Shu Ou 0260461 Instructor
2015 Fall
Darren Wong Kurtis Schureman
Building a Brand With the names you have been given, create a story about the brand and what the brand might sell in terms of product/experience.
To Pass On.. Attic Chop is a personal project by chef Haruo Ono. Even now his most precious dining memory still came from his childhood at home. The purpose of the service is to make cooking at home simple and delicious. All recipes are created by Ono and his mom (a cooking diary he found in the attic storage).
“The best meal I’ve had is from home.”
- Haruo Ono
Dinner at home is comforting.
Attic Chop is a weekly food deliver service which makes cooking at home easy and pleasant in our busy lives
Type
Find a typeface which looks like somebody’s documentation of his/ hers secret recipe, clean and approachable.
LTC Bodoni 175
Italian Old Style
Italian Old Style
Waverly
Old ma recipe, lively hand writing.
Boho
Ideation Home restaurant is now opening Family dinning at home make lit up the house
Certified chef at home
The house is lit up by seasoning
An attic kitchen
An attic bento box ingredient prep
Chop Chop Chop study
Constructs by chopped food
A happy and warm slice of A attic is constructed by slice
Smells good
pumping with comforting home made food
Direction 1
Home Restaurant is Open Home restaurant is now open, seasoning lit up the dinning room.
+ Integrate seasoning into dinning lighting
A homely lamp shade with Mrs. Ono’s favorite baby blue
Direction 2
Home cook is comforting
Boiling
Attic Chop makes dinner at home desirable
Material Madness Choose a physical object that you hold dear in your mind that made you want to become a designer. Do a case study of the material use.
Me and my first camera, FM2. I got it from my brother when I was 12, and cameras have become another set of eyes for me ever since.
The camera I carry now Contax T3 It’s clean and compact. The appropriate chamfer and radius make it comfortable to hold. It’s a thoughtful product with a great balance of functionality and aesthetic.
Insert Film Insert the cartidge diagonally and clip on the tooth of take-up spool
Display Panel To adjust exposure time/ compensation and flashlight
Power/ Aperture Dial For On/ Off and setting value for aperture priority mode
Battery Open when the dot mark match
Viewfinder
With a camera I get to crop, filter, and compose the view I want. It helps me to build my own eyes to see the world. I found a lot of similarity when I started learning product design. Through my view finder, I observe and discover problems.
Titanium Color Silver gray
Shading Gradient changes fastly and sharply. Great contrast between core shadow and highlight
Titanium Shell
Reflection
The material choice makes it light-weighted and durable
Pick up reflection easily when smooth.
Glass
Color
Transparent/ Translucent
Refraction
Refraction distorts the image.
Lens May be made out of several elements, glass is the most common material to construct the lens.
Shadow
Light could also go through the material.
Reflection
The highlight make glass noticeable even when it’s transparent.
Rubber Shading The gradient transits slowly and gently
Surface The surface is rougher and duller compares to Titanium and glass.
Eyecup The rubber bumper on view finder
Family of Products Create three new products that the company (Pantone) will be unveiling soon.
A greener city to live
The PANTONE¨ name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
Professional Pantone has two very separated user, the professionals who use the color system and another categories selling home products for publics. Instead of create another lifestyle good with Pantone mark, I wonder how I could really use their specialties in colors.
Publics Public facilities
City Pantone Cube is a project to help making our city a greener place to live. Benefit from Pantone color system, the . project bring energy and organization in our environment
L.A. will be our first stop to launch the project. The purpose of these facilities is to remind people to live greener. By installing Pantone cubes, it hopes to create an environment for people to walk, bike and be aware of the place we live in.
People St With Pantone It’s a collaboration between Pantone and department of transportation.
Pantone Cube could be applied by the owner of local business. Once the Bicycle Corral application is approved, the Applicant will enter into a maintenance agreement with the City.
Color Palette that Represent LA
DTLA with palm tree sunset
Beach along Pacific Highway
Poppies at Antelope Valley
Bike Parking
Bicycle Size
Bike Corral in LA Current bike corrals installed by LADOT has been complained like bike jail. They donÕt p rovide easy access for biker and the limitation of spacing makes parking and locking the bike troublesome.
Consider the size of bike and the ratio of pantone block
Bumpy Road
Split the rack indivisually so it could stand along the street.
Spacing
Enough distance and offset for people to access
Free stand. Using ball joint to connect and surpport each rack.
Green Wall
Irrigation System Soil Medium
Wall
Green Wall Panel Mounting Structure Drainage
Vertical Green Wall System
Pantone Wall Cube
Vertical green wall provide a way to increase more green in the cramped city
Transform Pantone chip into vertical green wall module
How It Works
Side
Front Mounting Frame Pipe
Main Panel
Plant Plant Holder
Street Light Using Pantone Cube to bring light to the sidewalk, and make the street safer and lively.
Solar panel on top side
Wall Mount on the pillar of building
LED light underneath
P A N T
O N E
C U B E
Tap Design Choose any beverage brand and deliver three fully polished tap.
"America's most interesting and adventurous small brewery." -Michael Jackson (international beer writer)
Dogfish Head Fall Special
Now on tap!
The Dogfish shark biting punpkin emergin from beer glass
Stalk of pumpkin
Too much like what they already have Carved logo
Replace pumpkin form to Dogfish Head logo
It’s Fall and it’s time for Dogfish Head Punkin Ale! First won its name at annual Lewes in 1994. It has become the company since then. It’s a full-bodied brown ale brown sugar. Perfect beer to
Punkin' Chunkin Festival held near one of the seasonal special from with smooth hints of pumpkin and warm up with as the season cools.
