VISUAL STRATEGY GUIDE
1
HUMMER
VISUAL STRATEGY GUIDE
2
3
HUMMER
VISUAL STRATEGY GUIDE
4
VISUAL STRATEGY GUIDE
5
HUMMER
VISUAL STRATEGY GUIDE
LIKE NOTHING ELSE 6
7
HUMMER
VISUAL STRATEGY GUIDE
CONTENTS
O1
02
BRAND INTRODUCTION
THE NEW HUMMER
BRAND STORY
14
OUR NEW MISSION
26
BRAND OVERVIEW
16
REBRANDING OBJECTIVE
27
BRAND TIMELINE
18
KEYWORDS
28
MODEL
20
BRAND GRID
30
BRAND ATTRIBUTES
36
8
CONTENTS
THE NATURE OF IDENTIT Y
03
04
AUDIENCE PROFILES
COMPETITORS
PERSONAS
40
CURRENT COMPETITORS
54
OUT OF AUDIENCE
48
ADJACENT COMPETITORS
56
ASPIRATIONAL COMPETITORS
58
9
HUMMER
VISUAL STRATEGY GUIDE
10
O1
BRAND INTRODUCTION
11
BRAND STORY
14
BRAND OVERVIEW
16
BRAND TIMELINE
18
MODEL
20
HUMMER
VISUAL STRATEGY GUIDE
BRAND STORY The story and history of a brand contain the culture and soul of the whole enterprise. Understanding the story of a brand helps to deepen people’s understanding and recognition of the brand. Understanding its past can also make the new design journey more efficient. For Hummer, we need to know that it has been brilliant, it has been low and it’s waiting to open a new chapter.
12
BRAND INTRODUCTION
BREIF
13
HUMMER
VISUAL STRATEGY GUIDE
BRAND OVERVIEW
On this day in 1983, the Pentagon did awards a production contract worth more than $1 billion to the AM General Corporation to develop 55,000 High Mobility Multipurpose Wheeled Vehicles (HMMWV). Nicknamed Humvee and designed to transport troops and cargo, the wide vehicles entered the spotlight when they were used by the American military during the 1989 invasion of Panama and the Persian Gulf War in the early 1990s. then in 1992, civilian version of the Humvee known
as the Hummer, went on sale. The real hulking, and attention-grabbing road warrior tipped the scales at about 4.5 tons got less than 10 miles per gallon. It’s an early hit with Hollywood celebrities such as Arnold Schwarzenegger, who went on to own a Hummers fleet. In December 1999, when the economy was strong and gas prices were relatively low, General Motors purchased the rights from AM General to market and distribute the Hummer. In 2002, the Hummer H2, a smaller (some 8,600
14
pounds), less expensive version of the original model, debuted. The Hummer became the symbol of America’s supersized lifestyle; however gas-guzzling vehicle was a target of heavy criticism from environmentalists. According to a 2008 report on Salon.com, in August 2003, “Hummer-hating eco-vandals 4 car dealerships in Southern California’s San Gabriel Valley, destroying, defacing, burning dozens of Hummers and other SUVs, while scrawling love notes like ‘Fat, Lazy Americans’ about the
BRAND INTRODUCTION
premises.� And in 2005, the Hummer H3, an even smaller, more fuel-efficient (16 to 20 miles per gallon) vehicle was released. The following year, GM ended production of the original Hummer, due to low sales. In 2008, Americans face growing economic crisis and rising gas prices, with increasing environmental concerns, Hummer sales shrunk more than 50 percent. In December 2008, GM, that hard hit by the global recession slumping auto sales, received a multibillion-dollar federal bailout loan in
OVERVIEW BRAND STROY
order to stay afloat. On June 1, 2009, the auto giant, which until 2008 had been the world’s top-selling maker of cars and trucks, filed for Chapter 11 bankruptcy protection. The following day, GM announced that as part of its reorganization plans it would sell the Hummer brand to a Chinese company.
15
HUMMER
VISUAL STRATEGY GUIDE
BRAND TIMELINE
1907
1953
1971
Car dealer John Willys took over the financially troubled Overland car company and established Willys-Overland in Toledo, Ohio.
