Shruti Dalvi 993220 Wednesday 2:15 Redmond Barry 1007
Enhance Sunshine’s internal character for its people through urban design Plans to uplift the suburb of Sunshine from a downfall are brought to the forefront by Brimbank City Council in their draft for the Sunshine Super Hub which is supposedly a way to rejuvenate the status of Sunshine. This aim of this paper is to determine objectives of economic, social, environmental and governance factors which will aid the uplift in Sunshine’s urban form and design through scholarly readings and analysis of on-site interviews. In contrast to Brimbank Council’s vision of creating the ‘Capital of Melbourne’s West’ through the Super Hub, the vision of this essay is to enhance the internal character of Sunshine for its people through urban design. The idea of economic uplift in Sunshine is perceived by the Council’s vision as a growth in employment and revenue through the Super Hub and iHarvest co-working innovation centre but in addition, this essay’s vision focusses on rejuvenating the existing employment centre. Current data through on-site analysis showed approximately only 22% of interviewees actually work in Sunshine and many mentioned the lack of employment opportunities in Sunshine, hence a strong need to travel outwards (SV2, 2019). The internal vision for economic uplift in Sunshine falls partially in line with the council’s vision where a space like the iHarvest co-working space can allow a kick start for new businesses but in accordance to that, Sunshine needs an innovation precinct, such as the Melbourne Biomedical Precinct which combines education, health, commercial and research to feed knowledge off each other. The success of this in Parkville (Charles, 2011) can be applied to Sunshine through another theme of industry that can feed off each other and generate employment hence in turn lead to economic uplift for the diversity of demographic who enters Sunshine daily. The vision for Sunshine to capitalise on the diversity can be a great way to improve its sociocultural qualities. As Landry (2000) states, “culture can strengthen social cohesion, increase personal confidence and improve life skills, improve people’s mental and physical well-being, strengthen people’s ability to act as democratic citizens and develop new training and employment routes” (pp. 11). The ignition of a new sector for multi-cultural space can highlight Sunshine’s diversity immensely. As the council mention, they plan to bring tourism into Sunshine for economic growth, but the root of tourism is set in the culture of the city (Landry, 2000), because without culture there is nothing to sightsee. Interesting cultural features such as case study of Montpellier which shows a story through signs connecting the city together such as “Montpellier is an international city”, “Montpellier is a tech city” (pp. 9) or welcome signs in several languages spoken in the city can be ways to show off the city’s cultural diversity. These incremental changes in the urban design tie together in enhancing the true character of the city. An issue the council fails to mention is the severe fear of safety