PORTPOLIO
My name is Shiya Liang, I am a student from South China Agricultural University, Guangzhou, China, taking a Bachelor degree in Industrial Design, graduating in July,2013. I have a keen interest in almost everything, especially the relationship between objects and people. I have the ability to learn quickly and understand througgly. I am both creative and goal-oriented setting high standars for myself and working hard to achieve them. The purpose of this portfolio is to show my works from three and a half years of undergraduate study. Through demonstrations of design process, result and others, I hope it helps you to know me better, for who I am, and who I am as a designer. They say, “Do what you love, love what you do.� I must be the lucky one to be in love with design. Thank you so much for reading, have a nice day!
Education SOUTH CHINA AGRICULTURAL UNIVERSITY
Sep. 2009 –present
Bachelor of Engineering, Industrial Design, College of Engineering GPA: 89.16/100; RANK: 4/37 in class 68/1022 in college
Experience Nudesign Limited Design Intern Jul. 2012 - Aug. 2012 New product line design, layout design, package graphics, and web creation. Communicated with clients about design specifics and company needs.
Yangcheng Evening News (Most Influential News Paper in South China) Interior Page and Creative Page Practice Journalist Jun. 2012 - Aug. 2012
Covering local design and interior news, News photo taking, Interviewing. Published 23 articles including six independently.
ECOLO Home Furnishing Co. Ltd. User dependence Research of Ikea Furniture Research Team Leader Jun. 2012 - Jul. 2012 Designed questionnaires, Conducted consumer interview, Data analysed. Created research report, Contributed to future marketing strategy development.
Honors Three Academic Year Scholarship Winner 2009-2010, 2010-2011, 2011-2012
Rewarded by South China Agricultural University for excellent academic performance
2012 National College Industrial Design Competition Award Winner Guangdong Regional, Award of Excellence Colored Pencil, A Environmental Friendly pencil which you can grow flowers with Competited with more than 1000 pieces in Guangdong Region
Guangzhou New Year Concert Award of Excellence
2010 & 2011
Performed and competed in Guangzhou New Year Concert wirh 11 other bands
16th Conference of the Asia Pacific Band Directors' Association Gold Award Winner Jul. 2012 - Aug. 2012 Competed with 50+ bands from Asia and Pacific
Interests Huge Music Fan (Both Classic and Contemporary), Play Piano and Flute Psychology, Philosophy, Science Fiction
MOON D i nne r w a r e D e si gn
Cli e nt: JI U MAOJI U Oc t.2012 - N ov.2012 Fou r we e k P roj e c t I nd e p e nd e nt Foc u s: For m- fi nd i ng This project is to design dinnerware for a chain restaurant, in which our instructor introduced a new method Form-Finding, to help us develope ideas for shapes and material. Forming-finding is about finding connections between life and form, and I found that there is an old poetry about Moon can be a great link to dinnerware.
Reasearch About JIU MAO JIU JIU MAO JIU is a Chain Restaurant from Guangzhou, which has over 20 restaurants all over the country. It serves mainly Noodles from Shanxi, a province in China famous for its variety of noodles.
About MELAMINE
Our class is asked to design a set of bowls for noodles, and they specifically require MELAMINE for material.
Melamine is an organic compound that is often combined with formaldehyde to produce melamine resin, a synthetic polymer that is fire resistant and heat tolerant. The resin is a versatile material that has a highly stable structure.
It is the best way to do research that I go there myself. I found the dinnerware they were using is also made of melamine, a round bowl and a quare plate, no texture or color. They were simply, but a little boring.
Melamine can be easily molded while warm but will set into a fixed form, which makes it suitable for dinnerware.
JIUMAOJIU is also famous for its honesty, economic price and valuable service in the food business.
EARLY STAGE T H E
U N I V E R S
I
was fascinated by the planetary orbits, their obliquities are different and beautiful, why can’t we take them to the bowls? But this idea was soon turned down, because the big obliquity required more material for useless space, and the bowl can not take in enough food.
