CONSTRUCTION NARRATIVES: DECODING TECTONIC ASSEMBLIES FOR AUTOMOBILE CULTURE AND INDUSTRIALAESTHETICS
ATHESIS PRESENTED TO
VIDYAVARDHANS’S INSTITUTE OF DESIGN ENVIRONMENTAND ARCHITECTURE (IDEA)
IN PARTIALFULFILLMENT OF THE REQUIREMENT FOR BACHELOR OFARCHITECTURE AT
DR.BABASAHEBAMBEDKAR TECHNOLOGICAL UNIVERSITY
MAY 2024
This is to certify that the thesis is submitted to Vidyavardhan’s Institute of Design Environment and Architecture
Affiliated to Dr. Babasaheb Ambedkar Technological University
In partial fulfilment for the degree of bachelor of architecture For the year 2023-2024
Title of Thesis: Construction Narratives: Decoding Tectonic Assemblies for Automobile Culture and Industrial Aesthetics
Name of the candidate : SHREEYASH KISHOR BADGUJAR
I am deeply indebted to my guides Ar. Parchi Upasanipol and Ar. Ulka Pawar for their invaluable guidance and constructive criticism rendered during the course of the project.
I would Ar. Dhanashree Nirgudkar for her expertise and guidance has elevated my capacity to greatly enhance the quality and depth of research.
I wish to express my gratitude to Mrs. Darshana Desai, Principal of Vidyavardhan’s Institute of Design Environment and Design (IDEA) Nashik , under whose encouragement all possible facilities were provided for the successful completion of the project.
I would thank Ar. Yakin Kinger and Ar. Pradnya Mahale, CEPT master’s student for their support and guidance in this endevour is immensely appreciated.
I would also like to express my warm appreciation to my friends and family for support their kind co-operation during the course of my work.
Several people have directly or indirectly contributed to the success of this project and writing of this report. It is my pleasure acknowledging the help of these people
This book discusses about Tectonics in Architecture related concepts that deal with the material, structural, and spatial aspects of buildings. Tectonics is the art and science of construction, and how it reveals the intrinsic properties and logic of materials. Archi-tectonics is the expression and manifestation of tectonics in architectural form and space. Brick, stone, timber, and steel were the main building materials utilized until the turn of the twentieth century. Construction methods relied on manual labor, less sophisticated tools, and regionally obtained materials. Modern building techniques are far more intricate, with the walls, floors, and roofs of a building made of numerous components and layers. As architecture methodologies advance, a shift towards designing with technology is vital. Tectonics and generative design can be combined to create innovative and sustainable architecture that responds to the complex and dynamic challenges of the contemporary world. By using generative design to explore and optimize tectonic possibilities, architects can achieve a more integrated and coherent design that respects the materiality, functionality, and aesthetics of architecture.
In 21 century, the data-driven design has enabled buildings to be built to implement user- and contextual data to efficiently achieve performance metrics. This approach allows for structures to be constructed more effectively, decisions to be made more quickly, and residents to be made more comfortable. Decisions about sites of new buildings, proximity to amenities, construction sequence, and interior design are guided by acquired information.
The current investigation of Tectonics in Architecture explores the possibilities for the “form-finding”. It surveys the digital generative processes based on concepts such as topological space, Voronoi lattice structure and isomorphic surfaces, kinematics and dynamics, key shape animation, parametric design, and genetic algorithms. The development of Tectonic of typical architecture by the Time- traditional, contemporary, advance fluid and computational designs with material and techniques.
This thesis on the design of an AMG Brand Centre and Retail Experience in Pune aims to fill the gap in the market for a dedicated space for car enthusiasts. The centre will not only offer an exclusive and customized experience for luxury car owners but also cater to the growing interest in luxury cars in India. With its strategic location, state-ofthe-art facilities, and unique architecture, the AMG Brand Centre will be a one-of-a-kind destination for car enthusiasts in Pune.
Keyword
Building technology, materials, structures, building services, surveying, architectural history, graphics, computer applications, Advanced facade technologies, advanced building systems.
Tectonics is a language of architecture, and fluency in this design dialect translates into a methodology that sews together each of the architectural elements and systems we intend to use in our projects, connecting them into coherent, meaningful entities. Tectonics gives structures their lifeblood — it infuses them with a sense of place, purpose and identity by bridging design, materials, construction methods and structural logic.
One unique example of a successful tectonics approach is in landmark buildings like the Sydney Opera House and the Pompidou Center in Paris. These monumental buildings indeed exemplify the unique and innovative application of tectonics in their construction. Another area where tectonics have played a crucial role is in the construction of contemporary high-rise buildings. The unique and innovative structural and material system used are perfect examples of tectonic applications.
It is the art of construction, that is, how architectural intent at the scale of the building is expressed through construction methodology and at the detail level. It is instructive to note the distinction between construction methodology and the detail. Exploring the principles by which structures are assembled and organized..
The study of materials, construction techniques, and the interplay between form and function..
Exploration of different structural systems that are the backbone of any building, providing stability, load distribution, and overall structural integrity.. Structural systems can vary greatly depending on the architectural style, purpose of the building, and available materials. From traditional post-andbeam systems to modern steel and concrete frameworks, each system has its own unique characteristics and considerations.
Informative study of architecture’s essential elements, exploration of ideas, diagrams, images, and drawings. A visual expressions toward structure or construction.
It has many definitions, but they all tend to focus on the relationships between those architectural elements we tend to hold apart: space and construction, structure and ornamentation, atmosphere and function. It seeks a relationship between the design of space and the reality of the construction that is necessary for it to exist.
Design in architectural practice is a process of connecting all the parts and details that are included in the concepts of durability, utility, and beauty into
a convincing, build-able entity.
Tectonic(the study ofthelightweight assembled componentsof architecture) and Stereotomic (the study of the heavy mass components of architecture).
One of the key principles of tectonic architecture is the idea of “truth to materials.”Architects strive to reveal the inherent qualities of construction materials and showcase their natural beauty rather than concealing them.
For instance, in a tectonically designed building, the structural elements such as beams, columns, and joints are exposed and celebrated as integral parts of the overall design. This transparency in construction not only adds visual interest but also provides a deeper understanding of the building’s assembly and the forces at work.
Furthermore, tectonic architecture emphasizes the importance of the joinery and connections between different building components.These connections serve both functional and aesthetic purposes.
Architectscarefully design and articulate the joints,using techniquessuch as mortise and tenon, dovetail, or metal fasteners to ensure structural integrity while creating a visually captivating effect. The articulation of joints allows for the expression of movement, lightness, and flexibility in the constructed form. In conclusion, tectonic architecture embraces the art of construction, celebrating the expressive potential of materials, structural systems, and connections. By focusing on the tectonic qualities of a building, architects can create visually striking structures that not only showcase the craftsmanship but also provide a deeper understanding of the construction process. Digital fabrication and reconstructions appear to have a strong potential to resolve complex issues of the restoration of spatial and very fragmented vaulted forms, communicating the role and potential of architectural technology. Beyond the designer, tectonics can be a valuable vehicle for stronger engagement of users if used with some degree of humility when communicating contemporary values of interventions to local communities. Tectonics is included in the practice of architecture because it provides a way to start a dialogue between the elements that make up architecture.
