Hummer_Visual Strategy Guide 01 // GR604 Student Project

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HUMMER

VISUAL STRATEGY GUIDE

ASPIRATIONAL COMPETITORS The brand-new Hummer brand will no longer be limited to the automobile field. After combining its product soul with the trend of the times, the service field of Hummer will be extended to outdoor adventure, sports, sports supply, and adventure entertainment programs.

Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing.

CrossFit is a branded fitness regimen created by Greg Glassman. It is a registered trademark of CrossFit, Inc., which was founded by Glassman and Lauren Jenai in 2000.

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

American Ninja Warrior is an American sports entertainment competition. by a series of competitions, the winners of each city will gather in Las Vegas for the final and win the championship.

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