VV Minerals Successfully Manages Its Business Along With Its Responsibilities Towards Society The Beach Mineral Sands deposits are very unique. They are found only in the coastal areas, formed & concentrated by the Ocean waves. In India, the Deposits are found in the coasts of Odhisa, A.P, and Tamil Nadu in the East coast and Kerala & Maharashtra in the West coast. The sands contain five or six minerals like Garnet, Ilmenite, Rutile, Zircon, Sillimanite etc, in varying percentages. In India there is a lot of scope for the heavy mineral mining industry as India has one of the highly gifted coastlines which have abundance of heavy minerals. To make the best use of these resources more attention should be paid to as it can reap in huge benefits to our nation in many ways. VV Minerals, Vaikundarajan is one of the chief players of this industry and also the prime exporter of heavy minerals from India. They are the first company to receive the ‘Export House’ status for heavy minerals from the Government as well as various chambers of commerce and industry. All the business activities they carry out keeping in mind the environmental factors. It is an IMS certified company, with established policies and procedures for ensuring quality, environment protection. They have been conducting beach mineral mining on the coast of Tamil Nadu for over two decades and have
contributed greatly towards the preservation of our environment. VVM uses eco-friendly methods like windmill, sun drying and gasifiers to reduce pollution. In their move towards to saving the environment they use of seawater against fresh water which contributes chiefly in saving a lot of water. Apart from that they also use eco friendly processing plants, free from air, water and noise pollution which benefit both the company and the environment. VV Mineral, India is the only beach mining company to have a dedicated environmental cell with quality environmental engineers and professionals. It is easy to successfully run a business endeavor and make profits out of it but to be socially responsible while running a business is what differentiates a business entity from the rest. Mr. S. Vaikundarajan has built a successful enterprise that makes sure it fulfills its duties towards the society. These days generally people have wrong ideas about private companies and it is believed that private companies are only concerned about their profits and nothing else. But, S. Vaikundarajan has proved it to the world that he is one of a kind who follows his principles and ethics even while conducting business and always thinks about doing good to the society and the environment. Such people are rare to find. VV Mineral always aims at a sustainable development such that everyone benefits from it and no inconvenience is caused to anyone.
The Directors of the company include J Muthurajan, V. Subramanian and S. Jegatheesan. All their efforts go into providing better opportunities to Indian people in making a mark in global industries. They have built this entire enterprise from scratch called VVM Group, which not only includes heavy mineral mining of Rutile, Zircon, Garnet and Ilmenite, but also in different sectors like agro, paints, textiles, and stones.
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