Following Henry Kaiser’s purchase of Willys-Overland, the company’s name was changed to Kaiser-Jeep.
A new subsidiary called AM General was formed to manufacture commercial vehicles for American Motors.
1941
1970
1981
Willys began manufacturing MA and MB 1/4-ton trucks for the US Army. An estimated 363,000 Jeeps were produced by Willys during World War II.
American Motors purchased Kaiser-Jeep which by now was producing Jeeps, pickups, Wagoneers, and military trucks.
Development commenced on a High Mobility Multipurpose Wheeled Vehicle (HMMWV) to replace the Jeep and three other military vehicles.
16
BRAND INTRODUCTION
BRAND TIMELINE
1990
2005
2008
The Persian Gulf War, also known as Desert Storm, began. Hummer played a crucial role in the ground campaign.
After Iraqi ground troops were routed, it became clear that HWWMVs were ill-suited for guerilla warfare. Research and development also began on a new Jeep that will eventually replace the long-serving HWWMV.
Following a sharp spike in US gasoline prices, GM CEO Rick Wagoner announced that the Hummer brand was under review and that its products might be redesigned or the entire franchise could be terminated or sold.
1998
2006
2010
AM General continued production in Mishawaka after responsibility for the Hummer brand was taken over by General Motors. The total worldwide volume was 9350 units.
A new smaller and cheaper HUMMER H3 came out, it was built on the Chevy Colorado’s chassis. The export of Hummers to 33 foreign countries commenced.
The sale agreement between GM and Tengzhong was subject to the approval of the Chinese government. Two awkward issues cropped up.
17
HUMMER
VISUAL STRATEGY GUIDE
MODEL
The Hummer H1 is a four-wheel-drive utility vehicle based on the M998 Humvee, which was created by AM General. The vehicle was produced from 1992 through 2006, and was the first of what became the Hummer line. Originally designed strictly for military use, the offroad vehicle was released to the civilian market due to market demand.
The Hummer H2 is a large SUV that was marketed by Hummer and built by AM General from 2002 to 2009, it was based on a modified GMT820 Chevrolet 2500 HD in front and 1500 frame in the back. A four-door pickup truck version with a midgate that opens the vehicle's interior to the external cargo bed was introduced for 2005 as the H2 SUT (sport utility truck).
18
The Hummer H3 is an off-road vehicle that was produced from 2005 to 2010 by General Motors. The smallest model of the Hummer lineup, it was offered as a 5-door SUV or a 4-door pickup truck known as the H3T. Unlike the larger H1 and H2 models, the H3 was not developed by AM General.
BRAND INTRODUCTION
MODEL
19
HUMMER
VISUAL STRATEGY GUIDE
20
O2
THE NEW HUMMER
21
OUR NEW MISSION
26
REBRANDING OBJECTIVE
27
KEYWORDS
28
BRAND GRID
30
BRAND ATTRIBUTES
36
HUMMER
VISUAL STRATEGY GUIDE
22
THE NEW HUMMER
BRAND SOUL
BRAND SOUL
BEING TOUGH, BEING BRAVE.
23
HUMMER
VISUAL STRATEGY GUIDE
REBRANDING OBJECTIVE The Hummer was one of the best sport utility vehicles and pickup trucks brand, the durable features and tough appearance have won it good reputation in both military and civilian markets. And in the future, Hummer will not only be a truck manufacturer, we’ll inherit the brand soul, and provide more opportunities for people to hone themselves, help them to overcome their fear, and become stonger in both body and mind.
24
THE NEW HUMMER
BRAND MISSION
Our new mission is inspiring people to be tough and brave to conquer the challenges, thus form a positive lifestyle.
25
HUMMER
VISUAL STRATEGY GUIDE
KEYWORDS TOUGH
CHALLENGE
Being tough is one of the most important factors for success, despite how times change, it will help people to achieve our goals. Hummer will inherit this idea into our products. Also through the reliable quality of products, users can feel that tough is not just a saying, also what Hummer really doing.
