling, statistic that the top 1 percent of households in the United States own somewhere between 30 to 40 percent of all privately held wealth. And counting. Occupy Wall Street’s organizational presence is the New York General Assembly or “GA,” which convenes numbers in the high hundreds at its squat-site in Zuccotti Park. Daily GA meetings are led by facilitators who rotate on a regular basis, and facilitation training is open to all. Specific issues, such as food, medical, legal, outreach, security and others are handled by working groups—also open and inclusive—that periodically report back to the GA. Instead of issuing top-down directives, Occupy groups use a consensus process in which anyone can join in the decision-making and propose an idea. Proposers must field questions, justify the hows and whys of their ideas, and engage a large-scale group discussion. Votes are then cast via an innovative system of hand signals, and proposals are revised until a nine-tenths majority approves. Of course, all this requires a degree of good faith. Embedded in consensus process is an ethical assumption that decision-making is not a competition: It is not about converting other people to one’s way of thinking. It is about compromise. For every person involved, there is a new viewpoint to consider. This can get messy, but efficiency is not the measuring stick of success here. Democracy is. Similar to the feminist and alter-globalization movements, these groups want to avoid replicating the authoritarian structures of the institutions they are opposing. This is part of what differentiates them from the Tea Party. Occupy will never become an arm of the Democratic Party because the Democratic Party is part of the problem. These protesters want to prefigure within their own organization the free society they seek to create. And they want to demonstrate against the corrupt and hypocritical culture in mainstream politics and Wall Street—by operating with integrity. (CONTINUED ON PAGE 38)
2011 NOVEMBER URBANMAINSTREAM.com
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36 URBANMAINSTREAM.com NOVEMBER 2011
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Keona Nicole Moody
People like Keona, Dianna, Sirena, Raven and even myself have opted to be a voice by using our own personal stories to help others with theirs. We have all agreed that the secrets of abuse must be unveiled. The victims must lead the way and set the example. The abuser works in the dark. The abuser exists and is able to abuse others due to the fears of those they have abused to keep that secret. Our nationwide campaign using VIDEO TESTIMONIALS, television commercials, print ads and specially organized events to push our program. Starting Feb. 1st you will be able to begin viewing these video testimonials, and learning more about how you can get involved
THEIR STORIES AND MORE ISSUE 61 JUNE 15TH CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER
Dianna Fuller
Sirena Bordoy
Raven Hardy
oCCUPY MOVEMENT
Industry profile Social responsibility Politik me
continueD FROM page 35 The Occupy movement is a laboratory for participatory democracy. It’s a massive crash course in leadership training. Most of these activists have a particular issue, problem or political idea that is meaningful to them, on which they have developed an expert knowledge. Occupy is both a concrete and virtual space for connecting these issues and expertise without any one position or issue taking precedence. This movement is not mired in the competitive mindset of “my issue is more important than yours” that appears to be stymieing Congress as the country slowly crumbles. Implicit in this structure is also a rejection of the narcissistic, “I know what’s good for you” form of leadership, now pervasive in this country, in which lawmakers fail to consider the needs and desires of the people they claim to represent. The failure of representative democracy in the United States is perhaps one of the most serious problems of our time, and the Occupy movement is a symptom of this crisis of legitimacy. The people no longer trust their leaders and are even starting to indict the system itself. They think we can do better. We are all leaders.
THE "wE" IN THE "WE THE PEOPLE" ..... The Occupy movement in its rawest form is at its core the depiction of the ideals of this country’s founding fathers. Then, though with their moral imperfection, as we know being slave owners and in most part major contradictions to the infinite truths they spoke. Were idealist, visionaries and bearers of the greatest truth of their time. In some near future all atrocities, injustices and evil will have its day. However, not until the dissatisfaction level of the “WE” in the “We the People” had grown to full disgust. The ideals ofthe founding fathers of this country was based on the knowledge, wisdom and understanding of the lessons, studies and examples seen in nations prior. Creating a doctrine that would in time be the very measuring stick against the rule of the nation from which it was established. During that time the intellectuals and rich dictated the example of society. Regardless of the high esteemed dogma of the constitution and wise words of great men. Those who were in power understood the message but better understood the time in which they were. They recognized their time prior to when the “We” would realize how being manipulated and deceived had so much impact on the day to day lives of every citizen . The “Citizen” the “We” had to come to a resolve to respond accordingly. The powerful would only fear an awakened “We”, an active “We” and leaderless “We”. One not defined by special interest dogma, hierarchy and personality but by the very necessity for “Life, Liberty and Pursuits of Happiness”. We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America. -Preamble of the Constitution of the United States 38 URBANMAINSTREAM.com NOVEMBER 2011
wHEN sOCIAL ACCOUNTABILITY IS OUR RESPONSIBILITY when enough is enough. when the realization that neither race, color, nationality, social affiliations, or lifestyle matter. when the truth of injustice, corruption and deceit in high places foment an aggression that cannot be ignored. When we realize that government alone cannot correct social ills. when those who practice to bloodsuck the masses are shown the RESPONSIBILITY of their actions.
2011 NOVEMBER URBANMAINSTREAM.com
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about UM Magazine Our brief 4 year history:
Urban Mainstream magazine was and is being formulated with the concept of diversity, not just in the races and ethnicities of those we feature but also the diversity in information, ideas and realities which make us all who we are. We have been very confident that our product is one that stands alone. While others grapple with who they are while seeding perceptions of their validity. Urban Mainstream magazine is fulfilling its core values and principles. WE are about REACHING the MASSES, DEFINING OURSELVES and the overall promotion of DIVERSITY from those of all walks of life. In three short years we have been blessed and we will continue to show gratitude for those blessings by strengthening our base and growing our business one business, model, photographer, makeup artists, fashion designer, community organization, man, woman and child at a time. Some we will please and others we will not but at the end of the day we photo by Shinobi
would have had an impact. Urban Mainstream Media Group, Inc. (UMMG) a company found January 1st, 2007, by Chicago native Shinobi Muhammad, as an online magazine publishing company is now preparing to launch its flagship trade magazine, Urban Mainstream (UM) in the second quarter of 2009.
American 18% Latino and others with a Household income: 12% $100,000 +, 55% $49,500+, and 33% $27,000+ (all data based on 87% of our total readership sample survey conducted April 2010) 450,000 readers with a projected 1 million per month readership increase over the next 5 months
Urban Mainstream Magazine (UM) has a specific niche centered in diversity in culture, fashion, lifestyle, and entertainment. UM Magazine over the past 20 months reached over 6 million readers as it developed its brand and unique style of content delivery. UM magazine, has gained a readership of 48% White, 34% Black, and 18% Latino and others via U.S., Caribbean, Canada, UK, Germany, Australia, South Africa, Greece, Colombia, Chile and Mexico. UM Magazine has provided an open forum to Fortune 500 PR Firms such as 5WPR, Edelman and regional PR firms like Marone Agency, Echoing Sounds, The Promotion People (Canada) and other local PR companies. Featuring Tyra Banks, Jade from American Next Top Model, Tim Gunn – Project Runway, Elena Miro – international fashion designer, Melyssa Ford, and various celebrities, models, entertainers and well known individuals in the industry.
www.PhotosByShinobi.com mua: i4anEyeRtistry hair: Jamilah/Knuckleheads, Inc. Model: Michele Grey
In the beginning of all things we find ourselves finding examples by which to follow. As human beings we are hot wired to study those who came before us. This in essence is the fact regarding Urban Mainstream magazine. Three years ago the magazine and its concept of diversity and individuality all under one roof was not present. Magazine publishing via an online outlet was in many cases something more for major print magazines to explore. Many of those magazines found at that time still did not grasp the understanding of an online publication online. As technology grew and the creative eye of those wanting to bring to life the online world of publications. The seed of thought manifested for Urban Mainstream magazine. A magazine which focused on the fashion, modeling, and entertainment world from a different angle. A magazine with no real motivation to become a print publication but rather a strong publication whereas readers could find things in it similiar to what they were familiar with and then those things that were new to them.
