2016 Media Kit

Page 1

You’re In Good Company... “Marketing Plus manages the advertising for Automotive Procare and K&S Heating, A/C, Plumbing & Electrical. Shop Rochester is No. 1 in measurable responses for both clients! K&S duct cleaning instantly books 90 days out with every issue. Coupons are huge in attracting new customers to Automotive Procare, and Shop Rochester coupons out number all other coupons combined that we feature in the market. Shop

“I would recommend working with Shop Rochester for all your advertising needs. This is THE connection that The Shops at University Square needed for reaching the 3 million visitors and the 100,000 local consumers to drive traffic. Shop Rochester is the only game in town and meets all of our marketing and advertising needs. We highly recommend their work. Thank you for your dedication and hard work.”

“We love working with Shop Rochester. We advertise every month in their direct mail magazine and it always produces great quality leads for our business. Shop Rochester has become our top lead generator and is also our go-to-company for all our additional marketing materials. We highly recommend Shop Rochester and have referred several businesses to them

Rochester is done right and it delivers results!”

Carol Bitton, Shops At University Square

over the years.”

Dave Nolander, Marketing Plus

Chris & Kristin Proell, Val-U-Blinds

“We have advertised in Shop Rochester since we opened our doors 4 years ago. To grow a successful independent

“It’s good to have a friend in

small business in today’s marketplace demands a consistent, prominent plan to reach customers and pique their

advertising... friends don’t let friends

interest. From our logo & business cards to our monthly ads, Shop Rochester has partnered with us in every

do stupid things with their ad $$.”

step of our marketing needs.” Deb Zipse, Hank & Purl’s

Jeanne DeBruin, The Mouse

“We have been committed to SHOP Rochester for the last few years.

“George has been a great business partner and a good friend. We have

They bring in new guests and our redemption rates are amazing!

been with George and Cindy since the beginning. They have made huge

The customer service and attention to details is by far superior.”

contributions to my business and I don’t know where my business would be

Velinda Neinow, Wild Bill’s

without them.” Brad Presley, Oxi Fresh

“Shop Rochester has played a huge role in the continual growth of our business. They hit all the right mailboxes, and more importantly…people actually look at it, and CALL US! We track our advertising budget closely, and we’ve always done well with our ads in the magazine. The big newspapers, TV, billboards, radio, we continue to use them all, but nothing creates the immediate response & return on our investment like the Shop Rochester.”

Jon Zimmerman, Zimprovements

Rochester ➥➥ 11 Mailings Per Year ➥➥ 50,000 Homes Mailed USPS Includes High-Income Homes In Greater Rochester ➥➥ 4 Stands In The Kahler Subway ➥➥ 4 Stands In The Skyway ➥➥ Mayo Clinic ➥➥ 48 Hotels ➥➥ 40+ High Traffic Locations Around Town ➥➥ Your Ad On-Line At ShopRochester.org ➥➥ Radio Spots To Announce Each New Issue.

.org

REACH CONSUMERS AT HOME AND ON THE GO!

PLUS

AD SPECIFICATIONS Section

Size

Width

Height

Bleed

Margin

Regular

Half Page

4.88”

3.81”

0

0

Regular

Full Page

4.88”

7.88”

0

0

Regular

Full Page with Bleed 5.375”

8.5”

.125”

.25”

Regular

Two Page Spread

10.75”

6.25”

.125” & .5” Gutter*

.25”

Back Cover

Back Cover Only

5.375”

6.25”

.125”

.25”

Restaurant/Marketplace

Quarter Page

2.3”

3.6”

0

0

Restaurant/Marketplace

Half Page

4.88”

3.6”

0

0

Restaurant/Marketplace

Full Page

4.88”

7.43”

0

0

Gift Guides

Quarter Page

4.52”

1.75”

Ask for template

0

*If running text across the gutter please call for additional information.

Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404

✔✔ Low cost, less than 1¢ Per Home ✔✔ Convenient Digest Size ✔✔ Restaurant Guide Provides Excellent Shelf Life

UNMATCHED: Quality, Quantity & Distribution THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers!