With the brave soul, you can be accompanied by Hummer to conquer the challenges. Challenge the difficulties, challenge the adversities, and challenge yourself. Somtimes, life is not an easy journey. Walking with the Hummer, to be stronger.
BREAKTHROUGH The Hummer was really impressive in both the military and civil market for its breakthrough spirit. No matter what the situation is, Hummer will always lead people out of difficulties. Knowing what is unlimited through the Hummer.
26
THE NEW HUMMER
KE YWORDS
27
HUMMER
VISUAL STRATEGY GUIDE
BRAND GRID
28
THE NEW HUMMER
BRAND GRID
INITIALÂ: TOUGH, AGGRESSIVE, MALITARY
The original brand design was to let the army have combat and transport vehicles that can accomplish their missions safely in various harsh situations, which lead to an industrial and tough overall style.
29
HUMMER
VISUAL STRATEGY GUIDE
HUMMER
30
THE NEW HUMMER
BRAND GRID
CURRENT: STRONG, EXPERIENCE, DOMINATE
After Hummer entered the civil market, the overall brand style had changed slightly. They paid more attention to the driving experience, so the overall style is more foused on strength, experience and domination.
31
HUMMER
VISUAL STRATEGY GUIDE
32
THE NEW HUMMER
BRAND GRID
FUTURE: MOTIVATE, CHALLENGE, FEARLESS
In the future, Hummer's mission will be more focused on challenge and breakthrough. By the brand soul of Hummer, people will constantly challenge themselves and make themselves stronger both in mind and body. We’ll boost people to break through and improve.
HUMMER
33
HUMMER
VISUAL STRATEGY GUIDE
BRAND ATTRIBUTES In order to explore Hummer’s future possibilities, we identified 40 words (attributes) that are common among hummer’s current and adjacent competitors. These attributes are divided into four categories: positive, negative, neutral and brand hopes.
CHALLENGE TOUGH FEARLESS BREAKTHROUGH MOTIVATE BRAND HOPES
POSITIVE
Motivate
Explore
Impact
Solid
Courage
Tough
Innovate
Strength
Breakthrough
Change
Powerful
Unbreakable
Confident
Experience
Challenge
Reliable
Discover
Fearless
Brave
Adventure
NEGATIVE
NEUTRAL
Obsolete
Exaggerate
Goal
Original
Fight
Utilitarian
Release
Quality
Intensity
Reputation
Tough
Replace
Aggressive
Boring
Technology
Compete
Outdated
Bureaucratic
Efficient
Forward
34
THE NEW HUMMER
BRAND AT TRIBUTES
35
HUMMER
VISUAL STRATEGY GUIDE
36
O3
AUDIENCE PROFILES
37
PERSONAS
40
OUT OF AUDIENCE
48
HUMMER
VISUAL STRATEGY GUIDE
PERSONAS Identifying and understanding who we’re talking to is one of the most important steps in a conversation. The determination of the audience profiles will help Hummer to better understand our future market positioning. By studying the target population, we will revise the potential direction of the brand, adapt to the market and maximize the potential of the brand.
38
AUDIENCE PROFILES
PERSONAS
39
HUMMER
VISUAL STRATEGY GUIDE
Urban Runner Name: Lorena Diza Gender: Female Age: 23 Location: Seattle, WA Occupation: Office Clerk Nationality: Bahamas
She is a very self-disciplined girl. She will not indulge herself in diet or exercise. Her nine-to-five work gives her enough time to exercise. Running is a habit that she developed in high school, it makes her energetic.
• Lorena Likes running very much, She is a self-disciplined and life-loving girl. • She usually works nine to five. She runs every morning. • She always relieves stress by doing exercises. • She likes to talk about sports with her friends because it makes her very happy. • Because her father is a PE teacher, she’s been exercising since she was a child. • She likes challenges cause she wants to be stronger and have a hrealthy lifstyle.
•••••••
• She wants to be a valuable person and get promoted as soon as possible.