Most bowls are round or square, there is no personality in it. After the visit to Jiumaojiu,I decided to do somehing special. We were asked to sketch basing on real things in life, like a boat, or a kind of plant. The first thing came to my mind is the word ‘Univers’. I was hoping something so big like the univers provided the necessary contrast to design something small like a bowl.
S
o I decreased the angle, still keep it unbalanced and asymmetrical. The left part is splited up for vinegar or other sauces.
H
ow the orbits overlap with each other is also an inspiration. At first I was thinking, when the dinnerware are piled up, on the side you can see those edges overlaping like obrits. I think these can be applied to the surface of the bowl.
BACK TO BASIC T
H
E
M
O
O
N
Even with all those sketches, these shapes are too fancy for Jiumaojiu. These forms are against their simply business philosophy. So I try to think smaller. An old poetry about moon suddently came to my mind. It saids:”the Moon has its times of being clear or cvercast as well as being full or eclipsed, nothing in the world is really perfect.”
I
tried to add details on the side, make them incomplete, imperfect to be exact.
W
hat if I change the bottom? It surely make it easier for people to hold them, but it looked a little too cute.
I
started to see the three bowls in a whole, can they make any connections between each other? Where the full moon and eclipsed moon meet?
A
fter all these attempts, I realized no form that is perfect, and ZEN said, everything is connected, no matter it’s physically connecting or not. Why can’t we just go back to the BASIC, try to design from the initial state, the similarity between the moon and bowls.
For thousands of years, Chinese people have track time with waxes and wanes of the moon, it becomes a symbol of time. For thousands of years, noodles are the staple food for Chinese. These three bowls represent three different stages of the lunar cycle. As time went by, noodles still plays an very important role in our life.
All of our food comes from Mother Earth, she nutures every one of us with her wrinkly face.The texture on the suface are symbolics of the rugged earth. When you are holding the bowl, you can feel the tactile grooves and find yourself constantly touching it unconsciously.
I have also created a gradual color change on the surface. At the bottom, color are slightly different from the top. It represents Jiumaojiu 15 years of experience in food business.Than’s probably not much comparing to those magnates in the industry, but they are growing, accumulating.
MAZE
Fur n i t ur e D e sign
Research
N ov.2 0 1 2 O n e w e e k P roje c t Te a m w o r k w i t h X ia B il i Fo c us : R a p i d Mode l ing We had only 1 week to come up with a design of chair, including a small research,skeching, 3D modeling. Due the short period of time, we were unable to make a real size model, but this project demonstrated my ability to complete the design process in a relatively short time. We were inspired by the figure of tress and decided to do something organic and natural.
ORGANIC
In contemporary seat design, organic configuration is more and more fond of Designers. Its lacking of edges and corners, gives people senses of mild and warm.
LANKY
In Modern aesthetic, we always find lanky more flattered, no matter in fashion or furniture design. Its continuously extending gesture exhibits neat and magnanimity.
3D Modeling MAZE
Sketch In the sketching part, we mainly discuss the shapes of seats the details of legs of the chair.
We are inspired by crisscross of bushes, creating a picturesque disorder. It is relaxed and carefree. We w a n t e d t o j u m p o u t o f t h e geometric box, tried to find the aesthetic Irregular shape. You can see there is no single part of the chair that is the same, everything is in a costantly changing state.
Sugar is Extracted to make candy Design for the next generation,for encvironment and children. Reborned Pencil is a bagasses made pencil teaches children colors.
About Bagasses It all starts from here, Sugarcane. Sugar cane is one of the major raw materials for sugar production. China is the third largest country of sugarcane production.
In the end of the pencil, there is a color paper with outlines of different flowers. There is also a SEED planted in it, which can be grown later, when the pencil become too short to write.
