Semester Document GD

1

SEMESTER 2020 Shivani Mate S2001107 Semester 1 M.Des Graphic Design National Institute of Design Ahmedabad

1

GD M.des 2020 Batch

2

Acknowlegement The first semester at NID has been full of learning , exploring and gaining vast amounts of knowledge. Learning online was a new experience This education system has been a completely different one and I am forever grateful for it.

I would like to thank Dr. Tridha Gajjar for her extensive feed back and support. Her motivation at the right times helped me a lot with this journey.

3

CONTENT

4

Introduction to design

02

Fundamentals of Visual Design

01 03

Design Process

04

Science and Liberal Arts

05

Print Production

06

Image Making

07

Typography

08

Extras

5

6

Introduction to design

01

Faculty

Duration

Balaji Rangaraja Aarti Srivastava

1 Week

7

Introduction To introduce ‘design’ and provide the students an opportunity to understand the historical perspectives, contemporary thoughts and the trends in design from a broader perspective.

Also, sensitize and orient them towards ‘design thinking’ and ‘design as a profession’.

Course Contents Lectures and presentations by design practitioners/ professionals/educators.

Indicative Topics: “What is Design in today’s context / how has design evolved / relevance of design thinking”.

Audiovisuals on Design.

8

What is design according to me ?

ASSIGNMENT 01 According to me design is observation one cannot give a solution unless they have identified the problem and this is not less than having a superpower because not all people can see problem in the surrounding so for me “ Design is Observation�

9

Which is a well made product?

ASSIGNMENT 02 “MY MOTHER’S PAINT BOX” In India, even today, many families give the newly married couple all the things they would need for their home, my mother too got her container in her wedding since then its with us.

This is a well made product as you get access to all the masala at one time i realised this when i first moved to banglore I faced this problem where each time I had to unclip the masala and clip it back again and have to do this for each and every masala packet which was a tidious job.

10

Learning This module overall was an enriching and motivating week. Listening to people who’ve done incredible work in the industry imparted the sense of responsibility of creating good design to us. All the talks have an overview of the NID legacy This was a kickstarted for the semester.

Also learnt that as a designer it is important to understand how all the design disciplines are interconnected and have to work together to a perfect design solution.

11

12

Fundamentals of Visual design

02

Faculty

Duration

Balaji Rangaraja Aarti Srivastava

1 Week

13

DRAWING EXERCISES

14

01 Draw from observation 02 Mark making with conventional as well as non conventional tools.

03 Experimental Drawing with an object 04 Floating Cubes 05 Drawing a space from observation.

06 Drawing interior/exterior space (2point perspective) 07 Drawing human figures from 3 different angles 08 Live study of Human Posture 09 Nature Drawing 10 Document an everyday activity 11 Observing human figures and drawing it.

12 Using drawing as a tool to depict a theme in four sheets

Course Objective To sensitize students about various natural and manmade forms present in environment.

It also sharpens the skills of observation, visual judgment, sense of proportion, space, relative proportion and three dimensionality of the subject.

Exploration of the drawing mediums: Pencil, dry pastel, charcoal, ball pen

Faculty

Duration

Mr Suman Chowdhury Dr Ritesh Kumar Kaushik Chakraborty

2 Week

15

Introduction This course was based on brushing upon our drawing skills we built upon the foundation.

In this assignment we learnt how we can show depth, shading techniques and how pressure in lines can give dimensions to the object, also how other mediums like charcoal, watercolours can be used to achieve different results

Nature drawing: Exploration of the tree, leaf and foliage

16

Perspective

Two Point Perspective: Kitchen space

Two Point Perspective Floating Cubes

In this assignment various perspectives were dentified , studied and replicated. It was done to learn about both one point and two point perspective

17

Two Point Perspective An appropriate view of the exterior of your house in two point perspective (freehand drawing).

One thing that uman told was to draw a tumbnail sketch first before drawing on larger sheets which helped me in making less mistakes, this is something i learnt new in this course.

18

19

Anatomy

Object human interaction

Fig. from 3 angles

Thematic Drawing Illusion Tried to depict Self pleasure in this four paintings Even today self-pleasure is seen as a bad thing, women who openly talk about or express their sexual desire face a great deal of shame, stigma and even threat of violence.

Throughout history women’s sexual urges have been repressed by society.

