POR TFO LIO
POR TFO LIO Published by Harper Collins In Bangalore , India Nov 2016 by Print Xpress Richmond Rd, 5 Block, Shanthala Nagar, Richmond Town, Bengaluru, Karnataka 560025 First publication: 2016 Guidance By: Mr CM Sanjeev Book design, concepts & art direction by Shreya Badonia, Semester VII, Fashion Communication
National Insititue of Fashion Technology (NIFT) Site No 21, NIFT Campus, 27th Main, Sector 1, H S R Layout, Bengaluru, Karnataka 560034, India Copyright Š 2016 Shreya Badonia. All rights reserved. Unless otherwise indicated, all materials on these pages are copyrighted by the author. No part of these pages, either text or image may be used for any purpose other than personal use.
DESIGN PORTFOLIO SHREYA BADONIA
“Like an ocean of thoughts both deep and whimsy!” Welcome to the tiny imaginative world of Shreya Badonia, who’s on the verge of finishing her bacherlors degree in design. She’s not only a designer but a bit of everything. Writes when in the mood, doodles when she’s bored, travel whenever she can and clicks when she feels like. Apart from graphic design and photography, Shreya is equally good with fashion styling. Her past experience involves working as a stylist for an ad shoot for Australian Beer Brand Fosters and as a Graphic Design intern for online retailer Jabong. Believes in the idealogy of Positivity & Excelsior, she tries to work better than yesterday and contribute to the society.
i
ABOUT THE ARTIST
ii
CONTENT PAGE
1
GRAPHIC DESIGN Poster Design Ambigram Khadi SIP Packaging
20
FASHION STYLING Futuristic Photoshoot “Her Side” of His Draupadi
33
CAMERA GLIMPSE Photography
Graphic Design
!
KNOW
THE ARTIST
MEET THE ARTISANS
DELHI ART GALLERY HAUZ KHAS VILLAGE
29-31 AUGUST, 2015 10:00 AM - 8:00 PM
MYSORE CRAFT CLUSTER
POSTER DESIGN FOR CLUSTERS For our Craft Clusters, we had gone to Mysore, which is rich in its culture and art. The first poster shows an Inlay Artist cutting the design on wood. The poster has been designed for a hypothetical event to meet
the artisans involved in Inlay art. The second poster is a tourist advertisement of Mysore city and shows the still of the very famous Chamundi Temple, for which you’ve to take over 1500 stairs.
4
AMBIGRAM OF MY NAME An ambigram is a word, art form or other symbolic representation whose elements retain meaning when viewed or interpreted from a different direction or perspective. In this project I’ve made an ambigram of my name.
5
6
KHADI PROJECT This project was a collaboration between Karantaka Khadi and Village Industry Board with National Institute of Fashion Technology. The idea behind this project was to uplift the demand of Khadi in the market. Khadi was considered as a poor man’s cloth but the govt wanted to change the ideology of common people. Khadi is not only the remembrance of our freedom struggle but also the struggle which craftsmen face today because of low demand of Khadi in the market. Khadi Rebranding was a critical step taken by Karnataka Govt to fill the niche gap and to create the demand through visuals.
7
KHADI REBRANDING
R = 221, G = 62, B = 46
R = 215, G = 33, B = 60
R = 0, G = 0, B = 0
CONCEPT OF DESIGNED LOGO The logo has been inspired from Kasutiembroidery which is traditional form of embroidery practiced in the state of Karnataka. “K” in the logo has been made keeping kasuti embroidery in mind but it is been modified to make it look likea string. And the other half of the letter “K” is depicting the collection of strings. Middle letters of the logo have left untouched using CODE PRO typeface (no tracking in between the letters) to maintain the balance whereas “I” has the same appearance as “K” which collection of threads. The typeface used for the text below the logo is Myriad Pro.
8
EXCELSIOR The More Of Less
EXCELSIOR
Silver Lining
The More Of Less
on e
in ior ll a elso Exc Life is . our g y ostive . in the d d fin the p r hea s on t u ls u u n yo foc abo s o dea All Focu at’s in ou to And ries o . . life ut wh elps y hole l the life e fu h o r in h b s t e e a ook ow liev on yo u , It b ut on ome p to be tells in bad It don the s you auty. good cloud h lp wit h he its be k for ever y o ic joy e h lo s w en can cau . a n d yo u s s , b e g . ays how e in le r-linin r e Alw mo a silv ard s w a h Up
Bei
ng
EXCELSIOR
The More Of Less
9
ed rp
ez
B Excelsior
Ca
m
ie
Ti
m
Imagination
EXC ELS IOR
from
excelsior SELF INITIATED PROJECT
Excelsior is a self delibrated inspiring interactive book which helps us to change our perception towards life. It talks about the theories of obtaining Exelsior in life. The concept of this project can be understood from this poem written below. Because you won’t value bliss, if you haven’t faced grief. You can only learn flying, after falling a hundred times. You can only fly higher, if you have fallen deeper, You can only understand what is trust, when you have been cheated. You’ll only understand the importance of words, when a situation makes you mum. You won’t value the rain, unless you’ve lived years in a drought.