Bagasse 3D-Wallpanels from WallArt
REBORNED PENCIL
2012 CHINA UNIVERSITIES INDUSTRIAL DESIGN COMPETITION Jun.2012 Team work with Zhang Mianrun, Xia Bili Focus: Education, Regeneration and Bagasse
10 tons of sugarcane produce nearly 3 AWARD OF EXCELLENCE
OF GUANGDONG REGIONAL
Bagasses furniture
tons of bagasse and it is often simply thrown away or burned as garbage. This waste can be put to effective use, some made paper, some built furniture. We have notice the rich nutrition remained in it, and it can be served as fertilizer for the growing plant.
Bagasses are powdered then reform to be pencils.
Child Education Reborned pencil help children from 2 to 5 to learn COLOR from drawing, different color for a different flower. Children can also grow flowers from the seed inside the pencil, learn to nuture and take care of the plant.
HEAL THE WORLD Flower Outlines
Environmental protection and child education are two main topics in design. Stoping degeneration of our time is the same as providing better future for our children. Design and designers should take responsibilities, as we are powerful enough to change the world, even with the smallest things like pencils. If we care about every little things in the world, we and our children can heal the world and live in a better place like the MJ song.
IKEA RESEARCH
FOR ECOLO Home Furnishing Co. Ltd.
Jun. 2012 - Jul. 2012 Research Project Leader / Team of six people
Instructor: Xu Ning Focus: User Research and Infographic E C OL O Ho me F u r ni s hi ng C o . L td. http://wocle.com/
Ecolo is a home furnishing company of morden and simplicity style in Guangzhou, their market positioning and Ikea’s share some similarities, and they were developing the newly founded online store Wocle.They needed a thorough research on Ikea consumers, portraying their image and their attitude towards online furniture shopping.
83.5%
HOME FURNITURE
SHOPPING
WHERE
are these questionnaires come from
THE CONSTITUENT RATIO of
Economic indicators, independent reports and government statistics all show that ecommerce is increasing year-on-year. Nearly one of ten people shops online, for retailers, this number proves the growing power of online sales. But is it true for commodities like furnituers? Consumers are more concerned and conservative when it comes to expensive and long-used products. Are we ready for this new way of furniture purchasing?
1023 WHO ARE THEY?
16.5% ONLINE
RESEARCH OF IKEA CONSUMERS
We received
INTERVIEW
SEX
66%
34% THE CONSTITUENT RATIO of
AGE
questionnaires in total.
18
22%
25
12%
30
20%
35
29%
40
12%
50
5%
56% 44% Bought Rent
WHY? First three resons. WHETHER
they own a porperty of their own?
WHAT did they buy from the last purchase?
32 %
15 %
25 18 % %
23 12 %
15 %
%
15 %
said
YES!
to
%
6
%
Living Bedroom Dinning Kitchen Bathroom Reading Room Room Room
68%
20
37% 26%
Free Return
32%
Lamps Decoration Others
online furniture shopping
16%
Installation services
Delivery service
said
NO
to
online furniture shopping
WHY? First three resons.
54% Not in conformity with the online description.
30%
No Personal tryout
8%
Online trading risk
Online shopping are convenient most of the time, but it may not be true to furniture purchasing. Because furnitures last longer than other products, people are more discreet choosing them. And photos and discriptions online may not be enough to ensure them. However, there are also factors are rather appealing to consumers, return policy is one of them. With 68% of people agree with online funiture shopping, we do see the bright future of it. What we also have to see is that it might take a long time for people to embrace it completely. So, our team suggest the Ecolo company to develope online store and an experience entity shop at the same time.
About the website Nu design is a company with more than 20 years experience in quality design and manufacturing. There are two main product lines, one is Recycled Learher, the other is Lifestyle. The website is primarily for business use, product display, news update, and possible Electronic Commerce in the future. So we tried to keep it simply, clean and understandable, yet stylish. A single catalog on the left make it easy for anyone to locate any information they need.
Market Research Target Audience: Business partners, manufacturers, distributors Function: News update, product showcase, company profile
NUDESIGN Website and Application Design
July.2012 - Aug.2012 Four week Project Team work with Youmans Focus: User Interface Design http://www.nudesign.com.hk During my internship in Nudesign, we are given the task to redesign Nu’s website, and create an iphone application for the company. We took 4-week’s time to create the following web and app. Unfortunately, this two things are not yet available because some technical problems.
