Viewpoint of Shweta Govil
Contents Colour and Form
2
Design Overview
6
Letter design
Word and Image
Photography
Science and Liberal Arts
Communication Studies
Design concern and Concept Drawing
Cognitive Psycology
4 8
10 28 12 35 28 40
Anil Sinha
Tarun Deep Gridher Anil Sinha
Suresh Immanuel and Chakradhar Deepak John Mathew Anwar A lam
Madhusudan Mukherjee M. P. Ranjan
Suresh Immanuel and Vivekanada Dr. Baral
Special thanks to Sanjay and Armeen
Color and Form
A particular frame of selected photographs was
developed in 30x30cm and converted to 2D artwork with 3 different
colour schemes such as colour scheme, monochromatic and gray scale.
3
HARMONY
RHYTHM
In the course on colour and composition, we were
create textures .
with elements of design such as line (Horizontal,
perspective as well as gradation of colour from
told to play with line using three principle of
I fiddled with principles of design such as balance,
design (i.e harmony, rhthym and contrast). I played
gradation of size and direction to produce linear
Vertical and Diagonal). I learnt importance of line
warm to cool and tone from dark to light to
as useful and versatile graphic device that is made to function in both visual and verbal ways. Lines
can be combined with other lines to create textures
and patterns. The use of line in combination results in the development of form and value, which are other elements of design. I studied combination
of lines for development of form and value, and to
Shweta Govil !st Semester , Graphic Design
CONTRAST
CONTRAST
produce aerial perspective and to add interest and
movement to a shape. I studied contrast by putting opposing elements e.g. opposite colours, contrast in tone or value - light / dark, contrast in
direction - horizontal / vertical , contrast in size thick / thin, etc.
HARMONY
4
RHYTHM
Final Selection
We were given four different shapes like circle, triangle, square and parallelogram and had to
make form within the frame which can shows solid or linear object. I explored many forms and at
times i used to feel so restrained as we had to take any three shapes and study on it. While making,
many forms were looking familiar form. I tried to make forms which were inspired from nature.
The form which was got selected were some of the shape of whale (whale is a wild and huge humped
backed creature and their teeth have sharp edges)
insert inside the circle than after further exploring ,the form character came out. Than we had to play
Colour Interaction
with selected form having color interactions in mind in different orientation inside the square in foreground and background using different
colour principles such as complementary, adjacent, feminine, striking, primary, secondary, gradient colours, gray scale, etc.
Than explored the gradation effect in form inside
or outside the shape. I used shades and tones of a
particular colour with the selected form to create different shapes and give illusion of 3 D effect.
Gradient Effect within Shape and Form
5
Than came, experiment with 3D application of
selected form. Then I explored the application of selected form by designing different products of
day to day use e.g. Chair, soap case, foot mat, shirt button, tricycle for kids.
I also designed posters using the selected form and colour gradients keeping in mind the type and size of font used for title.
Chair
Shweta Govil !st Semester , Graphic Design
Soap Case
This course on colour andf form has reiterated how simple elements and principles of design such as
different types of lines, shades and tones of colours and their combination can be used to create
different shapes, forms, textures, patterns, 2D and 3D effect, etc.
6
Poster
Letter Design
My experience with letter design started by
introducing my name in my regional language.
Study of Name
Been born and bought up in Delhi, my mother
toungue was “HINDI”. So, i explored my name by giving different strokes by different mediums.
Though i learned “URDU” in an elementary stage. Than we learned making storkes like straight,
diagonal, curves, etc. with the help of Rib pen. The purpose was to undertsand the importance of strokes in letter design.
Than we were introduced about the importance
of typeface (ie. serif and sans serifs). We learned
about the anatomy of typeface also. Than we were
divided in group to learn more about the typeface, was teamed up with other 4 classmate to learn about importance of serif typeface.
