Retail Design - Gucci by Shubhank Jindal

CONTENTS

Introduction The History The Logo Signature Style Product Line Achievement & Recognition Group Brands Stores Around The World Guci Museum Packaging Sustanaible Actions Service Target Customer Brand Equity Social Media Accounts Competittors Global Brand Value Strenghts & Weaknesses Opportunities & Threat Measures of COVID-19 Gucci as a Person

Window Display Evolution 2011: Gucci 2014: Russian Retail 2015: Ignasi Monreal 2015: Alessandro Michele 2017: Harrodsâ&#x20AC;&#x2122; show 2017: Gucci Garden & Cruise 2017 Venue 2019: Window & VM Design

Case Study Window Display Anatomy Gucci Floor Plan - Ground Floor - First Floor - Second Floor Type of Floor Plan

Project Concept Board Sketching Mood Board Floor Plan Section Elevation

Workig Drawing Furniture Schedule Circulation Plan Aerchandising Plan Store Area Plan - Platinum - Gold - Silver - Bronze Interior Inspiration Material Board 3D Renders

G U C C I O

“Quality is remembered long after the price is forgotten” - Aldo Gucci

G U C C I BUSINESS MAN & FASHION DESIGNER Guccio was born in Florence, Tuscany on 26 March 1881. He was the son of a Tuscan leather craftsman from the country’s central manufacturing region. As a teenager in c.1899, Guccio Gucci was working at the Savoy Hotel in London. Gucci was inspired by the elegant upper-class hotel guests and by luggage companies such as H. J. Cave & Sons. In 1921, he founded the House of Gucci in Florence, as a small family-owned leather shop. He died on 2 January 1953 in Milan. After his death (in 1953), the business was left to his five sons. With the change in leadership the Gucci brand expanded to opening international locations and a diversification of product line.

INTRODUCTION Gucci is a luxury brand based in Florence, Italy. Its product lines include handbags, ready-to-wear, shoes and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Authoritative, innovative and progressive, Gucci completely reinvents a modern approach to fashion. According to the new interpretation of the Creative Director Alessandro Michele, the Maison redefines the canons of 21st century luxury, further strengthening the image of one of the most fascinating fashion houses in the world. Eclectic, modern and romantic, Gucci products are the ultimate in Italian craftsmanship, unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group. Kering, a global luxury group, supports and promotes the development of some of the most renowned brands in fashion, leather goods, jewelry and watches.

THE HISTORY

> 1921 Gucci is an Italian fashion label founded in 1921 by Guccio Gucci.

Hollywood stars and other wellheeled shoppers, renowned for its extravagant, opulent designs.

The brand started out as a luggage manufacturer, producing luxury travel goods for Italy’s wealthy upper- classes.

Initially the brand produced primarily leather goods, premium knitwear, silk goods, shoes and handbags.

> 1953

> 1965

Guccio Gucci passed away in 1953, but the business continued under the leadership of his three sons, Aldo, Vasco and Rodolfo.

In the mid-60s, the brand introduced luxury accessories such as eyewear, watches and jewelry to their product line.

> 1939~1945

> 1950

During the second world war, material constraints owing to the war effort forced the label to use cotton to create their goods.

It was during this time that the label introduced the now iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar.

Gucci experienced incredible success as a label of choice amongst wealthy travellers.

> 1990

> 2004

> 2006

Tom Ford presented his last collection with Gucci, being replaced by Frida Giannini.

Giannini took control of both men’s and women’s ready-towear design, and served in this role until late 2014.

American designer Tom Ford was hired as a ready-to-wear designer, eventually being promoted to Creative Director four years later.

The History of

How Everything Started > 2015 it was announced that Alessandro Michele would take over as creative director of the brand.

> 2015 Michele’s unique style has proven to be a huge success, attracting many young and aspirational customers.

It was announced that Gucci had achieved record sales under Michel’s leadership, fuelling an 11% boost in profits.

THE LOGO The Gucci logo could perhaps be regarded as the most recognizable in terms of luxury branding. Aldo Gucci, son of the fashion house’s founder Guccion, joined Gucci in 1933 and designed the logo for his father. The use of the two G’s is in direct reference to the initials of Guccio Gucci himself – an artistic and memorable way to make the founder’s significance represented in a visually timeless manner. It is gold in color to showcase the luxurious side of the brand. The interlocked double Gs, which is a form of monogram, represents the initials of the founder, Guccio Gucci. A font called Granjon Roman is very similar to the serif font used in the Gucci wordmark. Granjon Roman is a commercial typeface. From the time he founded his business, Guccio Gucci used his own name to identify the items made in his workshop and to distinguish an exclusive creative process. Gucci was conscious that he was making luxury items for a worldly and demanding clientele.

