SHIVA NI PATEL
ACCESSORY DESIGN PORTFOLIO
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DESIGNER. ANIMAL LOVER. ASPIRING BLOGGER. CRAZY PERSON. L E M O N D R O P. ARTURE. F U R RY TA I L S . THE INDIE DREAMER. ME.
INDEX. I HAVE A STRONG BELIEF IN THE POWER OF MINIMALISM AND THAT ELEGANCE RESIDES IN SIMPLICITY . I NSPIRED BY HOW PEOPLE USE AND INTERACT WITH PRODUCTS , AN UNDERLYING TREND IN EVERY DESIGN COLLECTION
I HAVE WORKED ON HAS ALWAYS BEEN FUNCTIONALITY .
T HROUGH THIS PORTFOLIO , I AIM TO DISPLAY MY JOURNEY FROM WORKING WITH LEATHER ACCESSORIES TO A SHIFT IN MY MINDSET , AND THE SUBSEQUENT BUILDING OF A ACCESSORIES BRAND CALLED
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V EGAN , E CO -C ONSCIOUS LIFESTYLE
A RTURE .
MY JOURNEY. COLLEGE PROJECTS. L E M O N D R O P. ARTURE. ARTURE COLLECTIONS. LINKS.
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MY JOURNEY. F OUNDED L EMONDROP D ESIGN S OLUTIONS - B RAND OF LEATHER ACCESSORIES
- C ONCEPT AND PROTOTYPES FOR THE NEW BRAND (A RTURE ) WERE READY . - L AUNCHED A CROWD FUNDING CAMPAIGN ON I NDIEGOGO AND GOT FUNDED .
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- F OCUS ON EXPERIMENTATION
S TARTED A PERSONAL BLOG CALLED
T HE I NDIE D REAMER
WITH MATERIALS
C AME ACROSS CORK
- D ESIGN SERVICES FOR
FABRICS AFTER A LOT OF RESEARCH ; THE IDEA FOR A NEW BRAND STARTED BREWING
BRANDS AND BOUTIQUES - S TARTED THINKING ABOUT NON - LEATHER MATERIALS AND SUSTAINABILITY
- G RADUATED FROM NIFT - A WARDED FOR B EST G RADUATION P ROJECT - A WARDED FOR B EST O UTGOING S TUDENT
A WARDED FROM C OUNCIL OF L EATHER E XPORTS FOR B EST F OOTWEAR D ESIGN
A CCEPTED INTO THE N ATIONAL I NSTITUTE OF F ASHION T ECHNOLOGY , C HENNAI
APR 2015
FEB 2015
AUG 2014
NOV 2013
MAY 2013
FEB 2013
2009
NOV 2015
MAR 2016
APR 2016
MAY 2016
NOV 2016
APR 2017
TODAY
C O - FOUNDED A RTURE AS THE CEO AND C REATIVE H EAD
A RTURE BECAME A PETA- CERTIFIED V EGAN BRAND
- L AUNCHED A RTURE ’ S E- STORE WWW . MYARTURE . COM - A RTURE WAS FEATURED IN G RAZIA I NDIA
S TARTED A PHOTO BLOG CALLED F URRY T AILS FEATURING
S HOWCASED A RTURE
S HOWCASED
ON THE RAMP FOR THE FIRST TIME AT THE M ERCEDES B ENZ S USTAINABLE R UNWAY OF S RI L ANKA D ESIGN F ESTIVAL
A RTURE AT THE E CO F ASHION W EEK , V ANCOUVER
- A RTURE IS PRESENT IN 15 BOUTIQUES IN I NDIA AND 2 INTERNATIONALLY , AS WELL AS
ANIMALS AND THEIR PEOPLE AS A “ PET ” PROJECT
MANY ONLINE STORES GLOBALLY . - L EMONDROP IS MANUFACTURING FOR OTHER ECO - CONSCIOUS BRANDS - L EMONDROP , A RTURE AND F URRY T AILS HAVE BEEN FEATURED IN MULTIPLE BLOGS AND PUBLICATIONS
COLLEGE PROJECTS. 1 . A G E N T P R O V O C AT E U R
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2. URBAN DESERT
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3 . D I G I TA L L U M I N E S C E N C E
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// T HIS P ROJECT WAS A PART OF MY G RADUATION P ROJECT DONE AT F ARIDA C LASSIC S HOES , A MBUR , I NDIA .