Competitors:
Website Structure HOME
Home pics
NEWS
Headlines
Articles
FAIRS
Fair Photos
Articles
LIFE STYLE
Branch / Le jadin...
Product Informations
RECYCLED LEATHER Shop addresses / Online shop website
Bags / Wallets...
Product Informations
NU / V.W. / R.L.
Abuots
PRODUCTS SHOPS ABOUT US CONTACT US
Contact Infomation GZ / HK
In the Lifestyle section, we tried to keep things in a ambiguous state, it only reveals when you move your mouse to the item. In the Recycled leather section, we focused on the material itself, used Nu’s colorful leather as catalog, different color for different kind of products.
Branch Collection
Le Jardin Pens & Misc Stand
Angel & Devil Pom Pom Mobile Phone Stand Earphone
Vase Frame
Cube Collection
ACCESSORIES
Yummy Collection
CrissFrame Cross
Animals Colleciton
Flower tray
AGENDAS & ORGANIZERS
Aluminum card case
BAGS
Fruit Bags
BRIEFCASES& FOLIOS
DNA coaster
ORIES
CARD HOLDERS
NOTEBOOKS
CASES nuPHONE ASES & nuPAD C
S SE CA OS F I IE L BR FO &
WALLETS
D CARRS DE HOL
BAG
S
DESINGER CASES
KEY HOLDERS
ACCESS
6wood inset1
NOTE BOOKS
nuPHONE & nuPAD CASES
WALLETS
WINE CASES
AGENDASIZERS & ORGAN
D CA ESIG SE NE S R
WINE CASES
KEY S DER L O H
Early Ideation The app is primary for brand promotion, propagate its company image of environmental friendly and positive attitude. We discussed a lot about the brand’s image and did a brand positioning for further design. brand image
environmental friendly, organic, natural, fresh, interesting
target customer
18-35 years old environmental friendly, fashionable, forward, pay attention to details and quality of life, self surpport, well-off, energetic
design style
chromatic color used on leather
environmental, natural, funny, colorful
texture of leather
turntable
do it randomly flash different color quickly FINAL CONCEPT We created a map for the nu journey. Priducts are displayed by the yellow route of nu’s logo. And then the branch roads are added casually. By sliding screen, the app would show the map’s content according to the branch road.
painting of foot
do a test psychtest: find your own color and show you the corresponding product upload a picture: calculate the dominant hue
design your own combine different colors on different products, upload & share
icon design To introduce nu firstly with proper style.
Manifestation recycle leather
wooden
hand drawing
No catalogue selling products, but only a large squared paper with some hand drawings, taking users into a journey of nu’s lifestyle.
INTRO PAGE
ENDING PAGE
AT&T
AT&T
AT&T
AT&T
AT&T
WHAT
WHERE
WHY
CHEESE
waffle
biscuit
CRACKER
AT&T
Nu journey
This is what you see on the phone screen, every product has its own animation, when it stops, the arrows appears, then you can continue your journet by sliding to different directions. The slide route is based on the map on the right.
Every page has it own animation to convey nu’s lifestyle. Here is one example of branch cup. The cup and the letter “BRANCH” is empty at first, and then the coffeepot comes and fills them together. In the end a cup of coffee is ready for you to taste.
BUTTON SOCKET 2 0 1 2
I F
C O N C E P T
AWA R D
E N T R Y
Jan .2 0 1 2 Com pe tition En tr y In de pe n de n t In te rac tive P roduc t D e sign I took part in the IF concept award in 2011. I designed a socket that its switch works like a push button. It is easier to use because it requires only one hand to use, safer for children, because they can’t touch inside of the socket. Even though I did not get into the finals, there are still flaws in this design, I am gratefulthat I had a chance the interactive factors in product design.
