Year in Review 2021 | Showcase Properties of Central Florida

An Independent Brokerage with Nearly 3 Decades of Helping Customers

Buy and Sell with Confidence.

Ocala Location: 5780 SW 20th Street, Ocala, FL 34474 352.351.4718 • www.ShowcaseOcala.com

Gainesville Location: 2114 NW 40th Terrace, B-3, Gainesville, FL 32605 352.451.4513 • www.ShowcaseGainesville.com

Inside Front Cover

Experience the

Showcase Difference.

In 2021, Showcase Properties of Central Florida was

#1 in Farm Sales by Total Transactions–

meaning we helped more customers find their place in the Horse Capital of the World ® than any other farm brokerage.

Local expertise - Our REALTORS® are experts in Central Florida living and the local real estate market. Whether you’re planning on buying or selling a property, our team of dedicated professionals can help you through every step of the process.

Communication - Real estate never stops, and our REALTORS® are dedicated to providing open and honest communication during the entire real estate process. Our agents always answer the phone, texts, or emails– meaning you’ll spend more time getting answers you need and less time trying to get in touch with your REALTOR®.

Relationships - Showcase imposes no sales quotas, meaning our REALTORS® are dedicated to YOU. We’re also equipped with a comprehensive support staff, including transaction coordinators, input and contract management, a compliance officer, a full marketing team, and more, allowing our REALTORS® to focus on their customer’s needs.

“Selling real estate isn’t just about selling properties. It’s really helping people discover the potential of the area and where they fit within that community. Our goal has always been to help our customers fall in love with where they live.”

- Valerie Dailey Broker, Owner, GRI, ePro, PSA

A Word From Our Broker -

Valerie Dailey

To say that our 2021 was a fantastic year doesn’t do justice to the hardwork and pure dedication that our team put in. But it was, in fact, a fantastic year! Better yet, as we make our way further into 2022, we’re seeing the effort and positivity continue as we grow our team and build our relationships more than ever before.

While we’ve been busy building up a second location in Gainesville and adding more experts to our team in both areas, I’m also continually humbled by the loyalty and passion of those around me. When I first became owner of Showcase, our team was a modest team of 5. Today, we have over 40 agents, many of them original members from my first few years as owner. To say I’m thankful is an understatement– Showcase wouldn’t be what it is today without our seasoned agents.

Finally, I’d also like to add that we are so thankful to continue to help our customers achieve their real estate goals. In 2021 alone, we helped to close over 440 different transactions of properties both on and off the market– and we’ve never been more ready to help you find ‘home,’ too.

G ratefully yours,

Valerie Dailey

Broker, Owner, GRI, ePro, PSA, C2EX

Routine Award Winners with a Dedication to Excellence

It’s no secret that Real Estate is a highly competitive career. Take into consideration that Marion County alone has over 2000 REALTORS® and a significantly lower amount of homes currently available on the market. Luckily for us, our handcurated roster of REALTORS® are some of the most driven professionals in the area–and year after year, they certainly have the awards, results, and testimonials to prove it!

Pulled through Stellar MLS, 1/1/2021 - 12/31/2021, * Office Market Share Report Ranked by Total Volume, Status - Sold, State - Florida

We Sell Horse Country

Because We Know Horse Country.

Showcase knows horse farms, because our equine specialists grew up on and around them. Our REALTORS® understand the unique needs and expectations of a working horse farm, and we use that knowledge to help customers to find the perfect farm for their needs or the right buyer for their special slice of horse country. But don’t just take our word for it– we have the results to prove it.

1

#

in Farm Sales by

Total Transactions*

3

#

in Farm Sales by

Total Sales Volume**

14 Ranked within the Top 100

of Farm Agents***

Pulled through Stellar MLS, 1/1/2021 - 12/31/2021, * Office Market Share Ranked by Total Sides, Status - Sold, Property Type - Residential, Sub-type - Farm, State - FL ** Office Market Share Ranked by Total Volume , Status - Sold, Property Type - Residential, Sub-type - Farm, State - FL ***Agent Market Share Ranked by Total Transactions, Search Status - Sold, Property Type - Residential, Sub-type - Farm, State - FL

Supported from

Start to Finish.

Showcase Properties of Central Florida employs several members in it’s professional support staff– allowing for quality assured service during every facet of the real estate process!

Administration team - The best kept-secret of Showcase and a machine all its own, the administration team handles the coordination of several aspects of the real estate process, allowing REALTORS® to focus on working directly with customers! These responsibilities include transaction coordination, input management, office management, and much, much more.

Director of Real Estate - Showcase Properties currently employs our very own Director of Real Estate to keep agents up-to-date on the latest training, technologies, strategy, and coaching regarding all aspects of real estate.

