ShopClues launches home decor label Home Berry
ShopClues has announced the launch of its own home décorand furnishing exclusive label Home Berry today. The exclusive label consists of a range of bed and bath linen, including washroom towels and designer bed sheets with pillow covers priced below Rs 500, the company said this in a statement today. Going further, ShopClues aims to achieve 20% of total sales in home & kitchen category through Home Berry. “In the age of brands and labels being launched almost every day for the urban population of India, we are catering to the other side of India, which is looking for branded affordable home décor solutions, which can help them make their homes look good. This is just a beginning for us. We look forward to launching exclusive labels across categories in the future, to bridge the gap of good value labels in the market,” said Radhika Aggarwal, co-founder and CBO, ShopClues. The brand plans to further grow the category to include products like bean bags, curtains, rugs and cushion covers, shoe racks, wall clocks etc. by Q4 2017.