2015 Shop Rochester Media Kit

Page 1

Rochester

.org

Unmatched Quality, Quantity & Distribution! ➥➥ 11 Mailings Per Year ➥➥ 50,000 Homes Mailed USPS Includes High-Income Homes In Greater Rochester ➥➥ 4 Stands In The Kahler Subway ➥➥ 4 Stands In The Skyway ➥➥ Mayo Clinic ➥➥ 41 Hotels ➥➥ 40+ High Traffic Locations Around Town ➥➥ Your Ad On-Line At ShopRochester.org

PLUS ✔✔ Low cost, less than 1¢ Per Home ✔✔ Convenient Digest Size ✔✔ Restaurant Guide Provides Excellent Shelf Life ✔✔ Each month, 48 Radio spots on Townsquare Media stations promote the NEW issue of Shop Rochester .

46% of the homes that receive Shop Rochester

have incomes of $75,000 or greater.

Rochester Shopping, Dining, Entertainment & More...

.org

Rochester June 2014

Shopping, Dining, Entertainment & More...

.org

Rochester May 2014

.org

Shopping, Dining, Entertainment & More...

Rochester April 2014

.org

Shopping, Dining, Entertainment & More...

Rochester March 2014

Shopping, Dining, Entertainment & More...

THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers!

.org February 2014

Love is in the air!

Bring home color! Rochester Baby & Kids Expo 2014

Treasure Island Resort & Casino

Mount Frontenac Golf Course & Hotel Package

Bowlocity Entertainment Center

Their $4 Million Expansion RochesterLearn About .org

Shopping, Dining, Entertainment & More...

First Steps Childcare Dec. 2013/Jan. Grand Opening Carnival2014

Your Personal Florist

Social Ice on the Peace Plaza

Cabin Fever • Bean Bag Tournament

Luxury Bath, Bob’s Construction, Midwest Fence

March 15, Rochester Event Center

February 6-8, 4-10PM

Mercedes-Benz Open Haus!

Bring On The Bunny & The Ham

Home, Vacation & RV Show

A Chair Affair

for great savings! RochesterHurry in.org

Shopping, Dining, Entertainment & More...

Home Improvement Ideas! Ideas To Give Your Home A Wow Factor

Saturday May 17, Mayo Civic Center 9-4

Catering & Patio Dining November So many great options...2014

The Mouse, Just Rite Foods, Flowers by Jerry

Shopping, Dining, Entertainment & More...

Spring Cleaning

Let somebodyOctober else do it! 2014

Spring

Olmstead County Fairgrounds RochesterMarch 14-16, .org

Cleaning Shopping, Dining, Entertainment & More...

Irish Fest

September 2014 IrishFestMN.org

Benefit Gala Rochester12th Annual .org

Shopping, Dining, Entertainment & More...

Winterfest X11

August92014 January 30 - February

It’s time to shop! Salt & Pepper Photography First Steps Childcare Open House, December 8

July 2014

Menus & More...

Featuring Over 30 Gift Card Specials

Portrait Special, Gift With Session

.org

Don’t Miss the Boat!

Fun For Foodies!

Restaurants, Retail, Services & More!

Rochester Shopping, Dining, Entertainment & More...

October Fun & Everything Halloween

Sam’s Club, Taste of the Holidays

Carousel& Fiksdal Floral Gift

Garden Center

Pumpkin Patches, Apple Orchards, Costumes, Fall Home Décor, Women’s Fall Expo, Winery

Great Savings, November 7-8 & 21-22

Camp Victory, APPL AUSE!

ARTBASH 2014, October 17

A Night of Celebration, Canadian Honker Events at the Ramada, November 20th

Peace Plaza is Going Blue World Diabetes Day

Rochester Art Center, Buy Tickets Now!

GUIDE

Peace Plaza is Going Blue World Diabetes Day

Fun For Foodies! Menus To Ponder... The Loop, Wild Bills, Osaka & Hubbell House

ARTBASH 2014, October 17 Rochester Art Center

Style On The Plaza A Runway Experience

Let The Fun Begin - Skyline Raceway Go Karts, Mini Golf & Gemstone Panning

Try One of Pat’s Favorite Recipes Just Rite Foods, BBQ Prime Rib Roast

“Like” us on Facebook

Facebook.com/shoprochestermn

“Direct mail is a highly effective tool, generating $15.60 of revenue for every $1 spent.” -Source Direct Marketing Association

Let The Fun Begin - Skyline Raceway Go Karts, Mini Golf & Gemstone Panning

Rochester Eco-Tri & Trail Race

A Benefit For Scholarships At Camp Victory

“Like” us on Facebook

Facebook.com/shoprochestermn

2015 Media Kit!


Well-Off Educated And Tech Savvy: The New Couponer

Coupon websites are only good if people know how to get to them. Shop Rochester’s new website will be promoted in Shop Rochester, on Radio, TV, Facebook and Email!

New for 2015!

Digital Coupon Facts: •

Mobile coupons use is up to 48% from 39% in 2012. -Shop.org

49% of US smart phone users have used mobile coupons on their devices. -Nielsen

57% of US internet users have printed a coupon from a website. -Shop.org

34% of smart phone shoppers use their device for mobile coupons. -Nielsen

Online coupon sites attract an average of 48 million visitors per month. -Comscore

(New website launches January 26)

Zixyon

How It Works: • • • •

Each advertiser will have a minimum of two coupon offers One or both of the two coupons will be unique from offers you place in Shop Rochester Ad changes are once per quarter or as needed Minimum 12 consecutive months

MEGA BONUS: ALL Online Advertisers will be listed on an ad in Shop Rochester!