KEY
F EMME F ATALE A LLURING L ACING C HIAROSCURO N OIR
M AT E R I A L
L EATHER
AG E N T P R OVO C AT E U R . A FEMME FATALE HAS MANY NAMES AND FORMS . S HE IS NEVER THE DAMSEL IN DISTRESS . S HE IS STRONG AND BOLD . T HIS THEME , DESIGNED FOR A UTUMN /W INTER 2013/14, BRINGS OUT THE VERY ESSENCE OF THE FEMME FATALE . I T IS ALLURING ; IT IS PROVOCATIVE . F ROM FILM NOIR WAS BORN THE FEMME FATALE , AND FROM THERE WE GET THE CONCEPT OF CHIAROSCURO . W E SEEK INSPIRATION FROM HER LONG BLACK GOWNS , CORSETS AND DEEP RED LIPS .
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P ANTONE B LACK 6C
P ANTONE 18-1763 C
P ANTONE 11-0601 C
P ANTONE 14-5002 C
W OMEN ’ S B OOTS WITH K EY ELEMENTS OF R ED HIGHLIGHTS AND CORSET - INSPIRED LACING
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// T HIS P ROJECT WAS A PART OF MY G RADUATION P ROJECT DONE AT F ARIDA C LASSIC S HOES , A MBUR , I NDIA .
KEY
S OPHISTICATION S CORCHED W EAVING B OLD E ARTHY
M AT E R I A L
S UEDE W OVEN L EATHER
URBAN DESERT. C APTURING THE ESSENCE OF THE CLIENT , A MAN FROM AN URBAN LIFESTYLE WHO IS AN EXPLORER AND A TRAVELLER , THIS THEME , DESIGNED FOR S PRING /S UMMER 2014, ATTEMPTS TO CREATE A MERGE BETWEEN THE DESERT AND THE CITIES . W E HAVE A DRY , BARREN FEEL , COUPLED WITH A MORE SOPHISTICATED FEEL . T HE DESERT IS GIVEN AN URBAN FACELIFT , MAKING IT MORE ELEGANT , SOPHISTICATED , AND POLISHED . M ATERIAL AND TEXTURAL FUSIONS ARE VITAL IN CREATING THIS NEW ENVIRONMENT OF THE URBAN DESERT .
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P ANTONE 13-0006 C
P ANTONE 7508 C
P ANTONE 7504 C
P ANTONE 18-0937 C
M EN ’ S F OOTWEAR WITH WOVEN LEATHER PANELS
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// T HIS P ROJECT WAS A PART OF MY G RADUATION P ROJECT DONE AT F ARIDA C LASSIC S HOES , A MBUR , I NDIA .
KEY
S URREAL L UMINESCE Q UIRK F UTURISTIC
M AT E R I A L
L EATHER UV G LOW POWDERS + P AINTS
D I G I TA L L U M I N E S C E N C E T HE WAY WE LOOK AT THE WORLD IS CHANGING . A S WE SPEND MORE TIME VIEWING LIFE THROUGH THE PRISM OF OUR I P HONES , CAMERAS , TABLETS , AND COMPUTERS , THE WAY THESE MACHINES “ SEE ” AND THE WAY WE SEE ARE BECOMING INTERTWINED . W E TRY TO LOOK AT HOW MACHINES
PERCEIVE
THINGS
AND
THIS
IS
WHAT
INSPIRES
THE
C O L L EC T I O N .
LUMINESCE MESHES GIVE IS THE FEEL OF THE PERCEPTION OF A MACHINE OR DEVICE . T HERE IS ALSO A FUTURISTIC FEEL
IN
THE
STYLING
AND
SERENE
PASTELS
COUPLED
WITH
A
TRANSCENDENT LUMINOSITY TAKE US INTO THE SURREAL WORLD THAT IS
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“D IGITAL L UMINESCENCE ”.
P ANTONE 11-4202 C
P ANTONE 11-0103 C
P ANTONE 12-1206 C
P ANTONE 14-4103 C
W HITE G LOW
V IOLET G LOW
W OMEN ’ S S ANDALS WITH P AINTED G LOW IN - THE - DARK MESHES
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L E M O N D R O P. I FOUNDED MY FIRST STARTUP , L EMONDROP D ESIGN S OLUTIONS , IN 2013. L EMONDROP ENABLED OTHER BRANDS AND DESIGNERS ( APPAREL BRANDS , FOR INSTANCE ) TO ENTER THE ACCESSORIES SPACE . T HEY COULD OUTSOURCE THEIR DESIGN AND MANUFACTURING TO US , WHILE WE LOOKED AFTER THE PRODUCTION AND QUALITY ASSURANCE . L EMONDROP WAS ALSO A BRAND OF LEATHER ACCESSORIES , AND IT WAS THEN THAT I STARTED EXPERIMENTING WITH ALTERNATE MATERIALS . I STARTED OFF BY CREATING WALLETS AND HANDBAGS FOR MEN AND WOMEN USING LEATHER IN COMBINATION WITH OFFBEAT TEXTILES SUCH AS UPHOLSTERY FABRICS . ( WWW . LEMONDROPDESIGN . IN )
I SOON STARTED THINKING ABOUT MOVING AWAY FROM LEATHER , AND THAT ’ S WHEN THE SEED FOR A RTURE WAS PLANTED . THOUGH L EMONDROP NO LONGER FUNCTIONS AS A BRAND , WE DO CONTINUE TO MANUFACTURE FOR OTHER ECO - CONSCIOUS BRANDS .