Throughout the years, Gucci has produced many identifying symbols. In the 1920’s, the black Gucci brass tags visible in luggage and travel cases the 1920s has gilded uppercase lettering. During the same period, Gucci’s canvas bags has linings with white cotton labels sewn into them, blue embroidered cursive script spells out “G. Gucci Traveling Goods Florence” emphasizing the company’s specialty. The English signature made the brand recognizable as a collection of items made for tourists and foreigners visiting Florence. Gucci was also bestowed Patent No. 124687 On February 4, 1955, now for a logo showing a shield with a knight in armor carrying two suitcases, a flower and wheel underneath, and a marquée with the word “GUCCI” — this will later on be known as the Gucci crest.

SIGNATURE STYLE

Gucci’s signature style can be described in two words - unbelievably sexy. Their designs show a true transformation from youthful pretty to grown-up sexy. Their sultry designs are perfect for an elegant dinner and maybe even some dancing. Most of their designs are simple with a touch of detailing (like a slit in the skirt or a cross stitching design in the front of a sweater) to make them truly unique. Most designs feature their “G” logo which has become synonymous with high class style (ThinkFashion, 2018).

MEN

WOMEN

KIDS

SUNGLASSES

JEWELRY

WRIST WATCHES

HOUSE

MEN

WOMEN

KIDS

SUNGLASSES

JEWELRY

WRIST WATCHES

HOUSE

PRODUCT LINE MEN Shoes / Ties / Bags & Briefcase / Wallets / Underwear / Swimwear / Cufflinks / Shirt / Belt WOMEN Handbags / Shoes / Clothing / Wallets / Underwear / Swimwear / Accessories / Belt KIDS Kids wear / Shoes & Accessories / 16 SUNGLASSES Men’s Sunglasses / Women’s Sunglasses JEWELRY Men’s Jewelry / Women’s Jewelry WRIST WATCHES Men’s Watches / Women’s Watches HOUSE Home Décor & Accessories

2000

2001

2015

2016 20

ACHIEVEMENT AND RECOGNITION

GROUP BRANDS

Elle Style Awardsâ&#x20AC;&#x2122; Style Icon Award

International Designer Award at British Fashion Awards

GQ Designer of the Year. Times Best Fashion Award

International Business Leader & International Accessories Designer by British Fashion Council. CFDA International Award.

STORES AROUND THE WORLD Gucci Stores Gucci now has 505 stores all over the world. It has also using franchise methods for new shops and opening department stores. 2 In United State of America 165 Gucci Stores In Western Europe 114 Gucci Stores In Asia 53 Gucci Stores In Others Countries 173 Gucci Stores

GUCCI MUSEUM

GUCCI GARDEN Gucci has opened a museum, restaurant and shop in Florence called Gucci Garden. The brand opened a museum in the city in 2011, but the concept has now been reimagined as a “collaborative and creative space”, filled with references to plants, animals and nature (thus the name). The museum will feature Gucci designs from the brand’s archives dating back to 1921 to the present day. This will be no conventional showcase, rather the label has placed emphasis it being immersive - video installations, films, artworks, documents and artefacts are displayed over the two floors of the Gucci Garden Galleria, organised by themes. The first floor will host an Italian restaurant helmed by chef Massimo Botura, who is known for his three-Michelin-star Osteria Francescana in Tuscany. The menu will focus on famed Italian dishes, as well as offering twists on its classics, from tortellini in parmesan sauce to taka buns filled with pork belly. A shop will also sit on the ground floor, selling ready-to-wear, accessories and gifts such as stationary, postcards, canvas bags, plates, maps of Florence, cushions and decorative, printed boxes. This could be the most budget-friendly piece of Gucci you ever own.

