ASPIRATIONAL COMPETITORS

The brand-new Hummer brand will no longer be limited to the automobile field. After combining its product soul with the trend of the times, the service field of Hummer will be extended to outdoor adventure, sports, sports supply, and adventure entertainment programs.

Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing.

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year. American Ninja Warrior is an American sports entertainment competition. by a series of competitions, the winners of each city will gather in Las Vegas for the final and win the championship.

CrossFit is a branded fitness regimen created by Greg Glassman. It is a registered trademark of CrossFit, Inc., which was founded by Glassman and Lauren Jenai in 2000.

The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company is headquartered in Alameda, California, co-located with its corporate sibling, JanSport. The Extreme Sports Channel is a European TV channel. The channel covers extreme sport and adventure sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX.

Reebok International Limited is a British footwear and apparel company, and a subsidiary of German sporting goods giant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.

Tough Mudder is an endurance event series in which participants attempt 10–12-mile-long obstacle courses. It was co-founded by Will Dean and Guy Livingstone. The obstacles often play on common human fears, such as fire, water, electricity and heights.

Summit Racing Equipment is supplier of performance automotive parts and racing equipment for street, racing, show and off-road vehicles. Although known for their mail order catalogs, they have four retail locations and a website.

Dick's Sporting Goods is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 850 stores and 30,000 employees, as of 2018.

© 2020 Shuming Zhang

All right reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission of the copyright holder.

This book is a non-commercial project for educational purposes and is not intended to represent or replace the original brand.

CLASS

GR 604 02: The Nature of Identity

INSTRUCTOR

Hunter Wimmer

PHOTOGRAPHY

unsplash.com pexel.com shutterstock.com pinterest.com googleimage.com

DESIGNER

Shuming Zhang

SOFTWARE

Adobe Creative Suite

TYPEFACES

Acumin Pro Condensed Glypha

PRINTING & BINDING

Blurb.com