Sales vs Marketing: is the war over?

What is the most accurate statement of the leads that marketing generated in 2019?

43% 42%

Marketing did not produce enough leads, AND the quality was NOT good. Marketing did not produce enough leads, BUT the quality was good. 16%

Marketing produced enough leads, AND the quality was good. This ‘love-in’ with sales and marketing is further supported by the response to the question: “What is the most accurate statement of the leads that marketing generated in 2019?” The overriding sentiment among salespeople is that marketing is providing them with good enough leads.

• Over 80% of respondents felt that marketing produced good quality leads. • However, 57% said that while the leads marketing produced were of good quality, they did not produce enough. • Overall, more than 70% of sales people were moderately satisfied or better with their lead gen last year. • Almost 50% were happy with the quality but wanted more, while 30% were happy with quality and quantity.