These elements include:
• Context
• Space and function
• Structure and support
• Construction technique and materiality
• Joineries Ornament and appearance
To obtain high quality architecture, remarkable buildings with a sense of stability, rhythm, and harmony by emphasizing the expressive qualities of construction materials.
• If wealth is the driving force behind a design, then it must be worth.
• To understand tectonics, study of materials, construction techniques, and the interplay between form and function.
• To better express their individuality and taste in architecture through distinctive structures.
• In terms of the modeling of the material to bring the material into the presence.
• For application of technical aspects, and the attention to detail creativity in a harmonious and systematic way that reflects the cultural and aesthetic qualities, and relates to different aspects of skills, methods, materials and proportions.
• The way building are assembled and organized with aspect of load distribution, and overall structural integrity.
• To revisit, rethink and revise our understanding of materials, building techniques, and construction practices.
• To study existing building traditions, explore the intelligence of crafts, test the advantages of industrial production.
It has the careful use of available resources and new materials.
By revealing and celebrating structural logic, tectonic architecture can contribute to the fight against climate change.
This research is solely to understand experiments and exploration that can be achieved through material and techne.
To not adhere topic with kinetic characteristics or function but impact and development assemblage.
1. How to define tectonic qualities of architecture?
2. What are tectonic expression?
3. How tectonics could be apply in?
4. Why it is not known in
5. What kind of experience do you want to give to user?
6. How can I make it Experiential?
• The initial stage is the process of compiling the meaning of tectonics in architecture with meaning and conclusion.
• Using the Internet as a library, research of a building in which you can clearly see examples of mass, plane, and frame.
• Pick a project for case study where the tectonic elements of mass, plane, and frame in a built structure are seen.
• Analyse the case how the tectonic elements function and interact.
• Explore different expressions of tectonics in your structures. Create a city block that has architectural elements to suggest solid mass, voids, planes and frames.
• Explore the ways through which outdated buildings can become sites for creative thinking about construction processes.
• Buildings from the point of view of structural possibilities & scope for intervention.
• The play of building elements, systems & technologies was anchored into the work.
• A specific response to the site and project with functional requirements as well as a manifestation of personal imagination and desire which the author is free to explore.
Introduction +
Aesthetics, design language
+
Case Study- Racetracks Facility
+ System Typologie +
Case Study - Museum- Porsche, BMW, Mercedes +
Performance, Standards, Safety, Maintenance
+
Case Study - AMG - Showroom, G Class Experience Centre, Brand Centre +
Structure, Serviceability, Energy +
Case Study - High-End Retail Shopping +
Computational process innovation BIM, Fabrication, Assembly +
Case Study - Parking, Retail, Pavilions, Kiosks +
Material Research, Systems, Components, Processing, Manufacture and Assembly
+
High Performance, Adaptive Reuse Reclad,
The concept of tectonics originates from the ancient Greek concepts of ‘tekton’ meaning carpenter, and ‘techne’ meaning craft, art or technical knowledge (not scientific). Both concepts indicate a skill and a method for producing something. The concept of ‘archi-tekton’ meaning master-builder (‘archi’ meaning the principle), appeared later than the concept of techne (Stanford Encyclopedia of Philosophy, 2007). The concept of tectonics in architecture has evolved over time, adapting to changing technologies, cultural attitudes, architectural styles, and environmental needs.
According to Heidegger (1977), the existing concept of technology leads to an inappropriate approach towards man-made and natural environments by conceptualizing everything as ‘standing reserve’, by which he means that everything in nature is seen as ready to be used for production.
The process of modern bridge construction started with Thomas Telford (1757–1834) and continued with the competition between the early engineers such as French bridge designer Francois Hennebique (1843–1921), Swiss bridge designers Wilhelm Ritter (1847–1906) and Robert Maillart (1872–1940) and German designers Franz Dischinger (1887–1953) and Walter Bauersfeld (1879–1959).
French and Swiss designers were integrating aesthetics (of lightness) and engineering in differing ways, while German designers ignored aesthetics for the sake of scientific methods. The success of the German scientific approach was the contemporary victory of episteme over techne.
Marco Frascari (1996) explained that the tectonic significance of modern architecture is due to the developments in structural systems.
The postmodern philosopher Fredric Jameson (1994) also agreed that technology determines modern architecture by believing that modern architecture is more about structure/construction than it is about space and form.
Tectonics in architecture and mainstream construction encompasses the study and implementation of the principles construction and assembly. The term “tectonics” is derived from the Greek word “tektōn,” meaning or carpenter, and it focuses on the expressive qualities of, including the way materials are assembled and how they convey structure, load-bearing, and construction methodology. In the context of architectural design, tectonics emphasizes the art and science of crafting and organizing building to express the structural and constructional logic. It represents a holistic approach to design and construction, acknowledging that the way buildings are put together has profound implications for the aesthetics, functionality, experiential qualities of the built environment.
Vittorio Gregotti (1996) believed that details form a relationship between tectonics and techniques.
The concept of tectonics originates from the ancient Greek concepts of ‘tekton’ meaning carpenter, and ‘techne’ meaning craft, art or technical knowledge (not scientific). Both concepts indicate a skill and a method for producing something. The concept of ‘archi-tekton’ meaning master-builder (‘archi’ meaning the principle), appeared later than the concept of techne (Stanford Encyclopedia of Philosophy, 2007). The concept of tectonics in architecture has evolved over time, adapting to changing technologies, cultural attitudes, architectural styles, and environmental needs.
According to Heidegger (1977), the existing concept of technology leads to an inappropriate approach towards man-made and natural environments by conceptualizing everything as ‘standing reserve’, by which he means that everything in nature is seen as ready to be used for production.
The process of modern bridge construction started with Thomas Telford (1757–1834) and continued with the competition between the early engineers such as French bridge designer Francois Hennebique (1843–1921), Swiss bridge designers Wilhelm Ritter (1847–1906) and Robert Maillart (1872–1940) and German designers Franz Dischinger (1887–1953) and Walter Bauersfeld (1879–1959).
French and Swiss designers were integrating aesthetics (of lightness) and engineering in differing ways, while German designers ignored aesthetics for the sake of scientific methods. The success of the German scientific approach was the contemporary victory of episteme over techne.
Vittorio Gregotti (1996) believed that details form a
relationship between tectonics and techniques. Marco Frascari (1996) explained that the tectonic significance of modern architecture is due to the developments in structural systems. The postmodern philosopher Fredric Jameson (1994) also agreed that technology determines modern architecture by believing that modern architecture is more about structure/construction than it is about space and form.
Tectonics in architecture and mainstream construction encompasses the study and implementation of the principles construction and assembly. The term “tectonics” is derived from the Greek word “tektōn,” meaning or carpenter, and it focuses on the expressive qualities of, including the way materials are assembled and how they convey structure, load-bearing, and construction methodology. In the context of architectural design, tectonics emphasizes the art and science of crafting and organizing building to express the structural and constructional logic.
It represents a holistic approach to design and construction, acknowledging that the way buildings are put together has profound implications for the aesthetics, functionality, experiential qualities of the built environment.
1. Expressive Construction Tectonics emphasize the visual and tactile qualities of construction, such as the articulation of joints, material connections, and the honest display of structural elements.
2. Material Authenticity: It promotes the use of materials in their raw and authentic state, showcasing their inherent qualities and structural properties rather than concealing them.
