Riga - Paris of the Baltic’s’ By BEN HARTMAN AND GIL SHEFLER
From Israeli perspective... 12/18/2010 23:28
RIGA – Some cities don‟t need an introduction. Israelis know Paris and its overpriced cafes, London and its gray skies; even Kathmandu conjures up some anecdote from a cousin or a sibling‟s post-army trip abroad. Riga, on the other hand, draws a blank stare, even when the word „Latvia‟ is added. At best, you‟ll get a question about the Holocaust or a misdirected question about Lithuania. It‟s truly a shame though, because the “Paris of the Baltic‟s” is a charming, affordable, and beautiful city that can compete with any in Europe as a weekend travel destination. Riga has the appearance of an emerging Baltic city jockeying for position as a first-rate tourist destination. To put itself on the map, the city has launched the “Live Riga” (as in to live in the city) campaign, which has enlisted the town‟s hotels, restaurants, artists and bartenders in an all-out quest to establish the town as the “capital of the north” and a household name for holiday seekers in Europe and beyond. As part of “Live Riga,” this year the city has launched the 500 nights of Christmas, which is still counting out the last of its days this Christmas. The celebration is to mark 500 years since the first Christmas trees, which Riga, self-styled “birthplace of the Christmas tree,” has claimed as a local symbol. The Christmas tree‟s Latvian roots go back to 1510, when a guild in Riga called the Brotherhood of the Blackheads went into a nearby forest searching for the largest fir tree in order to burn it as part of a winter solstice ceremony. They brought the tree into central Riga, where it posed a fire hazard and was left for the time being. Before they knew it, local children began decorating the tree and before long, it became a work of beauty, and later, a yearly tradition. Outside of the House of the Blackheads in downtown Riga, one of the city‟s most famous and photographed landmarks, a plaque commemorates the tree‟s debut. Across the town, the city has set up displays of Christmas trees created by local artists and designers to mark the anniversary. To cut to the chase, if you‟re an Anglo- Israeli who finds himself missing a bit of the yuletide spirit during the dry, go-to-the-beach-in-December Israeli winters, Riga can help you get your Christmas tree and snowman fix. No matter if “Live Riga” focuses on Christmas trees or nightlife, the city is well-poised to benefit from the rebranding campaign, mainly because it does legitimately have a lot to offer. The cobblestone streets of the old town have been undergoing a massive restoration process, and boast the world‟s largest collection of German Art Noveau architecture. Many of the Art Nouveau buildings and their intricate designs are the work of architect Mikhail