Understanding of Serif typeface
Study of strokes
7
In the beginning, everyone was wondering why
Stages
Tarun is asking about our character from each one of us., than our name was exchanged on a piece of paper by each of us. I got “Dorje as a humorous” and were told to portray his character in any
typeface which we chose. Than i chose many type which match his character and started fondling
with his name. At times, Dorje was coming out with serious type, slowly i was able to portray him as a HUMOROUS.
While scribbing with his name “Chamspa Rinchen Dorje”, i tried to give importance to his character “Humorous” by showing : “J” stands for “Joker” .
“e” as a character of laughing with stomach hold on.
Change the orientation of each word. Showed Spun in his name.
Showed continous flow than after a while there is a break to laugh on hid jokes.
Showed his ability to grab attention around him.
Shweta Govil !st Semester , Graphic Design
Final Selection
8
We were told to select any existing product, cost
not exceeding RS.10. and from any other product, of a different sector and using the name of the
first product, create a logotype in Black and White for the second product. I analyze on the given
brand “Lays” about his company, logo, and his
meaning, etc. and also studied about Contraceptive pills. Than i figure out the exact meaning of
contraceptive pill, variety of medicines available
here and which one is commonly used and known
by common people. Than i started making logotype for Contraceptive pills as Lay’s according to the features of Contraceptive pills.
Exploration of Contraceptive pills
Studies of characteristics of Lay’s shown as Contraceptive Pills:
S represents the body of a modern woman who is
confident, is in command of her life and can take decisions about when to have children as lay’s has put
her anxieties and fears about undesired pregnancy to rest.
Lay’s as a whole made in such form that it indicate
safety, protection, freedom, confidence and decision making command of her life.
L indicate safety, protection and S indicate freedom,
confidence and decision making command of her life.
Final Selection
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Design overview We were assigned to know about the meaning
We were given an assignment to introduce our self
purpose, planning or functionality of the object and
like Simple, Sensitive, Jovial, Helpful, Honest, Hard
and importance of “Design” in our life. As per my
and the product we associate or like. I introduce
understanding, I define design as a overall process,
about myself by stating good and bad adjective
are done for the customer satisfaction. Design has
worker, Stubborn at times ;“Quiet person when
pervaded into our day to day life. It affects simple
meet new people like a rat, when get open I’m like
goods used by grass roots people such as stapler,
a cat”; Loves cheering my friends with my dance
dustbin, punching machine. water bottle, etc. to
like chimp famously known as “Dancing Chimp”
complex electronic goods such as mobile phone,
small kid at heart, loves exploring small - small
TV, washing machine, refrigerators, computers, etc.
thing whether its gizmo, place, food, etc. and a bad
As a designer from a common man as in addition
habit of taking tension for no reason.
to being user friendly, keep in mind the target
The product i relate and like is Laptop as it kills
audience for whom the product is being designed
time, User friendly, Reliable, Explorable, Simple,
and look at other components such as style,
Easy to carry, Elegant and Self sufficient.
elegance, dimension, use, etc. The whole approach has become very inclusive and dynamic and my
mind is active 24x7 as my whole perspective and
viewpoint involves careful observation and is very
Shweta Govil !st Semester , Graphic Design
analytical and critical.
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I were assigned to make combination of palmtop and mobile and the games for 7 - 12 years kid
in rural and urban area which can be afford by
their parents. I studied on variety of mobile and their features available in the market which we
fascinates kids to have this kind of gizmos in their
pocket and they can easily associated it with them.
31 MESSAGE
K
K
CALENDAR
NOTES
D CLOCK
CONTACTS
NITRO
MS
OFFICE
Than i set my target to add those application in
DICTIONARY
NOTEBOOK
MS OFFICE
GPS
NITRO NOTEBOOK
mini plamtop which would’nt affect them were
Message, Contacts, Games, Calendar, Calculator,
Clock, Dictionary, MS Office, GPS, Global time zone, Reminder, Notes and FM radio, Regional language Nitro Notebook: Learning system that helps
children develop maths, science, and language abilities, it is aimed for the age of 6-12yrs old
kids. Camera. Video, Web and Bluetooth were not added and have been avoided so that they cannot be misused. I introduced memory game for kids so that they can observe and gain knowledge of
Mini Palmtop with cartoon cover designed for
words. Features were in simplified form, touch
7-12 year age group
screen, regional languages softwares were installed for those people who can easily communicate,
changeable mini plamtop cover which has cartoon character on it.