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UM Magazine is about Diversity in Media, Local to International Collaborations, and Fashion. We seek to bridge the many gaps in media as expressed in the online and offline environment. Website: www.UrbanMainstream.com Market Reach: 48% White 34% African-
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IMPORTANT DOWNLOAD(CLICK LINK TO DOWNLOAD) MEDIA KIT: http://www.mediafire.com/?fuzsuoitulfdh53
we define ourselves our magazine has always been about doing things our way. it's what makes us unique. Model: Poison Photographer: Junichi Arakawa 2009 June URBANMAINSTREAM.com 41 J-Chan’s Designs
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Industry profile Fashion Feature Politik me
WINTER fashion
source: www.MillionLooks.com by Veronica Valter
SCARFS WINTER 2012 Scarf is an essential accessory for winter. It is warm and comfortable, stylish and beautiful. It can complement your look or fully transform it. But even the most versatile scarf should be trendy to keep you tuned to modern fashion achievements. See the Winter 2012 scarf trends and get inspired!
Winter 2012 Scarf Trend #1:
Snoods. Snoods are very trendy this
season. They are warm, comfortable and look good. Choose brighter colors to freshen up your outfit or go for pastel tones to make your look elegant. Snoods can come knitted or made of fur, worn around the neck or as headwear. Versace snoods come in a variety of bold colors and are worn more as a stylish accessory than a practical item. Christian Dior snoods look luxurious and are perfect for wrapping to protect from winter cold and winds. Hermes brand offers us to wear snoods as headpieces.
VERSACE SNOODS
CHRISTIAN DIOR SNOODS
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URBANMAINSTREAM.com november 2011
HERMES SNOODS
Industry profile Fashion Feature Politik me
Winter 2012 Scarf Trend #2: Fur scarves.
Fur scarves are at the top of scarf trends. They look beautiful and make you feel really gorgeous. If you can’t wear animal fur many designers offer fake fur
Winter 2012 Scarf Trend #3:
Knitted scarves have always been in fashion and will probably always be. Their secret is simple – they are versatile and always look appropriate. Wear such scarves over your coat or under it if you feel it is comfier for you.
Winter 2012 Scarf Trend #4:
During Winter 2012 pastel colors as well as dark brown and black are very trendy. These tones are neutral that makes them really multifunctional. No matter what your outfit’s color is such a scarf will finish it ideally.
2011 november URBANMAINSTREAM.com
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Industry profile Fashion Feature Politik me
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WINTERfashion 2012 source: www.MillionLooks.com
Masculine & Feminine Fashion Merges In
Moschino
Rossella Jardini from Moschino has joined the club of designers who believe masculine and feminine fashion should merge. Her approach to interpretation of this new trend isn’t new but it works perfectly. While items in Fall/ Winter 2011/ 2012 collection are mostly mannish they still demonstrate a lot of womanliness. Tuxedos, tapered pants, jackets with strong silhouettes and even caps – all come to us from men, adorned with ladies’ floral prints, flounces, bows and rosettes. Long sexy gloves, peep-toe ankle boots, skinny belts, and stunning sunglasses complement Moschino outfits from Fall/ Winter 2011/ 2012 collection.
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Industry profile Fashion Feature Politik me
2011 NOVEMBER URBANMAINSTREAM.com 45
Industry profile fashion forecasting Politik me
FashionForecasting
Urban Mainstream magazine is doing a search for independent and serious fashion designers. We are looking for those in the U.S. and overseas who have their own fashion line. If you are good and your pieces are quality we want to feature you. We will showcase your work under the FashionForecasting section. Let people learn more about your brand and style. The great thing is that starting August on ModelMayhem we will be promoting our magazine to over 1 million new readers/viewers every month. The month of July we will begin our casting calls for exclusive models for our Makeover Cover Girl shoot and Fashion Beauty over 40 shoot. Both of these will be covers for issues running in August and September. We want to give you the opportunity to be seen.
photo by www.followmystory.com designer Zac Posen
CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER 46 URBANMAINSTREAM.com November 2011
photo by www.photosbyshinobi.com designer Ankara Rebel
Designer : search showcase
Cover Page Opportunities
Designer: search showcase
Fashion Designer’s Cover Page Opportunity DESIGNERS SIGN UP NOW!
www.UrbanMainstream.com/information
photo by www.photosbyshinobi.com designer Ignyte Yrstyle
photo by www.followmystory.com designer Zac Posen
2011 NOVEMBER URBANMAINSTREAM.
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believe in your own potential. - shinobi muhammad
online facts:
"57% of shoppers 18 or older say
the internet is their
primary source of information
for pre-purchase. "- Burst Media "63% of purchases resulting from online research occur offline. "-Comscore "The internet is expected to influence
nearly half of all retails sales in 2010. -Jupiter
2008 oct URBANMAINSTREAM.com
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MODEL: De’Ana Davis Mua: Tiffany D. Brown
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HAIR STYLIST: SHEAR ARTISTRY Designer: Ignyte Yrstyle WWW.PHOTOSBYSHINOBI.COM
3rd Year and 58th Issue and Urban Mainstream magazine has changed its look and now planning to further expand and become more of an industry media outlet for the established and up coming stars on the horizon. The magazine can professionally provide an outlet for brand and media awareness.
Reach 450,000 Readers Inexpensive Advertising
Readers in the U.S. and Overseas
Local online versions of magazine in NY, LA, Ontario and UK coming SUMMER 2012
PRIOR ISSUESs click link below
urbanmainstream.com/priorissues
2008 dec
51
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Industry profile Fashion Feature Politik me
Winter fashion source: www.MillionLooks.com
Line Between Womenswear and Menswear Blurred in
Hermes
We all were afraid that after Christophe Lemaire’s appointment to the top job at Hermès the image of the brand would change dramatically. Fortunately, this didn’t happen. The designer was able to understand the values of the label and his collection for Fall/ Winter 2011/ 2012 season turned out very Hermes. However, it was clearly Lemaire’s as well. What surprised a lot was the blurred line between womenswear and menswear. Although masculinization of ladies’ fashion has been taking place for awhile the designer was able to take it to the new level. The central concept of Hermes Fall/ Winter 2011/ 2012 collection was nomadic travel. And the clothing, most of it, was wide enough and comfy for plenty of walking and riding. Some of the garments made in shape of suits were too broad and some looked even ridiculous but as parts of this collection they were very harmonious. Sweeping caftans, elongated kurtas, kimonos, super wide quilted coats and hooded jackets – these all looked amazing. Occasional elegant pieces like leather knee-length skirts, and white coats with asymmetric collars or pockets, added glamour to the Hermes Fall/ Winter 2011/ 2012 collection. 52 URBANMAINSTREAM.com NOVEMBER 2011
Industry profile Fashion Feature Politik me
2011 NOVEMBER URBANMAINSTREAM.com
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CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER
Industry profile Fashion Feature Politik me
WINTER fashion source: www.MillionLooks.com
Christian Dior Lookbook – Great Source of Personal Inspiration
Christian Dior is the brand that has always given me inspiration for creation of feminine and sophisticated looks. And their Fall/ Winter 2011/ 2012 lookbook offers a great variety for imagination to fly. Inspired by fashion of the past John Galliano (who will have to wait for the verdict on his case till September) has designed a fantastic collection full of classy skirt suits, coats and sweaters trimmed with fur, and evening dresses. Christian Dior isn’t only the brand that produces wonderful elegant pieces. It is also a great source of inspiration for fashion bloggers and people who like making clothing themselves Accessory line in Christian Dior Fall/ Winter 2011/ 2012 collection is all about the vintage luxury. Beret hats with fur pop-poms, colorful kerchiefs, fedora hats, chic necklaces and bracelets, revered iconic Dior bags, leather gloves and beautiful shoes based on designer collections.
54 URBANMAINSTREAM.com NOVEMBER 2011
Industry profile Fashion Feature Politik me
2011 NOVEMBER URBANMAINSTREAM.com
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Industry Modelprofile spotlight Politik me
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model spotlight
AndreMcConnell
Age: 23 Location: Atlanta, Georgia Facebook: https://www.facebook.com/andre.mcconnell Twitter: Dre_McConnell Areas of Modeling: Print, Commercial and Fashion.
