Summer Colours,
Spanish Comfort
Summer Shoes and Sandals from
Suave
30 Years of
SoftWalk Comfort
SOLE DAYS T H E S P R I N G / S U M M E R 1 5 LO O K B O O K F R O M S H O E B R I D G E
A FRESH FEEL FOR SPRING/SUMMER 2015 Welcome to the SS15 look book from Shoebridge, brand agent and footwear consultant. We specialise in European comfort footwear for both men and women, working with leading manufacturers in Spain, Portugal and Italy. Over the last couple of months our creative agency and brand development team have been working hard to refresh the SoftWalk imagery and we’re thrilled with the results. There’s a very clear proposition around Handcrafted Comfort, styling which appeals to the target consumer market and new POS merchandise to add value in-store. Online the brand has launched a new trade website, www.softwalkshoes.co.uk where you can see the entire range plus we’ve spent time talking to the customer base to really understand their needs. In developing the range for SS15 we’ve taken some of the key insights and applied them to the 30 years of design experience to create an outstanding collection. Using premium leathers, soft nubuck and hard wearing soles, you’ll see traditional influence and contemporary styling in each shoe. In particular the SoftWalk Capital range of shoes for the city are perfect for a long day in the office with many built in features to ensure feet stay fresh. SoftWalk’s Atlantic range are perfect for a day by the lake or for time by the coast with bright leathers and deep insoles. Our designers have many new styles to show plus we’ve also refreshed many of the existing styles in our collection. The new season for NewDress is inspired by the rich turquoise waves of the Mediterranean sea and vibrant orange and yellows of the Spanish sunshine. NewDress is now available in the UK and Ireland and we think they’ve really got to grips with needs of the consumer by providing a range of shoes and sandals that offer improved ergonomics, flexibility and comfort in every style.
The complete UK range is available to see in the following pages and of course at the key trade events throughout Europe. Suave remains as popular as ever and we’re certain that SS15 will prove to be one of the most successful seasons ever with a new line sandals which are styled to go from workday to weekend casual. The Fiji collection includes anatomically designed footbeds, soft uppers and have a look that is very much on trend, with simple lines and solus colour. Suave’s customised production techique and attention to detail mean that once customers try the natural comfort of Suave they don’t want to go back to anything else. The Suave brand continues to grow with new markets including Japan, Russia and Australia. Talking of expanding, we’ve recently opened a new showroom in Manchester to serve customers in the North of England and Scotland meaning it’s even easier to see the full UK collection of each brand and many other styles we’re developing for private label clients. We take great care to style our brands to complement each sector of the comfort market and we work with a special group of manufacturers who place as much emphasis on the quality, service to the retailer and creative design as we do. Andy Carter Managing Director Shoebridge
HOW WE WORK For independent and smaller retailers, we are able to offer an instock service for Suave and SoftWalk shoes through our UK distributor Railtons. Large accounts are available on a made to order basis directly through Shoebridge. NewDress is available
only on a made to order basis through Shoebridge with minimum order conditions. Shoebridge also sources shoes, boots, slippers and sandals for private label accounts in the UK and Ireland.
CONTENTS: 4 6 10
NewDress Look Book Suave Look Book SoftWalk Look Book
14 14
Thirty Years of SoftWalk European Exhibition Dates 3
ND20700 ND20701
ND14737 ND19901
ND19904
ND14722
ND174722
ND2926P
ND2302AC
4
ND12340
ND14914
ND12317
ND6700X
ND6725FO
ND20606 ND20605
ND20602 ND20601
5
8015P
8059
8015P
8010
8017
8044
8045
8041
8019
8020
8031 8013
6
0916 0925
0934 0903
0909
0905
1515 1528 1515
1525
1524
1504
7
9504 9505
9506
9502
9509
9508
0817 0817
0801 0807
0803
8
6518
6512
6516
6524 6517
6517
1836
1834
1836
1833C
9
SW6880 SW7124
SW9047 SW1949
SW9052
SW9048
SW6575
SW6591
SW6393 SW9150
10
SW7619 SW7618
SW7617 SW7334
SW7334
SW9651
SW9683
SW9671
SW9683
SW4650 SW4650
11
SW7408
SW5206
SW9756
SW9626
SW9596
SW8224
SW9730 SW9599
SW6393
SW9732
12
SW9392 SW9392
SW9644 SW9644
SW9149
SW9648
SW9646
SW9648
SW9648
13
THIRTY YEARS OF SOFTWALK SHOES It’s 30 years since SoftWalk first started to appear on the streets of the UK, today the brand is recognised globally as a beacon of comfort, quality and durability. Retaining the tradition of handcrafted manufacturing, SoftWalk shoes are a by word for innovation and quality of fit. SoftWalk has state of the art production facilities in northern Portugal. There’s also a large network of reliable distributors and experienced authorised retailers. SoftWalk is owned by the Ricap Group, a family firm who’ve made a commitment to sustainable operations. Over the last 3 decades, as fashions and
trends have changed, SoftWalk has remained true to founding principles. Today SoftWalk produce around 10,000 pairs of shoes every week and our collections reflect the tastes and styles of our customers in every part of the globe. Our designers visit key cities each season to look at styles, materials and future trends. Over the last 5 years we’ve received consecutive recognition as one of Portugal’s leading businesses for both our business practice and innovation.
European exhibition dates Expo Schu, Garda: GDS, Dusseldorf: Moda, Birmingham: Micam, Milan:
14
14-17 June 2014 & 10-13 January 2015 30 July – 1 August 2014 & 4-6 February 2015 10-12 August 2014 & 15-17 February 2015 31 August – 3 September 2014 & 15-18 February 2015
BRING COLOUR TO YOUR DAY
Love Life, Love Summer Set Yourself Free Make the most of summer with SoftWalk casual shoes which are sporty, bright and relaxed. Each SoftWalk shoe is handcrafted to give supreme comfort using soft dutable leathers.
www.softwalkshoes.co.uk Shoebridge Footwear Agency | The Old Rectory, Glenfield, Leicester, LE3 8DG | T: +44(0)116 239 3877 | e: sales@shoebridge.co.uk | www.shoebridge.co.uk