2016 Media Kit!


Well-Off Educated And Tech Savvy:

RATES

Dates, Rates, & Map

Meet The New Couponer

REGULAR SECTIONS

Pine Island 52

Oronoco 42

Elgin

63

Mantorville Kasson Byron

Rochester

1-7x

8-11x

Half Page

$525

$475

Full Page

$995

$895

Two-Page Spread

$1,900

$1,700

Back Cover

$1,400

SPECIALTY SECTIONS, UPON AVAILABILITY

Eyota

52

Stewartville

Having a digital coupon website is one thing. Building one that’s mobile friendly, easy to use, fully search-engine optimized and surprisingly affordable is something else entirely.

Number of Months

Mailing Area

95% of the homes that receive Shop Rochester have a Household Income of $50K or higher

Number of Months

1-7x

8-11x

Sixth Page

$150

$140

Quarter Page

$250

$210

Third Page

$340

$300

Half Page

$470

$420

Full Page

$930

$830

Reserve Your Space Now For Our Specialty Sections!

MEGA BONUS:

HOW IT WORKS

•  Each advertiser will have a minimum of two coupon offers •  One or both of the two coupon will be unique from offers you place in Shop Rochester •  Minimum 12 consecutive months

Online advertisers with unique offers are listed on an ad in Shop Rochester!

DIGITAL RATES

The gift pages are the perfect way to sell a produc t, service or gift cards & gift certificates this Holiday Season !

•  Wedding Guide •  Menus •  Golf •  Gift Guide

Sample

Ad - 4.52” W x 1.75” H Designed to give consumers reason to buy from Y-O-U this holidaya season!

Shop Rochest

•  11 Mailing s Per Year •  50,000  Homes M USPS Includes Hig ailed  Income Homes in Ghreater  Rochester

ers Unmatche d Distribu

•  4 Stands  In The Kahler  Subway •  3 Stands  In The Skyway •  Mayo Cli nic •  40 Hote ls

2 Month Progra m: $185 for Novem ber $185 for Decem ber

tion!

•  Grocery  & Drug Stores •  60+ High  Traffic  Locations •  Your Ad  On-Line  ShopRochester.o At  rg

Gift Guide is Inside

George: 507-24

Shop Rochester

6-6151 • Cindy:

Ask about discount multiple ads. Space s for is Limited

Call Today!

507-867-8404 • Greg:

507-271-5088

2016 AD DATES & THEMES Issue

In-Home Dates

Approved Ads

Themes & Holidays

February

Jan 25-27

Jan 8

Wedding Guide, Valentine’s Day 2/14

March

Mar 1-3

Feb 12

Automotive, St. Patrick’s Day 3/17, Easter 3-27

April

Mar 28-30

Mar 11

Home Improvement

Ad Description

With Ad in Shop Rochester Online Ads Only Rate Per Month Rate Per Month

May

Apr 25-27

Apr 8

Mother’s Day 5/8, Memorial Day 5/30, Golf Guide

June

May 23-25

May 6

Summer in the Cities, Father’s Day 6/19

Two Coupons - Standard

$10

$50

July

June 20-22

June 3

Sidewalk Sales, 4th of July 7/4

Each Additional Coupon

$10

$20

August

July 25-27

July 8

Festivals , Back to School

Featured Coupon

$50

$100

September

Aug 29-31

Aug 12

Fall Wine & Dine, Labor Day 9/5

Featured Video

$50

$100

October

Sept 26-28

Sept 9

Halloween 10/31

Restaurant Menu

$20

$50

November

Oct 31-Nov 2

Oct 14

Thanksgiving 11/24, Black Friday 11/25, Gift Guide

Deal of the Week

One Week Only $50

One Week Only $100

Dec/Jan

Nov 28-30

Nov 11

Christmas 12/25, Gift Guide, New Year’s Eve 12/31

Visit Us Online ShopRochester.org

Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404


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