Audience Spectrum
40
AUDIENCE PROFILES
PERSONAS
Gym Rat Name: Jack Wright Gender: Male Age: 45 Location: Columbus, OH Occupation: Football Player Nationality: Iceland
When Jack was 8, his parents found that he had excellent sports genes, so they guided him to be an athlete. When he grew up, he became a professional player through continuous efforts. Jack always believed that sports brought him confidence and positive attitude towards life.
• Jack was a very good rugby player in high school since he was talented. • He likes all kinds of sports and the feeling of sweating. • Jack often works out in the gym during his break. • He was a professional football player before, and he did a great job on that. • When he was a child, he learned that people must rely on themselves and strive to become both physically and mentally strong. • His wife used to be a swimmer. His son is a bodybuilder.
•••••••
• Sometimes they cook at home because it’s better to eat nutrition and keep fit.
Audience Spectrum
41
HUMMER
VISUAL STRATEGY GUIDE
Protector Name: Leonie Schmidt Gender: Female Age: 32 Location: Birmingham, AL Occupation: Security Nationality: America
As a security personnel in a big company, the work is not easy, but Leonie is still strict with herself. She usually spend most of her spare time to enrich herself, exercise and study because she believes that self-discpline can give her a better future.
• She works in the security department of a large company. • She understands that as a woman working in the security department is harder and than a man, so she always does exercise to keep healthy. • Her father had served in the Marine Corps. • When she was a child, she liked to compete with boys and often came home sweaty. • She exercises more frequently because she’s going to get married in five month. • She likes to workout because she likes to have the ability to control the scene.
•••••••
• She runs marathon becasue she likes challenging herself.
Audience Spectrum
42
AUDIENCE PROFILES
PERSONAS
Law Enforcer Name: Robert Hale Gender: Male Age: 41 Location: San Francisco, CA Occupation: Police Officer Nationality: Mexico
As a law enforcement officer, Robert will also encounter danger in the process of law enforcement. When there is an emergency in the city, he usually arrives the first to stop the crisis with his colleagues. His instructor once told him that he had to constantly hone himself at ordinary times to avoid misfortune.
• He’s been a policeman since he was 25. • He has made great contributions to his work and has been recognized by everyone. He is also proud of it. • He’s filled with a sense of justice since he was a child, and he was determined to grow up to protect the people in his hometown. • He often runs into danger in his daily work, so he often exercises to be strong. • He was recruited directly by the police after graduation. • He took part in CrossFit two years ago, he fell in love with that, which helped he made a lot of friends here.
•••••••
• He taught his children how to protect themselves.
Audience Spectrum
43
HUMMER
VISUAL STRATEGY GUIDE
Explorer Name: Anika Fantaine Gender: Female Age: 25 Location: Berkeley, CA Occupation: Magazine Editor Nationality: India
Anika likes running around like she has endless energy. She always explores the woods and the hillside. She was born with an affinity with nature. Her parents were aware of this, so they respected her preferences in her education.
• She likes climbing trees even she was injured by it. • She likes to do physical exercise because she believes that good health can support her to travel the world. • She is real lively, and she is very persistent about what she thinks. • She was the backbone of the basketball team in college. • She likes to do challenging things and enjoy the pleasure of overcoming difficulties. • She once confessed that she became an editor of travel magazine to learn more about places she had never been before and to explore when she had the chance.
•••••••
• She was not an obedient child. She always fought with other children.
Audience Spectrum
44
AUDIENCE PROFILES
PERSONAS
Rescuer Name: Jason Parker Gender: Male Age: 31 Location: Houston, TX Occupation: Firefighter Nationality:Australia
As a firefighter, Jason is often in danger. He understands the importance of a strong body and willpower. Even he has successfully completed many tasks, he will never be lax because he knows that he always has to be prepared for the next mission.
• He often competes with death in the fire sea. • Working in danger all year round makes him know the importance of physical fitness. • He and his wife have a son and a daughter. • He is proud of being a firefighter, and his colleagues around him approve of him. • During a fire rescue, a colleague’s sacrifice due to lack of physical strength had a great impact on him. • He believes that strong willpower is the most effective weapon to overcome all difficulties and dangers.
