Global Market Study on Carotenoids: Europe to Lead the Global Market in Terms of Revenue during 2017 - 2026 The upcoming report by Persistence Market Research (PMR) anticipates the global market for carotenoids to showcase sluggish growth, registering CAGR of 2.7% during 2017-2026. By the end of 2026, the global carotenoids market is also projected to bring in US$ 6,902.4 million revenue. Carotenoids are naturally occurring pigments found in vegetables and fruits and also in certain shellfish. Carotenoids are the major source of antioxidants that help in preventing cancer and heart diseases. Hence, with the increase in awareness among people about benefits of carotenoids, the demand for segments such as cosmetics and supplements is also rising. Carotenoids are also finding large application in food, pharmaceutical and cosmetic industry owing to its various benefits. Increasing focus towards a healthy lifestyle and rising incidences of various diseases across the globe is also driving the demand for carotenoids to be used in various food supplements. Increasing Demand for Functional and Fortified Food to Drive the Global Market for Carotenoids The demand for fortified and functional food is rising as customers are looking for ingredients that address specific health issues such as improving immunity, improving digestive health and boosting memory. Hence, the rise in demand for functional food is also fueling the global carotenoids market. Moreover, consumers are also looking for foods that can provide vitamins and help in cell reinforcement. Natural food colors are also being adopted on a large scale in the food processing industry. For instance, lycopene, a carotenoid and betacarotene are the favored choice for pink, yellow, orange, red tones in manufacturing supplements. The most common health problem faced by the older adult population is vision damage. Hence, the increase in demand for dietary supplements is also resulting