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ARTURE. W HEN I DISCOVERED CORK FABRICS , I KNEW THEY WOULD BE PERFECT FOR THE CRUELTY FREE , ECO - CONSCIOUS BRAND I WANTED TO CREATE . T HAT ’ S WHEN MY JOURNEY WITH A RTURE BEGAN . A RTURE IS A PORTMANTEAU OF THE WORDS A RT AND N ATURE . I WANTED TO CREATE A BRAND THAT WAS NOT JUST NON - LEATHER BUT ALSO SUSTAINABLE , FUNCTIONAL AND FASHIONABLE . O NCE I HAD MY CONCEPT AND FIRST SET OF DESIGNS READY , I LAUNCHED A CROWDFUNDING CAMPAIGN ON I NDIEGOGO . ( HTTP :// IGG . ME / AT / ARTURE ) T HE SUCCESS OF THE CAMPAIGN LED TO ME GETTING K ESHSA V ASANT ON B OARD AS CMO, AND US CO - FOUNDING A RTURE D ESIGNS P RIVATE L IMITED . A RTURE HAS COME A LONG WAY SINCE IT ’ S INCEPTION - NOW PRESENT IN OVER 15 BOUTIQUES ALL OVER I NDIA , 2 INTERNATIONALLY , AND AROUND 7 ONLINE MARKETPLACES , ASIDE FROM OUR OWN E STORE ( WWW . MYARTURE . COM ).
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ARTURE COLLECTIONS. 1. URBAN PRIMITIVES 2. CONSTRUCTED ELEGANCE
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// T HIS P ROJECT IS A PART OF A RTURE ’ S ONGOING COLLECTION
KEY
S PACE B LOCK COLOURS MODERN
URBAN PRIMITIVES. T HIS COLLECTION IS INSPIRED BY MODERN CONSTRUCTION AND BLURRING GENDER STEREOTYPES . T HE SILHOUETTES ARE CLEAN AND MINIMALIST , WITH SOME STYLES BEING GENDERLESS AS WELL . T HE
BASIC SHAPES PROPORTION
M AT E R I A L
FOCUS HAS BEEN ON REFINED SURFACES AND THE SOFTNESS AND
100% ORGANIC COTTON
VERSATILITY OF CORK LENDS ITSELF TO A COLLECTION THAT IS NEAT , STRUCTURED AND FUNCTIONAL .
C ORK F ABRICS
T HE PALETTE IS GENDER - NEUTRAL
AND TIMELESS .
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N ATURAL C ORK
B ERRY M AROON
N AVY B LUE
C HOCOLATE B ROWN
C HARCOAL B LACK
FUNCTIONALITY. F ASHION AND RESPONSIBILITY CAN CO - EXIST . A RTURE EXISTS TO PROVE THIS . F UNCTIONALITY HAS ALWAYS BEEN A KEY ASPECT IN ALL OF OUR DESIGNS , AND WE STRIVE TO UNDERSTAND THE WAY CUSTOMERS INTERACT WITH THEIR PRODUCTS , AND HOW WE CAN BETTER THAT EXPERIENCE . O UR FIRST COLLECTION SERVED AS
T RAVEL
A PROCESS OF DISCOVERY OF THE DESIGN PHILOSOPHY THAT ARTURE WAS GOING TO IMBIBE IN ITS CORE
SLEEVE
:
1. N ATURAL MATERIALS AND SUSTAINABLE PRACTICES FORM THE CORE OF EVERYTHING WE DO . 2. U TILITARIAN CONCEPTS COUPLED WITH A SENSE OF SIMPLICITY FORM THE BACKBONE OF OUR PRODUCTS . W E STRIVE TO UNDERSTAND THE LIFESTYLE OF THE CUSTOMERS AND THEY WAY THEY INTERACT WITH PRODUCTS . 3. A ESTHETICS WILL NEVER TAKE A BACK SEAT . I F THE PRODUCT DESIGN DOES NOT APPEAL , EVENTUALLY , NOTHING ELSE WILL MATTER . P ULL T AB
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SIM C ARD S LOTS IN W ALLETS
ALL OUR
W ALLETS
DESIGNED FOR TRAVEL
R EMOVABLE P OCKETS
IN A MINIMAL WALLET TO EASILY ACCESS CARDS
E ASY
ACCESS LOOPS IN ALL HANDBAGS TO STRAP ON KEYS , EARPHONES OR ANY ARTURE WALLET
T HE B RIN T RAVEL W ALLET (W ITH S PACE
T HE (C ONVERTIBLE
FOR
T RAVEL E SSENTIALS )
A LAYNA P OUCH B AG FROM SHOULDER BAG TO CLUTCH )
T HE K IM C LUTCH W ALLET (W ITH A R EMOVABLE C OIN P OUCH )
T HE S UMMER S HOPPER T OTE (R EVERSIBLE - 2 COLOUR WAYS IN 1)
T HE G LEN C OIN W ALLET ( OR
T HE A RDEN M INIMAL W ALLET (W ITH P ULL T AB
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TO EASILY ACCESS CARDS )
THE SLIMMER VARIANT
- G ALE S LIMFOLD W ALLET )
// T HIS P ROJECT IS A PART OF A RTURE ’ S ONGOING COLLECTION
KEY
N EUTRAL M INIMAL
CONSTRUCTED ELEGANCE.
