Amazon to open temporary physical stores for fashion event in india

Amazon to open temporary physical stores for fashion event in India Amazon will open 12 temporary physical stores in the country's biggest tech parks in Bengaluru, NCR and Mumbai to popularise its fashion sale event coming up this weekend. While the company calls it an end of season sale, it acknowledged that the brands and sellers on the platform are also looking to sell off a lot of their existing inventory before GST kicks in. With GST, the taxation structure and prices will change.

Amazon will offer 50-80% discount on 3 lakh units across 1,500 brands, apart from lots of goodies as gifts and cashbacks. Rival Flipkart currently has a lead in this segment, with its two fashion subsidiaries Myntra and Jabong. The latter two are also running end of season sales this weekend.

Fashion – including apparel, shoes, jewellery, watches, handbags and luggage – is the second biggest segment in online commerce after electronics. But it remains constrained by issues related to size, style and colour. Hence the initiative to open the temporary physical outlets.

GST is encouraging sales by retailers because past stocks are already taxed on the basis of sales tax and VAT. "The sellers and brands might benefit if they could sell most of the old stocks before GST begins," said Sirdeshmukh. He said the company is spending heavily on television, print and digital marketing for the event.