App-titude - Team Big

App-titude Mobile App Pitch to Hobsons Team Big

What is Hobsons?

Hobsons is an education solutions company that helps educators, administrators, students, and families maximize success through the learning lifecycle.

Mission: We maximize student success and institutional effectiveness to create the world-changers of tomorrow.

Vision: Connecting learning to life from start to finish.

What is App-titude?

What is the App?

Target students:

We provide mobile app to match international students with American graduate school successfully.

All international students who want to apply for American Graduate Schools.

The proposed mobile application can help achieve the Hobson’s vision: Expand market, University participation and Business opportunity

App-titude for success

Successful matching students to the fit Graduate Schools?

High Graduation Rate

High University Acceptance Rate

High Employment Rate within 6 months after graduation

App-titude functions

● ● ● ● ● ●

Comprehensive student profile ( GMAT, GPA, Education Background,etc.)

Recommendation of top 10 ideal graduate schools which have perfect match Provide the rank of the recommended graduate schools by different criterias One-click submission of application for chosen graduate schools Access to aptitude tests Provide Learning resources ( English learning, Technology learning, other applications etc.)

The Mobile Experience

How should the mobile experience be? ● ● ● ● ● ● ●

Ease of use (operation) User Customization of parameters Provide platform for forums, discussions Applications on all platforms: Web, iOS, Windows, Android One stop access: Integration with other platforms- Linkedin, ETS, University ranking websites Cognitive approach to design for user interface Language options

SWOT analysis for the Application

Strengths ● iOS, Windows, Android ● Business model ● Integration with LinkedIn’s insights, facebook ● Ease of use ● Strategy for diffusion

Threat ● Business model can be easily imitated ● Lack of participation from Universities

Weakness ● Dependency on partners such as LinkedIn ● Acceptance of marketing

Opportunity ● Existing Hobson database ● Economies of scale

Porter’s 5 forces

Threat of New Entry ➢ Moderate ➢ Business Model is easy to copy ➢ First Mover Advantage (FMA) Bargaining Power of Suppliers ➢ Moderate ➢ Some data would be hard to obtain from suppliers (ex: LinkedIn)

Rivalry Among Existing Competitors ➢ Low for now, high in the future ➢ New to the world service

Threat of Substitutes ➢ Moderate: ➢ Students can apply to universities directly

Bargaining Power of users ➢ Low ➢ High switching costs since our product is low cost relying on economies of scale

Business Model

Key Resources: ● People: Experienced graduate school application experts ● Technology: Advanced matching algorithm ● Information: Big data of all international students admission

Customer Value Proposition (CVP) ● Target Customer: International students who want to attend American Graduate School ● Job to be done to perfectly match students with graduate school ● Offering: Perfectly matching analysis for both university and school and earning by charging for advanced service

Key Processes ● Processes: Students set up detailed profile. Our matching algorithm go through every detail points and recommend accordingly. We start to charge if students want to use our one click application or other advanced service ● Rules and metrics: Partner terms ● Norms: There are 886,052 international students totally went to American university and college in 2013/2014. The opportunity size is extremely large.

Profit Formula ● Revenue Model: small amount of service fee for both students and universities ( Economies of Scale) ● Cost Structure: Computer science experts; Experience graduate experts; Maintaining of system; Office

Strategic Map

Financial

Customer

Processes

People Knowledge

Increase Revenue

Ease of Use

Cognitive based interface for ease of use

Improve IT

Students: Low Cost University Application Option

Diffusion of innovation

Organizational culture

Students: Low Cost University Application Option

Increase efficiency

Team: Data Analysts, Research teams, Counselors

Strategic Plan

Low Cost and Differentiation Strategy Achieve economies of scale One stop educational app: Blue ocean strategy Outstanding Mobile Experience Customer Value