Patriarchy required society to keep the subject -object status of a man and woman in place, where a woman’s body is considered the property and right of the man, and her role is one of reproduction, women’s have been fighting for sexual liberation and bodily autonomy as a right for years.

20

Learning The Drawing module has taught me a lot about the anatomy of the Human body and how each action can be depicted using gestures. It also gave me an insight about how different mediums can be used to create different results. I also learnt how simple strokes can be used to manipulate the light and shade of any object.

How before starting on larger sheets always make a tumbnail so that one can make less mistakes. While teaching suman used to tape himself so that we can see the invisible lines which helped me deconstructing complex human figure. I now use same technique to simplify complex forms.

21

COLOR EXERCISES 01 02 03 04 05

22

Composition using black dots Movement using dots Rhythemic movement using lines Composition using three basic shapes Narrative using seven frames

Course Objective This is expected to help understand colour theory; additive, subtractive colours; Primary,secondary, tertiary colours; hues, tints, shades and tones; chroma, saturation, value; colour wheel.

Study observation of colour in environment. It is also expected to provide a basic scientific understanding of colour which will become a foundationin understanding colour perception and application.

Faculty

Duration

Priyanka Dr Ritesh Kumar Prahlad Gopakumar

2 Week

23

Bezold Effect The Bezold effect is an optical illusion, named after a German professor of meteorology, Wilhelm von Bezold who discovered that a color may appear different depending on its relation to adjacent colors. It happens when small areas of color are interspersed.

Here the bezold effect is not that effective because the pattern here is not small enough. It only works when the lines or pattern are close enough

24

Took this further in digital exploration and made some posts for instagram

25

Poster Making

The primary reason for using color in film might be obvious: to make the images colorful, dynamic, and beautiful.

But there is a secondary reason that facilitates visual storytelling. The best uses of color in film also tell a story.

26

Many viewers will have predictably similar reactions to certain colors. A strong red color has been shown to raise blood pressure, while a blue color elicits a calming effect

When telling a story, colors: • Elicit psychological reactions • Draw focus to significant details • Set the tone of the movie • Represent character traits • Show changes in the story

27

Colour, time and cinema BOY MEETS GIRL We had to create a short movie with three static shots with no dialouge but colour as medium of expression.

I learnt how colours interact in the environment how even the clothes the actors were plays a major role in depicting the charachters personality

28

Learning This module embodied the institute’s motto of ‘doing by learning’. The Colour module has taught me about how different colours work on their own and how they work when they are paired with other colours. It also taught me on how different tints and shades are perceived visually different. We also learnt about how different illustrators use colours to create a mood and how vividly they are used across various mediums. The exercises pushed us step out of our comfort zones. The colour module taught me how crucial colours and colour theories are to design. The number of associations we make by the mere sight of a colour, is exemplary. The additive and subtractive color theory demonstration gave me clarity about the application and source of colour coming to our eye.

29

COMPOSITION EXERCISES 01 02 03 04 05 06 07 08 09 10 11 30

13 Step Gray Scale Chroma, Monotone, Tonal value Colour wheel Group Presentation Interesting facts about colour Study of light temperature Colour study through films Colour interaction (bezold effect) Studing Indian artist and its work Colour , emotions and feelings Poster on films Colour, time and cinema (film)

Course Objective This module is expected to sensitise students to context and application of visual inputs in a coherent manner.

This module helped in sensitizing the students to integration, contextualization and application of visual inputs in design domains.

Faculty

Duration

Dr Tridha Gajjar Jagadish Kumar

2 Week

31

Movement with dots

Finalised

A dot: The smallest most elementary unit, not a circle.

A line: A dot gone for a walk, can have direction.

A shape: The contours or outlines which encompass space.

A form: A shape in 3 dimensional space.

32

Exploration

Using dots of the same size, by applying black ink on a white background, create a sense of motion.

Rythemic Movement with Lines Line is the trace of a moving point. It has direction and purpose. It leads the eye in a given direction.

Gestalt principle : Enclosure Proximity Symmetry Even Width Figure and Ground

We had to depict movement and rhythm using lines of three fixed thicknesses - 2mm, 4mm and 6mm.

33

Composition with basic shapes

Restriction -In one composition you can use one type of shape.

- Only black & white as colour

34

Two different shapes

Two similar shapes

To draw a combination of two shapes from either squares, circles or triangles, and create emphasis in the frame.

