On The Move January-March 2014

Quarterly Edition 1 / January — March 2014

Articles in this Issue • On The Move’s New Year’s Resolution

Ask Us How to be the Truck of the Quarter!

Email Photos to: CJ@onthemovetrucks.com

• On The Move’s News • Keep Your Business On The Move!

• On The Move’s SecureLease Program • The 1903 Olds Replicars

Table of Contents (3) On The Move’s New Year’s Resolution (3) The 1903 Old’s replicars (3) Calendar of Events

Your Ad Can Go Here!

(4) On The Move’s News (5-6) Keep your Business On The Move!

(7) SecureLease (7) New Customers (8) Classified Ads

Our Staff Title Name Email Chairman of the Board

Maury Westerdale

info@onthemovetrucks.com

CEO/President Susan Nash susan@onthemovetrucks.com CFO Brian Obeck bobeck@onthemovetrucks.com VP of Insurance Services

Joe Torrisi

joe@securelease.com

Marketing Director CJ Steen cj@onthemovetrucks.com Director of Sales

Sylvain Mallaise

sylvain@onthemovetrucks.com

National Sales Director

Brian Rashid

brian@onthemovetrucks.com

Sales Associate Robert Mikalonis robert@onthemovetrucks.com Sales Associate Christy Mims christy@onthemovetrucks.com Sales Associate Trishia Farley trishia@onthemovetrucks.com Office Manager Marcia Mattick marcia@onthemovetrucks.com Title/Registration Clerk Noemi Gonzales noemi@onthemovetrucks.com Account Executive Jacquelyn Nash jacquelyn@onthemovetrucks.com Operations Analyst Kyle Self kyle@onthemovetrucks.com Warehouse Manager Juan Castillo juan@onthemovetrucks.com Receptionist Karen Lunski karen@onthemovetrucks.com Insurance CSR Melissa Meadows mmeadows@otminsurance.com Insurance CSR Melody Woolridge mwooldridge@otminsurance.com

Page 2 of 8

On The Move’s New Year’s Resolution

1903 Old’s replicar

Since I know it is going to be difficult for me to lose the 20

The 1903 curved dash Olds replica is a car enthusiast’s

pounds I promise myself every New Year’s Eve since I’m

low cost opportunity to experience a vehicle of that era as

having my first child this March, I decided to make a New

well as an attractive icon for businesses. In some areas, it

Year’s Resolution for On The Move. The resolution is to

may be the perfect rental vehicle. The 1903 curved dash

update On The Move’s look.

Olds competed with the Locomobile in a famous cross country race. The Locomobile won, but the Olds claimed

With over 20 years of monthly newsletters, we decided

victory as it dipped its wheels in the Pacific and Atlantic

to publish a new quarterly magazine. This magazine is

Oceans. For that era, the Olds was the most recognized

visualized to customize our news to fit your needs and

and desired car in the country. Songs were written about

interests. There will be a section for our Real Estate,

it. In the 1960’s three different companies built replicars

Apartment , and Self-Storage customers along with up-

for the same reasons that On The Move is doing it today.

dates about our latest product ventures such as insurance

Gene Autry had several that advertised WCAR, a radio

(SecureLease), food trucks and 1903 Oldsmobile Replicars.

station in Michigan. On the Move, owns two and uses

We hope it adds value to you and that we communicate

them for advertising and in community functions. On The

more efficiently with you.

Move’s 1903 Oldsmobile Replicar is an improved, affordable, nostalgic product. While designing this product, On

However, our magazine will only be as good as the support

The Move performed rigorous tests to make sure the rep-

we get from you, our customers. I’m asking every single

licar is to the quality standard that they have set for their

one of you to help by participating. This magazine is going

products for over twenty years. In doing so, they have

to be about you and what we can do to improve the truck

converted the vehicle to an electric version that is cur-

rental process. We need your input! Our customer’s trucks

rently being analyzed for energy subsidies. Call On The

are the best in the business and we want to showcase

Move to learn more about using this product as a Special-

them. Please send us pictures of updated graphics, your

ity Touring Vehicle at your facility or as a business icon at

truck being used in parades, or just a great shot of it in front

your real estate office.

of your business. If your truck is working great for you, we need to hear about it! Send us a short blurb telling us what has worked well for you and what has not. My email is CJ@ onthemovetrucks.com and my direct line is 830-428-0779.