3. Structural Integrity: Tectonics prioritize clear expression of the building’s structural system, including beams,, and load-bearing elements, contributing to an honest and legible construction.
4. Craftsmanship and Detailing: It emphasizes the importance of precision in construction details and the integration of craftsmanship in material assembly, adding to overall quality and aesthetic richness in the building.
5. Aesthetic Expression: Tectonics play a significant role in the visual language of architecture, influencing the overall aesthetic character of buildings and structures.
6. Integration of Technology: With the advent of new construction technologies, tectonics also encompasses the innovative integration of digital fabrication methods and parametricdesign tools to achieve new of complexity and precision in architectural construction.
The aesthetics and holistic visual appeal of a building structure define the art of tectonics in architecture. It combines the complexities of building materials, structural systems, and design approaches providing a unique identity to the buildings.
The essential need for tectonics in architecture is the blend of science and art- where the aesthetic and purposeful layout leads to an expressive built form. Tectonics in architecture bring out the elements of cladding, load-bearing structure, and detailing that determine the visual and tactile qualities of a building. Some key building components include building components Large-scale elements in architecture such as walls, roofs, and windows
structural systems Materials and techniques which help stiffen or support the building loads
integration factors The integrated assemblage which helps in the well-coordinated unity of structure and building components.
There are different approaches to tectonics in considering the techniques and systems of construction resulting in varied building forms and structures. Some common approaches are:
• Explicit Tectonics- The structure design being evident and expressive to emphasize its functional aspects and material usage.
• Implicit Tectonics- Conceptual designs and construction methods expressing an integration of structural and non-structural elements.
• Innovative Tectonics- The blend of innovative systems and construction techniques minimizing the material use and construction time.
Buildings are composed of a complex arrangement of many different parts. These parts not only work together to form structure, but also work together to intermediately form tectonic elements, which in turn work together to create buildings and the spaces within. Tectonics is the use, structure and experience of buildings that relate material choice to making.
Architectonics focuses on the way a building is made and in what way this making is made visible. Architectonics studies three tectonic elements -mass, planes and frames - in the diagramming and designing of architectural objects. Mass is often the base of the building. Planes represent enclosure and are generally read as thin elements.
Frame is the skeleton of the building, often sticklike elements, and functions as the structure itself.
Architectonics that architectural ideas and activities take into account include the appearance of the building at the scale of the city as well as on the detail scale. It connects material choice and appearance to technologies and structure used.
The tectonics of building systems encompass the structural framework and its components, serving as a vital aspect of architectural construction. Tectonic articulation in systems of material fabrication, its application to achieve bueaty and structural rationality optimization expressive aesthetic. Tectonics represents the meticulous assembly of building elements, harmonizing the skin with the underlying structural framework to create architectural expression. It is system of structural system and components
Tectonics is way to represent assembly details of skin on structural system to achieve architectural face.
Systematic Representation:
Tectonics facilitates a systematic understanding of the assembly process required in architectural design, emphasizing the importance of meticulous planning and execution.
Aesthetic Optimization:
Tectonic articulation in material fabrication systems is instrumental in achieving both expressive aesthetic and structural rationality, optimizing the visual appeal of architectural elements.
Exploring Building Systems:
Focusing on tectonic architecture where structural and aesthetic considerations converge to shape architectural concepts. It delves into the intentions behind different spaces, ranging from public to private realms, and explores various material usages in building systems, encompassing flooring, wall systems, and roofing systems.
Focusing on tectonic architecture where the developing of architectural concepts has been significantly influenced by both structural and aesthetic concerns the dynamic interplay in architectural construction. Additionally, fundamental acoustics terms such as reverberation time and absorbing materials are defined, shedding light on the technological aspects of architectural design. Use of building technology in architecture design and exaggeration of structure appearances, building system to express beauty.
Tectonic expression as a critique of postmodern superficiality
‘Often the outcome of this idea in built terms is an unpleasant sense of an enlarged model, a lack of articulation of the parts at different scales: walls that seems to be made of cut-out cardboard, unfinished windows and openings; in sum, a general relaxing of tension from the drawing to the building. It is false to think that culture of industry or building (by now distant cultures from design) could solve the problem of detailing; this might be convenient or economic to the architect, but lead to unprecedented downfall of architecture.’ - Vittorio Gregotti architecture is first and foremost an act of constructing, not a scenographic activity.. - Kenneth Frampton
Prior to integration into the structural system, thorough comprehension of what is appropriate and what is not is imperative, ensuring structural soundness and architectural coherence. In other way, Tectonics does add layers of component to hold the skin on structural system. It makes systematic knowledge of system required in design. Before employing something in structural system we should know what is right, what is wrong?
An overview of structural systems and types of columns
- Columns transfer compressive load and can be structural or non-structural
- Difference between columns, pilasters, and piloti in architecture
Columns
Columns serve various purposes in architectural design.
- Columns can be used to give the impression of supporting the structure, such as in examples by Junya Ishigami and John Portman.
- Columns can also be used for aesthetic and ornamental purposes, as seen in the designs by Phillip Stark and Michael Hansmayer.
Walls
Different types of walls in structural systems
- Walls can be load bearing or non-load bearing, with examples like solid walls, cavity walls, shear walls, and partition walls.
- Partition walls separate internal spaces and curtain walls are non-structural cladding systems for external walls.
Understanding the role of bonds in structural design.
- Bonds in brickwork can serve both structural and aesthetic purposes, as seen in various construction styles.
- The evolution of materials and technology has allowed for better insulation and varying wall thicknesses in architectural design.
Steel beams are commonly used in construction for various purposes
- Steel beams can be created by passing steel through rollers to obtain desired shapes like H, I, W, S, C beams.
- Other types of beams include trust beams, composite beams, plinth beams, and tie beams used for different structural purposes.
- Knowing about basic structural systems aids in appreciating architecture.
- Being aware of your surroundings improves your experience in built environments.
Architectural Assemblies, is a framework geared towards the development of innovative architectural systems, with a specific focus on the building envelope.
An overview of materials, processing methods, and their formation into building systems across cultures will be provided through in-depth lectures of notable built works. Normative and advanced design-delivery techniques will be examined through projects utilizing conventional documentation, Building Information Modelling (BIM) and Building Information Generation (BIG), coupled with automation pipelines and file-to-factory processes. A holistic understanding of the architectural-building cycle enables participants to build upon the recent history of design and construction to make informed decisions towards developing innovative building systems.
Select a case study, research the building program, organizational logic, material and construction systems, tectonics, site, context and subgrade conditions.
Process logic for digital modeling of the building.
Deliverables include required representation of the building as both live model, slide presentation and choreographed animation, including surface, wireframe, system and constructability representation, and detailed tectonics of a key multi material systems interface.
Foundations, site, structure, conceptual mep, interior systems and detailed building envelope shall all be modeled.
Physical modeling at scale to be developed of a meaningful, representative part of the building envelope and related structure and mep systems.
Since techne (practical knowledge – the knowledge about a particular product) is affected by episteme (scientific knowledge – knowledge for its own sake. Scientific knowledge is based on being right/wrong (usually in natural and engineering sciences) or acceptable/unacceptable (usually in social sciences).
On the other hand, practical knowledge about a particular product (such as a building) is based on being right/ wrong, good/bad and beautiful/ ugly.