DawnAngelaMickens
Age: 44 Location: Atlanta, GA Facebook: facebook.com/DawnAngelaDawn Website: www.dawnangelamickens.com Area of Modeling: Fashion/Lifestyle 56 URBANMAINSTREAM.com November 201
NishaThomas
Age: 25 Location: Atlanta, Ga Facebook: Nish Thomas Twitter: ModelesqueBh8or Area of Modeling: Most interested in Lifestyle and Commercial
MartinPena
Age: 29 Location: Houston, Tx Facebook: www.facebook.com/martin.pena2 Area of Modeling: Commercial/Lifestyle, Editiorial
Industry modelprofile spotlight Politik me
MODELFEATURES
Urban Mainstream magazine is looking for models to feature in our next issue. Models should contact us direct. Models in the Dallas, TX, and Atlanta, Ga. area must participate in a 3 Hour model education seminar in order to be considered for any of our Fashion, Commercial, and Lifestyle shoots where Makeup and Hair services are provided.
KamilahAntonia
Age: 28 Location: Waco, TX Facebook: Kamilah Antonia Area of Modeling: Commercial, Lifestyle and Print.
Candidates will be required to undergo a training on the fundamentals of modeling, how to build a portfolio, proper presentation, self marketing , how to build yourself as a brand and how to properly network. Plus, the 3 hour seminar is designed for you to ask questions and gain insight in the right ways of being a model. Models you see in our Spotlight section are on their way to improving and expanding their careers as models. Our approach is all about diversity, mainstream and urban expression of your aspirations. However, we are about doing it right. Be a part of our team the right way. Learn how to be that model you know you can be.
HOWTOSUBMIT
EMAIL: CONTACT@URBANMAINSTREAM.COM ATTN: SPOTLIGHT MODEL INCLUDE FULL NAME, AGE, PHONE, PICS, MEASUREMENTS AND A BRIEF BIO ABOUT YOURSELF.
2011 November URBANMAINSTREAM.com
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modeling 1on1
tips and industry insights know this business and know yourself Our Top Ten Modeling Tips
1. Always be on time, plan to always arrive 15 minutes early. Punctuality is very important.”safety tip”: If you are not taking anyone with you to the shoot, let someone know where you are and with whom. And be sure to tell the photographer that someone knows where you are. Make it conversational and not so blatant. 2. Always go prepared : ie...clothing changes that you know will fit you. Don’t always think that he/she will have everything that is needed for the shoot. Iron your clothes and travel with them properly. 3. Always take your own make-up; even if he/she has told you there will be a make-up artist there. Always think of the could be’s. 4. Get references, as many as you can. That would include other models and/or assignments that the photographer has had. Check and double check. And be sure that a legitimate photographer is doing the same with you. Never take anything for granted. 5. Make sure that you know exactly what the shoot consists of, and never feel pressured to do anything that you do not feel comfortable doing. If nothing else, go by your gut feeling. 6. Keep in mind that modeling is a business, not a personal venture. You need to be prepared to negotiate with prospective employers, regarding everything from pay to content. Don’t just drop out of contact because you don’t like what’s offered - either negotiate or say, “Thanks, but no thanks.” You never know, the employer you turn down could well have your dream job later - and if you treat him or her rudely or with disrespect, you’ll likely miss out. 7. Don’t ever do anything that you might be sorry for later. What you do today can affect your career later down the road. “If you pose for a photo that you cannot show your family and friends, and be proud of it, it wasn’t worth doing”. Mainly YOU should be proud of it. 8. If you have a verbal or signed agreement on traveling expenses etc. Make sure that it is followed up on. Written is sometimes the best 9. Always present yourself professionally and communicate well. There is nothing like dealing with a model who wants professionalism but acts contrary in every way. 10.) Above all make sure the images you have on your website reflect a professional model. Keep your personal facebook separate from your professional one. If you want to be a professional model then keep your presentation all around professional.
58 URBANMAINSTREAM.com NOVEMBER 2011
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modeling 1on1
DO i WANT TOMODEL Despite the glamour and hype you have seen about the modeling profession, it’s hard work. It’s boring (sometimes) and it can be tedious. Prepared to be constantly rejected, get ready for some major ups and downs. Modelling is a lifestyle, not an 9-5 job. Not all jobs pay well. Unless you are seriously committed about modeling, willing to work at it on your own time, live a healthy life style, etc., you will not succeed as a model. You have to understand that there are lots of other people who want to be models, it’s a very competitive business. Are you willing to put the time and energy into competing with pretty much everyone you meet, 24 hrs a day? You’ll need a modeling portfolio, I’m sure you’ll all know what one of those is but for those that don’t it’s basically a selection of pictures showing yourself in different outfits and poses. The standard size for the photos is 9 by 12 inches and you’ll need around 10 - 12 photos. Make sure you focus on quality rather than quantity, remember, you’re only as good as your worst photo. Make sure your portfolio has a selection of both head shots and full body shots. Make sure you get a variety of different looks. Try to know the area of modeling you want to enter. It is always best to choose two areas of focus i.e. commercial and catalogue, high fashion and lifestyle, glamor and fashion etc.. The point is to pick two areas of focus so you can do just that, focus. As a new model try to really train yourself to be as learned as possible about the areas of modeling you want to enter. Avoid using pictures of the same shot. Honestly, ease yourself into it and don’t go overboard. It can be very advantageous to have photographs from different photographers in a portfolio. This will show the versatility in terms of styles and it will prove that a model can work with a variety of different people. Obviously, the cost of hiring different photographers for a portfolio is prohibitive, but there are many excellent photographers out there who will do prints for time - and of course many more bad ones. If you research what’s on offer well, it can be an excellent alternative. Before going ahead with a photo session ask to look at the photographer’s portfolio to see if you like his style of photography. No doubt if you go to the photographer’s studio to book the appointment he will have examples of his work on display anyway. If you’ve never done modelling before this will also be an excellent practice run for you. Avoid photographers wanting to take nude shots, if possible take a friend with you to the shoot.
CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER 2011 NOVEMBER URBANMAINSTREAM.com
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onblast!
by Sarah Motley
scams badService unprofessional no-shows horrorStories
Hair stylists Mary Lou Rose MM# 705451 ModelMayhem.com
Sweetp Hair MM#782456 ModelMayhem.com
KANAKO MM#835598 ModelMayhem.com
The Traveling Stylist MM#878251 ModelMayhem.com
Mary Lou, when working with photographers you have to take into consideration the work that is about to be done and how you as a hairstylist benefit from it. Although your work looks beautiful, it’s barely visible. How would someone know to hire you if they can’t see the work in your portfolio? When doing TF’s or any photo shoots, it would be within your best interest to review the concept of the shoot with the photographer before going forward because when you don’t, it’s just a waste of time.
Sweetp Hair, when entering in the entertainment industry as a hairstylist, it is imperative that you show versatility or else this will be a downfall. It’s understood that the photos of your models may not be the best due to the fact that you are new to the industry but the goal is to intrigue the audience that you are attempting to work with and limit yourself to one race or ethnicity.
""report: Scams and Badbusiness KANAKO, the same model, same hair texture, and most of the same styles does not help your portfolio at all. In fact, I thought it was the model’s portfolio! I see more of the model than the hairstyling work. Your portfolio made me very interested in the model and the photographer and less interested in you. It’s all about presentation and versatility. You need to have both in order to make your work pop! Next time you shoot with a photographer, make sure he has at least a little interest in showing your work instead of making another portfolio for Geisha.
photographers
mwh Photograghy MM# 761760 ModelMayhem.com
MWH, your photography work has shown to be poorly done. This is because models are badly posed, with too much light exposed on some photographs and not enough exposed on others. A photographer should have some idea of what a good pose should look like, in your portfolio it appears no one had a clue. Also do you know how to touch-up a photograph? Models are being negatively represented in your photographs. The work done in your portfolio appears as if an amateur had taken them. It would be greatly appreciated if you worked on your photography skills better or just put down the camera.
Traveling Stylist, your work is beautiful but it is a shame that the models are in the dark and the styles are barely visible. How is this benefiting you? When working with photographers, take into consideration how his/her work can add to your portfolio. Ask the photographer to also take headshots of the models. This would help your portfolio and not just theirs
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Donald E. Photography MM#506223 ModelMayhem.com
Donald, as a photographer, your work looks so amateur. The photography of the women looks so sub-par. The posing, styling, hair, and makeup of the models are ridiculously low budget. Many of these women believe they are so close to making it as a model because some photographers fill their heads with high hopes. In most cases it is always “Guys with Cameras” who just take pictures for sport and play while showing themselves off as knowledgeable professionals. It would be wise to learn from other experienced photographers. Your current presentation shows you need advice and better instructions on how to be a more skillful practitioner of photography.
contact OnBlast! at contact@urbanmainstream.com
attn: OnBlast!
