How content marketing is taking a higher edge in digital marketing by shravya dikshith

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How Content Marketing is taking a higher edge in Digital Marketing? RAMYA S - SEPTEMBER 13, 2017

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ď&#x20AC;&#x2014; Estimated Time : 3 minutes New opportunities, challenges, and technologies are emerging every day. All marketsâ&#x20AC;&#x2122; indices advice that content marketing is bound to grow continuously. There will be many changes and adaptations which must be done to modify your marketing strategy. On having many years of experience in digital marketing we have made a research on the importance of content marketing. Search engines love quality contents and the content which we use it should have good readability score. Nowadays Brands have started writing for Search Engines and not for the customer. The idea of content marketing will be faded if we write for search engines. All the Brands & Bloggers should start publishing creative, research, real time examples in order to keep people engaging. W ith PDFmyURL anyone can convert entire websites to PDF!

Optimize your content for Mobile:

The mobile device drives traffic so that you must make sure that your content is available on every mobile platform and device. The simple strategy to make your content marketing mobile friendly is to create a mobile a mobile website. It allows your content to be found easily. Start using AMP to load faster articles or Facebook instant articles.

Live streaming :

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Live streaming is growing popularly. Of course, recorded video will not lose its popularity. YouTube Live, Facebook Live, and Snap Chat offer platforms for hosting products, tutorials, product launch events and much more content. Live streaming helps in targeting huge audience for your Business which drives a lot of traffic and quality leads.

Related Article â&#x20AC;&#x201C; How to Generate Leads through Content Marketing Video Content: W ith PDFmyURL anyone can convert entire websites to PDF!

11111 â&#x20AC;&#x201C; Number of Videos are posted on Facebook every day. We all know about video content since itâ&#x20AC;&#x2122;s not the new concept as most of the brands are using videos as their website. In fact, YouTube is now the second largest search engine on the web and hence video plays a powerful role in content marketing. According to the survey, about 75% of brands are doing video content campaigns. You have to start creating more and more videos of your brand. W ith PDFmyURL anyone can convert entire websites to PDF!

Emailing Newsletters:

Email newsletters will continue to be popular in 2017. 75% of companies worldwide say email marketing is excellent. A newsletter should contain a good content; otherwise, you’ll end up in the spam folder. Email gives you a direct source of communication for converting your visits into deals. Your content should be in a conveying way to your subscribers so that they believe you and you’re not self-advancing spam-bot.

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Pay to Play:

As all the social networks have concentrated on their business on advertisements to earn money, it clarifies that Paid social advertising lets you identify specific audience segments as it achieves steady and continuous growth, you need to consider alternative strategies.

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Infographics:

Itâ&#x20AC;&#x2122;s a right time to include Infographics in your content marketing strategy. It acts as an W ith PDFmyURL anyone can convert entire websites to PDF!

effective marketing tool, well-designed infographics can increase your brand awareness and if it is well-used means it can also increase your traffic by increasing your search marketing results. The attractive power of your visual content can be seen by glancing your Facebook wall. This increases your online reputation as a business owner. Excellent quality of infographics is shared three times more than any other content.

Influencers:

At present influencer marketing is on top; it is enhancing day by day. Influencer marketing is a content promotion which uses pioneers in promoting brands to the wider market. Influencers who have already created content for most of the topics are the best candidates W ith PDFmyURL anyone can convert entire websites to PDF!

to reach out. As a result, brands are focusing more on social influencers.

Related â&#x20AC;&#x201C; Killer strategies to generate leads online: This Is What Professionals Do Blogging:

Blogging remains an important content marketing strategy. According to 2015 HubSpot email benchmark data, the companies which published more than 16 blogs per month got 4.5X more leads than the companies that published fewer blogs per month. By blogging on more helpful and searched topics you can accept more traffic for your website and improves search engine ranking. Make it as a habit of blogging on fresh topics W ith PDFmyURL anyone can convert entire websites to PDF!

at least once in a week.

Storytelling:

Storytelling can be a very effective way of connecting with your targeted Audience. The point of storytelling is not to just present the basic info about your company but concentrating on narrating great stories which attract your audience with the way of your presentation. Storytelling in business is more than just a case study; your story should enclose the brand related context in content marketing which should seem interesting to your targeted readers. W ith PDFmyURL anyone can convert entire websites to PDF!

Analytical Tools:

There are many tools available like website analytical tools, social analytical tool, funnel analytical tools, SEO analytical tools, marketing automation tools and many more from which you can take help for your content marketing. Some of them are randomly mentioned below which you can refer; Google Analytics, CrowdBooster, Alexa, BrightFunnel, SEM Rush, iContact. If you want to make your content marketing to be more effective then you can aim it by just following the above strategies. They are very simple and easily understandable. I W ith PDFmyURL anyone can convert entire websites to PDF!

personally feel that video content and live streaming are the present and attractive trends found using by most of the companies and have aimed at getting a maximum number of benefits through them. Browse our packages at http://www.5ines.com/offers/digitalmarketing/digital-marketing-packages.php So, when you really want your brand to prosper through content marketing, surely we are there to help you with our effective strategies. This will lead to further business opportunities for you. We will be excited and delighted to establish this unique marketing partnership with you. It would be a wise decision if you are ready to take on that extra mile ahead! Visit us for more information www.5ines.com

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TAGS | CONTENT MARKETING GUIDE, CONTENT MARKETING TIPS, CONTENT MARKETING TRENDS, DIGITAL MARKETING, EFFECTIVE CONTENT MARKETING

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