According to Frampton (2001), the aesthetic characteristics of a building can be ontological if they are achieved through the materials and systems which are used in the building. If aesthetic characteristics are achieved through make up, then they are scenographic. Frampton does consider the concepts of right or wrong. If materials and systems used in a building are acceptable (by the building’s client and building codes) and if they contribute to the aesthetic quality of the building, then that building has ontological characteristics.
Concrete, steel, timber and glass, or newer materials like carbon fiber, each have a unique tectonic language that architects can exploit to create diverse aesthetic experiences. For example, bricks convey solidity and permanence, with visual patterns highlighting their method of assembly and craftsmanship.
Concrete, known for strength and versatility, offers brutalist austerity and sleek modernism. Steel’s strength and slenderness allow for longspan structures, an indicator of industrial purpose. With its transparency and reflectivity, glass
creates open, light-filled spaces and visually connects to the surroundings. The lightness and strength of carbon fiber enable innovative forms and structures, implying cutting-edge technology.
The tectonics of any particular building cannot be a separate issue from its structure and construction technique. If they are separate, it would not be possible for architects to play with structural. By highlighting practical knowledge of structures and particularity of tectonics, this book is more about techne than knowledge.
Structural systems involve steel decking, shear studs, and trusses for superior strength and weight efficiency.
- Steel decking is created offsite, brought to site, and installed with shear studs for stability.
- Trusses, made of triangles, distribute weight evenly and handle tension/compression without bending, such as in the Golden Gate Bridge.
Space frames are lightweight roofing systems
Constructed using structural steel or aluminum alloy tubes
- Commonly used in architectural history for hightech representation
Structural systems have different functions and applications.
- Structural systems can tie together or connect points for building design.
- Membranes, arches, domes, and shells are examples of different structural systems.
Masonry tensile strength and seismic implications
- Composite structure formed at a grid shelf with radially arranged arch steel ribs
- Notable shell structures by famous architects and engineers like Wilkinson Eyre and Felix Candela
Understanding architectural spaces enhances environmental awareness.
Tectonism in Architecture, Design and Fashion - Innovations in Digital Fabrication as Stylistic Drivers
Author: Patrick Schumacher
The concept of tectonic articulation applies to all design disciplines from architecture to product design and fashion, and so does the distinction between design and engineering implied in the distinction between technical and social functionality.
The history of architecture abounds with examples where architectural elements and features with technical functions become the object of articulatory or “ornamental” endeavours. However, we need to understand the instrumentality of ornament, i.e. we need to grasp ornament not in contrast to performance but as a special type of performance: communicative performance. A technically efficient morphology might thus also assume an articulatory, communicative function. With the development of sophisticated computational design tools - within architecture, within the engineering disciplines, and within the construction industry - the scope for nuanced tectonic articulation has much increased. The realization of this potential requires an intensified collaboration between innovative architects, engineers and fabricators.Tectonism demands additional skills and knowledge, and that deliver a new, rich formal repertoire of articulation. These new articulatory powers can be employed in a design agenda of communication made explicit:
Design is communication.
“Tectonism is the most advanced stage of parametricism and implies the expressive heightening of engineering- and fabrication-based form-finding and optimization processes.”
“Tectonic is a characteristic of building whether or it is fit to trend or fashion, contextual driven, material efficient to nature, technological implemented.”
“The assembly of architectural components and the multi-layered skin of the envelope is described as the tectonics of building, “ontological and representational parts of the building”
“The category of ontological, previously understood as core form/structure/ necessity, is directly linked with space, which was not seen as important as the tangible and visible essence of construction in the current literature.”
“Scenography is seen as ‘the design and painting of theatrical scenery’. Actually, this stands as a counter-category in his approach and mostly represents a visual experience that simulates a constructional or technological logic.”
Author: by Chad Schwartz
Chad Schwartz is an architect and educator currently serving as Assistant Professor in the School of Architecture at Southern Illinois University, USA. He teaches both design and building technology, continually seeking to
merge the two bodies of knowledge. His research focuses on the introduction of critical making, tectonic investigation, and design/ build into the classroom.
The book centers on the tectonic analysis of twenty contemporary works of architecture located in eleven countries and designed by notable architects such as Tadao Ando, Herzog & de Meuron, Kengo Kuma, Olson Kundig, and Peter Zumthor
Author: by Kenneth Frampton
Kenneth Frampton, an influential architectural theorist, that explores the relationship between architecture and culture through the lens of tectonics.
Tectonics involves the understanding and articulation of how materials are put together to create meaningful architecture.
Tectonics, in this context, refers to the assembly and construction of buildings, focusing on how materials and construction techniques can express cultural values.
Over a period of time, each exploring different aspects of tectonic culture.
Tectonic is not to deny spatial ingenuity, but rather to heighten its character through its precise realization.”
“There is a spiritual value residing in the particularities of a given joint...a point of ontological condensation rather than a mere connection.”
“Duration and durability are the ultimate values” [Frampton, Studies in Tectonic Culture]
3.1 The Krushi Bhawan
Category: Administrative Building / Public Plaza
Location: Bhubaneshwar, Odisha, India
Architect: Studio Lotus
Year: 2018
Krushi Bhawan redefines the traditional office campus by integrating governmental functions with community engagement and education. It serves as a model of frugal innovation, celebrating local culture and sustainability.
Design and Functionality:
Originally planned as administrative, it evolved into a hub for community interaction and education.
Features exhibitions, workshops, markets, lectures, and school visits.
Utilizes indigenous passive design strategies for optimal air circulation and heat reduction. Façade designed for 100% daylit internal spaces and reduced heatgain. Incorporatesa night-purging system for cooling and ventilation.
Local Resources and Craftsmanship:
Embraces local materials and cultural influences. Over 100 artisans contributed traditional Odia craft at an architectural scale.
Features dhokra metal craft, laterite and khon-
dalite stone, and agricultural motifs. Brick façade inspired by Odisha’s Ikat patterns.
Visual Identity and Cultural Significance:
Design reflects regional narratives and climate responsiveness.
Vibrant patterns mimic handwoven textiles and rice-paddy textures.
Artistic elements include bas relief carvings, stone inlay crop calendar, and brick-louvred screen.
3.2 The Thorncrown Chapel
Category: Temple
Location: Eureka Springs, Arkansas, United States
Architect: E. Fay Jones
Year: 1980
Introduction:
The Thorncrown Chapel, nestled in the forest, exemplifies harmonious integration with nature through meticulous design and material selection.
Design and Integration:
Vertical and diagonal beams crafted from locally sourced pine blend seamlessly with the surrounding forest.
Transparent glass façade creates an ethereal, almost invisible structure, allowing visitors to experience the forest from within.
Inspired by Paris’ Sainte Chapelle, the chapel’s design prioritizes light, shadows, and reflections, creating an ever-changing atmosphere.
Structure:
Despite its open appearance, the chapel is protected by a glass screen, providing a conditioned space for visitors.
Resting on living stone and colored slabs, the chapel’s simple yet majestic design has been praised as one of the best religious spaces of modern times.
Spaces and Walls:
Interior design dissolves boundaries between inside and outside, mimicking the forest’s organic arrangement.
Wooden structure complements the site’s character, utilizing tensioned internal elements for stability.
Materials:
Constructed mainly of wood, including treated pine beams and industrial beams for structural support.
Materials blend seamlessly with the surroundings, with steel joints and skylights adding to the architectural achievement.