60 URBANMAINSTREAM.com nov 2008
modeling 1on1
15 RUNWAY TIPS source: www.fashionmodelingtips.com
15 Modeling Tips to Runway Success 1.Always show up. When it comes to auditions the key phrase is “you never know.” Clients might thing they want one thing, but then see you and realize you are what they want. By the same token, don’t take it personally if you aren’t what they are looking for. 2.Practice as much as possible. It takes time, experience, and especially practice to be a star on the runway. Always be in runway mode whether you are walking down the street or down the hallway to the kitchen. Believe, those who master fashion modeling have studied and practiced to get to the tip top. 3.Know your role & commit to it. Remember what you are trying to sell or convey when you are modeling. Tips: it’s not about you, work your outfits and do what the designer or producer has asked you to do. 4.See your performance before you go out. Take the time to visualize in your mind and create a vision of what you want to have happen on the runway. See your beginning & your end. Own your moments in your mind, then own them on the runway! 5.Speak positive words to yourself. Keep a positive mind-set and attitude and your performance will be excellent. “I am beautiful. I am fierce. I am confident.” should be your mantra. 6.Remember to always meditate or pray before you walk your walk. 7.Ask questions if you’re not sure what to do before the show. 8.Before you enter the runway make sure you do a model body shape. Stand tall, shoulders back, breathe, be relaxed & enjoy your runway journey. 9.Have fun! If you are having fun with it, you will project the best and most confident personality for the runway. 10.Feel the music of your segment. Hear the music and listen for the beat. 11.Stay in your lane. Never walk in other models lines. 12.Keep it simple. Don’t attack too many poses, swing your arms or gallop down the runway. Keep it smooth and poised. 13.Ladies give some hips. Work your fierceness, own it! 14.Pause for at least 3 to 5 seconds at the end of the runway. Take your time and don’t rush your moments. Remember you want the cameras to catch you. 15.Connect with the crowd. Eye contact is key. 2010 NOVEMBER URBANMAINSTREAM.com
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MODEL: Kamilah Mua: Mia Jeray’
HAIR STYLIST: SHEAR ARTISTRY WWW.PHOTOSBYSHINOBI.COM
You Want to Be on the Cover? Screening Taking Place Now!
www.UrbanMainstream.com/information
IMPORTANT DOWNLOADS(CLICK LINK TO DOWNLOAD)
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REPEAT SECTION BASED ON MODEL EMAILS SAYING “Industry Insights was the most informative I’ve seen in a while..”
Industry profile Industry Insight Politik me
by Corey Cox
A CI A L The Pose F EXPRESSIONS
Click Video Image or link below: http://www.youtube.com/watch?v=VOA49PLQFnM
if you model educate yourself. just click and learn... 64 URBANMAINSTREAM.com NOVEMBER 2011
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industry insights 1on1
Many of the models we come in contact with are always looking for more sources of information to enhance their skills and insight into the modeling and fashion world. Our magazine tries to find different ways to fulfill our readrs need for information by researching to find those answers or points of reference needed by our readers. This issue we are focusing on Posing, Runway, Headshots, Getting Paid as a model, and doing an interview.
industry insights 1on1
be a model : Personality, Posing and Facial Expressions.
A model’s greatest assets are their ability to convey the energy of a unique personality, capture the personality via Posing and allow Facial expressions to sum up the whole story. Often we find models who do not thoroughly understand the importance of truly being a model. They are more concerned with building a portfolio of pictures vs building their skills in the area of Personality, Posing and Facial expression. A lot of aspiring models will never achieve success and obtain the big dollars they are aiming for without first proving they can command their own personal image. A model is the walk, the talk, the motion, the attitude and the style. A model is not a “deer” stuck in headlights. Nor are they stiff back giraffs and stumbling gorillas. Models are graceful. They are chameleons. They are the voice and image of the product or service. A true model can sell a product or service with their look, expression and body language. A model is about pushing themselves and proving their worth. A model shows their value not in the negative exploitation of their sexual parts or vulgarness. A model adds value. A model is educated about their field of endeavor. A model is about re-inventing themselves and meeting personal challenges to be the best at all cost.
USING YOUR HANDS IN POSES
Click Video Image or link below:
http://www.youtube.com/watch?v=g-7hnA0d8jw&feature=fvsr
videos in this section are presented to educate today's model 2011 NOVEMBER URBANMAINSTREAM.com
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Industry profile Industry Insight Politik me
industry insights 1on1 source: www.tyra.com
1. Do not be a “no-neck monster.” Try to elongate your neck for ma mum extension. 2. Do not pose like a hoochie. (If you don’t what a hoochie is, er, that’s probably best.) 3. Do not be a limp noodle. Always pose with tension in your body completely from H2T (head to toe). 4. Do not play it safe and stay in the same pose. Mix it up with innovative poses, your wildest pose could be the one that’s picked. 5. Do not show up to a photo shoot unless you are clean shaven, have a clean face and clean hair. 6. Do not let hating how your hair or makeup is done affect your performance. Model through it. 7. Do not stare aimlessly when posing. Create intensity for the camera through your eyes. Smize (smile with your eyes)! 8. Do not slouch on the runway; pretend you have a wire through your spine that is pulling you up to the ceiling. 9. Do not be forgettable. Make an impression by showing your distinctive personality. 10. Do request to have your favorite music playing when you do a shoot! The beat will kick your poses up ten notches!
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industry insights 1on1
Model Dont’s (and a Do)
“Utilize the information we give you in Urban Mainstream magazine to assist you in improving your opportunities. Remember, you don’t know everything.”
2011 NOVEMBER URBANMAINSTREAM.com
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Industry profile Industry Insight Politik me
Information provided for research purposes only. We do not endorse any products or services.
Karthy Amarati (Book Publisher) I’m sure we’d both agree model photographers and posing models themselves are paid extremely well – if they’re good at what they do. But what makes the difference between a weekend hack and a super model or photographer to the stars? I’ve pondered this question, as I’m sure you have, for a great while and with all the models and photographers I’ve studied, I’ve invariably come to the same conclusion every time. In short, anyone at the top of their game has invested a great deal of time and energy into studying their craft. With that in mind, I think I might have taken this to the extreme… I’m pretty much a modeling fanatic. The truth is I’m always on the internet looking at anything and everything I can find on modeling and model photography.
www.ModelPosing.net Only $17 250 Page eBook
A Professional Guide For The Creative Model, Director, Photographer. CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER 68 URBANMAINSTREAM.com NOVEMBER 2011
Along The Way I’ve Found Information That’s Just Plain Wrong... Along the way I’ve found tons of information that’s just plain wrong - information, I think, that does more harm than good. If you’re like me, you’ve probably found your fair share of the same – you may not have even realized it was harmful. Anyway, a few months back I was doing some research on Harriett Shepherd and Lenore Meyer two of the most respected model photographers of all time and I uncovered a gem. If you’re looking to become a model or take model photography I have found the model posing guide bible.
industry insights 1on1
Posing Pose
industry insights 1on1
Click Video Image or link below: http://www.youtube.com/watch?v=6KQJMFY9YxE&f
Click Video Image or link below: http://www.youtube.com/watch?v=f77AF4B8tSo&feature=related
WALKING IN HEELS
The worse thing in the world to see in a model is one who cannot properly walk in heels. Walking, posing, and having grace in your heels is so important. As a model, you will spend 90% of your time in heels. Those of you who do runway really need to make sure you are properly addressing the issue of walking properly in heels. I want every model to really look at these videos and compare how you walk in your heels. Having grace, poise and elegance in your shoots. Then ladies consider the fact of when you go on networking functions for clients or just for yourself. People are always watching. The better command of the walk allows for the clothes to really generate your personal energy. 2011 NOVEMBER URBANMAINSTREAM.com
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MODEL: Martin, Jessica, Noe Mua: Tiffany D. Brown WWW.PHOTOSBYSHINOBI.COM
shopping spree
We truly do
DEFINE OURSELVES.