POWERMIND POWERMIND START GAME POWERMIND BEST SCORE INSTRUCTION SETTINGS ABOUT EXIT GAME
POWERMIND POWERMIND POWERMIND
O NEXT
POWERMIND INSTRUCTION POWERMIND POWERMIND
One player game unused alphabets, make the word ; alphabets keep coming in ; player have to pick the speed to form the word ; if delay and it fill the screen it will End... Objective is to make the words quickly and get higher score.....
C
C
Y
Y
POWERMIND POWERMIND POWERMIND
POWERMIND POWERMIND POWERMIND Y
POWERMIND POWERMIND POWERMIND
P
E M L V
A
A
W
E G
SPEED
SCORE
Powermind game designed for 7 - 12 year age group
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Word And Image In this course, we were introduced with the
meaning like Syntax ; Pragmatics and Semantics.
All these words were new to us, so it was traveling out of mind and we looked for meaning. Than we got a bit clear vision about these meanings. All
these words has lot to play with word and image ;
as it plays vital roles. for example : Photographs of Apple stands for Apple (Direct Approach) ; Smoke reminds fire (Indirect Approach), etc.
This is an example of the indirect approach. The overpowering
it. So according to our understanding, we started
shown by laughter.
headache is reduced by the balm to insignificant proportions,
We were than assigned to collect images which
depicted by the size of the letters, followed by relief from pain,
had integration of word and image and present
our process by collecting images which has direct,
Shweta Govil !st Semester , Graphic Design
indirect, complementary, metaphors, etc. behind it.
This advertisement follows the direct approach by drawing a
metaphoric parallel between the relationship between the dog and that between the child and the network and the customer, both faithfully serving.
This commercial uses witty representation by reversing the proverb “Easier said than done.� The effect of the glue is so instant that its action is faster than words.
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Break for Kyoorius Design Yatra, Goa............
Eric Kessel founder of Kesselskramer, who showed
Campal, Panjim, Goa in September 13-15, 2008,
Chanel-5, Ben, Diesel, Hans Brinkers youth hostels,
Kyoorius Design yatra 2008, held at Kala Academy was an attempt to provide a communications
platform for the design and creative fraternity of India and abroad.
It provided a space where the creative think-tanks
amazing work of their projects that include
brands of Audi, Heineken, Nike, Levis, English TV low budget hotels in Amsterdam and the Dutch postal service.
of India and abroad ‘converged,’ shared exciting new ideas and innovations with each other. It features presentations by prominent
international practitioners in the fields of design,
web branding and marketing as well as holding a
workshop and panel discussions on various areas.
Speakers i really enjoyed seeing their presentation on the themes “Convergence” were:
Apart from Kyoorius Design Yatra, we enjoyed the amazing raining weather out there. I enjoyed the ride with Neha to Arambor Beach along with my
batchmate.Enjoyed the Scenic beauty of Goa beach, Rajesh Dahiya founder of Co Design, who showed highlights of their projects include an interactive design for Levi’s Icon store, Xyls, Ideaspice, etc.
tourists playing out there. kids making castle out there, Goan selling jewellery accessories, people enjoying Goan food. It was an overall different experience for me.
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After a one long week, we were back to NID...and our word and image started again...
Out of 15 sketches, we were assigned to select the final for exploration which represents iconic and
Shweta Govil !st Semester , Graphic Design
symbolic meaning.
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15 Rough Sketches of Different Object
Feeder bottle is symbolic and iconic representation as it is closest to baby after mother symbolic of
mother child love, affection,warmth relation and
unconditional close love relation is my inspiration... Feeder bottle also satisfy the child’s hunger and
also after having milk, the child sleeps in a carefree manner.