Any and all feedback is appreciated!

Sincerely, CJ Steen Marketing Director

Calendar of Events Event Inside Self-Storage World Expo Self-Storage Association 2014 Spring Conference & Trade Show

Page 3 of 8

Location Las Vegas Atlanta

Dates March 31-April 2 March 2-4

On The Move News Baby

The Moonlight Fund

Our CEO/President is getting ready to welcome her first

On The Move has decided to support an amazing nonprofit

grandchild. Susan Nash’s daughter, our Marketing Director,

organization, The Moonlight Fund. The Moonlight Fund

is due March 10, 2014. Congratulations to Ms. Nash and C.J.

provides 24/7 assistance to burn and blast survivors and their

Steen! This will be the future 4th generation at On The Move.

family members, as well as families who have lost a loved one to a burn or blast injury. They address the financial,

Promotions

emotional and physical needs in the hour of need.

Joseph Torrisi, Jr. has been promoted to our Executive Vice President of Insurance Services. He has played an integral

On The Move would like to ask their customers to assist us

role in the success of our tenant protection program, Se-

in helping provide a Trackchair to The Moonlight Fund. This

cureLease. We look forward to the continued growth of our

chair will be a great help to the Moonlight Fund to conduct

program and the future for Joe at On The Move.

their retreats where the wounded soldiers hunt, fish, and have fun!

New Team Member Jacquelyn Nash is a recent graduate of the University of

On The Move’s goal is to raise $15,000. We will match all the

Texas San Antonio. As an Account Executive for Secure-

donations our customers and friends send to us. Any amount

Lease, she will be assisting in sales and customer service.

is appreciated.

We welcome her fresh ideas and youthful energy.

Please make your checks out to ‘The Moonlight Fund’. Mail

Honors/Awards

donations to:

On The Move is honored to be awarded as Inside Self-Stor-

On The Move

age’s Best of Business winner for the third year in a row. The

PO Box 1137

category we championed is Best Truck Leasing/Sales. Thank

Boerne, TX 78006

you for voting for us!

Page 4 of 8

Keep Your Business On The Move!

12 Ways To Maximize With Truck Rentals

seasons. You need your truck—your “message”—on the road as much as possible!

By CJ Steen What strategies are you implementing to differentiate yourself from the competition through advertising and to add profit centers to your existing business? These are imperatives today, especially with how much the industry is growing. Rental trucks have proven to be a cost effective means to accomplish both of these objectives.

2. Charge fees for extras. Gas prices are gravitating higher and higher and you should never pay to put gas in your truck. Your facility should have a policy in effect saying the truck should be brought back fully fueled. If it is not, there will be a fee imposed. Furniture pads and hand trucks could be offered with a truck rental at a small fee in order to

Rentals trucks can be utilized as moving billboards, personalized with your company’s graphics. Your moving billboard can be driven around town by drivers you do not have to pay, using gas you do not have to provide, while advertis- ing your business. A rental truck can provide more than 6,000 visual impressions daily. While a typical stationary

encourage them to be returned with the truck. It is industry standard for rentals to charge for these services in all other consumer/commercial truck rental programs.

3. Offer non-peak specials. Our most popular rental times are during the weekend. If you give discounts for mid-week rentals, you will notice your clients will be more apt to rent to

billboard can cost more than $1,000 per month, for less money, you can obtain a rental truck for your clients to use and create a powerful mobile message—while also enhancing your revenues! These are the top 12 ways you can use a rental truck as a profit generator:

secure a special deal. The more creative your slogan is the better! Military Mondays and Working Women’s Wednesday are just a few that have worked well and even encourage word-of mouth advertising to promote your unique services.