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Modeling Opportunities:
L’aigner La’Key
We are looking for models to be on our MAGAZINE cover, appear as GUEST models on our new tv show filming. We only want those who really can model. Those who know how to “EARN THE RIGHT” to be a model and not just a “HOPELESS HOPEFUL”. We want the real deal. We want real POSERS, DRESSERS, INTELLIGENT, INDUSTRY KNOWLEDGEABLE, and those with a LOOK for HIGH FASHION, EDITORIAL, COMMERCIAL AND AVANT GARDE. MEET the CHALLENGE TO STAND APART FROM THE IMITATORS.
Published Exposure Go to the www.urbanMainstream.com scroll down and click on: “CLICK HERE” fill out a submission form. INCLUDE IMAGES OR LINK TO A MODEL SITE. NO MYSPACE OR FACEBOOK PAGES.
Models: Natasha & Mathew Fox Mua & Hair : Scholastic www.PhotosbyShinobi.com 2011 NOVEMBER URBANMAINSTREAM.com
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World reknown Posing Instructor gives lesson on techniques in posing. (Click link to see video) http://www.youtube.com/watch?v=ItrzL4bpr10
WWW.PHOTOSBYSHINOBI.COM
Fashion editorial
written by Shinobi Muhammad
The Faces of Urban m a i n s t r e a m In the coming months, Urrban Mainstream magazine will be taking a front seat in its quest to be a positive force and vehicle for models, artists, photographers, makeup artists, hairstylists, fashion designers and all of those who are in the industry seeking a way to express their talents, stories and points of view. We are currently planning more editorial, fashion, commercial shoots and media events where our current and new readers will get a chance to explore these great talents. Our overall goal is to maintain DIVERSITY in our approach. When we say DIVERSITY it is more about the mixture of talents than that of models based on race or ethnic background. We want to expose rising, established and curious talents to each other. Whether you are in Russia, Germany, United Kingdom, Isreal, China, Bogata, Mexico, Puerto Rico, Canada or the United States. Our mission is to expose your talents. Open up a bridge of exchange. Each issue of the magazine we will further our reach. Seeking out those from around the globe who want to be seen and heard. The FACES OF URBAN MAINSTREAM is all about the cause of the many. We are all at heart driven to explore beyond our own worlds. The reality however is that most do not know how. Connecting our worlds through our crafts is both inspiring and unlimited. Urban Mainstream magazine is about the faces of the MANY. Seeing in each of us that which God has gifted our hands and minds to create. To connect us beyond borders, ideology, race, ethnicity and financial status. As we are inspired we are driven to impact the world around us. It is the lack of inspiration which dulls the senses of society into boredom and decadence. It is the lack of true inspiration which drives us away from our passions as human beings and true creatures of God. We are many yet we are one. In this is the ILLUMINATION OF MIND, BODY AND SOUL.
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MODEL: Sirisha Mua: Mia Jeray’ HAIR STYLIST: SHEAR ARTISTRY WWW.PHOTOSBYSHINOBI.COM
Lauren Jennings United States/Marietta/Georgia http://www.modelmayhem.com/141130 UM: What got you started in the business? LJ: My friend’s mom is a photographer and asked me to model for her portfolio back when I was in middle school. I have been in love with modeling ever since. UM: What are some of your challenging moments? LJ: I did an outside photo-shoot this past winter while it was raining! It was extremely chilly but it was worth it because the pictures turned out great. Also, I did an event a little while ago where I was on heels for a full 8 hours, no sitting. By the end of the day the blisters were so big that I had to walk on the sides of my feet for the rest of the week!
i truly love
what ido. modeling is a passion.
UM: What motivates you to stay in the business? LJ: The people, the clothes, the hair, and make-up keep me in this business. I love being around so many creative people, and getting to wear beautiful clothes and have my hair and make-up done has it’s perks too!
UM: Who and or What are some of your inspirations? LJ: I am inspired by pretty much every fashion magazine I pick up. I love to make collages from fashion spreads that catch my eye. I am also inspired by the people that I network with and the personal style that they put into their work.
UM: How does it feel to be on the cover of Urban Mainstream magazine? LJ: I am very excited to be on the cover of Urban Mainstream. I can’t wait to see the issue! MODEL: LADAUNTE UM: What are some of your accomplishments you’d like to speak about? LJ: I have had the privilege to model for several local businesses including Veruca, Luna, and Fab’ rik. I have also been on the cover of the Atlanta Bride and Groom Planner and I have been in many independent films around the area, including Love on the Rocks and Strangers with Faces.
UM: What do you offer that is unique to the industry? LJ: I think what I have to offer are my unshakable values. I will not let others pressure me into things I do not want to do and I believe that it is very important in this business to have the ability to say no and get out of sticky situations. UM: What are your views concerning Urban Mainstream magazine? LJ: I think this magazine has very helpful information for people in this industry and I love looking at the photographs. UM: Why did you agree to do the interview? LJ: Was not doing it an option? I’m just kidding :). Well, I wanted to let you know a little bit about myself and share some of my experiences.
Getinspired
Health &
fitness
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How to Eat Like a Model by www.EHow.com
Magazines crammed with supernaturally skinny men and women give the impression that those good looking bodies are gifts from above. However, if you take a peek into the daily life and eating of a model you’ll see that their days are dominated by strict diets. The result of all the dieting, carb-less food and macro-nutrients is a great looking, toned body. Follow these steps to eat like a model. Difficulty: Challenging Instructions Weigh, measure and record. Models know exactly what, how much and when they eat. This is a skill that models develop by obsessing over the nutrition labels on food, weighing and measuring portions and keeping track of daily carb and calorie intake. If you want to eat like a model, start to measure and record everything you eat. Get rid of carbs and sugar. Carbs and sugar are two of the food compounds that get most easily converted into fat. Further, they do very little in the way of improving health and nutrition. So, cut carbs and sugar out of your diet entirely, including the carbs and sugars found in drinks, in order to eat like a model. Stop eating at night. Because energy becomes fat during the night, as you sleep and are not burning calories, most models stop eating at least three hours before bedtime. When they have a show or photo shoot, models will extend this time to four or sometimes five hours before sleeping. So, find a substitute, such as tea or club soda, to substitute for food before you go to sleep. Stick to macro-nutrients. If you have trouble understanding how to eat like a model, just stick to the basic rule of macro-nutrients. A macro-nutrient is a nutrient that an organism needs in large quantities in order to survive. Proteins, minerals and certain kinds of fatty acids are good examples of macro-nutrients. Things like sugar and trans fats are not macro-nutrients and shouldn’t be eaten if you want to eat like a model.
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dgetfit How to Get Rid of Bloating & Water Weight By Megan Mullinger: The majority of your body is made of water, and the amount of water in your body is controlled by thirst, sweating and urine production. Some things, however, can cause you to retain too much water, which can cause you to feel bloated and have a sudden increase in weight. Although over time your body likely will naturally eliminate this excess water, you might need to speed up this process to ease the bloating symptoms. Difficulty: Moderate Instructions Eliminate or cut back on pre-packaged and processed foods that are high in sodium to get rid of water weight. Foods that are high in sodium can cause you to retain water. Foods that should be reduced are things like potato chips, processed meats like bacon and canned and frozen meals. In addition, do not add salt to your food, and eliminate as much salt as possible from your diet. Incorporate natural diuretics into your diet. Natural diuretics are things like grapefruit juice, lemon juice and caffeine. Diuretics cause the body to eliminate liquid in the kidneys and bladder, and ingesting additional diuretic compounds can increase urine production. Increase the potassium in your diet. Potassium is a mineral that helps the body process sodium and help you get rid of bloating. There are many foods that contain potassium, including bananas, melons, sweet potatoes and spinach. If you don’t want to alter your diet, take a multivitamin with added potassium.
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Getinspired
Health &
fitness
CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER try a cardio kickboxing class, a jazzercize class or spinning.
How to Plan an Effective cardio Difficulty: Easy Instructions Plan an Effective Cardio Workout
Create a schedule. Setting aside a regular time for your cardio workout will help you stick to the plan. Stretch before you start. A good guideline is to hold each stretch for about 10 seconds. Repeat the same stretch, trying to go just a little bit farther the second time. Stretching helps prevent injuries.
Set goals. Are you out to lose weight or to improve endurance? Setting goals will help you design the workout plan that will get you to where you want to be.