Explorations

Two different shapes Material: Tinted sheets

35

Narrative in 7 frames Evolution of Money I tried to show evolution of money throughseven frames I have used different colour of tinted papers and have placed them above eachother to create a certain depth I have used Complimentary colour scheme to give this frames a cartoonic look and feel

36

37

38

Learning Composition module has taught me how dots, lines and shapes can be manipulated to depict movement , rhythm and emphasis. I also learnt how by varying the placement of the dots, lenghts of the line and the shapes can bring out various principles. We also learnt about Gestalt principles which are rules that describe how the human eye perceives visual elements.

39

Design Process

40

03

Faculty

Duration

Vijai Singh Katiyar Sonali Upadhyaya Anupam Jain Santanu Majumdar Dushyant Panvar

2 Week

Course Objective To introduce the ontology and structure of Design Thinking, Understanding different stages in the design process-- perception and articulation of a problem, and generating meaningful solutions through investigation, analysis and synthesis.

EXERCISES 01 02 03 04 05 06 07 08 09 10 11

Chai making process Studying Kitchen as a sub-system Colour wheel Group Presentation Interesting facts about colour Study of light temperature Colour study through films Colour interaction (bezold effect) Studing Indian artist and its work Colour , emotions and feelings Poster on films Colour, time and cinema (film)

41

Chai Story Group Members Ashi gupta Shivani sunil mate Animesh gautam Hardeep vinodbhai dave Komal sadashiv katkar Dhruvin rasiklal bhuva Bharathi sairam Ashish kumar sonkar Nikhil soman Samyak bhansali Indu achu jacob

42

AFD GD FVC FID TD PD CGD AFD PD FVC TD

Observing and breaking the activity in several micro patterns and capturing the process

Further observation

Observing and Capturing

43

Problems Identified 1 Spilling of milk from milk pouches 2 Spilling of milk when left unattended 3 While pouring cant see the level of tea 4 Capacity of strainer 5 Tongs hetting dipped in milk its irritating 6 Ginger grater 7 Cleaning the utensil after the chai 8 Spoon gets lost in the container 9 Tea leaves at the edge of the container gets burnt after a while... if you are using same utensil for multiple times 10 Seperating milk and cream 11 Thin layer comes on the chai when left for even a sec 12 Pestle roll over when kept unattended 13 Cleaning of the strainer 14 If the strainer is plastic then pressing it with spoon bend the strainer also the net breaks

44

Lazy tea addicts who drink a lot and are too lazy to clean the utensils and at the end of the day its hard to clean them

Chai suckers because of them the strainer breaks from the neck

Chai Noobs who dont know how much to pour ends up spilling of counter

45

Kitchen sub-system Study the kitchen in your home as a system individually from perspective of Stakeholders, Activity, Space, and Situation. Identify its subsystems e.g. storage system, cooking system, cleanliness & hygiene system, waste management system, finance & procurement & preservation system, finance & budgeting, energy management, meal planning & nutrition, kitchen work responsibility distribution, and so on.

46

Stakeholders, Activities and Situation We each studied our own kitchen system and we illustrated it in our way....

Here we have shown who all are the stakeholders and how an individual spends its time in kitchen and for how long they are using that space, we noticed how each age group of people have different ways of interacting with the kitchen space and what all difficulties are they facing for eg old people face problems while removing containers from top shelves or teenagers might not know in which container which dal is kept also the layout of the kitchen changes during festival times or this current pandemic situationÂ

47

Procurement and Presevation So after observing everyones kitchen layout activities that we do.....we found the preservation and procurement sub system... very interesting as each one of us has unique way to store or preserve things.

To know the system in detail we started to jot down what all we knew about this or have experienced it so we started by asking simple questions and then we were able to find the anwer in more structured way questions like what we preserve, like is it preshable items or non perishable ...how it is coming through local retailer or online? Mode

48

How lifespan, availability, number of members all are contributing to this how activities like planning budgeting are affecting it....also we realised how a situation like covid or festivals can affect our procurement and preservation system.....while studying we also realised how some system are closely interrelated with other subsystems

49

Solution: 01 So he makes a list of all the groceries he will be needing for the coming week and he uploads the list

So this is ashish he is 23 yrs old just moved to banglore and he want to have a friends over for weekend and he decided to go and shop as he wants to prepare the meal....so he goes but gets very confused when picking the vegetables as he dont know if that vegetable is fresh or not .....but then he sees advertisement of this service and is very intrested to try it

Retailer here has all the tracks of new entries and the fulfilled orders...