A Full-service, In-House Marketing Team - Comprised of several professionals with a variety of specialties, the Showcase Marketing Team works on all avenues of Showcase, including listing promotion, brand recognition, sponsorships, advertisements, descriptions, and everything in between.

We’re ready to help you

Discover Gainesville!

In July of 2021, we had the honor of officially opening our second location in Gainesville, Florida! While we’ve always served the Alachua County and Gainesville area, the opening this second location has allowed us to better serve the area with consistent service and REALTORS® who are truly in-tune with what the area has to offer.

Since opening, our Gainesville specialists have made great strides in helping customers in the area Buy and Sell with Confidence. In fact, our REALTORS® helped over 40 different groups find the perfect property for their needs, or the right buyer for their property!

We’ve also put together plenty of resources for people looking to learn more about the area has to offer, which you can find on our website – www.ShowcaseGainesville.com

Did you know?

Gainesville, Florida is routinely ranked as one of the best places to live in the country– including being considered within the Top 50 in the Nation for Best American Cities by Niche.com! Gainesville is also home to these stand out businesses: - Cheesecake Factory’s Top Performing Location - P.F. Chang’s Third Performing Location The area drew attendees and competitors from 48 different states in 2021, and sports tourism continues to be a booming industry in the area. Outside of just sports, other draws to the area include Eco Tourism thanks to Sweet Water and Payne’s Prairie and Medical Tourism thanks to UF’s world-class medical facilities and the area’s VA Hospitals.

Central Florida is home to a diverse selection of

Active Adult Communities

From golf-course living to opportunities to further your education, a variety of social clubs to explore, and everything in between. If you’re looking for the right place to retire right here in sunny Central Florida, there’s no shortage of options catered to the active adult.

#

6

Ocala’s placement as #6 among the country’s 150 largest metropolitan areas in the U.S. News & World Report affirms that the area is well-suited for those looking to retire here!

Most notable in this report is that, when looking at the data, Ocala ranks 149 by population– meaning that our ranking hits above its weight class.

The Ocala area ranked highest in housing affordability among the top ten contenders, and scores highly within the healthcare sector as well– which is good for everyone, not just our retirees.

Our REALTORS® are here to help find the right community for your lifestyle. Our 55+ specialists are familiar with the area’s many communities, amenities, and recent updates– and we can help you navigate through the area’s many options.

Ready to take a look for yourself? Take a look at some of the resources we’ve put together to help you explore just a few of the area’s many options: www.ShowcaseOcala.com/55-plus-ocala

Build your dreams from the ground up –

New Constructions & Developments No matter what the real estate transaction, having a REALTOR® at your side is always the best bet. While building a home can be a daunting prospect, we routinely help customers evaluate their needs and the state of the current market to help decide whether a new build is right for them. When it is, we’re here to help you find the perfect match for bringing your dreams to life. Developing your very own community? Our agents have extensive knowledge to help because we’ve been there for multiple communities from the start!

Buyers - Our REALTORs® are experts in the local market,

Developments - Showcase Properties has proudly helped

and can help you determine whether or not a new construction is the right option for your needs. Better yet, if a new build IS the right choice, we can help to match you with a builder who can bring your dreams to life.

multiple communities get their start here in Ocala. We routinely help devlopers with Deed Restrictions and HOA set ups, property pricing, preferred builders and other service providers, and marketing each aspect of their new commmunity.

Sellers - Showcase agents are familiar with representing

Builders - Our agents have regular contact with representatives

properties of all shapes and sizes, and especially adept with local land! In fact, our office ranked in the Top Three of Vacant Land Sales by Total Volume in 2021! If you’re considering selling your land or creating a community of your own, we can help you determine your next steps forward.

from a variety of builder offices throughout Central Florida.

These builders routinely speak at our office meetings, keeping us in the loop on the latest updates to their communities, property availability, and timelines throughout the area!

Pulled through Stellar MLS, 1/1/2021 - 12/31/2021, Office Market Share Ranked by Total Volume , Status - Sold, Property Type Vacant Land, Sub-type - Farm, State - FL

We’re dedicated to

Strategic Marketing.

Here are Showcase, we employ a full-service in-house marketing team that work dilligently to ensure each and every property is getting the custom care that it needs to find the right buyer. Our creative team includes graphic designers, a copywriter, a social media manager, a content creator, and our creative director who combine their expertise and experience to achieve our real estate goals. This team helps our REALTORS® focus on THEIR specialties–helping customers Buy and Sell with Confidence.

Before a Property Hits the Market- Prior to going public with

SEO Optimization - Each custom-written desription is optimized to

your listings, our team is already hard at work to make sure your property gets off on the right foot, including:

include terms that help populate your listing in popular area searches.

In addition to this, we’re constantly optimizing our website and the custom content, giving us more visibility than any of our competitors.

