A DESIGN EXERCISE FOR
S W E D E N
S H U B H A M S H R E YA
D I S C L A I M E R S & C O N S I D E R AT I O N S
• • • • •
Personas have not been created separately or distinctly identified for this assignment. The persona considered is Greenely’s current customer base Only certain workflows have been considered for this assignment Sketch, Adobe Illustrator and Marvel App have been used for visual design and prototyping Illustrations used are from https://icons8.com/ouch/style/marginalia Icons used have been modified and taken from https://www.flaticon.com/
BUSINESS GOAL
Increase Greenely’s customer base by leveraging existing customers with the electricity subscription via a referral program.
CURRENT JOURNEY
App download
Create account
Onboarding process
Sign digital power of attorney
Connect home
Start using Greenely!
C U R R E N T C O N S U M E R PA I N P O I N T S
PA I N P O I N T S
POSSIBLE SOLUTIONS
✦
Spam marketing
Add an unsubscribe/opt out of marketing mails
✦
Auto-registering for marketing on clicking “read more”
Ask permissions upfront
✦
Long wait time for more information
Create smaller chunks of data as summary
✦
Pop-ups blocking content and lingering longer
Add call to action for dismissing/closing
✦
Unable to see current electricity price before switching to Greenely
Provide comparative data disclosure
✦
Multi-language support unavailable
Provide feature during onboarding
✦
Details of data should be more easily available on desktop
Inform user of multiple available modes
NOTE: The pain points are gathered from current customer feedback on the app, as observed in the app store.
POSSIBLE CONSUMER TOUCH POINTS
Current and potential consumers can be reached
In-App
through 3 possible touch points: over SMS, via email and in-app notifications and features. They may get details regarding the referral program and subscription via these mediums.
For the purpose of this assignment, we will look at the Send and Receive workflows for In-App, where current consumers can send out referrals and potential users can receive the invite and accept.
SMS
WORKFLOWS
SEND
RECEIVE
There can be two primary workflows in app, for
Potential consumers can receive emailers with details
current customers to be able to send out the referral
of the subscription and also be able to see it in their
programs to potential consumers:
already downloaded app.
âœŚ
During subscription payment
âœŚ
Push notifications
SEND WORKFLOW 1
During subscription payment Discover the Electricity Subscription
Get subscription information
Purchase decision
Referral program details, possibly incentivised
Send referral now
Dismiss for later
Buy subscription. Referral sent!
SEND WORKFLOW 2
Push notifications Home screen
In-app Notifications
Lead-in notifications
Referral program details, possibly incentivised
Send referral now
Dismiss for later
Referral sent!
RECEIVE WORKFLOW 1
Via emailer
Subscription information
Purchase decision
Referral program details, possibly incentivised
Send referral now
Dismiss for later
Subscribed! + Referral sent!
PA P E R
Wireframes
VISUAL DESIGN: SEND WORKFLOW 1
During subscription payment Home Screen
Subscription screen
Payment and information screen
(User does not have subscription)
(User may have code)
VISUAL DESIGN: SEND WORKFLOW 1
Push notifications Home Screen
Subscription push notification
Referral push notification
Subscription screen
Payment and information screen
(User does not have subscription)
(User may have subscription)
(User does not have subscription)
(User may have code)
VISUAL DESIGN: RECEIVE WORKFLOW 1
Via emailer User receives an email and proceeds to download the Greenely app.
…Continued
VISUAL DESIGN: RECEIVE WORKFLOW 1
Via emailer (App downloaded) Sign Up Screen
Onboarding screens
(User has downloaded the app)
…Continued
VISUAL DESIGN: RECEIVE WORKFLOW 1
Via emailer (App downloaded) Set up screen: guided steps to
Set up screen: guided steps to
Referral push notification
creating profile
creating profile
(User may have subscription)
Post this, the user is directed to the home screen, where they have full access to the app and can start using Greenely and all the features
VISUAL DESIGN: COMPLETE WORKFLOW
Complete in-app workflow
Prototype Link
PROCESS
Behind the screens
PROCESS
Behind the screens
Thank you!
shubham.graphicdesign@gmail.com
S H U B H A M S H R E YA
+91 750 755 1066