Investment research and planning solution Making users comfortable and confident of making their own investment choices and decisions.
SHUBHAM SHREYA +91 750 755 1066 shubham.graphicdesign@gmail.com
OVERVIEW Investing in stock markets and growing your money is a complex process with a requirement to adhere to rules, procedures and understanding complicated financial jargon. This creates a barrier between lay-people and finance experts, making it difficult to choose and stay on top of one's own investment choices without a significant input of time and energy, thus making people stop even before they begin.
OPPORTUNITY IDENTIFICATION To understand the processes and how to take initial steps, people reach out to their friends and families. They are searching for sources they can trust as it is the critical matter of their money. However, everyone might not personally know people who are knowledgeable about finance. The internet provides access to all kinds of information, however this can be overwhelming and confusing.
CURRENT PROVISIONS There are multiple websites, apps and TV channels that help with managing of finances and planning and making investments. Users turn to these sources as mediums of trustworthy information.
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Bank Bazaar Money Control Zerodha Investopedia Investor SEBI Scripbox CAMS Karvy CNBC TV18
ASSIGNMENT BRIEF Creating an investment research and planning app that simplifies complicated financial terminology and concepts used to evaluate stocks, mutual funds and other personal investment options so that users are comfortable and confident of making their own investment choices and decisions.
Research
User Personas
User journeys
Task flows
DESIGN PROCESS
User Interface (UI) Design
Wireframe
Information Architecture
TARGET GROUP: MILLENIALS Savvier and more educated, this generation turns to their handheld devices to meet all their needs. Millennials have grown up and matured with mobile technology and expect to be able to use it in every aspect of their life. They are disrupting traditional purchasing patterns. Research shows that millennial spend more towards gaining new experiences, rather than on traditional materialistic possessions. Most millenials getting out of college are debtridden. When they start earning, this reduces their overall spending capacity. Although on one hand, catering to such a mindset has given rise to unconventional business ideas, keeping up with the changing financial scenarios becomes difficult for millenials.
India’s consumer story will be shaped by its 440mn Millennials and 390mn Gen Z (born after 2000). The sheer size of India’s youth combined with improved education pave the way for sustained growth in purchasing power and makes India’s consumer story one of the world’s most compelling for the next 20 years. India’s consumer story will be led by its 130mn Urban Mass consumers. It is estimated that the workforce that falls into the Urban Middle (US$11,000 annual income) stands at 27mn, or 2% of population. SOURCES: forbes.com, goldmansachs.com
USER PERSONA Age group: 18-35 years Income outline: • Getting pocket money • Earning a regular income • Freelancing Primary financial concerns:
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Having enough for living and personal expenses Being financially independant Clearing their debts Saving for bigger expenses Planning for the future
USER RESEARCH
USER INSIGHTS • Most believe they should have some money saved up before they can start investing • Friends and family are the first go to • Always hesitant about where to put money • Get in to investment knowing all the risks
• Understanding the market takes time, need constant studying and tracking
• Few are willing to take more risks in return for greater rewards • Not having an immediate peer group to turn to makes it more difficult to start investing
INTERVENTION - APP DESIGN CONSIDERATIONS
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Creating an app that can provide the user with information about finance concepts and terms Simplification of terms and concepts to make them easier to understand Card based approach of providing small chunks of information Use of icons and infographics to clarify information Cross-referrals and easy access to term definitions Introducing them to unfamiliar territories of stock market by allowing a simulated environment for understanding and practice before investment Helping users understand their money and their own capacities of investing so they can build better portfolios Providing suggestions based on personalised questions catering to their needs Making the app non-intimidating, friendly and youthful
ASSUMPTIONS
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Millenials are urban and educated Tech savvy Access to smart phone and internet Little to no knowledge of finance
DESIGN STEP
Information Architecture • User has clear access to information. The focus on the home screen is on two tabs capturing their primary needs planning and learning
• A chat button is constantly available to the user to provide access to experts, should they need assistance • Search feature provides a discovery and curiosity based approach to getting knowledge
• The menu outlines other features of the app including: • A portfolio builder that guides them on how to manage and allocate their assets • A market simulator that allows the user to engage with real-life scenarios before they start investing real money into the stock market • A calculator for all kinds of requirements from tax savings to EMI calculator
DESIGN STEP
Paper Wireframes Task: Planning where to invest
DESIGN STEP
Paper Wireframes Task: Planning where to invest
DESIGN STEP
User Interface Design
Paradigm believes in letting you create and control your money and give you the power to change your future.
DESIGN STEP
User Interface Design | Details
DESIGN STEP
User Interface Design | Details
DESIGN STEP
User Interface Design | Details
DESIGN STEP
Task Flow Task: Deciding where to invest
Click to view prototype
Thank you SHUBHAM SHREYA +91 750 755 1066 shubham.graphicdesign@gmail.com https://issuu.com/shubhamshreya https://www.behance.net/shubhamshreya https://www.linkedin.com/in/shubhamshreya/
USER INTERFACE | USER EXPERIENCE | BRAND | MARKETING