The Thorncrown Chapel stands as a testament to sensitive design and regionalism, creating a sacred space that harmonizes with its natural environment.
The structure is a representation of the forest and the reflected “cladding” of trees illustrates the latticed construction within the building.
Category: Expo-Pavilion
Location: Temuco, Chile
Architects: Undurraga Devés Arquitectos
Year: 2017
Design and Structure:
The pavilion is characterized by a simple box-like design with a reticulated structure, blending monumental scale with human scale.
Exhibition and Functionality:
The ground floor, with an open layout and a large green square, invites visitors to experience Chilean culture. Includes a 50-meter-long table for visitors to taste Chilean food, fostering community engagement. After Expo, it serves as a center for arts and crafts of native peoples and fair trade, with amenities like an auditorium, multipurpose room, and a shop for local products.
Environmental Responsibility:
Constructed primarily of laminated timber, chosen for its sensory, tectonic, and environmental qualities.The design facilitated disassembly and transportation, extending its lifecycle beyond the expo.
Reflects Chile’s rich tradition of wood construction and commitment to sustainability and renewable resources.
The structural system used in this case study follows a diagrid system. The diagrid works for both vertical and lateral loads. By using the ‘X’ form repeated throughout the structure, the system creates a large truss, which then acts like a bridge, allowing a shaded but open fi rst level space.
Supported by 6 steel pillars, creating a bridge-like condition that fosters visual transparency and a connection between urban and intimate spaces. There are two concurrent skins in use, with one as an interior shell, and another as an exterior to give visual dynamism to the project. Both skins use the diagrid truss system, and the effect of the dual system works both structurally and aesthetically by providing shadows and light throughout the pavilion.
The use of parametrics and engineered wood products, can be used as tools to inspire more projects that can utilize the same materials and methods.
By repeating element that can be changed or shaped, a design can take on a myriad of forms and would only be limited by one’s imagination. In each case, triangles were formed with each module, which allows for support and emphasizes the efficiency of the material and the design.
Category: Pavilion
Location: Eindhoven, Netherlands
Architects: Overtreders W, bureau SLA
Year: 2017
The Pavilion could accommodate 200 seated or 600 people standing and is open to all: one didn’t need a ticket to enter.
The base forthePeople’sPavilion wasaconstruction of 12 concrete foundation piles and 19 wooden frames. The frames consisted of unplaned wooden beams of standard dimensions, held together with steel straps. The glass roof was made using a system that is commonly employed in the greenhouse industry. The Pavilion’s upper facade consisted of colored plastic tiles, made of recycled plastic household waste, collected largely by Eindhoven inhabitants. The glass facade on the ground floor was a leftover from a refurbishment of BOL.com’s headquarters and was to be used for a new office space after the DDW. The podium consisted of borrowed concrete slabs. The lighting, heating, bar and other interior elements of the People’s Pavilion were also borrowed.
100% borrowed means a construction site without screws, glue, drills or saws. This, in turn, leads to a new design language: the People’s Pavilion reveals a new future for sustainable building: a powerful design with new collaborations and intelligent construction methods.
Category: Exhibition Centre
Location: Hudson Yards, NY, US
Architect: Diller Scofidio + Renfro
Year: 2019
The Shed is a cultural center in Hudson Yards. It is a nonprofit cultural organization that commissions, develops, and presents original works of art, across all disciplines and audiences.
The Shed’s open infrastructure can be permanently flexible for an unknowable future and responsive to variability in scale, media, technology, and the evolving needs of artists.
The Shed features a movable shell made of an exposed steel diagrid frame clad in translucent ETFE cushions, allowing for flexibility and responsiveness to varying needs.
ETFE panels offer insulation properties similar to glass but at a fraction of the weight, contributing to energy efficiency.
The kinetic system is inspired by the industrial past of the High Line and West Side Rail Yard, featuring bogie wheels and motors for movement.
Primary materials include structural steel, ETFE, insulated glass, and reinforced concrete.
The mobility of the Shed aims to brand it architecturally and culturally, potentially raising property values in Hudson Yards.
Considerations:
While the mobility brings flexibility, it also adds complexity and additional costs due to the need for thicker beams, more columns, and a more intricate structural system.
The Shed stands as a symbol of innovation and adaptability in the cultural landscape of Hudson Yards, showcasing a unique blend of architectural prowess and artistic vision.
Imagine architecture as a language, and tectonics is its secret code. By mastering this code, architects can seamlessly blend design with construction. Tectonics considers all the building blocks – materials, structures, construction methods – and weaves them together to create a unified and meaningful whole. This approach breathes life into buildings, giving them a sense of purpose, place, and even a unique identity. In simpler terms, tectonics bridges the gap between the architect’s vision and the physical reality of the building. It ensures that the beautiful design translates into a well-built and functional structure.
This involves understanding how different elements work together:
• The materials used and how they’re assembled
• The underlying structural system (think beams, columns, etc.) that keeps everything standing.
• How the space inside the building is designed to function and how all these elements come together to create a specific atmosphere or feeling.
One key principle of tectonics is honesty in materials. Instead of hiding the natural beauty of wood, brick, concrete, or whatever materials are used, architects aim to celebrate them. This can involve exposing structural elements like beams and joints, which not only looks interesting but also reveals how the building works. Tectonics even pays close attention to how different parts are connected – these joints aren’t just functional, they can also be visually captivating.
It’s like a conversation between all the building’s elements, resulting in a richer and more meaningful architectural experience.
Tectonics goes beyond simple connections, placing great emphasis on the artistry and design of these junctures. From traditional mortise and tenon joints to intricate dovetail techniques or modern metal fasteners, these connections serve both structural integrity and aesthetic delight. They can express movement, lightness, and flexibility in the built form, becoming a signature detail of the overall design.
At its core, tectonics bridges the conceptual realm of architectural intent with the tangible world of construction. It ensures that the architect’s vision – the dream on paper – translates into a well-crafted and functional structure.
India has 3rd-highest number of centi-millionaires in the world, forecast to have second-fastest growing number in next decade India’s expected to see 85% increase in millionaires by 2034.
The booming market reflects an increasing appetite of Indian consumers for luxury and exclusivity. The rise in the number of high net worth individuals in the country and robust spending boded well for the segment. Reports say there are about 3.5 lakh millionaires in India and the number is growing at a rapid pace.
In 2024, the Indian luxury car market is set to cross the 50,000-unit sales mark for the first time, with key players gunning for a strong double-digit growth. In the calendar year 2023, at over 20 percent, the luxury car market grew at more than double the pace of the mainstream car market, with volumes estimated to have hit a new peak of around 47,000 units.
With the Indian luxury car market likely to touch 1 lakh units annually later in the decade, it is approaching levels that are triggering many companies to explore the possibility of exporting premium vehicles from India. Interestingly, Mercedes-Benz in 2023 exported a batch of SUVs back to Europe to cater to the global needs –underlining the quality of cars produced in India. And this is the second instance of the German carmaker doing so, giving enough cues that if the Indian market scales up, the plant here can take the global responsibility.
Mercedes India sold over 17,400 units in 2023 BMW India also recored its highest-ever sales Cars priced above Rs 1.5 crore saw massive sales growth.