At the same time when ashish uploads the list ....a middle aged women named usha who have been staying in the area for more than 20yrs now and buys all her weekly monthly goods from this shop

50

Usha hands over the parcel to the retailer and gets reedamable points in returnÂ

She is roaming in the aisle buying things for herself..... she gets this notification and will decide whether to accept the task or notÂ

Ashish gets a notification about his parcel being ready, then he can visit the store and pick that up

51

Solution: 02 Problem Statement: Bachelors need a way to stop the wastage of food because they have extra vegetables/fruits left in their fridge and the resolution will help them overcome the guilt of spoiling food.

A module will be installed in the fridge of every individual in a community. It will be synced with an app which will give a prompt every time you add something to your fridge if you want to share it with the community.

Anyone who needs an item urgently can go the app and procure from anyone who has it with mutual agreement.

52

Solution: 03 Problem Statement: Bachelors need a solution to convert the leftover food in such a way that it can be stored and used whenever required.

A kitchen appliance designed in such a way that it can dehydrate the leftover food and convert it into a powder that is completely free off moisture. This powder can then be stored and used whenever required by adding the required amount of water. The end product retains the taste of the original dish.

53

54

Learning This was the module where group involvement was high, as first it was a bit difficult to manage everthying online but we learnt to time manage ourselves. As i believed in design is an observation but dint knew its actually hard to implement that, in this module i got to experience that and learnt that a simple process like chai making can also have so many micro patterns. From Design Process, I learnt how extensively a Design Problem must be studied and analysed so as to give out proper solutions for it. It also gave an insight on how important each system is and how critical and creative our solutions should be.

55

Science and Liberal Arts

56

04

Faculty

Duration

Deepak Kannal

1 Week

Course Objective To provide theoretical tools of understanding art and culture To give a brief survey of aesthetic theories and principles by which any product is judged in a given epistemic field.

To examine and explore the link between art, design and aesthetics To engage the students to think in abstract terms, to convert abstract perceptions to concrete representations, EXERCISES To try and articulate (in speech and writing) their perception of the aesthetic.

01 02 03 04 05

Basic discussion on the term, “aesthetics�

Discussion on Western philosophy and aesthetics Discussion on modernist and postmodernist aesthetics Discussion on India; Rasa-bhava theory and Natyashastra Discussion on Indian aesthetics continues through examples

57

Learnings It was a very intresting course but difficult to get some new terms, i was introduced to new concepts philosophies what asthetics actually mean. Here I analysed painting on ragas. Comparitive aesthetics has given me an insight on the various depictions and layers beneath any artwork and has made me appreciate Art even more.This module made me look at Art and it’s evolution in various perspectives.It also made me aware on how Art is percieved across various cultures and regions.

FIRST SONG Raga: Basant Time: Morning Mood: Teasing, Enjoying the time, Spending time with the beloved Time: Evening

SECOND SONG Raga: Aheer Bhairav Time: Morning Mood: Waiting for the beloved to come

58

FOURTH SONG Raga: Kedar Time: Early Evening Mood: Feeling one has when they fall in love for the first time, seeing someone after long time and feeling so much love for them.

THIRD SONG Raga: Asavari Time: Evening Mood: Wanndering, Feeling peace, spending time in nature

IDIOM: Hatthi ke daat khane ke alag dikhane ke alag

59

Image Making

60

05

Faculty

Duration

Tridha Gajjar

1 Week

Course Objective The course was structured to give the students an introduction to images, and how to create them, graphic simplification of images, the semantics and semiotics of the image, and the associations people might form when looking at that image were key objectives to learn.

EXERCISES 01 Integrating two Letterforms (Latin) 02 Integrating two Letterforms (Devnagiri)

61

Integrating the initials in a form The objective of this exercise was to understand the letter forms and to integrate them in such a way that it forms a shape which is well balanced and still letters maintain its individuality.