Why I took Feeder Bottle ?
Because, i took “Feeder bottle” as an object to
study as it reminds me of childhood innocent,
selfless, best part of life “kaash bachpan kabhi
khatam nahi hota” as it is the best period because
baby doesnt have to worry about assignment, jury. ” Khao Piyo Mast “and it represents child in me. While exploring it, I was trying to portray the situation of the child. I looked for material,
structure and look of feeder bottle played with
orientation, black and white balance. Complement the object with the word which are easily expressed in design.
Different Stages of Exploration
Silence
Indexical Meaning:
Bottle is kept aloof as if child has thrown te bottle;
Child must have finished the milk and has gone for sleep
Symbolic Meaning:
Lonely ; Lazy ; Silence ; Peace ; “As Bottle is Empty, Stomach is Full”
silenceee
ee
S i l e n ceeee silen c e e
e
Final Selection
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Photography Reflection
We were introduced to yesteryears cameras like SLR , TLR and Sinar with feature like apertures, speed, ISO, depth of field, exposure, meter, etc.
We learned importance of grayscale which were
lately played important role in our photogram and developing process of film into image in photo
paper before that we suggested a number of topics
for photography such as texture, pattern, portraits, reflections, shadow, street life, etc. and finally
reflection and shadow assigned by our faculty. I
was lucky to team up with Neha who is a localite and we set out early morning on her scooty to
Vastrapur lake which is famous jogging spot with morning walkers.
Initially for 2 days, we tried to take pictures of
reflection through water, mirror, etc. Then we had
to explore other meanings of reflection rather than just literal meaning. We then set out to explore
reflection of poverty, misery, happiness, concern, affection,etc. This was a mixed response as we went through a series of negative and positive
emotions experienced due to deprivation such as hunger, disease and sibling concern, parent child
Shweta Govil !st Semester , Graphic Design
relationship, etc.
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Sidhpur
One day, Sir took us to Sidhpur and Rani Ki Vav on
In one of the haveli, there were around 300
around 7am. It was a fun filled trip and we had
wooden almirah decorated wid beautiful motifs
a study tour cum excursion. We left NID campus around 5:30 am and reached our destination
snack with tea and headed for shoot around the haveli in Sidhpur. History behind the Sidhpur
was amazing when we inquired from local people
staying out there. My eyes was stuck at an amazing arcihtecture and their cultures out there.My feeling was like as i am stepped into another world.
windows and there were many gali in which there
were colorful painted haveli. Inisde the haveli, the were still alive. Then we left for Rani ki Vav which is one of the most amazing and magnificent step well, I have ever witnessed. We were awestruck
by the ornamental work, beautifully proportioned sculptures, architectural, brilliance and wanted to shoot each and every view from different angles.
Rani ki Vav
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In this assignment, we were assigned to do studio shoot of nidus product with the themes “RETRO�. Me, Kanchan and Neha worked together on the
layout to shoot the themes to come out with the result. While shooting, we kept in mind what
actually retro denote or classify culturally outdated
or aged trends, modes, or fashions, from the overall postmodern past, but have since that time become functionally or superficially the norm once again.
Studio shoot on Retro theme
In this assignment, we were assigned to shoot
and has a mix of rural and urban, rich and poor
brought up in Delhi, I chose to shoot street life
and everything conceivable under the sun such as
independently and were told to shoot on the
people lined up for food, generous people offering
particular themes in Reflection. Been born and
food to the poor, vendors selling ready made food
in Old Delhi. As during those week, Bomb blast
spices, datuns, tea, snacks, flowers, beedi, etc. This
happened, we could’nt go out for shoot due to
unique experience on streets of Old Delhi evokes
Shweta Govil !st Semester , Graphic Design
fear.When i went to my hometown, i grab the
a number of emotions such as helplessness on
opportunity to show the reflection of Old Delhi.
seeing people lined up for food, different religions
Delhi being the capital attracts a lot of migrants
communities living in harmony, hustle and bustle
from other states as it offers job opportunities
due to trade and commerce activities.