Maintain your cardiovascular training heart rate for 30 minutes to 1 hour.
Assess your fitness level. On the first day out, try the stair machine for 10 minutes. How do you feel after 10 minutes of medium intensity climbing? If you’re already breathing heavily, start your cardio workout plan with low intensity walking for an hour a day at least three times a week. If it’s no problem, you can incorporate jogging, cycling and other higher intensity exercises.
Cool down for at least 5 minutes at the end of your cardio Talk to a personal trainer if you can. These trained workout. Don’t just stop at the peak of your workout professionals specialize in creating workout plans to and go home. Your heart needs to cool down slowly help people meet their personal fitness goals. to avoid stress. Join a gym. If you can afford the monthly membership, joining a gym will help you stick to your cardio Repeat stretches at the end of the workout. This workout plan. can minimize lactic acid build up and will reduce Try different classes. One of the main reasons cardio workout plans fail is boredom. You want to find workouts you enjoy and vary them from time to time to prevent boredom. If you get bored on a treadmill, 84 URBANMAINSTREAM.com NOVEMBER 2011
soreness.
dgetfit
Health and Fitness resources and information provided for research purposes. You should always consult your physician before attempting any workout, fitness or dietary routine.
how to start weight training for women Weight training is something many women steer clear of their whole lives. Misperceptions about ‘bulking up’ are one reason. Concern that you don’t have the strength or stamina to lift weights is another. Fear that it will be painful and difficult. These are myths. Just so you know, weight training is the same as resistance training and strength training.
Marilyn monroe lifting weights
Women don’t gain size from weight training. They sculpt their bodies and strengthen them. Women can use this to decrease fat, develop muscle tone and definition. Women also increase strength by 30-50% with weight training and protect their bones better against osteoporosis. There are compelling reasons to lift weights as part of a fitness routine. Better health, appearance, strength and confidence are just a few. And then there’s this: if you add muscle to your body, you will be able to eat more without gaining weight! Women of every age should give weight training a try. Here’s why, how to get started, and some resources that might help.
MORE NEXT PAGE
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Getinspired
Health &
fitness
women weighlifting continued..
Lifting weights will increase lean muscle tissue and increase your resting metabolism for 24 hours or longer after your exercise session. You will build stronger connective tissue and improve the stability of your joints. This helps reduce the risk of injuries. - You’ll improve coordination and balance. - You will reduce heart disease and diabetes risks. If you already have diabetes, vigorous exercise and resistance training will help you drop your blood sugar levels.
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2011 get fit
fitness reviews
dgetfit women weighlifting (final)
2011 get fit
- You’ll improve bone density and reduce or even reverse bone loss or osteoporosis. - You can reduce depression.
fitness reviews
- You will be able to do aerobic/cardio exercise or perform athletic activities more vigorously.
FYI
Make sure you at least try working all your major muscle groups. Even if your abs or arms are your chief concern, it’s good to run through a complement of exercises that will benefit your whole body.
2011 Health & Fitness
Editorials
Urban Mainstream magazine starting issue 59 will begin focusing on Health and Fitness training, lifestyle and nutrition. Our focus is to bring to our readers ways for them to set goals, improve their health and get inspired to maintain a strong body. Our editorial team will research the best possible information, videos, and bring to you experts and trained professionals in the health and fitness field. We will also feature those who are at different stages of their health and fitness goals in order to find out their stories and motivations behind getting in shape.
get featured: if you are a fitness trainer, nutrition expert, medical doctor or someone who is interested in being featured email: contact@urbanmanstream.com attn: UM Fitness CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER 2011 NOVEMBER URBANMAINSTREAM.com
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B
BeautifulME
skin allergy There are about 6 million chemical agents in our immediate environment. Out of these approximately 3000 act as allergens (agents causing allergy) to the skin. Skin allergy occurs when these allergens bind to certain carrier proteins and present themself to the immune system of the skin and the body
CLICK LINK BELOW TO SEE FULL STORY: skin-care-tips-from-dermatologist.com
The Beauty Advantage Most of us have heard the story of Debrahlee Lorenzana, the 33-year-old Queens, N.Y., woman who sued Citibank last month, claiming that, in pencil skirts, turtlenecks, and peep-toe stilettos, she was fired from her desk job for being “too hot.” We’ve also watched Lorenzana’s credibility come into question, as vintage clips of her appearance on a reality-TV show about plastic surgery portray a rambling, attention-obsessed twit, stuffed to the brim with implants and collagen. (“I love plastic surgery,” she coos. “I think it’s the best thing that ever happened.”) Creepy, yes. But for all the talk about this woman’s motives—and whether or not she was indeed fired for her looks—there’s one question nobody seems to want to ask: isn’t it possible Lorenzana’s looks got her the job in the first place?
makeup 1on1: beautiful me
ME
CLICK LINK BELOW TO SEE FULL STORY: www.newsweek.com/2010/07/19/the-beauty-advantage.html
big sexy lashes
Long, upturned eyelashes not only make your eyes look bigger, but they’re also a characteristic associated with youth.Even though lash length and shape is genetically programmed, there are many things you can do (some easy and quick, some drastic and pricey) to create the illusion of long, batty eyelashes. Source: more on lashes at link below - click to visit: http://www.passport2fabulous.com/2010/10/fabulous-beauty-tips-big-sexy-lashes/
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cleaning your makeup brushes makeup 1on1: beautiful me
So you have invested the money for your makeup brushes and you have been really putting them to work, but the key to a good makeup application is maintaining good, CLEAN brushes. While it’s true that great brushes can help you to apply flawless and beautiful make-up, if you don’t clean them they will also help you to apply dirt and oil residue and even bacteria right back onto your face. In addition, treating your brushes carelessly can lead to an accumulation of a mixture of make-ups on the tip of your brush…yucky! So, the next time you use a brush don’t toss it carelessly back into your make-up bag (this will result in residue and matted tips). Many of the makeup brushes are not cheap especially the MAC brushes so you want to really take care of those babies and they will take care of you! Depending on how much you use your brushes, you can clean your brushes every week if you have oily skin, or every two weeks. So to get your brushes so fresh and so clean, start by running them under lukewarm water. Then, put a tiny bit of mild shampoo in the palm of your hand, like baby shampoo, you want to get a good lather started. Next, massage shampoo gently into brushes. Rinse when finished; wring out any liquid, then leave to dry on a flat, clean, dry surface. You can use the side of your bathtub, makeup table, or even the dining table. You can also wrap your wet brushes in small torn pieces of paper towel or tissue to keep the shape of the brush in tact. Also keep in mind if you failed to keep your brushes clean, they may get upset with you and cause you to have an unexpected breakout and I know you don’t want that! So take care of your brushes and they will take care of you! Tiffany Nicole Brown Melange Beaute Makeup Artist Slidell, La www.melangebeaute.com
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Avant
Hairstyling
glam
BEAUTY SCHOOL CONTEST
IT’S TIME FOR THE BATTLE OF THE HAIR & BEAUTY SCHOOLS. TOP PICKS GET THE CHANCE TO HAVE THEIR WORK FEATURED IN URBAN MAINSTREAM MAGAZINE. WE ARE EXPANDING AND NOW DOING ROUND UPS OF THE TOP STUDENTS IN HAIR AND MAKEUP. FROM SPOTLIGHT FEATURES TO COVER PAGE EXCLUSIVES. AN OPPORTUNITY TO SHOW WHAT YOU ARE MADE OF. EVERY TWO MONTHS STARTING IN JANUARY URBAN MAINSTREAM MAGAZINE WILL BE EXCLUSIVELY FEATURING 10 TO 20 STUDENTS.
THOSE SELECTED WILL GET CHOSEN TO DO AVANT GARD & HIGH FASHION PHOTOSHOOT WITH SELECT MODELS FOR THEIR FEATURE. WE ARE TAKING APPLICATIONS NOW. ALL YOU HAVE TO DO IS SUBMIT TO: CONTACT@URBANMAINSTREAM.COM ATTN: AVANT GLAM INCLUDE YOUR CONTACT INFO. YOUR SCHOOL, SCHOOL NUMBER, DIRECTOR/NAME AND CITY/STATE. THE CONTEST WILL TAKE PLACE EACH MONTH BETWEEN DALLAS, TX AND ATLANTA, GA. AND WILL EXPAND IN THE SPRING 2012 TO CHICAGO, NY, L.A. AND DC. PLEASE DOWNLOAD OUR MEDIA KIT TO FIND OUT MORE ABOUT URBAN MAINSTREAM MAGAZINE.