Research
Comparative Analysis
Semantic Differential
No design is complete with out research, I did a small research on the socket market, and wrote down the pros and cons of each product. An SD analysis is also included to understand the exsisiting products. What’s more, I did research about regular socket structure and make sure the one I design is technically feasible.
Problems Identifying Children too many?
one-handed?
safty?
universal
spare ones?
blind?
Problems solving
effectiveness too tight?
......
Socket
plug in/out too loose?
There are certaintly many problems in regularsocket, but what concernd me most is the universal design of socket. The plugs are often too tight, we can’t pull it out unless we use both our hands, not to mention those with disabilities. This socket I designed works like a push button, can be easily used with even just one hand. Every socket itself is a switch, the ‘cover’ hides the real socket contact underneath. It also prevents children to slip their fingers in. With a green light circled, button socket reminds you to cut off the power and make it easier to plug in the dark.
Explosive View
SHOPPING CART P R O D U C T
D E S I G N
I I
Oct. 2011 - Dec. 201 Course work Te a m e d R e se a r c h / I n d e pe nde nt D e sign Fo c us : P r oph ase R e se arc h In the course of product design II, the theme that we worked on was “Things around us�. Our team decided to take a look at shopping carts.We use shopping cart every time in the supermarket, but there are many unseen problems in it. So we did online and field research to identified these problems. Though the design of shopping carts are problematic, each of us gave different solutions to these problems. I focused on the energy recycling and shopping experience in my fianl design work.
Field Work
PARKnSHOP from Hongkong & JUSCO from Japan
Our team went to two of our biggest supermarkets in Guangzhou, they represented two mainstreams of shopping cart we use in China. The first one is from PARKnSHOP, this type of wire shopping cart are mostly used in the western world. The second one is from JUSCO, this type of shopping cart comes from Japan, with two wire shelves where the baskets can be put into. Here are some scenes we record from the supermarket. 1.Nested carts being returned. But 2.Older kids are put in the cart the wire carts are too heavy that it instead of the baby seat, the seat is required two staff to move them. obviously too small for her.
①
②
3.People without children are using those carts with baby seat. Also the sear is too low for the baby because it may get kicked or kick their parents easily.
③
4.The upper basket are more oftenly used, the lower one is harder carry up to the cashier. Also, frozen food and drinks are mixed with other groceries.
④
5.Baskets are pile up along the 6.This baby is put in a basket passageway for those don’t want again, but this basket is smaller, to carry a trolley or need a second and more dangerous for the baby. one.
⑤
⑥
Concepts development
Problem Identifying
The shopping cart can be more than means to carry groceries. It can connect to people in a more EMOTIONAL way. Like some people love to ride shopping carts. Can we create some emotional attachment?
The baby seat is terriblely designed according to most parent we interviewed. The seat is extremely UNCOMFORTABLE for baby to sit, and is too small for kids older than two years old.
The shopping cart basket is too BIG for chinese. Because supermarkets in China are realtively small, and the passageways are narrow that two carts can hardly get through at the same time.
The further end of the cart is LOWER than the colser one, which makes it harder to reach things in the bottom of the cart.
The wire frame of the cart is too HEAVY for people to control. Another thing is that shopping carts are rarely carried to the open air, shopping cart theft SELDOM happens. The cart’s wheels are FIXED straight for stability and safety resons, but it makes cart hard to turn.
Movement of the human
Energy
Energy Conversion
Digital Advertising
Before going to the actual supermarket, you will receive discount information from various ways, for example, flyers in the mailbox, social networking or talking to your friends.
CYCLE
AFTER shopping, you can post your opinion about this shopping experience on facebook, twitter or and social networking system. Every post you upload about CYCLE, you get discount for your next shopping.
The Shopping Experience
During the shopping, the movement of human are used as power, gathered to support the digital advertising board on the side. The more time your spend in the merket, the more you walk, the more you walk, more energy are gathered. The more enetgy you save, the more discount you can get when you check out. In result, people are spending more time in the market to get discounts and actually buying more goods.