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We were also assigned to make presentation on
famous photographer and analyze his photographs. I was lucky to chose the great photographer
Raghubir, who have excel in this photography
field. While doing this work, i tried my best to understand and analyze his work in terms of
importance of Elements and Principles of Design.
Reflection of Street life in Old Delhi
The purpose of this course was to know all the basic funda of handling manual camera nd developing
process to get good result and to be able to play with lights and get a perfect frame of a particular themes.
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Science and Liberal Arts India is a multi-lingual, multi- religious society
Sun is the symbol
where people belonging yo different castes, creed,
of
religion, languages live in harmony. India can
birth and death
be aptly described as unity in diversity because
light and power
inspite of the differences, there is a common thread
hope and beginning.
interweaving different sections of society. In earlier day, India has been invaded by Mughal and British and has imbibed part of their culture.
During this course we were told to make logo which represents India.In my assignment, i
designed logo which represent Indian flag and Sun God which is worshipped and is the essence of all
life on our planet. I have covered aspects of science, religion and arts.
Saffron color depicts courage and sacrifice
While making the Symbol, i kept in mind that
White color depicts truth and peace
it somehow represents India. I tried to show to
Green color depicts faith and chivalry
24 spokes in the chakra represent 24 virtues
Yellow color depicts enlightenment and intellect
like Courage, Patience, Peacefulness, Kindness,
Sympathy, Godly knowledge, Godly wisdom, Godly moral, Reverential fear of God, Hope/trust/faith in
twilight, green from greenery and than it creates
as we are dependent on carbon dioxide, sun and
It also plays important role in Architecture which
the goodness of God.
the nice painting of this world. It is the most
etc. Sun is also important element in our daily life
powerful and bright star.
Shweta Govil !st Semester , Graphic Design
food. It also plays role in Religion as sun is God of
are the best example is “Konark Temple� popularly
light, we worship God Surya, and we listen Gayatri .
known as Sun temple in Orissa. Wheel of sun
Mantra early morning. It also plays important role
chariot used to inform people about the timing of
in Arts like Swastika and Sun Cross is been seen as
sun. People used to work according to the sun, for
a symbol.It also plays an important role in Color,
example: if the sunlight struck in the middle and
A band of colours produced by separation of the
the sun is about to set, people used to pack up their
components of light by their different degrees of
work and used to go back to home to spend time
refraction according to wavelength,
with their family, by having dinner together and
Example: in a rainbow, etc. It also plays an
sharing the whole day experience.
important role in Arts , when sun goes down it take
This is how people used to assume their time
black color from the night and get yellow color
from moon, skyblue from the sky and orange from
according to the sunrays passed through sun wheel
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of Konark temple.
In our group project we chose turban as a
representation of Indian culture as turban is used across religions (sikh, muslim, hindus)
and in different parts of the country (i.e Punjab, Rajasthan, Gujarat). Turban is a headdress
consisting of a long scarf-like single piece of cloth wound round the head or an inner hat
In Hindi, a turban is called a pagrī or sāfā.
Sikhs often call it dastar (pronounced dastār),
a distinctive and more respectful Punjabi word
for a Sikh ‘turban’. The word dastar (pronounced destār in Turkish) is also used in the Mevlevi
order of Whirling. In the districts of Kodagu and
Mysore, turban is known as Mysore peta. In Islamic religion, wearing turban is considered customary.
Muslims call turban “imamah”. Most of the scholars in Muslim countries wear turban. It symbolise their class, caste and religious association.
Some of the silk fabric used for making turbans include are Pure Silk and Satin Silk.
Stages of wearing turban
Turbans worn by Rajputs from Rajasthan are woven in different fabrics including tie-dyes, leheriyas or self woven brocades. Zari work,
Zardozi, Crystals, sequins and stones are also used to adorn the turbans for special occasions.