PACKAGING The iconic Italian luxury brand Gucci has always showed its close involvement in Corporate Social Responsibility. In June 2010 the brand launched a completely new range of packaging, ideated by Frida Giannini, Gucci’s former Creative Director, that is 100% recyclabl.Gucci introduced a new type of product packaging exclusively made with FSC-certified materials in 2011 and, since 2017, all our paper and cardboard packaging has been FSC-certified. The Forest Stewardship Council certification represented by its FSC® logo is one of the best-recognized environmental symbols in the world. The logo enables consumers to identify, purchase and use wood, paper and other forestry products knowing that they are guaranteed to be produced from well-managed forests and/or recycled materials under its global forest certification system.Apart from packaging, Gucci is pursuing energy-saving initiatives in their retail stores and also a reduction of plastic waste, paper consumption, Co2 emissions, and gas oil consumption The new packaging concept not only represents an important action towards environmental responsibility, but also reinforces Gucci’s heritage as the company approaches its 90th anniversary in 2011.It is within this dual context that Gucci’s new packaging has been conceived by Gucci Creative Director Frida Giannini pairing past with present and luxury with responsibility.

The iconic Italian luxury brand Gucci has always showed its close involvement in Corporate Social Responsibility. In June 2010 the brand launched a completely new range of packaging, ideated by Frida Giannini, Gucci’s former Creative Director, that is 100% recyclable.Gucci introduced a new type of product packaging exclusively made with FSC-certified materials in 2011 and, since 2017, all our paper and cardboard packaging has been FSC-certified. The Forest Stewardship Council certification represented by its FSC® logo is one of the best-recognized environmental symbols in the world. The logo enables consumers to identify, purchase and use wood, paper and other forestry products knowing that they are guaranteed to be produced from well-managed forests and/or recycled materials under its global forest certification system.Apart from packaging, Gucci is pursuing energy-saving initiatives in their retail stores and also a reduction of plastic waste, paper consumption, Co2 emissions, and gas oil consumption The new packaging concept not only represents an important action towards environmental responsibility, but also reinforces Gucci’s heritage as the company approaches its 90th anniversary in 2011.It is within this dual context that Gucci’s new packaging has been conceived by Gucci Creative Director Frida Giannini pairing past with present and luxury with responsibility.

SUSTAINABLE ACTIONS The new packaging engineering did not end there. The research team managed to create “spacial puzzles” to reduce waste.Classic rectangular boxes can now be folded into 3 different sizes. The new design of the box can, therefore, be adapted to the most appropriate size for a product. Gucci also created new triangular boxes. These boxes can be placed neatly into each other to form squares.This helped reduce the waste of space in trucks. As a result, more products can be shipped and carbon footprint is reduced

- The progressive substitution of printed collateral materials with E-Cards and E-Catalogues, with customers be offered a “go green” option when registering. - The implementation of a transportation load optimization policy aimed to reduce truck transportation by 30% with a progressive shift from Euro 4 to Euro 5 transportation. - The introduction of an energy saving program for the retail store network involving reduced lighting after hours, installed light detectors, switching to 35 W halogen bulbs.

- A reduction of 35 tons of plastic waste. - A reduction of 1,400 tons of paper cosumption (coming from the implementation of the new packaging, the replacement of a cardboard box with a recyclable bag and the optimisation of paper consumption from catalogues and promotional materials). - A reduction of about 10,000 tons of C.2 emissions. - A reduction of about 4 millions litres of gas oil consumption.

- The testing of LED lights, the reviewing of composite stone versus marble; - The use of composite veneer for the furniture production, instead of solid wood. - Through these various initiatives Gucci aims to achieve the following targets by the end of 2010.

SERVICE Gucci goes further, from complimentary shipping and returns to one-on-one connections and personal in-store styling sessions. Experience a range of exclusive services created specifically for you. All orders receive complimentary Premium Express shipping.

â&#x20AC;&#x153;Unifying the principles we uphold and the actions we pursue to treat our world and each other better, for our collective futureâ&#x20AC;? - GUCCI EQUILIBRUM

TARGET CUSTOMER Gucci’s primary target market has always been high income, high status, middle-aged businessmen and women. However in the late 1980s/early 1990s, the brand went on to incorporate a ‘trendy’ brand in addition to its more mature line, designed to appeal to a younger audience. - Gucci’s target market5 has primarily included celebrities, the wealthy, fashionistas and the upper class. - The target audience has now been expanded to include middle and upper-middle class men, women and children. - RICH / WOMEN / MEN

04 40

DIFFERENTIATION

In the minds of customers, Gucci differentiates its brand by its good quality offering, which stays true to equestrian roots and the core value of Gucci.

REASONANCE The company is able to attain resonance by formulating a strong community sense, promoted by a want to be a part of social elites. Gucci’s choice of high pricing points and distribution channels drive the brand exclusivity, as well as its following. The company has effectively created a community of belongingness by introducing the Gucci museum.