IMPORTANT DOWNLOAD(CLICK LINK TO DOWNLOAD)
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SEEKING HOT HAIR
STYLIST IN
& MUA TEAMS TO BE FEATURED
URBAN MAINSTREAM MAGAZINE (UM).
BEAUTY SCHOOLS SUBMIT YOUR BEST STUDENTS EMAIL: CONTACT@URBANMAINSTREAM.COM ATTN: AVANT GLAM
INCLUDE: Name, Pictures of work, Phone, Where you are located and best time to call. www.PHOTOSBYSHINOBI.com
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ent ert ainme rock pop metal al Avidfixation
countryhip-hop r&B
Rock/Metal
http://www.facebook.com/avidfixation http://www.reverbnation.com/avidfixation http://www.gotseen.com/avidfixation (CLICK LINKS ABOVE TO VISIT SITES)
Avid Fixation brings a unique form of rock/metal, a blend of hard rock and melodic metalcore with a taste of blues. The emphasis is in the energy born into the guitar riffs and melodies of the songs. Daniel Goldman brings in the lead guitar side, throwing in swift precise leads and use of effects to keep the energy flowing. Jonathan Long on Bass uses effects to voice out the bass even more for distinct dynamics. Jay Gonzales throws in strong fills between upbeat rhythm sections on drums. Greg Afek on vocals brings off a clean and scream tradeoff , giving off strong energy and puting everything together. With all these elements you come up with Avid Fixation. An energetic, creative, committed branch of music. Vocalist/Guitarist Greg Afek “I’ve started playing music at the age of 17, yet I feel like its been all my life. Listening and appreciating the phenomenon is the most important step and I’ve been so inspired by many artists growing up. I finally took the deed of playing guitar. Only wanting to play a few songs, it branched out to something I would’ve never thought it would be. By 19, I found my other instrument, vocals, and have continued to duo both of these from then on. By that time as well, I fell into a deep appreciation for early blues,jazz,and swing theories and concepts. I also sought out harmonica playing and brought in a big blues taste, exemplifying all my guitar leads through blues style. In 2004 I joined my first original based writing band, Driven. We were an alternative grunge, giving off a hint of 90’s pop as well. We were a three piece so I often switched off from bass to rhythm guitar. All the songs I sang and wrote and the band went on for a few years. After moving on to new places, I came across the largest music scenes I had ever thought I would. I have played in a couple cover bands in Detroit, MI and Chesapeake VA. In September 2009, I moved to Houston TX . After several months of new members and new ideas going through, I have built on the project known as Avid Fixation and hope to continue to pursuit the band for as long as it will give . As they always say, a band is the dysfunctional family you choose, however music is my life. I don’t know where I’d be without it.”
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ent lternative dANCE aNdE
NEO SOUL
www.facebook.com/EmbracingAnde (CLICK LINKS ABOVE TO VISIT SITES)
Andrea Lawrence, or “ANDE’”, to all who warmly know her, has made it her personal goal to revive the neo-soul music world with her sultryrich vocals and piercing lyrics. With no “formal” voice training behind her, this Dallas, Texas native’s raw talent displays vocal control and range uncommon for most vocalists to date. Her distinct and unique style derives from many musical influences and genres from her roots in Gospel, to Jazz, to R&B to her now current Neo-Soul platform. Her soul stirring music speaks across generations with smooth, sultry sounds reminiscent of Nancy Wilson synthesized with the poetic styling of Jill Scott. “I believe true music pierces the heart and as I sing, I want to make sure that I’m able to speak to someone’s soul,” ANDE’ explains. She scored her first major singing opportunity in December 2006 where she toured in Italy with a gospel group “The Women of God” under the direction of Knagui Invernizzi. In December 2009, she received that opportunity again with a different gospel group “Oscar Williams & Perfected Praise” under the direction of Oscar Williams. She has since performed on stages throughout the US from Sankofa’s Jazz Club, Bacara Club, and The A Room. Additionally, ANDE’ has also made appearances at colleges for charitable events such as the fight for a cure for Sickle Cell at the University of North Texas. In January 2011, ANDE’ released her first single “Let It Happen” to the world. In September 2011, ANDE’ released her second single “I Woke Up”. These releases are the prelude singles to her highly-anticipated debut album “Embracing ANDE’ “ set to release in 2012. ANDE’ is currently signed to independent record label, NuWu Entertainment Group, LLC. Tours and promotional shows are scheduled for later this year.
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NATSTAR
R&B
https://www.facebook.com/therealnatstar (CLICK LINE ABOUT TO GO TO SITE) Hip-Hop meets R&B in the soul of rising music Legend Christopher Stowe a.k.a NatStar, of Charlotte, North Carolina. NatStar is an urban music guru. At the current age of 25, this musician has finally found the way to fuse Hip-Hop & R&B. Hailing from Charlotte, NC, he’s is ready to take the music industry by storm. NatStar is the definition of a true artist; he writes, produces, sings, raps, and executes his own music. With each track was written, produced and performed by NatStar himself, his debut album “God’s Gift” is a true reflection of using the gifts and talents to reach over mountains to touch millions.. His talent goes without saying. NatStar’s a “cutie” according to the ladies, but this 25 year old hot new artist has a deeper connection about his music than sex appeal and chasing skirts. He Says, “Music to me is a 6th sense. It’s a combination of my feelings and what I hear. Music is more than a recreation; it is the essence of our being. So with this essence I desire to birth a new talent into this industry. This genre of sound will cause the audience to voluntarily imprison themselves within my music.” The enthusiasm behind “God’s Gift” spread fast and his talent stretches beyond imagination. Bouncing off of his first documentary DVD entitled “Welcome to my World” in October 2005 and his first release party in December 2005 at The Werehouse in Winston-Salem, NC, NatStar is ready to cross all barriers to be the FACE of music itself. He is currently working on his next solo project “Change” to be released in Spring 2009. At age 11, NatStar began writing and producing. From 1990-1993 he performed and with Uncle Tim Turner’s band doing cover songs for such artists as Das-Efx and Kris-Kross. The summer 1994 was the start of rap for NatStar as duo with Nasty Nice, together forming the K-9 Squad. In 1995 as a performer NatStar opened up shows for Atlantic Recording artist Brandy for the summer Carolinas tour while his single “Havin a G Time” received regular rotation spins on three North Carolina/South Carolina radio stations. In 2001 NatStar formed a group called Youngonez consisting of members: NatStar himself, Anthony Adams a.k.a Young Apostle, Roberto Williamson a.k.a Aspect, and Tremayne Lowery a.k.a Nasty Nice. The group recorded a self-entitled album “YoungOnez”. In 2002 he signed his first independent label deal with “Now City Productions” headed by veteran Producer SKI who’s known for Jay-Z’s “Reasonable Doubt” and “In My Lifetime Vol.1”, Camp-Lo, Foxy Brown, and Lil Kim. In efforts to keep his plate full, NatStar also landed production as well as a vocal opportunity on Camp-Lo’s sophomore album “Let’s Do It Again”. NatStar also produced, wrote and recorded two songs with BlackStreet member Mark Middleton, “Can We” and “Fun 2night”. From 2004 until current, NatStar has produced on records for major label artists such as The Nappy Roots, Loon, Freeky Zeeky, Sha Stimuli, Deonna Martin and many more. Also in 2004 he signed a second independent deal with AVS Records out of Atlanta, GA, and produced the entire album for AVS Records/GoldMind artist Double E, contestant on Missy Elliott’s “The Road to Stardom”. Currently as the newest artist signed to Jatis Records along with Fase 1 Entertainment & Fontana/Universal Music, NatStar is ready to release “Cuff Your Chick” as his first single off of the forthcoming album entitled “Change”. NatStar possesses the swagger of everyman’s worst nightmare. Once this single drops, fellas beware! Cuff Your Chick or else, she’s up for Nat’s grab!