Turbans have many connotations in Indian
context. It gives an identity. It has evolved during
the course of time. Today it seems that bandannas have replaced turbans, which no longer signifies the cultural values of turban. Today these
bandannas are more a fashion statement which adds stylish look.
Yet turbans have retained their identity and
dignity. They still provide a strong representation of India.
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Communication Studies In this course, their purpose was to unite the
• Naming is the art of power.
artifacts and communicative acts by providing
•
strands through interaction and experience.The
•
main aim was to foster an understanding of media perspectives from contemperory theory and
situating them in theoretical frameworks. It tooks a closer look at some of the basic communication
Our perception of color is very less due to
species, as we have adapted few.
Aristophanes - lack - feelin of emptiness - due
to lack , we desire more - male feel lack ; vice versa.
• “When we do something, we get temporary
models that invovles:
feeling of fullness”. - Jouissance
• Identity is Nothing, but a series of
Sender - Message - Receiver
identification.
• Desire and thinking more to complete our life, our desires and our fulfillment.
Feedback
• Media is the extension of man or woman
or human. Every extension amplifies and
Through the analysis of images, texts, and the mass
amputates. eg : our clothes is an extension of
and hypermdeia, the course were intended on
encouraging debate, questioning stereotypes and
our body.
thereby arriving at a more profound understanding
• Rule of advertisments - Never make a
of media artifacts.
advertisement, where there is no rule od
The issues discussed were :
stereotypes.
• Communication is a basic of sharing and non-
communication is monologue (inter-personal)
eg: Empty paper communicates SIlence
• Bits play an important role in communication Shweta Govil !st Semester , Graphic Design
as 0,1 or 0 and 1 comes from the word binary digits as1 deals with yes signal and 0 deals
We were told to make representation about our
something other than itself.
moody,etc. When we showed this to our faculty i
with no signal.
name. What we are...I tried to show my emo-
• Code is a system of signs; sign represents
tions and expression on my name ie. she is jovial.
• Sign is constitutes by two sides
got to know what exactly he was expecting. Apart
Signified = signifier (Arbitary connection)
from our real identity he wanted some metaphor
• Our mind think in structure because our
or indirect way to connect our name with it which
language is in structure.
has a lot to relate with our identity. As we are
• Our mind is like binary opposition - opposite attracts.
somehow relate to some thing we stands outs our
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identity.
We were assigned for group presentation where
We all started by understanding “what panop-
control.
home and is not allowed to go out of home as there
we studied on the concept of Focault’s Panopticism and the techniques of discourse generation and What panopticsm means?
Seeing without been seened.
Panopticon (“all-seeing”) functioned as a round-the-
clock surveillance machine. Its design ensured that no
prisoner could ever see the ‘inspector’ who conducted
surveillance from the privileged central location within
the radial configuration. The prisoner could never know when he was being surveilled -- mental uncertainty
that in itself would prove to be a crucial instrument of discipline.
The theory of discipline in which everyone is
observed and analyzed is embodied in a building that makes these operations easy to perform. It
is a functional, permanent structure. The transi-
tion from one to another represents the move to a
society in which discipline is based on observation and examination. The disciplinary society is not
necessarily one with a panopticon in every street: it is one where the state controls such methods of
ticsm means” than we tried analysing the movie “Disturbia” where the boy is punished to stay at is a detector device tide in his leg, if crossed the
limit it alarms. To kill his time, he started keeping
eye on his neighbours. Suddenly, he find some fault with one of his neighbour, started watching him what he do and all…as that strange fellow was doing some wierd things out there in his own
house. Somehow, a news of missing women in
news and newspaper was happnening.He felt that he have seen this missing lady.He and his two
other friend got involved in mission to find out the strange fellow. There was an amazing twist that
the strange fellow was itself was keeping an eye
on that boy since he felt that he is keeping an eye on him. The boy struggles a lot to find the truth
behind the strange fellow and ultimately boy got
the whole scenario behind the missing women by finding dead bodies in the stranger house.
coercion and operates them throughout society.
