Bella Bag | summer 2015

BELLA BAG Summer 2015

Presented by: Ashley Chan & Shuang Yuan

THEME

With summer quickly approaching, we decided to give Bella Bag a quick makeover to be ready for all types of fun in the sun. The theme that we’re utilizing for all five of their display windows will be tropical themed. Since it’s summer, we wanted a fitting atmosphere that is fun and engaging for customers. The store currently has very subtle and discreet windows so the use of bold colors will catch the attention of people who are driving by quickly.

Each window will sport a different color scheme and the bags displayed will be monochromatic in that color or in an accent color. We believe that customers will appreciate the effort we are putting forth by attempting to revamp the store for a more energetic ambiance.

BELLA BAG mood board

COLOR • b right, bold colors to captivate customers from the streets • summer colors: bright yellow, verdant green, crisp white • engaging, fun, eccentric - something that we feel Bella Bag lacks

WINDOW 1

BANANA noun, ba·nana : a long curved fruit with a thick peel that is yellow when it is ripe

• vibrant yellow • giant banana window made of cardboard for ease of installation & removal • yellow handbags to match color story • handbags are centered & grouped together for maximum impact • side wall painted analogous color: green

WINDOWS 2 & 3

AVOCADO noun, av·o·ca·do : a fruit with rough dark green or purple skin, smooth light green flesh, and a large seed in the middle

• verdant green • avocado window stickers for ease of installation & removal • single handbag per window due to reduced size of window • handbags are suspended from ceiling by clear strings • completely open window

BELLA BAG

BELLA BAG

BACK WINDOW

CACTUS noun, cac·tus : a plant that lives in the desert and has many sharp points (called spines)

• representative of hot weather • cactus window made of cardboard so presentation is consistent across all windows • colors are not as vibrant because this is not a front window • handbags are suspended from ceiling by clear strings • closed window so walls will be painted with accent stripe panel

BELLA BAG

EXTERIOR VIEW

FLOOR PLAN

INTERIOR VIEW

SPECIAL EVENT

• e vent will be held to celebrate new windows for Summer 2015 • June 12, 2015 at 7 PM • windows will be revealed on the night of the event • free hors d’oeuvres & champagne • encourage customers to bring designer handbags to sell in exchange for a discount on a new handbag for them • 10% discount

SOCIAL MEDIA

• p ost sneak peek photos about the event on existing social media accounts to generate hype • p ost consistently on Instagram & Facebook accounts • u se efficient hashtags so it’s easy for customers to discover

SOCIAL MEDIA

• u tilize Buckhead Atlanta’s social media platforms to advertise our event • promoting a discounted price to draw people to event

BELLA BAG Summer 2015