In a statement to the press in 2016, Mercedes-AMG President Tobias Moers said that sales in 2015 reached 68,875 units (up 40% compared to 2014), marking an explosion in the sales power of the AMG division brand worldwide. In addition to the decision to launch more new models, Tobias Moers is pitching the idea to the company’s dealers to build separate AMG zones in Mercedes-Benz showrooms around the world. And if the AMG region gains positive signals, it won’t be long before Mercedes-AMG breaks away from the Mercedes-Benz showroom, operating independently.
The AMG division specializes in the development of high-performance Mercedes-Benz models. The AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Luxury car owners and aspirers today increasingly prefers exclusivity and Mercedes-AMG is committed on creating a long lasting bond with these customers by offering them a unforgettable and very special brand experience.
High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centres along with an impressive AMG portfolio.
“Based on the strategic expansion of the product range, we have vigorously pushed ahead with the advancement of the AMG Performance Centers in the last three years. The new dedicated store forms the pinnacle of the dealer network and defines the next stage of our sales initiative”- said Tobias Moers,
The Mercedes-Benz Brand Center embodies the same approach to align with Mercedes ambition to deliver unforgettable brand moments, The new dedicated store brings Mercedes Benz focus on elevating customer experiences to life, the brand blends engagement and innovative concepts to “exceed expectations” of its customers.
The design and architecture of the Brand Center also represent the brand’s core values of innovation, sophistication, and timeless elegance.
To design TheAMG Brand Centre, a world-class facility that offers car enthusiasts an immersive and interactive journey into the world ofAMG.
Objective:
• To create a multi-functional space that integrates exhibition, entertainment, and experiential learning related toAMG’s rich history, design philosophy, and engineering prowess.
• To design a building that embodies the spirit of AMG: dynamic, innovative, and luxurious.
• To utilize the site’s strategic location near the expressway, race track, and Lonavala to attract visitors from various cities, creating a regional destination.
Significance:
Elevate the brand experience forAMG enthusiasts, fostering brand loyalty and potential sales.
• Contribute to the growing automotive tourism sector in India, attracting visitors and stimulating the local economy.
• Explore the potential of architecture to create a captivating and memorable experience that transcends the typical museum or showroom format.
Methodology:
• Case Study related to automotive museums, brand experience design, Retail experience and Car showrooms facilities around racetrack.
• Site analysis to understand the unique opportunities and challenges of the chosen location.
• User research through interviews and surveys with potential visitors and industry professionals.
• Design iterations through sketching, computational modeling, and digital visualization tools.
Renowned for Automobile Manufacturing: Pune has a prestigious reputation as a hub for automobile manufacturing in India. It has been instrumental in introducing some of the country’s pioneering SUVs from esteemed manufacturers like Tata Sierra and SUMO. In addition to its illustrious automotive history and thriving manufacturing ecosystem, Pune’s designation as the “Detroit of India” amplifies its appeal as a prime destination for automotive enthusiasts and industry manufracturer.
• Lack of Dedicated Space: Despite its automotive prowess, Pune surprisingly lacks a dedicated space for car enthusiasts to indulge in their passion and showcase their love for automobiles.
• Rising Demand for Luxury Cars: With India witnessing a surge in the number of millionaires and a growing fascination for luxury cars, there exists a palpable need for a specialized venue catering to this discerning clientele.
• Thriving Car Culture: Pune pulsates with a vibrant car culture, evident in the multitude of car clubs and exhilarating racing events that adorn its streets. This fervor makes Pune an organic choice for hosting the AMG Brand Centre.
• Strategic Accessibility: Pune’s strategic location, coupled with its excellent connectivity via expressways, ensures easy access for enthusiasts hailing from diverse cities across the country
• Proximity to Racing Facilities and Tourist Destinations: The recent development of a race track in Nanoli Village adds another feather to Pune’s cap, providing enthusiasts with a thrilling avenue to unleash their passion. Its close proximity to the scenic allure of Lonavala makes it an irresistible destination for vacationers and weekend escapades.
• Presence of Mercedes-Benz: Pune proudly hosts Mercedes-Benz’s factory and R&D center, establishing itself as the epicenter of automotive excellence. This symbiotic relationship makes Pune an ideal locale for housing the prestigious AMG Brand Centre, seamlessly complementing the city’s automotive legacy and Mercedes-Benz’s esteemed presence.
In essence, Pune emerges as the epitome of automotive allure, perfectly poised to embrace and elevate theAMG Brand Centre’s legacy to unprecedented heights.
In formulating the area programme for our architecture thesis, we embark on a journey of exploration, observing general amenities of renowned racetracks worldwide.
1. Dubai Autodrome: A bustling hub featuring a Central Mall, air-conditioned indoor circuit venue, retail showrooms stocked with gears, cozy cafes, fine dining restaurants, and fitness clubs, all complemented by comfortable accommodation options.
Access to world-class live culinary experiences, including meals prepared by five-star chefs and wine and food pairings.
2. YAS Circuit Dubai: An extravaganza of attractions including Ferrari World, Yas Waterworld, Yas Mall, and the luxurious Yas Viceroy hotel, offering visitors a blend of excitement and relaxation.
Home to the Formula 1 Grand Prix, the circuit invites visitors to experience the thrill of racing through driving experiences and guided tours.
A water wonderland, featuring slides, rides, and a lazy river, making it the perfect escape for water-loving adventurers.
Golf enthusiasts can swing by Yas Links, an award-winning golf course set against stunning coastal views.
Yas Beach provides a serene escape with its white sands and turquoise waters.
3. Ferrari World Experience Centre: A haven of thrills with rides, dining options, and retail experiences, providing a glimpse into the exhilarating world of Ferrari. The ultimate haven for speed enthusiasts, Ferrari World boasts exhilarating rides and showcases the iconic brand’s history and innovation.
4. Le Mans, Sarthe, France: Home to the Bugatti Circuit and a plethora of amenities such as motoring clubs, museums showcasing the rich history of racing, business parks, sporting goods stores, performing arts theaters, stadiums, amusement parks, and a diverse range of dining options including cafes and restaurants.
The museum at Le Mans offers both permanent and temporary exhibitions, with a mission to preserve the unique heritage of racing. Its extensive collection of over 4400 miniatures traces the evolution of racing cars since 1923, inviting vis-
Category: Multi-form Theater
Architect: REX/OMA
Location: Dallas, Texas, United States
Year : 2009
Site
The museum, spanning 25,000 m2, is situated adjacent to the Daimler-Chrysler Untertuerkheim plant on a raised platform, easily visible from the nearby highway. The design of the museum blends seamlessly with the surrounding industrial and event spaces, reflecting qualities associated with Mercedes Benz: technological advancement, intelligence, and stylishness.
The museum’s structure and content intricately intertwine, creating a space dedicated to showcasing the legendary cars of Mercedes Benz. Inside, visitors navigate down ramps reminiscent of driving on a highway, surrounded by cars of different ages and types.
Structure
To make the complex shapes of the museum has been necessary to ultramodern technology. The basis for the planning of the building as a whole
Mercedes’ history, races and records, and the fascination of technology.
Visitors descend through the museum, with multimedia presentations providing context along the way. The spatial layout generates a range of experiences, from enclosed spaces to open vistas, enabling cross-references and continuity in the displays.
Amenities include a children’s mu-
is a model of three-dimensional data, updated 50 times during the construction phase. We also carried out 35,000 flat work.