EXCELSIOR The More Of Less
ColorPalette BlackGoldWhite
Genre
PrintingTechnique
Selfhelp
FoilagePrinting
Motivation
ScreenPrinting
PaperType Coated-MatteFinish NaturalEvolution
DigitalPrinting BookContent TheoryofExcelsior
LaserCut Layers
10
11
UPWARD
12
packaging design TAJ MAHAL TEA
Taj Mahal Tea is India’s first premium brand tea, it emerged onto the market with a promise never made before fostering excellence to savour the best. The blue packaging of Taj Mahal Tea is the brand identity hence I wanted to change that ideology and use royal feel of maroon colour. The packaging design is inspired from the Mughal royalties and the motifs have been taken from Humayus Tomb. The pattern is then tessellated all over the package. The previous packaging of Taj Mahal Tea has glossy packaging with bery minimal graphics. I have added more graphics in this proposed packaging with mat lamination instead of glossy effect.
13
Waah Taj!
14
DRIZZLE ACCESSORIES
Jewelry box for a hypothetical brand name Drizzle Accessories for ethnic jewellery pieces. The brand is a premium jewellery brand hence, I have used fabric instead of paper to make the consumer feel exclusive. Earthiness of the brand has been depicted using rich red colour but has been balanced with the subtleness of beige.
15
Steadtler Colour Pencils Steadtler Colour Pencils
Staedtler is a German fine writing instrument company and a manufacturer and supplier of writing, artist, and engineering drawing instruments. It is the most trusted stationary brand. Staedtlers current packaging is too broad to carry and its different to pick a colour when you open the complete box. So to make it more handy, i reduced the width of the case and made different layers to make it moreaccessible. Colour Patch work is used to make packaging more attractive andthe window helps to see what’s inside. The designed packing will interest the younger generation because of the colours used and quirky illustration.
The colour palette is as follows: Brown paper : Pencil Holder, White pattern : Cover (colorful covering)
16
17
18
FASHION STYLING
FUTURISTIC Futuristic Space Inspired Photoshoot
The concept of this shoot was to show futuristic technology. We played with lighting and various tones. The styling of this shoot was geometric silhouette. We painted our model gold to give the futuristic and alienatic effect. Being an indoor shoot, we get to experiment a lot with lights and sparkle which were the key elements depicting space.
21
22
23
24
‘her side’ of his Concept Note
He liked the peacefulness. His time with himself. Sometimes you have to be your own companion not because no one else is around but because youlike being with yourself and doing things you love, without getting interrupted by the outside world. He liked the peacefulness. His time with himself. . Sometimes you have to be your own companion not because no one else is around but because you like being withyourself and doing things you love, without getting interrupted by the outside world.
INDOOR SHOOT 1/2
‘HER SIDE’a man OFin thought HIS COLOUR PALETTE Do pastels belong only to ladies? Breaking this stereotype, the colour palette will consist of pastel shades of purple, blue and pink, along with white and green, popped at places.
CONCEPT KEYWORDS Minimal Feminine Structured Thoughts Clean Pastel Light
CONCEPT NOTE Lost amidst the thoughts that conquered, it eventually began to reveal a little more. It is funny to think how he loved to observe the play of fishes, the smell of the pages that contained the string of words which softened his mind. He realised how his thoughts perfectly synced with the soft shades of pastel. Yes, he loved it, he enjoyed his feminine tastes. All together in a different world, his thoughts were strung like a necklace, that seemed to create an aura of elegance and silence.
25
26
DRAUPADI Indian Mythology Inspired Photoshoot
Women are fighting for their safety since Kali Yug. Even the fire born princess of King Draupada couldn’t escape from the harsh reality. Draupadi had five distinguish and most powerful men as her husband but none of them stood for her when she needed them the most. And most importantly, they were the one who put her in this situation in the first place. Through this shoot, we tired to show the flood of emotions she went through during her “Cheer Haran”
27
28
Her eyes tell stories which her lips will never say, She has a power of taking you to some other place. She tries to help others even when she fights her own battle, She does her best, all these little things to make this place better. She is beautiful in her own distinctive way, But her beauty isn’t her skin or the clothes she display. Her beauty lies in her imaginative and wide thoughts, She’s not an ordinary girl, she’s life, she’s nature above all. Her anger, wild as a hurricane. Her love, brighter than the sun and heavier than the rain. Her smile. So beautiful. Looks like a rainbow in the sky. And when she cries, a tsunami starts to raise turning into a wild.
29
30
Her strength, her pride. Everything turned into crumbling. Those who were always been with her, Left her alone to suffer. She was lost, she was hopeless, But she kept fighting for her respect. She was fire, she was wind; She just needed to find him. Her eyes were searching, her heart was racing, She didn’t lose hope and kept trying. Then came a light, light so bright, Striking straight from a height. She realised that her prayer had been answered, she looked up with her mouth ajar, She knew it was start of a great war.
31
32
camera glimpse
sh re ya