4. Multiply your daily rentals. The most common promotion is, “Rent with me, use this truck for free.” However, you do not to give the truck away for free for an entire day. Loan it out in the morning and rent to someone else that afternoon. If you loan your truck out all day, your customers will use the truck the entire day. If someone is renting a 5-by-15, however, they should only need the truck for a few hours. Set up a schedule based on unit size. Maybe your tenants will be enticed to rent

1. Rent to commercial tenants. Our industry has 20 percent commercial ten- ants that use trucks daily. During slower rental periods, make sure to encourage your commercial tenants to rent your truck. Sometimes, that contractor tenant will need more than one truck, and it would be beneficial for you to offer them that service. Contractors and other

a larger unit to have a free truck for longer! If they bring the truck back late, you can charge a fee.

5. Advertise, Advertise, Advertise! What’s good about having a rental truck if no one knows you have it? Everywhere you spend advertising capital, your message should reference your best feature. Business cards, the truck itself, flyers,

commercial tenants tend to be long-term customers. You

signage, your website and other applicable media should

might be able to create a custom service for your commercial ten- ants to utilize your truck on a scheduled basis during particularly heavy periods of the month or in heavy

have a segment that advertises your truck, especially if you loan it for free with new rentals. The easiest and fastest way to implement advertising is through your managers.

Page 5 of 8

When your manager answers the phone, have them simply

10. Use attention-grabbing graphics. Graphics should be

say, “ABC Storage—home of the free rental truck! How may

vibrant and eye catching. They’re worth extra time and in-

I help you?” After they determine a move-in date and size of

vestment to advertise all the features of your facility, includ-

unit, managers should ask how they plan to move into your

ing elements such as 24-hour security, free truck rental, a

facility. This is a great closing tool. The manager can reveal

resident manager, and other key attributes of your unique

when the truck is available and reserve the truck for them

facility. Spend time with your graphic designer to maximize

immediately.

the representation of your brand on the rental truck.

6. Keep up your image. The first impression people have of your storage facility is often your rental truck. It is crucial that your truck is clean and in working order. What would you think of a facility if you saw their truck broken down with graffiti all over it? Some of the most common features facilities advertise are cleanliness and safety. Your truck should be as clean and safe as your facility!

7. Keep it visible. Trucks hidden in the back of your facil-

11. Create good will. Your truck will be sought after by

ity are equivalent to never having your office lights or sign

many non-profit sectors, translating to more visuals for your

turned on. Your truck is a bill- board that should be parked

business. Having your truck in parades or donated to non-

where everyone can see. If your facility is not on a main

profits often make headlines in your local paper. Community

road, use your truck to direct people to you. Work with lo-

outreach is free publicity for your facility and a great oppor-

cal businesses to park your truck in their parking lot. For

tunity to become a staple at local events. Popular events at

example, the strip mall on 123 Main Street has great visibility,

which trucks are used include Toys-for-Tots and Thanksgiv-

so during the evenings, you park it there in exchange for

ing turkey drives. Having a positive image within the commu-

dis- counted rentals.

nity is not only a great networking opportunity, it improves company morale.

8. Work with reciprocal industries. The Chamber of Commerce is a great way to network in most cities. The local

12. Implement an incentive program. Truck rentals can be

businesses benefit greatly from a rental truck and storage.

very profitable for any facility, large or small. The success of

Some other industries that have networking opportunities

your truck rental program largely depends on your manager.

include apartment and Realtor associations. Their clients

The manager needs to maintain the truck, schedule the truck,

are moving and they need trucks—and storage! Maybe as a

advertise the truck, and sell storage units. Renting the truck

signup bonus for their clients, they will pay the truck rental or

out more than your break-even point could be a great bench-

their first month of storage.

mark to sharing bonuses for your management or sales team.

There are many ways a rental truck can enhance your in-

9. Market to move-outs. Tenants moving out are great can-

come statements while providing exceptional marketing and

didates as they need a truck to move the contents of their

advertising opportunities. As with any profit center or adver-

unit. When their lease is coming to an end and they choose

tising vehicle you are unfamiliar with, seek the services of a

not to renew their contract, simply ask if they need a truck

specialist in this area. Just as you are committed to providing

to move and offer to schedule it for them using normal rates

your tenants an exceptional storage experience, rental truck

for the truck. Not only is this a great service, you also make

specialists are committed to maximizing your success with this

additional revenue and share your brand as they drive the

unique service offering.

truck to their new location.