To Studio One, the demand could be met only geometric properties with reinforced concrete, are also a perfect backdrop for the exhibitions. The continuity that characterizes the winding internal movement is also the structural principle of the facade. The construction of the structure in the form of a cloverleaf leads the points where the roof becomes a wall and simultaneously closes the corner, connecting directly to the next exhibition space.
Among the museum include ceilings without pillars halls covering 33 meters wide and can bear the weight of ten trucks, like the double curvature of bearing elements: the so-called “Twists,” reminiscent of a propeller enormous.
Materials
In the construction of the complex have been used over 110,000 tons of concrete. On the outside was used aluminum plates and glass. The ramps are covered with parquet wood cut from dark cap.
Glass and aluminum are wrapped around the concrete substructure inclined horizontal lines. The glass is treated as the front window and still support along the perimeter of the exhibition.
The windows are made of trapezoidal panels, vertical and diagonal whose boundaries are tailored to the profiles of steel. The glass is clear, colorless and insulation. The innovative glass fiber reinforced carbon helps maximize the delivery of the material. The use of sunlight allowed in the rooms are too large, a significant energy savings.
The Mercedes Museum in Stuttgart stands as a
Category: Showroom
Architect: Mercedes Co.
Location: Shanghai, China
Year : 2020
Mercedes-AMG has gone further with its first Experience Centre opening near Shanghai. The new AMG Experience Centre is situated on an area of around 1,305 square metres directly adjacent to the Zhejiang International Racing Circuit. A highlight and attraction of the new facility is the opportunity to experience theAMG vehicle range on the racetrack, assisted byAMG Driving Academy and qualified instructors.
There are 12 functional areas and 4 display areas over two floors, providing an extremely comprehensive brand and product experience and allowing visitors to discover for themselves the many facets of the driving performance ofAMG models. The showroom on the ground floor provides an insight into the history of Mercedes-AMG. The vehicles and technologies on display can be explored in analogue form as well as digitally using VR technology. Specially trained AMG experts are on hand to provide detailed information and individual guidance. If a customer expresses an interest in buying, they will be put in touch with their nearest AMG retail partner.
The facilities on offer are further enhanced by the Cafe63 lounge and an exclusive selection of high-quality lifestyle accessories available from the AMG Shop. The whole area can also be used as an event location.
In the interactive experience zone on the first floor, motorsport enthusiasts can experience racing simulators and AR applications. A slot car racetrack controlled via brainwaves is yet another technological highlight that serves to emphasise the experience-oriented nature of the AMG Experience Centre.
The architecture of the AMG Experience Centre builds on the familiar and established design features of the AMG Brand Centres, while also integrating a series of individual elements that empha-
5.3 AMG Performance Centre, Mumbai
Category: Showroom
Architect: Mercedes Co.
Location: Worli, Mahindra, India
Year : 2014
The AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience and a commitment to first-class service quality to its customers. The Centres are characterized by a consistently applied and unique AMG brand identity.
The AMG products feature high quality interiors with exclusive furnishings and a palette of colours, creating an exclusive atmosphere for driving enthusiasts.
The AMG Performance Centre with seven AMG products, it offers the largest performance cars portfolio for customers and will be expanding our AMG customer base even further, enabling more customers to experience the brand and the fascination associated with it. AMG cars are unmatched in terms of performance motoring with leading top-end performance cars segment in India.
Mercedes-Benz AMG Vision Gran Turismo, at Nita Mukesh Ambani Cultural Centre in Mumbai. The concept car boasts of extreme proportions, sensual contours, and high-tech blend to form a body, that visually brings to life the performance.
Mercedes-Benz is the most desirable luxury brand, and our vehicles are inspired by a blend of sensual design and future technologies. Mercedes-AMG GT 6 accentuates our hallmark design philosophy, evoking emotions through its styling.
With this vehicle, Mercedes reiterate the desirability and exclusivity that is core to our brand, inspiring discerning customers and brand enthusiasts, the world over.
The Cultural Centre, with its exclusive and modern ambience, is the perfect place to showcase this top-end futuristic concept car in India. We are glad to witness the ecstatic response and intrigue our concept cars are creating from our customers and enthusiasts, be it the Vision Maybach 6, the Concept EQG, and now the AMG GT 6.
The angled headlamps, with their colour scheme and determined look, convey sportiness and readiness to leap forward. This impression is reinforced by the bonnet with its motorsport details, such as the release catches on the bonnet and the fuel cap, for example.
Another feature is the radiator grille – a reinterpretation of the wide Mercedes-Benz sports car grille with a central star. Its shape is reminiscent of the legendary 300 SL racing car of 1952.
5.3 The Mahindra Living Art Museum
Category: Multi-form Theater
Architect: Elsie Nanji, Harsh Manrao
Location: Worli, Mahindra, India
Year : 2023
The Museum of Living History is a living, breathing testament to the Group’s identity – its philosophy, DNA, core values, and culture.
It is an initiative that portrays:
• The company’s objective and future prospects.
• It is a sheer vision of the future that has a picturesque past which carries the legacy of over 75 years.
• Celebration of the people of the Mahindra Group and the legacy they left behind.
• The values, beliefs, and philosophy have guided the Group and continue to shine a light on the path ahead.
The spaces were carefully planned to cocoon the viewer like a warm embrace and ambience to absorb the message and details of the art within.
The idea is to curate stories over the last 75 years of Mahindra Group and converting selected stories into a creative brief to inspire each artist was a challenging task.
The interiors reflect a pioneering space with a visionary design that plays in constant motion.
The ever growing Banyan Tree video on a wall depicts the expansion of the company throughout the years. The motion censored objects and hype boxes in the space moves in response to the touch and movement.
A laser beam that seems like a ticking clock is an innovative idea that strikes to the future of the company.
The artefacts stand the test of time to reflect the ever-evolving present and the undiscovered future of the Mahindra Group.
The collection also includes an original simulator of the Formula-E-race car and animation films made by youth of creative design.
Mercedes AMG Brand Centre that showcases all AMG car models along with a virtual reality experience, you’ll need to consider several factors:
• Display Area: Determine the space required for each car model. This includes not just the footprint of the vehicle but also additional space for viewers to walk around and interact with the display.
• Virtual Reality Zone: Allocate a dedicated area for the virtual reality experience. Ensure there’s enough room for the necessary equipment and for people to move around safely while using VR headsets.
• Customer Flow: Consider the path customers will take through the Brand Centre. You’ll want a logical progression from the entrance, through the car displays, to the VR area, and finally to any exit or sales areas.
• Ancillary Services: If you plan to include a lounge, café, or other amenities, you’ll need to factor in additional space for these services.
• Technical Requirements: Account for any technical installations, such as lighting, sound systems, and projection equipment, which may affect the layout and space requirements.
• Regulatory Compliance: Ensure that the design complies with local building codes and regulations, including accessibility standards and emergency exits.
Adding a restaurant will enhance the customer experience.
Ambiance and Flow: Consider the ambiance you want to create. The restaurant should have a flow that complements the Brand Centre’s aesthetic and
Common design elements for a car showroom typically include:
High Visibility: The showroom should be easily seen by passersby to attract potential customers.
Accessible Location: It should be situated in a place with unhindered access to main transport routes.
Eye-catching Frontage: The exterior should be designed to draw attention and interest from those outside.
