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Helping People Get Out and Play

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Helping People GET OUT AND PLAY

by Sam Jackson photos by Lee Vogler

When it’s game time, Kristopher Archer is there for Danville Parks and Recreation. And for Archer, it’s game time all the time.

Danville Parks and Recreation named Archer as its new sports and athletics director in July, and he’s hit the ground running in his new role. Now, he wants to get you running as well. “(My) first priority is engaging with the public by introducing myself, showing that there is a change in the division,” Archer said. “Reorganizing and retooling the day-to-day operations of league management. Building a strong volunteer base of eager individuals who want to give back to the community and who want to implement new ideas into the program.”

PHOTOS BY LEE VOGLER

Not only is building a volunteer base important to Danville Parks & Recreation, but Archer also wants to be sure to get the word out on all that is available in Danville.

“I understand there have been issues in the past with regards to making the community aware of programs in athletics, but in my time here every avenue has been used to inform the people,” he said. “We have developed flyers and worked with the schools for distribution, used social media, radio and television to put the message out for upcoming programs, which has been more than what I have been accustomed to in my previous place.”

Archer managed and organized adult sports during his tenure as a recreation specialist in the city of Chesapeake, where he also led cheerleading, volleyball, and basketball.

“I have been in the recreation field since 2003,” Archer said. “I began in recreation operations, working facilities and programming, and then moved to facility operations in combination with running youth programs for afterschool and summer.”

Archer spent 10 years as a league administrator for youth soccer, volleyball, football, cheering, and basketball in Chesapeake, he added. He is excited about his new role in a smaller market.

“The allure of this position was the idea I could be a part of a revitalization of the program,” he explained. “I wouldn’t describe it as a challenge; more of an opportunity to build and grow with the entire community.”

After over two years of pandemic-related turmoil, which has caused sports and activities to be postponed or canceled, Archer said he’s ready to help more people get out and play and to do so together.

“Recreation is a people-oriented career,” he said. “You meet all different types of individuals, and you work together through the backdrop of fun, games, sports, and events. You also build friendships and bonds with your program participants that last longer than a season or session. They can last a lifetime.”

Archer also emphasized that transparency is important in any public department, and his is no different. Everyone is welcome.

“Our doors are always open,” he said. “I would suggest if there are any questions you may have, call us at (434) 799-5200 or you can meet with me personally at the City Auditorium’s 5th floor. We are here in partnership with the community, so my suggestion is not to hesitate to contact us.”

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