Concept The idea was to show how I am very connected to my family I feel I am not like my parents but the truth is I am exactly like them unknowingly I have picked up habits of them, also we are very interdependant Mind Mapping

62

Digital Exploration

63

Font used

Iterations This is the finalised version as the m blends with the S very well and both the letters are identified easily

64

Lockup Exploration

65

66

67

68

Learning Image making for me was the best module because I learned a lot about identity and how a letterform or objects can be combined together and create a form without losing the indivisual charectaristics of the objects.

Dr. Tridha Gajjar’s feedbacks helped me understand how the flow of an object or a form is important and will hep me design pictograms, icons, logos etc.

69

Production Process

70

06

Faculty

Duration

Bharat Suthar Yogesh Patil

2 Week

Course Objective This course exposed us to the vast theory of printing processes and techniques, we were also shown specimens of old print equipments and materials.

EXERCISES 01 Print Documentation

71

Introduction In this module, we were exposed to the fundamentals of printing technology. This module covered the basics of various printing processes, their advantages and limitations, the pre press-press-post process stages involved in any printing technique.

some notes during class

72

Learning I realised as a designer how granted i was taking the printing part of it and at the same time how important it is. If I dont know how my final product is going to get printed the design will be no good.

We learnt about different printing techniques and which would be more suitable for a particular job. Also how many types of paper are there and which paper is used for which job. How to colour correct images and many more techiniqual things.

73

Typography

74

07

Faculty

Duration

Dr. Nanki Nath

2 Week

Course Objective The syllabus will make students to undergo an in-depth study and applied/ practice-based learning about the roman letterforms; their anatomical, characteristics and their visual manifestations.

We’ll also briefly touch upon the anatomy and letter constructions of Devanagari.

Design assignments and in-class activities will inculcate all understanding about letterforms, typestyles and classification, proportions and hierarchy; typesetting; basics of letter design as hands-on in-class activities, in-class assignments with deadlines and group activities:

EXERCISES 01 Exploring & Questioning Anatomy in Roman Typography 02 Drawing & Inking Letterforms 03 Setting a better kerning for an 8-characters word 04 Typeface Pairings & revamp packaging 05 Free-hand letter drawings on A3 cartridge and Newsprints 06 Grids & Typography 07 Wordplay 08 Timeline of Typeface Evolutions 09 Typestyles - Word Expressions

75

Introduction In this module, we learnt about the fundamentals of typography, the characteristics of letterforms. I gained an extensive knowledge as we were taught the history of typeface, what typeface to use in what context, what type size is suitable for newspapaer, books, visiting cards so on and so forth.

It also looked into the study of text applications, grid systems, layout and along with typographic expression and communication.

Terms and classification Did this assignment where we grouped letters based on their similarity

76

77

Free hand letter drawing We were asked to draw letters, this exersise helped me understand anatomy better, noticed the small details like rounded serif, the thick and thins of a particulary typeface etc which i din’t pay attention to before.

Also gained more confidence in drawing the letters free hand.

Garamond has medim contrast while Didot has high.

Goldoni Old style has rounded serifs and the lowercase has slant serif.

78

Kerning

In this exercise we learnt how to adjust the space between letters by adjusting the negative positve space between them.

79

Type - face pairing and Package revamp Here we have to choose a package and revamp it by changing the typeface but without changing the layout of it.

This was a good exercise where we learnt whats a good design and bad design and how it can be improved it helped me in creating a visual hierarchy.

80

Font pairing used Thid font R and E are wierd

Sansita Swashed In this M and O needs kerning and ketchup size has been reduced to fit under tomato This font dont give edible look and feel it looks more like a mortal combat movie poster

Display font

(for headlines)

20pt

Designed by Pablo Cosgaya

Frutiger Humanist sans serif

(for bodytext)

20pt

Designed by Adrian Frutiger

This font needs leading

Script font was unnecessary

Too much point sizes is been used which is not giving a proper hierarchy

81

Final design

82

Working with grids

83

One spread from final design

84

Wordplay

85

Typography timeline I tried to fit all the content but it was very difficult to get all the things in one poster, I tried different layouts and after asking my family members i realised that why newspaper has multicolumn grid as it is easy to read a lot of text in one go so i applied the same layout here so that i can fit as much text and still it wont be jarring for eyes

86

Learning I learned about hierarchy and layout which I had very little knowledge about. I understood how text can direct eye movement by varying text size, colour and font. I also learned about different types of typefaces and where and why are they used. It opened my view on layout design and made me explore various layouts throughout this semester.

87

88