R EFINED L INES
T HIS COLLECTION IS INSPIRED BY MODERN CONSTRUCTION AND BLURRING GENDER STEREOTYPES . T HE SILHOUETTES ARE CLEAN AND MINIMALIST , WITH SOME STYLES BEING GENDERLESS AS WELL . T HE FOCUS HAS BEEN ON REFINED SURFACES AND THE SOFTNESS AND VERSATILITY OF CORK LENDS ITSELF TO A COLLECTION THAT IS NEAT , STRUCTURED AND FUNCTIONAL .
N EAT
M AT E R I A L
T HE PALETTE IS GENDER - NEUTRAL
C ORK F ABRICS 100% ORGANIC COTTON
AND TIMELESS .
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N ATURAL C ORK
B ERRY M AROON
N AVY B LUE
C HARCOAL B LACK
THE CYPRESS U NISEX B RIEFCASE
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T HE C IERRA C ARRYALL T OTE T HE C IERRA M INI T OTE
T HE J UNE S HOPPER T OTE T HE B ROOKE U NISEX S ATCHEL
T HE C YPRESS U NISEX B RIEFCASE
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LINKS. A SIDE FROM MY BUSINESS , I HAVE ALSO TAKEN UP VARIOUS FREELANCE PROJECTS OVER THE LAST 3 YEARS , THE DETAILS OF WHICH ARE LISTED OUT IN MY R ÉSUMÉ . A LTHOUGH MY CORE INTEREST HAS ALWAYS BEEN IN FASHION AND DESIGN , PAINTING AND WRITING ARE TWO HOBBIES THAT FORM A MAJOR PART OF MY LIFE . M Y LOVE FOR ANIMALS AND WRITING LED TO THE CREATION OF F URRY T AILS , A PHOTO - BLOG ABOUT ANIMALS AND THEIR PET PEOPLE , ALONG WITH A FRIEND WHO IS A PHOTOGRAPHER . I ALSO CHANNELED MY LOVE FOR ENTREPRENEURSHIP , DESIGN AND WRITING TO CREATE MY PERSONAL BLOG , T HE I NDIE D REAMER . M Y PROFILES : F ACEBOOK : HTTPS :// WWW . FACEBOOK . COM / SHIVANI . PATEL 09 I NSTAGRAM : HTTPS :// WWW . INSTAGRAM . COM / INDIEDREAMER _ ME / L INKED I N : HTTPS :// WWW . LINKEDIN . COM / IN / SHIVANIPATEL 09 P ERSONAL B LOG : HTTP :// THEINDIEDREAMER . WEEBLY . COM / A RTURE : W EBSITE : HTTPS :// MYARTURE . COM / F ACEBOOK : HTTPS :// WWW . FACEBOOK . COM / ARTUREDESIGN / I NSTAGRAM : HTTPS :// WWW . INSTAGRAM . COM / ARTUREDESIGN / T WITTER : HTTPS :// TWITTER . COM / ARTUREDESIGN I NDIE G OGO : HTTP :// IGG . ME / AT / ARTURE M EDIA : HTTPS :// MYARTURE . COM / BLOGS / MEDIA F URRY T AILS : F ACEBOOK : HTTPS :// WWW . FACEBOOK . COM / OURFURRYTAILS T UMBLR B LOG : HTTP :// OURFURRYTAILS . TUMBLR . COM / I NSTAGRAM : HTTPS :// WWW . INSTAGRAM . COM / OUR . FURRYTAILS / L EMONDROP :
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W EBSITE : HTTP :// WWW . LEMONDROPDESIGN . IN /
THANK YO U.