FEELINGS Gucci marketers also targeted people’s feelings, such as social approval, self-respect and excitement are widespread in the brand of Gucci. Most of the people see wealth and sexiness to be interrelated, advocating a sense of excitement in being a part of the high-class Gucci has rapidly increased and maintained its brand equity in a fickle and competitive industry. The company has attained a strong brand equity by steadily embedding their major brand values in all categories of products, which include sunglasses and perfume to ready-to-wear, handbags, jewelry and accessories.

COMMITMENT Values and strategy Corporate Social Responsibility is one of Gucci’s core values and is at the base of the brand’s identity. We recognize that the philosophy of “Sustainable Value” is at the heart of our management policies and our corporate conduct, which means that we have implemented a process to integrate social, environmental, ethical, human rights and consumer concerns into our business operations.

BRAND EQUITY Our business model is designed to provide our customers with the highest quality products, which are made in Italy in a responsible manner (Mirza, 2017). Together we are committed to raising awareness and creating a culture of responsiveness within the Gucci system - employees, shareholders, customers, suppliers, subcontractors, commercial and financial partners, local communities, institutions, trade associations, trade unions – by promoting a Social and Environmental Responsibility Policy that values the following aspects: 1. Business ethics 2. Respect for workers’ rights and equal opportunities 3. Respect for and protection of workers’ health and safety 4. Respect for and enhancement of professional skills 5. Valuing diversity (culture, gender, disability) 6. Cooperation and solidarity promotion. 7. Respect for and protection of the environment and biodiversity 8. Respect for stakeholders 9. Supplier involvement

SOCIAL MEDIA ACCOUNTS

COMPETITORS

GLOBAL BRAND VALUE Gucci’s primary target market has always been high income, high status, middle-aged businessmen and women. However in the late 1980s/early 1990s, the brand went on to incorporate a ‘trendy’ brand in addition to its more mature line, designed to appeal to a younger audience. The purpose of the campaign was to reignite international interest in this brand and prevent it from becoming associated with one specific generation. As a result of the campaign, Gucci went on to accelerate its international appeal and reach out to an even wider audience. It is now regarded as a brand that has successfully matured with aristocratic lines – instead of becoming boring. The first store opened in 1921 on Via Vigna Nuova and then later on Via del Parione, The House of Gucci was born. Gucci specialised in leather and accessories, inspired by his days working within luxury hospitality at the Savoy, London.

STRENGHTS & WEAKNESSES - Strong Brand Image - Control its distribution channel effectively - Directly operates stores - Has a huge product portfolio

- Has to invest huge money in order to protect and maintain its brand image - Diversified product range, hence has a risk of brand dilution - Instability of its management Decreasing brand value slowly

OPPORTUNITIES & THREAT

- Emerging luxury markets in emerging economies - Creating competitive advantage in different business segments - To target youth segments with stylish designs - Creating online shopping facilities for all over the world

- Extremely competitive market - Product substitution is easily available - Diversified product range.

MEASURES OF COVID- 19

Distance, respect and protect At Gucci, the health and well-being of our clients, teams and communities are our top priorities and our guiding principles are distance, respect and protect. All stores that are reopened will be following these strict safety protocols based on current guidance from public health officials and local governance to ensure we continue to help fight the spread of the virus. Personal protective equipment Clients are required to wear face coverings to enter a store as well as follow any local government mandates, and a disposable face covering will be provided upon request should you not have one. Gucci is not requiring clients to wear gloves while shopping, however we encourage you to use the provided hand sanitizer upon entering our stores. To help maintain a safe environment, our employees will be wearing face coverings at all times. Health & temperature awareness Temperature checks will be conducted prior to entering the Gucci store. Those with temperatures of 100 degrees or above will not be permitted to enter. All Gucci employees will be performing daily health screenings (including daily temperature checks and health questionnaire).

Gucci asks that any client experiencing COVID-19 ymptoms refrain from entering the store. Hand sanitizer is made available for your use. Kindly use a tissue or your elbow should you need to sneeze or cough. Social distancing Gucci is limiting the number of people in our store to ensure social distancing is practiced, therefore we appreciate your patience as you may be required to wait in line to enter the store. Please practice social distancing and remain at least six feet (two arms lengths) from other persons both inside the store and while waiting in line to enter. Kindly refrain from shaking hands or other physical contact. Gucci stores will continue to accept contactless mobile payment including Apple Pay, Samsung Pay and Android Pay. Store sanitation Stores are frequently cleaned throughout the day with special focus on high-touch surfaces. Fitting rooms are meticulously cleaned after every use. Merchandise that clients have interacted with will either be steam cleaned or undergo a wait period before being restocked.

