Visitor
2018 MEDIA KIT
Rochester
$478 Million Reasons
RochesterVisitor.com
Rochester Visitors By The Numbers
7% Business & Corporate $33,460,000
15% Convention/Sports
5% Leisure
$71,700,000
$23,900,000
4% Other
$19,120,000
69% Mayo Clinic $329,820,000
Source: Rochester Convention & Visitors Bureau
The Rochester Visitor is a powerful and respected advertising vehicle with a proven track record of helping Rochester-area businesses optimize their share of the lucrative travel and visitor market. Published monthly, the Rochester Visitor’s targeted distribution in high-traffic locations is unmatched—ensuring that your marketing message connects with the millions of visitors to Rochester.
TARGETED DISTRIBUTION The Rochester Visitor is printed and distributed monthly and is specifically created for: • Visitors • Conventioneers • Business Travelers • Prospective Residents
250+ LOCATIONS Rochester Visitor is conveniently located for FREE pick-up at more than 250 locations, including: • Hotels, motels and restaurants • Mayo Clinic information desks • Saint Marys information desks • Rochester Methodist Hospital • Chamber of Commerce • Convention and meeting registration tables • Interstate 90 rest stops in Minnesota • Key locations within a 50-mile radius of Rochester
DIRECT MAIL A trusted resource, the Rochester Visitor is mailed by the Chamber of Commerce, IBM, and Mayo Clinic, in packets, answering questions for visitors and new residents to the Rochester area.
What’s your piece of the pie?
7% Other 27% Lodging
$33,460,000
$129,060,000
21% Food & Beverage $100,380,000
$478,000,000 16% Transportation $76,480,000
12% Entertainment $57,360,000
Visitors spent an average of $116 per day
Source: Rochester Convention & Visitors Bureau
17% Retail $81,260,000
Print Schedule Issue Month
Approved Ads
January
12-5-17
February
1-5--18
March
2-9-18
April
3-9-18
May
4-6-18
June
5-4-18
July
6-8-18
August
7-13-18
September
8-10-18
October
9-7-18
November
10-12-18
December
11-9-18
Ad Specifications Ad Size
Width
Height
Full Page
4.5”
7.25”
1/2 Page Horizontal
4.5”
3.5”
2.125”
7.25”
4.5”
1.625”
1/4 Vertical
2.125”
3.5”
1/6 Page
2.25”
2.25”
1/2 Page Vertical 1/4 Page Horizontal
Please submit ads that are 300 DPI as a high resolution PDF.
Rates Per Issue Size
12 Months
6 Months
3 Months
1/4 Page
$210
$275
$385
1/2 Page
$365
$475
$665
Full Page
$660
$855
$1,200
$1,188
$1,545
$2,160
1/6 Page
2 Pages
$130
$170
$235
* Rates include: design, print, & delivery. All Advertising Agreements are selfrenewing. After initial term, the ad will run on a month-to-month basis at the 12-month rate. Cancellation on ads granted with 30 day written notice after initial term has expired.
FREE PROFESSIONAL
When you invest in advertising, it’s critical that the images in your ad help draw people to your business. From our experience, ads featuring high-quality, professional photos deliver much better results. That’s why we’re proud to offer advertisers a complimentary photo session with Rochester’s #1 photographer, Erin Young. At The Rochester Visitor, we’re invested in your success.
ROCHESTER AREA
• Lodging Guide • Transportation • Restaurant Guide • Coming Events
• Art & Culture • Attractions • Shopping • Day Trips
A CONNECT MEDIA PUBLICATION
Cindy Schumacher: 507-867-8404 • Cindy@ConnectMediaMN.com George Wright: 507-246-6151 • George@ConnectMediaMN.com Patty Noone: 507-405-0864 • Patty@ConnectMediaMN.com
Greg Kastner: 507-271-5088 • Greg@ConnectMediaMN.com