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TRACYCRUZ
NEO SOUL
ttp://www.tracycruz.com/ http://www.youtube.com/tracycruzfan (CLICK LINE ABOUT TO GO TO SITE)
Her music hinges on heartless dissonance and jolting hope. Tracy Cruz’s music represents a vast, magnificent blend of polarities. We never get just one side of her; we get the kaleidoscope. Her song lyrics and production will unfailingly take you on a musical excursion, intended to resonate with all who experience it.†As surely as it will crush your soul, it will also elate you.† A vocal powerhouse, one that can speak a universal language, can only back up this aural diversity. Tracy’s alluring voice is comprised of sounds old and new, resembling Jill Scott’s throaty moans and Sarah Vaughan’s lyrical accentuation, all while still managing to remain distinct. Born in Quezon City on the island of Luzon in the Philippines, Tracy grew up in an encouraging household where she watched with eyes of wonder as her mother and grandmother serenaded around the house.†As a little girl, she recounts, “They looked so happy and full of life. The joy was contagious, so it was a natural calling for me to join in and sing.”†In admiration, her grandfathers observed her budding talent and encouraged her to pursue further by offering her money to sing.†Tracy’s parents later enrolled her in piano, singing, and saxophone lessons. Her first vocal coach was Greg Farbizio of Darrell Leffler’s Academy of Music.†With the incredible boost from her family and coach Greg Farbizio, Tracy traveled across the United States by the age of twelve, competing in competitions and bringing home trophies.† With a vocal range that stretched from unbelievable lows to soprano highs, a refined tonal quality and a few scribbles in her notebook emerged.†Without forgetting her indigenous roots, the singer developed musical mannerisms that were influenced by Filipino songwriting styles.† The fearless admittance to thriving passion in Filipino ballads was something Tracy wanted to revitalize in her lyrics. That Tracy was influenced by her vocal coach – Ledisi – is obvious too.† Oftentimes, she approached her voice as a melodic vehicle that interpreted the Word of God.† With unfettered freedom and full self- expression, she discovered memorable ways of coloring church songs with rich meaning.†Audiences often fell to their knees in response.†Tracy humbly responds, “It’s not me who is singing; it is God moving through me.”† With the guidance of Ledisi’s unapologetic, freewheeling style, Tracy Cruz soon gained the confidence to “step out” and touch a wider audience. As seminal traces of lyrical contemplation emerged in her book, Tracy met pianist Allen Ross in the gospel choir at San Jose State University.†She notes, “I won his heart by reading him poetry from my book after practice, far after everyone left the building.”†Who would have known that the one they call “The Man with Perfect Pitch” and the “Little Woman with the Big Voice” would evolve and soon conceive of two children along with three musical creations. The evolution of Tracy Cruz’s music is a testament of the highs and lows of her life.† With warm welcoming, Tracy simply “lets us in.”†Each album, each song, offers a glimpse into the different chapters in her life.† In 2005, her EP entitled, Illuminate Love, featured Kanetic Source, former emcee of Ozomatli, and accumulated national recognition.†Tracy’s debut album, Feel’osophy (2008), was awarded three Muse’s Muse Awards for “Best R&B CD Project of 2008”, “Best Lyrics Female”, and “Best R&B Single Female.” Acclaim from Feel’osophy boosted Tracy’s profile in the industry.††She was able to share the stage with Apl. de Ap of the Black Eyed Peas, Sy Smith, Mark de Clive-Lowe, Martin Luther, Jaguar Wright, Latoya London, Zion I, Pep Love, Living Legends, Breakestra, The Bangerz, and Crown City Rockers. “Music is so powerful to me. You can really touch someone’s life by the songs you create,” she says.†Touching individuals from
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music editor
austin "mr bugz"jeter
LADY K LIP
HIP-HOP
She goes by the name of LADI K L I P. Born and raised in Fort Lauderdale, Florida. Music inspired her at a very young age, growing up in a Christian household and being a member of her home state choir, she realized music was for her. Between the passion of music and God Ladi Klip grew to love the meaning of Hip Hop. With a strict father, Ladi Klip knew what needed to be done in order to conquer her dream. She eventually moved out to pursue her dream. While attending college she has traveled from Maryland to Texas performing her craft. “Where You From” and “X STA C” are her most popular requested songs in the local clubs located in Maryland and Texas, which soon will hit nation wide. With these two singles and a couple more, she will began her journey to the next stage with a tour. Working a Nine to Five, pays good, but isn’t Ladi Klip ‘s true love. Above all else failure is not an option, quitting is not a goal. So the only way Klip can go is to success. Ladi Klip can be found on Facebook or you can follow her on Twitter @ladiklip
96 URBANMAINSTREAM.com NOVEMBER 2011
JENNIFER SIAN http://www.facebook.com/JeneferSian (CLIKC WEBSITE TO VISIT BAND) info@jenefersian.com
When Jenefer Sian was a little girl, growing up in Swansea, Wales, she would dance around the roomplaying guitar on a tennis racket in an attempt to steal the show from her dad as he jammed out the hits of
"dON'T TURN YOUR HOLIDAY CHEER TO the Rolling Stones, Neil Young, andSORROW. Van Morrison. Another HOLIDAY BEof SAFE THIS HOLIDAY Jenefer’s favorite pastimes as a little girl was to put on her own show, standing on a chair in the kitchen, singing into miSEASON. THINK OFa toyYOUR LOVED ONES AND crophone, belting out THATSouthOFandOTHERS WHEN YOU GET BEHIND THE tunes from The Beautiful Tina Turner with her mother, who had been a singer in a Motown cover band. “I really got WHEEL DRIVE. REMEMBER YOU'RE NOT exposed to all genres of music atTO a young age. I really loved the rock ‘n roll my brother was THE ONLY ONE WANTING A HAPPY NEW YEAR into, I’d put on makeup with my sister and dance around to the ‘Top 40’ hits,"butum I mostly stuck to the classics my parents magazine played for me. THAT was the ‘good stuff,’” says Jenefer, who taught herself how to play the piano by ear by singing the tune and finding the right keys.Jenefer’s family moved to the U.S. when she was 10 years old. Here she met a friend who was also a singer, who sang only in Spanish. Jenefer loved the way it sounded so much that she began singing Selena songs and sang them so well that she sounded like she was born and raised in Mexico, not Wales (over 6,000 miles away).As a teenager, Jenefer’s family owned a bed and breakfast in Lake Tahoe, “The Castle at Summer Place,” named after it’s previous owner, Donna Summer. The property had a huge recording studio with previous residency from The Red Hot Chili Peppers, Willie Nelson, and many others. “At this point I just knew I wanted this, I wanted to be a pop star,” and she spent every waking minute she could in that studio. In high school Jenefer was a part of the schools “Black & White” choir, she also earned herself an annual spot in the county’s Honor Choir, as well as a place in the Nevada All-State Choir. During this time Jenefer fell in love with No Doubt’s “Return of Saturn” album. “I’m a big fan of any chick who can rock 6” heels and do more pushups than most boys,” says Jenefer, who cites Gwen Stefani as one of her music, fashion and fitness icons. After graduating high school at the early age of 16, Jenefer went through some tumultuous times with family, resulting in a fateful move to the Los Angeles area.!
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BECKSANDTHEBULLETS
SHINOBI
www.photosbyshinobi.com
SHINOBI
www.photosbyshinobi.com
CHICAGO ATLANTA NEW YORK LOS ANGELES MIAMI DALLAS I am Shinobi Muhammad, a photographer, magazine publisher and talent consultant from Chicago. Having over 10 years experience in dealing with building images and how to methods to market that image. My business is in creating reality from perception. Enhancing and inspiring people’s appreciation of themselves and how others see them. I shoot photography for models, actors, families, couples, recording artist, business and just about anyone in general who is looking to capture a moment in time. I take my craft seriously. In that I continuously strive to enhance and advance my skills and level of exposure. I am not the best and not the worse. I am ever evolving in an art form that in a blink of the eye can produce someone greater than myself. When you come to me you can expect that I am focused on creating what you perceive in your head should be the outcome of my services for you. I have a very strong belief that if I charge you for photography I must be willing to produce quality. You expect quality for the money you spend. As I expect you take my advice in how to best come prepared to insure what you see in my portfolio can be a reality for you. Teamwork insures that as I am to shoot quality. The subject being shot must take extra care in how they are to present themselves. When you pay me you pay for quality.
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