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New Styles. Every Week The concept behind Coup de Coeur is every woman should look good without having to spend a fortune. After five years and seven different locations Coup de Coeur still withholds this same belief. In June 2005, Coup de Coeur opened its first location Murray Hill. Following this was the 2nd opening on the Upper East Side, New Jersey, and lastly Brooklyn. Each store offers its customers something uniquely special. We receive new selections twice a week and our styles are limited to one size of each (small, medium & large). Providing independent and private-label merchandise from American and European designers, our items are exclusively sold at any of our seven locations. In 2012 Coup de Coeur continues to grow as a staple in the community and the fashion world!