FIRST THINGS FIRST
PEOPLE PUT THEIR FEET AND TRUST IN OUR SHOES. WE MUST MAKE A DIFFERENCE. EVERY TIME. THIS IS THE FUNDAMENTAL TRUTH THAT WE BUILD OUR BRAND ON.
WHAT SHOE THE BEAR IS MORE THAN JUST A NAME AND LOGO. IT IS THE SUM TOTAL OF EVERYTHING THAT PEOPLE WHO WEAR OUR SHOES THINK AND FEEL ABOUT US.
A
IS WE MANAGE THESE PERCEPTIONS WITH CARE. THEY GUARANTEE THE FUTURE OF OUR BRAND.
BRAND?
SURP AS PRINC
PRISE A CIPLE
SHOE THE BEAR IS A PROMISE. WE AIM TO STIR EMOTIONS. OTHER SHOES MAY SUIT YOUR NEEDS, BUT WE’LL TAKE YOU TO NEW PLACES. EXPLORE THE UNCONSCIOUS. RAISE YOUR AIM. CHALLENGE YOUR IMAGINATION. DON’T WORRY. EVERYTHING IS GOING TO BE AMAZING.
CONSTANTLY THINKING ABOUT IT WE USE MOST OF OUR WAKING HOURS THINKING UP SHOES. AT SHOE THE BEAR, WE TAKE PRIDE IN DEVELOPING ALL OF OUR DESIGNS OURSELVES, FROM FIRST SKETCH TO FINISHED PRODUCT. EVERY PAIR IS CHECKED EXTENSIVELY IN LOOK AND FEEL BEFORE HITTING THE SHELVES. WE LIVE, BREATHE AND DREAM SHOES.
COMFORT IS KING SHOE THE BEAR WILL KEEP FASHIONISTAS IN STEP, BUT NEVER COMPROMISE ON COMFORT. STYLES MAY BE PLAYFUL AND EASY-GOING, BUT EVERY ONE OF OUR SHOE LASTS IS HANDMADE BY EXPERIENCED COBBLERS. HEELS AND SOLES ARE MATCHED FOR PERFECT BOUNCE AND HOLD. GENUINE LEATHER WILL ALWAYS BEAT LESSER ALTERNATIVES. WHEN IT COMES TO COMFORT, WE CUT NEITHER TOES NOR CORNERS.
“I LOVE COMFORT. I NEED IT LIKE I NEED BLACK COFFEE.”
“A MAN IS NOT A MAN WITHOUT HIS SHOES. DON’T EVER ASK ME TO LEAVE THEM OUTSIDE THE DOOR.”
WHO
OUR
IS IN THE TARGET GROUP IS WIDE, BUT DIVIDED. 14 TO 60 BUT AIMED IN PARTICULAR AT THE 30-SOMETHING URBAN PROFESSIONAL, JUGGLING A KID OR TWO, AND WITH AN OUTGOING LIFESTYLE. SHE IS FASHION INQUISITIVE AND CARES ABOUT LIFE STYLE AND INTERIOR DESIGN. SHE IS ALWAYS ON THE LOOKOUT FOR INSPIRATION, BUT OFTEN UNDER PRESSURE, AND PRONE TO SELF-REWARD. THE MALE CUSTOMER IS DRESSY WITH A TWIST AND A WALKING STYLE CATALOGUE. SHOES ARE A STATEMENT LIKE HIS HAIR. IF THESE AREN’T UP TO SCRATCH, HE’D RATHER STAY AT HOME.
SHOES?
SAY YOUR NAME
OUR LOGO IS CALIBRATED TO ENSURE MAXIMUM IMPACT WHEREVER YOU MEET IT, FROM MOBILE SCREENS TO DEPARTMENT STORE PANORAMAS. THE STANDARD IS THE PITCH-BLACK ONE-LINER, BUT A THREE-LINE ALTERNATIVE WITH A SASSY TILT ALLOWS FOR ADDED PUNCH IN CRAMPED SPACES.
GO THE DISTANCE THE PRODUCT PRESENTATION IS THE MOMENT OF TRUTH AND A MATERIALIZATION OF THE BRAND PROMISE. EVERY STEP BUILDS UP TO THE ULTIMATE FULFILMENT. PANTONE 552 U IS OUR SIGNATURE COLOUR AND REPEATED ON PACKAGING, SHOP DECOR, PHOTO BACKDROPS, AND PRINTED MATTER OF ANY KIND.
“HOW I DRESS REFLECTS MY MOOD. I HAVE THIS IMAGE IN MY HEAD. THIS IS WHAT I WANT TO LOOK LIKE.”
“MY SHOES ARE AN EXTENSION OF MYSELF. I CAN EXPLORE DIFFERENT SIDES AND CHANGE IN SECONDS.”
WALK THE TALK OUR TAGLINE IS A FRESH TAKE ON A CLASSIC MAXIME. A COMMON SAYING WITH THE ORIGINALITY OF A GREETING CARD ACHIEVES A TANTALIZING QUALITY, WHEN COUPLED TO A SHOE BRAND WITH SOMETHING TO SAY. FOLLOW US AND BE AHEAD OF THE CURVE. IT’S A CONTRACT AND A MUTUAL COMMITMENT. WE LIKE THE RHYTHM, TOO.
NO STOPPING US NOW SHOE THE BEAR BEGAN IN 2007 WITH FOUNDERS THOMAS FREDERIKSEN AND JAKOB FUGLSANG FUSING STREET ART WITH CANVAS SNEAKERS. THROUGH ROUGH AND TUMBLE, A STRATEGY FORMED TO DESIGN AND MANUFACTURE FASHIONABLE, YET COMFORTABLE FOOTWEAR TO AN INTERNATIONAL AND STYLE CONSCIOUS CLIENTELE. TODAY, THE BRAND IS A FRONTRUNNER FOR SCANDINAVIAN FASHION FOOTWEAR. IT IS SOLD AND SHOWCASED BY PRESTIGIOUS RETAILERS FROM ICELAND TO ISRAEL OVER NORTH AMERICA TO JAPAN.
WHAT’S IT’S THE FIRST THING THE MEDIA ASKS, SO WE’VE KEPT THE ANSWER FOR THE LAST PAGE. THE TRUTH IS THAT THERE IS NO CATCHY EXPLANATION. A NAME IS A GROUP OF LETTERS BY WHICH YOU ARE RECOGNIZED. OURS HAVE PROVED STRIKING ENOUGH TO BE WELL REMEMBERED. OVER THE YEARS SHOE THE BEAR HAS BECOME MORE THAN A GROUP OF LETTERS. FOR US IT IS A WAY OF LIFE, A WILLINGNESS TO EMBRACE CHANGE AND NEVER LEAVE THE PLAYGROUND.
IN A NAME?
DESIGN HOMEWORK.DK
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