What is the most accurate statement of the leads that marketing generated in 2019?
This ‘love-in’ with sales and marketing is further supported by the response to the question: “What is the most accurate statement of the leads that marketing generated in 2019?” The overriding sentiment among salespeople is that marketing is providing them with good enough leads.
• Over 57% of respondents felt that marketing produced good quality leads.
43%
• However, 42% said that while the leads marketing produced were of good quality, they did not produce enough.
42%
15%
Marketing did not produce enough leads, AND the quality was NOT good.
9
Supplier Sales & Marketing Survey Results 2020
Marketing did not produce enough leads, BUT the quality was good.
Marketing produced enough leads, AND the quality was good.
