GRADUATION PROJECT- SPARKING INNOVATIONS IN BRAND COMMUNICATION, NIFT CLASS OF 2020

the graduation project

“ “Perception is determined by memory” -Aldous Hexley, Writer and Philosopher

SHIVANGI BARWAR • GRADUATION PROJECT • B.DES 2016-2020

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GRADUATION PROJECT- SPARKING INNOVATIONS IN BRAND COMMUNICATION, NIFT CLASS OF 2020

Published on Mar 19, 2021

Shivangi Barwar

This document is a consolidation of my learnings from the four years of education I have received at the National Institute of Fashion Technology. “Sparking Innovations in Brand Communication- a Lacto Calamine Edit” project talks about revamping the digital communication of a cosmetic product under the name LactoCalamine of Piramal Healthcare and reimaging of the product in the eyes of the consumers and the mass market. This project was completed under the people working at Sparkt. All rights reserved. No part of this document will be reproduced or transmitted in any form or by any means including photocopy, xerography, photography and videography recording without written permission from the publisher and the student author.

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GRADUATION PROJECT- SPARKING INNOVATIONS IN BRAND COMMUNICATION, NIFT CLASS OF 2020

4min

pages 26-33, 35-36

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