LETTER DESIGN
GUIDE : TARUN DEEP GIRDHER
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
Select any exisiting product, cost not exceeding RS.10. Select any other product, from a different sector. Using the name of the first product, create a logotype in Black and White for the second product. SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
ANALYSIS OF LAY’S WAFER Lay’s • Founded in 1938. • Brand name for a number of potato chips varities. • Marketed as a division of Frito - Lay , Owned by Pepsi - Co. Inc. • since 1956. Three logos has been changed since 1. 1960’s - mid 90’s 2. late 90’s to Sept’ 07 3. Sept’07 (present)
Analysis of Lay’s Logo Background color :Shades of Yellow Foreground color :Shades of Red Text color : White Drop shadow Font style : ( Handwritting Sort of ) SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
OVERALL COLOR STUDIES OF LAYS (in CMYK) : C M Y K
C M Y K
C M Y K
0.0442 0.0300 0.4239 0.000
0.0732 0.8471 0.7342 0.0699 C 0.2402 M 0.2881 Y 0.6881 K 0.0565
Meaning of Lay :
0.0165 0.8253 0.7539 0.1999 C M Y K
0.0165 0.1826 0.8197 0.0193
C M Y K C M Y K
0.1251 0.1898 0.4080 0.0052
C M Y K
0.0166 0.1986 0.8266 0.0199
0.2997 0.5718 0.7914 0.1790
To put or place in a horizontal position or position of rest; set down: to lay a book on desk. To set, place, or apply (often fol. by to or on): to lay hands on a child. To devise or arrange, as a plan.
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
ORAL CONTRACEPTVE PILLS :
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
Meaning Of Contraceptive : Birth Control Contraceptive Pill (ORAL) available in India : Brand name { No. of Cycle Per Pack / Retail Price } 1. Apsara 1/3 4.00/10.00
6. Mala D 1 2.00
2. Arpan 1 5.00
7. Pearl 1/3 5.00/10.00
3. Choice 1 7.00
8. Suvida 1/3 7.00/20.00
4. Ecroz 1/3 6.00/10.00
9.Khushi 1 5.00
5. Julie 1
10.Hamjoli 1/3 5.00/10.00
5.00
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
OVERALL STUDIES OF LOGOTYPE OF ORAL CONTERCEPTIVES PILLS:
Fonts: Arial, helvetica, handwritting font, etc Colors: Black, White, Green, Red, Pink and Turquoise blue. Features: Simplicity, feminish and Readablity, Spacing.
PROCESS OF SELECTION OF FONT FOR LAY’S : Brodley Hand Itc Tt Bauhas 93 Bichkam Script Pro Hobo Std Lithos Pro Murray Hill Bt Zapfino Savoye Let
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
MAKING OF LOGOTYPE OF CONTRACEPTIVE PILLS :
S represents the body of a modern woman who is confident, is in command of her life and can take decisions about when to have children as lay’s has put her anxieties and fears about undesired pregnancy to rest.
It represents confidence which lay’s contraceptive pills gives even when the couples are holidaying. A represents key to successful married life just like the pills.
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
Lay’s as a whole made in such form that it indicate safety, protection, freedom, confidence and decision making command of her life.
L indicate safety, protection and S indicate freedom, confidence and decision making command of her life.
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
It represents safety inside the cosy home. The women feels safe after conusming lay’s contraceptive pills and there are not scared of conceiving and having to abort their unborn child.
This represents protection from fear of unwanted pregnancy. As it symbolises the way a mother protects her foetus in her womb and later on; her kids from externl stress by embracing them.It also saves the mother from guilt and trauma of killing her unborn child.It has become a part of everyday life of modern women just like lay’s wafers has become a part of modern kids.
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
It represents safety inside the cosy home. The women feels safe after conusming lay’s contraceptive pills and there are not scared of conceiving and having to abort their unborn child.
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
FINAL SELECTION OF LAY’S CONTRACEPTIVE PILLS SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009
SHWETA GOVIL 1st SEMESTER GRAPHIC DESIGN BATCH 2008 - 2009