GUCCI AS A PERSON

WINDOW DISPLAY EVOLUTION

2011

Gucci is very well known with its accessories especially those with the logos from double G to bamboo detail. One side of window displays at Gucci, Senayan City, focuses on the fall/winter 2011 accessories collection. Very long and elegance legs wearing the latest colorful high heels, hats, purse, and many others.

2014

Russian Retail As Concern Grows Over Rising Borrowing Costs Pedestrians pass a display of Gucci luxury products, a unit of Kering SA, in the windows of the GUM department store on Red Square in Moscow, Russia, on Monday, Dec. 22, 2014. The rubleâ&#x20AC;&#x2122;s rout, sparked by falling oil prices and sanctions imposed on businesses including OAO Sberbank, prompted Russians to begin buying luxury goods from Porsche sports cars to Tiffany rings to preserve the value of their savings.

2015

Gucci launched their interactive window displays in stores around the world earlier this year. The brand collaborated with Spanish artist, Ignasi Monreal, using mannequins ‘interacting’ with his digital illustrations to create the sense of a gallery-inspired tableau instead of conventional in-store windows. In many Gucci stores, people can use VR headsets while shopping, which attempts to further immerse potential customers in the creative origins of their retail experience. Naturally I would love to ‘immerse’ (whatever that means) myself in Gucci’s interactive experience but it’s not yet available in South Africa (disappointing but not surprising).

MILAN - FEBRUARY 16: Gucci - Milan, window display 2015 as Part of the World Fashion Window Displays on February 16, 2015 in Milan, Italy.

MILAN - MARCH 15: Gucci - Milan, window display 2015 as Part of the World Fashion Window Displays on March 15, 2015 in Milan, Italy.

2015

Gucci has unveiled its fascinating new window display designs for Fall 2015 with their new creative director, Alessandro Michele. The funky and cool window display features turquoise and purple LEDs to give a 3D element and a psychedelic effect. The floors have a diamond pattern on an iron sheet and ready to wear clothing hangs from an industrial rotating rail which reminds one of the assembly line at a dry cleaners. An embroidered snake slithers across one of the floors, while another window has a giant bee buzzing around the ceiling carrying a Gucci Dionysus bag as it the hovers over a bed of flowers. Some of the windows have a tableau features a rotating platform that are used as shoe displays and the unmovable platforms houses the jewellery on wooden hand models. These hip and zany designs can be seen at the Gucci store in Paragon, Singapore. Alessandro Michele, Gucci’s creative director, seems to have set off his plan of fashion-world-domination as he unveiled three exceptional designs for Gucci’s store windows globally, starting with the Milan Montenapoleone and Paris Rue Royale flagship stores and all stores worldwide. Known for his unique ability to meld old Gucci designs with up to the minute codes, Michele has revealed in the use of super-sized studs and the symbolic tiger’s head to embellish the brand’s window displays. The best part of it all? The window displays come in three different ways as the “pink heron” print is used as wallpaper for walls and floors in the women’s section, while men’s products are displayed on a backdrop of “glade radura” pattern. Lastly, a rich yellow velvet padding covers up the walls and the floor in iconic Gucci style.

2017

London – Harrods’ show windows to display Gucci’s enchanted garden through August The Italian fashion house Gucci and the iconic London store Harrods, have entered into a collaboration, where through the entire month of August, Gucci will bring its botanical bounty to Harrods, taking over windows, display areas and digital channels. The brand partnership will be evident both inside and outside the store. The sixteen windows facing the Brompton Road, as well as interior installations, will bring two exclusive Gucci stories to life – the launch of the first fragrance under the new creative direction, Gucci Bloom, and the arrival of the innovative House DIY programme. Visually, the window displays will be connected through the memorable motifs associated with the Gucci Garden. Harrods customers will be able to preview the new perfume for women, Bloom, which features jasmine, tuberose and Rangoon creeper, symbolic scents of the Gucci Garden. The faces of the distinctive fragrance, actress Dakota Johnson, artist Petra Collins and actress and model HariNef, appear in the print and TV advertising visuals, revealed for the first time on this occasion and serving as backdrops to some of the windows. Additionally, the Gucci Bloom fragrance bottle is repeatedly showcased on round lacquered tables. Inside, the Beauty Hall has been customised with a dedicated installation displaying the campaign and the perfume. The windows at Gucci Sloane and Old Bond Street boutiques embrace the same design concept