Hell way to Dogfish Head Logo
Rocky hell trail
Trail to hell
Hellhound brought you Hellhound ale
Trail to hell is paved by guitar string. And this one take you to finely-brewed Hellhound ale.
Trail of hell with the pattern of guitar.
Robert Johnson’s Hellhound on my ale It was 100th birthday of Robert Johnson, the Dealta blue legend,in 2011. Accoding to myth, he sold his soul to the devil at a crossroad for changed of music. Dogfish Head paid tribute to this blues legend by gettin' the hellhounds off his trail and into this finely-crafted ale. It’s a super-hoppy ale that hits 100 IBUs in the brewhouse and 10% ABV. To accentuate and magnify the citrusy notes of the Centennial hops, Dogfish head adds dried lemon peel and flesh to the whirlpool.
The belt plate belongs to The Egtved Girl, who the vessel was buried with. It shows she’s a upper class woman in Bronze age, I’d to build the handle around this mysterious antique.
Press part
A piece from past
Kvasir the new ancient ale Kvasir is an re-created ale of a recipe from a 3,500 year old Danish drinking vessel. With the help of bimolecular archaeologist Dr. Patrick McGovern, they interpret the beer with wheat, lingonberries, cranberries, myrica gale, yarrow, honey and birch syrup. The vessel, made of birch bark, was found in the tomb of a leather clad woman Dr. Pat says was probably an upper-class dancer or priestess
Refinement The pint glass according to recommendation Refine form Font which echo the 2015 bottle packaging
Refinement
Need to show the name of the beer and it’s made by Dogfish Head.
Kvasir is a character from Norse mythology. This font is called Bornholm Allinge which inpired by the environment in denmark, where they found the Egtved Girl
Side
Front
Spec
Punkin Ale
Hellhound
Kvasir
Creative Distillation Build your personal brand as a designer, talk about who you are and what’s your workflow like.
Ho la
Tainan, Taiwan
Alley 88, Tainan I was born and raised in southern part of Taiwan.
Cavaralli CafÊ Before I came here, I was working at a coffee shop and wasn’t sure what to do next. Then I heard the rumor of ArtCenter.
But what’s product design??
It seems like a combination of art, science, technology and most importantly, people. This unknown mixture allured me.
It’s been a fun and intense one.
Research
Ideate
I’ve learned the process of doing design.
Prototype
Refine
Deliver
ss..?
I gue
The Way I Work is Like...
Molecules
And a lot of
[ Caffeine ]
Problem
Method
History Existing Products
People
Material
Environment
It starts like a explosion, information are all over the places.
Then things begin to cool down.
After sorting all the information I have and digest it, I now can see how big and messy this chaos is. (Boundary & Constraints)
“Salt Peatnuts” by Dizzy Gillespie
From the insights I have, I begin to develop solutions.
Let’s try to pull these threads out.
Things started to converge.
“ Is that it?”
I need to go to some people to play around with the idea.
Repeat, refine, repeat & refine [Zoom in]
Solution becomes solider.
To join the team on social development.
The Products that lives in our home.
My Design Compound
The way people work. Designers are the bridges.
Dream Project
Maury
Maury is a project to help us understand the ocean while in the ocean
Ocean We rely largely on ocean. It plays a vital role in regulating weather and supporting big part of the organism. Yet we poorly understand it . 95% of the realm remains unexplored.
And we are also harming it Human activities have caused serious threats to ocean. These damages include pollution, decline in biodiversity and habitat destruction are pushing the limits of ocean.
Coral bleaching caused by ocean acidifica-
Unhealthy marine ecosystem has led the extinction of species and malfunction of regulating the planet.
Guld oil spill
Over-fishing
Doesn’t sound like a good relationship for the environment we rely so much on.
Understands marine life helps form respect and awareness to the environment.
Ocean is the living aquarium.
The tool to bridge between you and ocean Audio tutorial
A smart mask
your ocean tour guide
Smart mask Mask would be a good fit to display the information and interact with the environment.
Limitation
Wi-Fi underwater is still an obstacle Microwave radiation (such as Wi-Fi) is very easily absorbed and reflected by water, which means using GPS, communicating with others or transferring data through wifi underwater is not possible at current stage. So the applications and the ways to control this tool need to be on our local gadget.
Divers need to bite the regulator mouthpiece Most recreational scuba diver wear standard half face mask which requires a regulator mouthpiece to help breathing underwater. Therefore, using voice to control the tool or to communicate might not work.
Ways to control Single Lens Mask Single lens mask is a more suitable choice for the project. It gives wider field of view and more flexibility to embed the components we need.
Wink This might need another camera and sensor to read Gesture The visibility under water might not be good enough for the gadget to read the gesture
Touch Press
Projector on the top and side goes with the shape of the mask, and has less conflict with the mouthpiece.
Make extra parts fit in the form
Hammerhead shark The hammer-like shape of the head may have evolved to enhance the animal’s vision. Mounted on the sides of the shark’s distinctive hammer head give the shark good 360-degree vision in the vertical plane. Inspired by the hammer head shark, wearing the gadget gives the user a new set of eye in ocean.
amer C a
Ba er tt y
Pro ecto j r
w tc S i h
t
Ci
Da a S orage/ I t O
rcu t Boar i d
Switch. Selects between modes and functions
The data storage is a moving part. Transfer & update data between the gadget and laptops.
Great Barrier Reef
Humphead Wrasse
Easy to spin
Dive
Upload/ Update
Your Diving Journey
Your Journey FormDiving a more complete picture Every data from each dive could be shared to the cloud and form a more complete database. These data could be used for research organization. Every diving experience from indiviual become part of the indicator of ocean health.
Maury