- Professional Photography - Dedicated Input Administration - Optimized Listing Description

Property Marketing Packages - Eligible properties can be opted in by the agent for a Property Marketing Package. These packages provide a basic framework of upcoming marketing plans specifically planned for your property.

Land.com and LoopNet.com - Showcase Properties is a member of the Land.com Network and LoopNet, providing additional avenues of marketing and visibility for your individual property needs.

Print Publications - Showcase is present in a variety of local, regional, and national publications, giving our properties the option for additional promotion as required.

Digital Marketing - In addition to a variety of print publications and promotional materials, Showcase is dedicated to providing our customers the best in digital marketing. This includes promotion on multiple social platforms, display ads, google ads, customized emails, placement on our digital billboard, and much more.

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Our service continues

Beyond the Sale.

Showcase Properties of Central Florida offers a comprehensive suite of services that allow us to continue helping our customers beyond just buying and selling real estate here in Central Florida.

Moving out of state? - We can help you find a reputable REALTOR® who specializes in your new area, so that you’re ready to find the perfect place to call ‘home,‘ no matter where you go.

Planning to build? - We can help you find the right builder. We’ve cultivated strong relationships to many of the top builders in the area, allowing you to bring your vision to life!

Looking for local service providers? - We routinely refer customers to trusted landscapers, plumbers, electricians, internet providers, and everything in between! Just ask us!

Considering opening a business in the area? - Our commercial specialists can help you find the right location and refer you to local resources focused on helping you get started.

All Properties. All Price Points.

All for You.

We may be known as big in the equine industry, but our services here at Showcase Properties cover a variety of property types and price points, and that’s done to better serve our diverse clientele!

All Properties - Our REALTORS® offer a huge variety of expertise to help customers with all manner of properties–not just horse farms!

Their backgrounds and interests allow them to provide stellar levels of service to all property types–commercial, water front, first-time homes, 55+ communities, and everything in between included!

All Price Points - Our listings range from vacant land lots under $10,000 to luxury farms offered for multiple millions, and our buyers are equally diverse in their budgets! We believe that luxury is what you make it–and we’re here to help find YOUR luxury, no matter what your budget may be.

All for You - At Showcase, our priority is giving our customers the best experiences possible when buying and selling real estate. No matter what your real estate goals are, we can help you achieve them.

Community is Our Tradition.

Community is a long-standing tradition at Showcase Properties of Central Florida. We are committed to building community relationships and enriching the vibrant local culture of the area we love. Throughout the year of 2021, Showcase was proud to support over 30 different charities, organizations, and events that help to better the lives of our fellow Floridians and that make the area’s cultural landscape a diverse and welcoming place. Our 2021 included outreach with:

• Horse Capital TV • Ocala Polo Club • Local Champions Tour • Florida Horse Park • Southeastern Pro Rodeo • Southeastern Youth Fair • Majestic Oaks • WUFT’s The Greater Good • 2021 UF/IFAS Equine Institute & Allied Trade Show • Marion Cultural Alliance • Horse Fever 20/20 • Horse Farms Forever • Florida Thoroughbred Breeder and Owner Association • Helping Hands • Grandview Invitational Draft Horse Show • 2021 Alachua County Farm Bureau Food & Agriculture Festival • Air Show Jumping

• Stirrups n’ Strides • The Horse Talk Show • Florida Painted Horse Club • Kiwanis Golf Tournament • Coastal Conservation Association • Exceptional Equestrian Grand Opening • MTRA Golf Tournament • Tomorrow’s Equestrian Center Annual Dining for a Difference • HITS Ocala Winter Circuit • Run for the Ribbons • Tom Power’s Christmas Challenge • Equine Industry Expo hosted by the Ocala CEP • Fall Fest with the Farm Bureau Young Farmers and Ranchers • NAR Corporate Ally • CEP Partnership • Ocala Royal Dames - An Evening of Hope

Ready to help you

Fall in Love with Where You Live.

The Central Florida area is home to a diverse community that includes all lifestyles; artists, outdoorsmen, equestrians, and everyone in between call the area home. As advocates to our beautiful Central Florida area, our REALTORS® know exactly what it means to Love Where You Live. We’re invested in helping our customers become neighbors, friends, and active members of their community.

Showcase Properties of Central Florida is a full-service independent real estate brokerage specializing in Marion, Alachua, Levy, and Citrus counties. Our hand-selected team of agents offer in-depth knowledge of the local area and specialize in all property types and price points. Our agents are dedicated to reaching the goals of our customers, no matter what they may be!

Inside Back Cover

Ocala Location: 5780 SW 20th Street, Ocala, FL 34474 352.351.4718 • www.ShowcaseOcala.com

Gainesville Location: 2114 NW 40th Terrace, B-3, Gainesville, FL 32605 352.451.4513 • www.ShowcaseGainesville.com