FREELANCE W E B S I T E I N T E R FA C E D E S I G N
2011 - 2012 O n l in e F re e l an c e work In de pe n de n t Fo c us : us er In te r f ac e D e sign
I am a fr eelance designer in my fr ee t ime. I t ook par t -t ime jobs fr om t he int er net . As a designer, I mainly designed t he u ser int er face of websit e base on client ’s r equ ir ement . Her e ar e some of my wor k . 1 3
4
2
1. 2. 3. 4.
www.sb-cn.com nbchu angdi.com www.nbk angxin.com www.nbt ianbo.com
MY BOOK M Y
N O T E B O O K
M a y. 2 0 1 2 Ha n d m a d e b o ok In the course of Visual Design, our instructor Xu Ning taught us how to make a book.I decided to give it a try and made this notebook of mine. I used an old PU bag as mateiral, conbined PU leather with and old note book’s cover. I also bought some papers from local market. With some threads and needles, I made a note book for my own! The main idea behind this boook is to “record time”. Every category begins with a different plant, fresh flower and leaves wither away as time goes by.
It was a c l ay m ode l ingworksh op, I lear ned and pr act iced clay model mak ing.T he t heme of ou r wor k shop was to m ake c ar c l ay m ode l s. Ou r t eam of fou r gir ls decided t o mak e a v int age car, which was t he
VOLKSWAGEN SAMBA BUS.
We started with blue prints and printed a real size one.
We used foamed plastic to make the core of our car. The plank was cut according to the outline of the car, to maintain a seated position.
SAMBA BUS
C L A Y
M O D E L
M A K I N G
Ma r. 2 0 1 2 - M a y. 2 0 1 2 T h r e e -M o n t h P r o j e c t 4- Me m b e r Te a m Wo r k Focus:Clay Model Making
Then we can cover clay on the foamed plastic, made the general shape of the bus.
The hard work began, we use different methods to locate every key points and lines of our bus, shaving and laying clay until every measurement is correct. We spend a lot of time in the studio, working till late. It was a long and difficult journey. We made mistakes at the beginning, spend time fixing it. Our car turned out to be good and got one of the two “A�s of the whole class. We are prond of what we have achieved.
ICONIC MEMORY CAPTURING
BEAUTIES
IN
MY
S H I A
LIFE
I love to record every little things in my life with my camera. Photography teaches me how to appreciate life and the beauty around. This is the rooftop of a house in Hongcun, a little village famous for its architecture. Cornices in the rooftop was corroded by time.
L I A N G
Sep. 2011 in Hongcun
S H I A
L I A N G
Sep. 2011 in Hongcun
Every spring, when bauhinia on campus are in full bloom, our school becomes a tourist spot in the city. I tried to capture the beauties of my campus from my own prospective.
S H I A
L I A N G
M a r. 2 0 1 2 i n G u a n g z h o u
S H I A
L I A N G
M a r. 2 0 1 2 i n G u a n g z h o u
S H I A
L I A N G
Jun. 2012 in Xiamen
It was in Gulangyu, Xiamen, I saw the prettiest sunset in my life.
GERMANY
Denmark
Frankfurt am Main/Berlin/ Hamburg
Belgium France
Netherlands Austria Italy
Beijing
CHINA Zhangjiajir
Chengdu Guangxi Hainan THAILAND Puket
Shanghai
Hangzhou/Shuzhou/ Wuxi Xiamen
Guangzhou hometown
Zhuhai/Shenzhen/Hongkong/ Macau
MALAYSIA Kuala Lumpur SINGAPORE INDONISIA Bali/Djakarta
ON MY WAY TO THE ADVENTURE AND BEAUTY
I always enjoy travelling, these numerous travel experience facilitate me with a more through and sophisticated way of undersranding the world. They have made a great difference to me and my point of view and to my designs. I am happily anticipating my next adventure in the U.S. .
PORTPOLIO BY
CONTACT INFORMATION
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shia0307@gmail.com
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