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Are the future of trade shows at risk? 77% of respondents rated trade shows as being a good means of lead generation – ranking them middle of the pack compared to other lead sources. Given that trade shows are now postponed until 2021 or indeed indefinitely (for the foreseeable at least), marketers will need to look for alternatives to generate leads. We should expect to see a greater shift to organic search, content and ShipServ profiles, which were rated as a good means of lead generation by respondents. Again, this reflects the general trend to move away from media where engagement and tangible ROI are not clear.
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Supplier Sales & Marketing Survey Results 2020