2017

Italy – Latest Gucci’s Gothic Show Window designs Inspired by Gucci Garden & Cruise 2017 Venue. This festive Gift giving season, Gucci’s show room window-design concept are inspired by the Gucci Garden, with floral wall paper, giant ants and snakes playing with the handbags, roaring lion heads. The Gothic window arches recall once again the distinctive architecture that characterised the Cruise 2017 fashion show venue at Westminster Abbey. Velvet tailor’s dummies serve as models for the clothing while accessories sit “centre stage” on benches with embroidered cushions or are displayed on shelves in the arched window spaces. The windows are colour-coded: pink for women’s ready-to-wear and accessories; light blue for men’s ready-to-wear and accessories; and green for unisex ready-to-wear and accessories.

The windows are also colour coded: pink for women’s ready-to-wear and accessories; light blue for men’s ready-to-wear and accessories; and green for unisex.

2019

Window Concept for GUCCI - Window & VM Design 2019 The Creative Concept starts by Fall Winter Collection 2019 to take inspiration from the aesthetics of Ethiopian Peoples, combined with classicism and pop colors. The result is a contrast balance

CASE STUDY

Via de Tornabuoni Firenze, Italia

Background (Screen)

Background (Grass)

Midground (grass , mannequin , Merchandise)

Midground (mannequin , Merchandise)

Foreground (glass with merchandise detail)

No. of merchandise displayed : 5

No. of merchandise displayed : 6

Principle of Design : Structural Harmony

Principle of Design : Contrast

Background (Screen)

Background (Grass)

Midground (grass , mannequin , Merchandise)

Midground (Merchandise)

Foreground (glass with merchandise detail)

No. of merchandise displayed : 7

No. of merchandise displayed : 3

Principle of Design : Movement / Flow

Principle of Design : contrast, balance

Background (None)

Midground (Mannequin , Merchandise)

Foreground (none)

No. of merchandise displayed : 5

No. of merchandise displayed : 11

Principle of Design : Asymmetrical Balance

Background (None)

Midground (Mannequin , Merchandise)

Foreground (none)

No. of merchandise displayed : 8

No. of merchandise displayed : 24

Principle of Design : Balance

Principle of Design : Assymetrical Balance

GUCCI STORE FLOOR PLAN GROUND FLOOR

FIRST FLOOR

SECOND FLOOR

FLOOR PLAN TYPE

Gucci’s floor plan is a mixed floor plan with straight Diagonal and angualr sections. Each section of Gucci’s floor plan is broken up into sections of the collections and product categories.

PROJECT

CONCEPT BOARD Gucci is celebrating its 100th anniversary on 2021. We decided to use a classic design which represents Gucci putting their biggest icon designs from their brand, to give the concept of being timeless.

Timeless

SECTION AA

SECTION BB

WORKING DRAWING

FURNITURE MARKOUT PLAN

MERCHANDISING PLAN

CIRCULATION PLAN

STORE AREA PLAN

PLATINUM

GOLD

SILVER

BRONZE

3D RENDERS

RETAIL DESIGN PROJECT

PARIDHI JAIN - Research - Case Study - Sketching - Photography - Interior Inspiration - Section / Elevation

- Window Display Design - Zoning - Floor Plan Working dwg. - Furniture - Circulation Plan - Section Photoshop Render

RAHUL YVN

ANKIT KATHPAL - Concept Board - Sketching - Floor Plan / Window Display Photosh Render - Logo Design

- 3D Render - Research - 3D Video Render - Case Study - Interior Inspiration - Window D. Render - Facade Render

GEORGIA CASHMORE

RECKOLINA SAHOO

- Research - Case Study - Sketching - Photography - Interior Inspiration

- Research - Case Study - Sketching - Photography - Interior Inspiration - Section / Elevation

- Wallpaper Design - Final Presentation

JI YEON CHOI - Research - Case Study - Photography - Interior Inspiration - Mood Board

- Window Display Design - Zoning - Floor Plan Working dwg. - Furniture - Circulation Plan

SHUBHANK JINDAL - Material Board - Presentations - Booklet

- Research - Case Study - Sketching - Photography - Interior Inspiration

- Floor Plan - Secton - 3D Render - 3D Video Render - Section Photoshop Render