•••••••
• His son has been on the school basketball team recently, and it makes him happy.
Audience Spectrum
45
HUMMER
VISUAL STRATEGY GUIDE
Literary Youth (OUT OF AUDIENCE) Name: Alex Zhang Gender: Male Age: 20 Location: New York, NY Occupation: Model Nationality: China
Alex is a young man who loves fashion and literature. His goal is to be a top model. Because he loves this profession, Alex has given a lot of time to work. After the busy work, his favorite thing is to read books and watch movies at home, which he thinks is the best thing for him.
• As a newcomer, he devoted a lot of time to studying pro fessional knowledge. • Alex likes to cook, but usually he doesn’t have much time. Even then, he will try to keep his diet healthy. • In order to maintain the model’s figure, He only does low intensity aerobic exercises. • Reading and cooking are his favorite things to do. • His parents are all intellectuals. despite they are busy, they always have time to dinner together. • He had a heart surgery at the age of 17 and was told not to do intense exercises.
•••••••
• He is introverted, and he doesn’t speak a lot.
Audience Spectrum
46
AUDIENCE PROFILES
OUT OF AUDIENCE
Fashionista (OUT OF AUDIENCE) Name: Isabella Magnani Gender: Female Age: 73 Location: Boston, MA Occupation: Shopkeeper Nationality: Italy
Isabella had lived in RomeItaly since since she was born. When she was 9 years old, she came to the US with her parents. She had a good education in the United States. Isabella liked beautiful things influenced by her mother. After grewing up, she became a fashion designer.
• Isabella is a woman of taste and likes detailed things. • Her favorite gift is a pair of high-heels that her parents gave her when she was a eight, which made her fell in love with fashion designer. • She is a graduate student in fashion design and has worked in Boston after graduation. • She had experienced some setbacks, which made her reluctant to take risks to try new things. • She is a vegetarian. • She likes elegant animals a lot and she has two cats.
•••••••
• Her husband was the manager of a company. They fell in love with each other at a party.
Audience Spectrum
47
HUMMER
VISUAL STRATEGY GUIDE
48
O4
COMPETITORS
49
CURRENT COMPETITORS
54
ADJACENT COMPETITORS
56
ASPIRATIONAL COMPETITORS
58
HUMMER HUMMER
VISUAL VISUAL STRATEGY STRATEGY GUIDE GUIDE
COMPETITORS It is necessary to learn from our competitors. By understanding their characteristics, brand soul, and purpose, we can better reference to improve our brand. This is an indispensable step for Hummer to become a comprehensive and competitive brand in the future.
50
COMPETITORS
BREIF
51
HUMMER
VISUAL STRATEGY GUIDE
CURRENT COMPETITORS The current competitor is a company that sells vehicles like Hummer, and they also offer off-road vehicles. The reason why Hummer is more popular than other brands in the field of off-road is mainly due to the quality of military industry and the appearance of tough guy style.
Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors.
Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles.
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In December 2019, was the tenth-largest company in the world by revenue.
Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment.
52
COMPETITORS
CURRENT COMPE TITORS
Dodge is an American brand of automobile manufactured by FCA US LLC, based in Auburn Hills, Michigan. Dodge currently include performance cars, though for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.
Bayerische Motoren Werke AG, translated in English as Bavarian Motor Works, commonly referred to as BMW, is a German multinational company which produces automobiles and motorcycles.
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany.
Mercedes-Benz is a german global automobile marque and a division of Daimler AG. Mercedes-Benz is known for its luxury vehicles, vans, trucks, buses, coaches, and ambulances. The headquarters is in Stuttgart, Baden-WĂźrttemberg. The name first appeared in 1926 under Daimler-Benz.
Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.
Jeep is a brand of American automobile and division of FCA US LLC, a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles.
53
HUMMER
VISUAL STRATEGY GUIDE
ADJACENT COMPETITORS These competitors are mainly related to Hummer products, or the products we can use when driving a Humvee. When people choose Hummer brand, they are mainly for the purpose of seeking breakthrough and boldness. These brands can also attract people’s attention in this respect.