Page 6 of 8

On The Move’s SecureLease Program Hits 400 Locations!

A little over a year ago,

Our customers believe they are in the self-storage rental

On The Move Insurance

business, not the business of selling insurance on behalf of

Agency introduced its

a third party. Our program allows facilities to offer tenants

tenant protection pro-

an alternative better quality lease, a SecureLease, protect-

gram, SecureLease. This

ing the tenant’s property with the risk insured for the facility

program allows facilities

by our tenant content insurance policy. With protection plan

to offer a protection plan

revenue being counted as additional rent, our customers

(premium quality lease) to their tenants at the industry’s

have increased their rent rolls by as much as 10% with mar-

highest possible margins. Unlike other high margin plans

gins as high as 90% increasing the value of their portfolio.

such as captives or deductible policies, SecureLease has no deductible for either the facility or the tenant with claims

SecureLease comes with the industry’s best counter market-

professionally handled by licensed adjusters.

ing tools, live online training, and a policy that insures tenant protection risk for the facility with some of the best terms

SecureLease allows smaller operators the chance to enjoy

offered to the industry. We can insure the risk of a $2,000

similar margins as the top REIT’s and large management

protection plan that may sell for as much as $10 per month

companies by offering their own tenant protection program.

for less than a dollar. No program we know of offers higher

As with any On The Move program, it’s truly your own. You

margins than SecureLease.

set the prices and protection plan limits offered and keep all the proceeds paying the carrier a set rate to insure the risk.

Find out how you can share with our customer’s success.

We believe that facilities setting their own pricing to suit their

It’s time to offer your tenants a premium quality lease that

market will sell a lot more protection plans.

demands a premium rent. Call us today at 800-645-9949 to let one of our insurance specialists help put your facility in the protection plan business.

Coastwalk Real Estate’s New Truck

Page 7 of 8

LockTite Storage’s New Truck

Classifieds Year

Make

Price

Phone

Email

2007

Ford

E350

Model

1FDSE35L87DA09977

VIN

Mileage 112690

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Weston, FL

2006

Ford

E350

1FDSE35L26HB22072

93491

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Boynton Beach, FL

2006

Ford

E350

1FDSE35L86DA12182

100036

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Coral Springs, FL

2004

Chev

3500 Express

1GBJG31U441109259

102553

$6,000.00

954-421-7888 x10030

marthah@stor-all.com

Palm Bay, FL

2004

GMC

Savana

1GDJG31U741908850

101787

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Pembroke Pines, FL

2004

GMC

G3500 Savana

1GDJG31U441910815

97842

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Duluth, GA

2002

Ford

E350

1FDWE35L62HB17565

116640

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Aurora, CO

2002

Ford

E350

1FDSE35L62HA92956

121409

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Ft. Lauderdale, FL

2002

Ford

E350

1FDSE35L52HA92981

111689

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Orlando, FL

2002

Ford

E350

1FDWE35L62HA88200

130800

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Davie, FL

2002

Ford

VC

1FDWE35L02HA89357

116248

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Fort Pierce, FL

2002

Ford

E350

1FDWE35L42HA97137

128855

$6,500.00

954-421-7888 x10030

marthah@stor-all.com

Centreville, VA

2001

GMC

Savana SCT

1GDHG31R011214958

126465

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Sterling, VA

2001

GMC

Express

1GDHG31RX11222176

110950

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Doral, FL

2001

GMC

Savana

1GDHG31R11226005

127360

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Deerfield, FL

2001

GMC

Savana SCT

1GDHG31R511221467

105813

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Coconut Creek, FL

2001

GMC

Savana SCT

1GDHG31R011221215

105852

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Dunwoody, GA

2001

GMC

Savana SCT

1GDHG31R811217431

120947

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Decatur, GA

2001

GMC

Savana SCT

1GDHG31R011220405

103133

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Fairfax, VA

2001

GMC

Savana SCT

1GDHG314211219577

121417

$5,500.00

954-421-7888 x10030

marthah@stor-all.com

Woodbrige, VA

Page 8 of 8

Location