SALE GS

IN SAV

$

50%

OFF

COUPONS

Digital Coupons

Everything You’re Looking for at your Fingertips!

DIGITAL RATES With Ad in Shop Rochester Rate Per Month

Online Ads Only Rate Per Month

Two Coupons - Standard

$10

$50

Each Additional Coupon

$10

$20

Featured Coupon

$50

$100

Featured Video

$50

$100

Restaurant Menu

$20

$50

Deal of the Week

One Week Only $50

One Week Only $100

Ad Description


Dates, Rates, Map & Ad Specs REGULAR SECTIONS Number of Months 1-7x

DID YOU KNOW... Households

8-11x

Half Page

$525

$475

with incomes

Full Page

$995

$895

of $100,000

Two-Page Spread

$1,900

$1,700

Back Cover

or more are twice as likely

SPECIALTY GUIDE SECTIONS Upon Availability Number of Months 1-7x

to coupon as those who earn less than $35,000. Source: CNBC Consumer Nation Report

2015 ISSUES February March April May June July August September October November Dec/Jan

8-11x

Sixth Page

$150

$140

Quarter Page

$250

$210

Third Page

$340

$300

Half Page

$470

$420

Full Page

$930

$830

IN - HOME DATES

APPROVED ADS

THEMES & HOLIDAYS

January 26-28

1-9-15

New Year, New You, Valentine’s Day 2/14

March 2-4

2-13-15

Automotive, St. Patrick’s Day 3/17

March 30 - April 1

3-13-15

Home Improvement, Easter 4/5

April 27-29

4-10-15

Mother’s Day 5/10, Memorial Day 5/25

May 26-28

5-8-15

Summer in the Cities, Father’s Day 6/21

June 22-24

6-5-15

Sidewalk Sales, 4th of July 7/4

July 27-29

7-10-15

Festivals , Back to School

August 24-26

8-7-15

Fall Wine & Dine, Labor Day 9/7

September 28-30

9-11-15

Halloween 10/31

November 2-4

10-16-15

Thanksgiving 11/26, Black Friday 11/27, Gift Guide

November 30 - December 2

11-13-15

Christmas 12/25, Gift Guide, New Year’s Eve 12/31

Ad Specifications. Please submit ads as press-quality PDF’s

FULL PAGE 4.88” WIDE X 7.88” HEIGHT NON BLEED

$1,400

QUARTER PAGE 2.3” WIDE X 3.6” HEIGHT NON BLEED

TWO PAGE SPREAD 10.75” WIDE X 8.5” HEIGHT WITH BLEED .1875 GUTTER .25 MARGIN

HALF PAGE 4.88” WIDE X 3.81” HEIGHT NON BLEED

Reserve Your Space Now For Our Specialty Sections! • Wedding Guide • Menus • Golf Shop • Gift Guide

.125 BLEED ON ALL SIDES

Novem ber an d De cemb er Ho liday Gi ft Guide!

Rochester

Ad appe ars inside of Shop Roch ester!

Sample

.org

The Gift Pages are a great way to sell a product, a service or gift cards this Holiday Season..

Ad

$185 for Novembe r $185 for Decembe r Ask about discounts for multiple ads. Space is Limited Call Today!

Designed to give consum ers a reason to buy from you this holiday

season.

Shop Rochest

er, LLC •PO

Box 7267•

Rochest

er, MN 55903

• Phone

507-867

-8404

Need a new logo, business cards, postcards, flyers, door hangers, poster or signs? WE DO THAT TOO!

Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404

Shop Rochest

•  11 Mailing s Per Year •  50,000  Homes M USPS Includes Hig ailed  Income Homes in Ghreater  Rochester

ers Unmatche d Distribu

•  4 Stands  In The Kahler  Subway •  3 Stands  In The Skyway •  Mayo Cli nic •  40 Hote ls

tion!

•  Grocery  & Drug Stores •  60+ High  Traffic  Locations •  Your Ad  On-Line  ShopRochester.o At  rg


You’re In Good Company... “Marketing Plus manages the advertising for

“I would recommend working with Shop

“We love working with Shop Rochester.

Automotive Procare and K&S Heating, A/C,

Rochester for all your advertising needs. This

We advertise every month in their direct

Plumbing & Electrical. Shop Rochester is No. 1

is THE connection that The Shops at University

mail magazine and it always produces

in measurable responses for both clients! K&S

Square needed for reaching the 3 million

great quality leads for our business.

duct cleaning instantly books 90 days out with

visitors and the 100,000 local consumers to

Shop Rochester has become our top lead

every issue. Coupons are huge in attracting new

drive traffic. Shop Rochester is the only game

generator and is also our go-to-company

customers to Automotive Procare, and Shop

in town and meets all of our marketing and

for all our additional marketing materials.

Rochester coupons out number all other coupons

advertising needs. We highly recommend their

We highly recommend Shop Rochester

combined that we feature in the market. Shop

work. Thank you for your dedication and hard

and have referred several businesses to

Rochester is done right and it delivers results!”

work.”

them over the years.”

Dave Nolander, Marketing Plus

Carol Bitton, Shops At University Square

Chris & Kristin Proell, Val-U-Blinds

“It’s good to have a friend in advertising... friends

“We have been committed to SHOP Rochester for the last few years. They bring in new guests and

don’t let friends do stupid things with their ad $$.”

our redemption rates are amazing! The customer service and attention to details is by far superior.”

Jeanne DeBruin, The Mouse

Velinda Neinow, Wild Bill’s

Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404


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