National Geographic is an American pay television network and flagship channel that is owned by National Geographic Partners, The company is well known for exploring and introducing the ecological and geographical environment of the earth.
Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian corporate giant Luxottica based in Milan, designs, develops and manufactures sports performance equipment and lifestyle pieces, they currently holds more than 600 patents for performance gear.
Arc'teryx is a Canadian outdoor high-end clothing and sporting goods company founded in North Vancouver, British Columbia, in 1989. The name and logo of Arc'teryx refer to the Archaeopteryx, among the earliest known birds.
5.11 Tactical is an Irvine, California–based brand of clothing consisting of uniforms and tactical equipment for military, law enforcement and public safety personnel. The company also operates a chain of retail stores, with 13 locations as of January 2017.
54
COMPETITORS
ADJACENT COMPE TITORS
The National Aeronautics and Space Administration is an independent agency of the United States Federal Government responsible for the civilian space program, as well as aeronautics and aerospace research. NASA was established in 1958.
Casio Computer Co., Ltd. is a Japanese multinational consumer electronics and commercial electronics manufacturing company. It produces electronic products, and G-Shock series watches are loved by outdoor enthusiasts.
Monster Energy is an energy drink that was made by Hansen Natural Company in April of 2002. There are 34 different drinks under the Monster brand, loved by extreme sports people.
Six Flags Entertainment Corporation, also known as Six Flags Theme Parks or simply Six Flags, is an amusement park corporation based in the United States, The exciting amusement facilities in there Make people excited.
Columbia River Knife & Tool, Inc. (CRKT) is an American knife company established in 1994 and currently based in Tualatin, Oregon, United States. The company produces a wide range of ďŹ xed blades and folding knives, multi-tools, sharpeners, and carrying systems.
Yamaha Corporation is a Japanese multinational corporation and conglomerate with a very wide range of products and services. Its dirtbike motorcycles have a very good reputation and quality all over the world.
55
HUMMER
VISUAL STRATEGY GUIDE
ASPIRATIONAL COMPETITORS The brand-new Hummer brand will no longer be limited to the automobile field. After combining its product soul with the trend of the times, the service field of Hummer will be extended to outdoor adventure, sports, sports supply, and adventure entertainment programs.
Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing.
CrossFit is a branded fitness regimen created by Greg Glassman. It is a registered trademark of CrossFit, Inc., which was founded by Glassman and Lauren Jenai in 2000.
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.
American Ninja Warrior is an American sports entertainment competition. by a series of competitions, the winners of each city will gather in Las Vegas for the final and win the championship.
56
COMPETITORS
ASPIRATIONAL COMPE TITORS
The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company is headquartered in Alameda, California, co-located with its corporate sibling, JanSport.
The Extreme Sports Channel is a European TV channel. The channel covers extreme sport and adventure sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX.
Reebok International Limited is a British footwear and apparel company, and a subsidiary of German sporting goods giant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.
Summit Racing Equipment is supplier of performance automotive parts and racing equipment for street, racing, show and off-road vehicles. Although known for their mail order catalogs, they have four retail locations and a website.
Tough Mudder is an endurance event series in which participants attempt 10–12-mile-long obstacle courses. It was co-founded by Will Dean and Guy Livingstone. The obstacles often play on common human fears, such as fire, water, electricity and heights.
Dick's Sporting Goods is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 850 stores and 30,000 employees, as of 2018.
57
HUMMER
VISUAL STRATEGY GUIDE
Š 2020 Shuming Zhang All right reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission of the copyright holder.
This book is a non-commercial project for educational purposes and is not intended to represent or replace the original brand.
CLASS
DESIGNER
GR 604 02: The Nature of Identity
Shuming Zhang
INSTRUCTOR
SOFTWARE
Hunter Wimmer
Adobe Creative Suite
PHOTOGRAPHY
TYPEFACES
unsplash.com
Acumin Pro Condensed
pexel.com
Glypha
shutterstock.com pinterest.com googleimage.com
PRINTING & BINDING Blurb.com
58
USED RESOURCES
59