Double-height Display Area: This provides the best visibility for new car displays, making the cars the stars of the showroom.
Large Window Displays: These are often placed at the entrance to showcase the cars and invite customers inside.
Branding: The showroom should incorporate the car brand’s identity in its design elements3.
Lighting Solutions: Strategic lighting enhances the vehicles’ features and creates a welcoming atmosphere. Reception and Lounge Areas: Comfortable seating and a welcoming reception area provide a good first impression.
Supporting Facilities: Workshops, service centers, and other support facilities should be included in the design.
Handover Area and Cashier Desks: A special area for finalizing purchases and handing over vehicles to customers is essential.
These elements help create an environment that not only highlights the vehicles but also provides a comfortable and engaging experience for visitors.
Performance /Aerodynamic
Details
5.4.1.Envelop-Membrane
ETFE was originally developed in the 1970s by DuPont as a lightweight, heat resistant film to serve as a coating for the aerospace industry.
ETFE is an abbreviation for Ethylene Tetrafluoroethylene, a translucent polymer sheeting that is used instead of glass and hard plastic in some modern buildings. ETFE is usually installed within a metal framework, where each unit can be lighted and manipulated independently. Light sources can be on either side of the plastic cladding.
Compared to glass, ETFE transmits more light, insulates better, and costs 24 to 70 percent less to install. ETFE is only 1/100 the weight of glass, and it has properties that make it more flexible as a construction material and a medium for dynamic illumination. ETFE is strong and lightweight. It is often applied in layers that are welded together around the edges and held by a metal framework.
Because it is safer and more adaptable than glass, nonrip ETFE is often used as a replacement for glass.
Commercial uses of ETFE include many sports arenas and entertainment venues. Dynamic lighting of this plastic has been a successful feature of ETFE architecture.
After dark, however, the building can become a light show, with interior lighting shining out or exterior lights around the frames, creating surface colors that can be changed with the flip of a computer program. This material has been called a fabric, a film, and a foil. It can be sewn, welded, and glued together. It can be used as a single, one-ply sheet or it can be layered, with multiple sheets. The space between the layers can be pressurized to regulate both insulating values and light transmission. Light can also be regulated for local climates by applying nontransmittable patterns
(e.g., dots) during the manufacturing process. With dark dots imprinted on the translucent plastic, light rays are deflected. These application patterns can be used in conjunction with layering using photo sensors and computer programs, the location of the “dots” can be strategically moved by controlling the air between layers, by “stretching or sagging” the material, which positions the dots to block where the sun is shining through.
• Single layer structures (mechanical pre-stressed)
• Double or multi-layer system (pneumatical prestressed)
• High permeability to light in the visual and UV wave range
• Great chemical resistance to acids and alkali
• Light transmission up to 94 %
• Printable (e.g. sun protection)
• Self-cleaningbecause ofvery goodanti-adhesive surface properties
• Light-weight material comparing to e.g. PC, PMMA
, Glass)
• Complete recyclability
• Long life of more than 30 years
CFRP- Carbon Fibre reinforced plastic or Steel- Used for structural elements, offering strength and durability.
• Weight- While both carbon fiber and steel are supremely resistant to deformation, steel is far denser and carbon fiber is about five times lighter in weight, making it roughly five times stronger than steel in this respect. Because of its incomparable strength to weight ratio, carbon fiber is the preferred choice for applications in which minimizing weights is imperative (automotive, aerospace, sporting goods, etc.).
• Corrosion Resistance- Although the curing epoxy can react to sunlight and other elements, the carbon fiber itself is made from a chemically stable material and is corrosion-resistant making it a perfect choice for applications in harsh environments. Steel, on the other hand, is highly susceptible to oxidation when exposed to moisture in the atmosphere (although certain steel alloys have better resistance to corrosion). In terms of corrosion resistance, carbon fiber wins hands down.
Comparatively speaking, producing carbon fiber is a very precise and time-consuming process, but it’s worth it in the end.
While carbon fiber components may cost a bit more, they are stronger, lighter, and built to last much longer than a steel counterpart.
Steel and carbon fiber are both substantially strong and, depending on the applications in which they’re being used, built to last.
Both have their own advantages and places in industrial settings and it’s safe to say neither will be replacing the other any time soon.
3. Structural Glass- For large openings and display cases, providing clear visibility of the cars.
4. Aluminum- For framing and details, as it’s lightweight and modern-looking.
5. LED Lighting: To highlight the vehicles and create an attractive,
6. Recycled Carbon Fibre Composite, May be a metrial is bad for environment we need to discard it eg: Rubber Tyre, Plastic
7. Acrylic: For signage and display ele ments, as it’s versatile and can be molded into various shapes.
8. Wood: For furniture and paneling, adding warmth and a premium feel to the space.
9. Tile: In restrooms and service areas for easy maintenance and a clean look.
10. Concrete
Polished Concrete- For flooring, due to its high durability and sleek appearance.
Carbon-fiber reinforced concrete (CFRC) revolutionizes the construction industry by combining the strength of carbon fiber with polymer matrices, enhancing durability and sustainability.
Strength in Composition
CFRC consists of carbon fibers and polymers, offering superior strength and stiffness compared to traditional materials.
Fibers, whether micro or macro, can be synthetic or natural, providing versatility in composition.
CFRC significantly increases the lifespan of structures, reducing maintenance costs.
It offers greater resistance to cracking and erosion compared to conventional steel and concrete.
Environmentally friendly, CFRC reduces greenhouse gas emissions by up to 70%.
CFRC’s lightweight nature reduces dead weight in structures, cutting down costs and improving efficiency. It allows for innovative design possibilities, with interior walls being only centimeters thick, promoting elegance and efficiency in construction.
While mainstream adoption may take time, CFRC holds promise for a more sustainable future in construction. With CFRC, the construction industry is poised to embrace a paradigm shift towards durability, sustainability, and aesthetic innovation.
These materials are chosen for their ability to create an upscale, clean, and modern environment that complements the aesthetic of the cars on display.
High-performance buildings are designed to be energy-efficient, sustainable, and provide a healthy environment for occupants. Here are some materials and construction techniques commonly used in high-performance buildings:
4.1 Narrative-
When car dealerships become community spaces- The transformation of showrooms into multifunctional collective hubs
Think, to cultivate and elevate a thriving, dynamic and vibrant community of car enthusiast network.
The Experience- 360 degree glass walls with incredible viewsand natural light, innovative lighting
The immersive design not only captivates but also creates an environment where employees and visitors feel a genuine connection
The space becomes a conversation starter, a place where ideas can flow and where employees can take pride in the place they work.
Flexible space to adapt- parking and service Centre top could be stage and temporary exhibition, amphethetre seating for different events.
4.2 Area Programme
Immersive experience = Lighting + Audio Visual
Visual Insight around site:
1. Site
2. Nanoli Race Track
3. Firodia Philosophy Museum
4. Parwadi Village
Nanoli Village is located in Talegaon Planning Area, which is aimed towards growth of Industry 4.0.
With close proximity to Automobile Hub which is Chakan and Hinjewadi which is IT Hub.
Close Proximity with:
5 km from kanhe railway station, Banglore-Pune-Mumbai expressway, Nanoli racetrack, Museum, 10km from Kamshet, Wet’ n Joy Waterpark
20km from PCMC
30km- lonavala, Ambyvalley airstrip
50km from Pune
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