Global Sales of Gift Cards Poised to Reach US$ 698.2 Bn by End of 2024
Instances where consumers seek alternatives to cash for buying goods will continue to be on a rise in the future. Considering that many people will explore such options, leading retail and banking organizations are offering their customers or members prepaid stored-value money cards, which are commonly called as gift cards. Persistence Market Research, thus, expects the demand for gift cards to witness a considerable upsurge in the years to come. According to its latest report, Persistence Market Research estimates that by the end of 2024, around US$ 698 Bn worth of gift cards will be sold across the globe.