The development of a disciplinary society involves socio-economic factors, particularly population increase and economic development.
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Design Concern and Concept In this course, we were introduced about food and
We took :
Than we were divided into three groups; assigned
our life. With the help of sunlight, we gets food
design concept...I started wondering what is design
a)Sun as a metaphor to explain the meaning of
doing design with food.???
converter, as sun also plays important role in
to do brainstorming on three segment like
in return from plants and trees gets carbon
producer, converter and producer. Our day started
dioxide from Sun. So in that context, Sun plays an
with WHAT CONVERTER ACTUALLY MEANS???
important role in Converter.
We had arguments with each other and finally
we listed all those words which was ruling in our mind.
b)Chain as a metaphor to show the link between
For me, Converter means;
producer and consumer. We placed all the words
Shweta Govil !st Semester , Graphic Design
Raw material - Finished Product - Market Exchange- Profit
that showed link of restaurants, caterers, festivals, adulteration, etc.
for the survival of the consumer
• Link between producer and consumer • Improve quality and quantity • Improve standard of living
• Play important role in copyrights, patents, trademark, etc.
• Builds brand identity • Sets Target
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Than we were again assigned in different group
After our research, we all were stuck as we had
like Jain food, Marwari food, and Parsee food.
limited resource. So we choose Road as a metaphor
temple, etc.Me and Archana decided to go to take
out the opportunities about Jain food that is solar
We got distributed and looked where Jain was
available ie. Jain community, Jain Residents, Jain
interview of Jain family, where we met one family,
they were truly followers of Jainism named “SHAH family” and met others family too but in their
family their next generation believed in havin food at late night, eating out, etc.We started by asking about the Jain food and culture.We realized that all Jain food was more dependent on religious
culture. They don’t believe in having bolied water
for Jain food. As Jain believed in walking in right path. True believer of “Ahinsa”. Than we listed cooker, games, clothes, anti bacteria mineral
water, Jain food outlet, Jain caterers, Jain Tantra T-shirt, etc. Than I realized that their objective
was to sensitize their emotions; to understand the procedure of how designs sells in the market with the help of research to get efficient result.
as they don’t want to kill bacteria. They don’t have underground roots food. They have substitutes
for potatoes like they have banana samosa, pizza without onion, etc. They also do have basic food like us but they believe in putting species.
Other group got data about monk’s life and their food culture. They never cook instead they go to people house for bheeksha in patra and never
had money or utensil to cook. They even don’t
believe in taking bath and stayed in caves with no electricity.
“Jeene ke liye khaate hai, shuak ke liye nahi khaate.
Jeene ke liye khaana hai, khaane ke liye nahi khaana.”
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Sketching In this course, the main objective was to improvise on observation and drawing skills.
I prefer doing sketching when i m tension free. My sketches look : Free flowing
Rough sketch Continous
Shweta Govil !st Semester , Graphic Design
Contour
26
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Cognitive Psycology Cognitive psychology is the branch of psychology
artists, architects and designers often study this
Cognitive psychology is related to other disciplines
processes. The exposure to cognitive psychology
branch of psychology and can all benefit from
that studies mental processes including how
understanding of internal mental states and
people think, perceive, remember and learn.
has helped me in understanding different response
including neuroscience, philosophy, and linguistics.
in different individuals to same external stimulus
The core focus of cognitive psychology is on how
which depends on socio-economic condition of the
people acquire, process and store information.
individual, educational status, environment, family
There are numerous practical applications for
background, peer group, affluence of the family,
cognitive research, such as ways to improve
type of family such as nuclear family, joint family,
memory, how to increase decision-making
rural or urban setting etc. I am able to understand
accuracy, and how to structure educational
growing violence or aggression in society evident
curricula to enhance learning. Cognitive
in form of terrorism, road rage, increasing
psychology is concerned with internal mental
corruption etc. due to the increasing materialistic
states and uses scientific research methods to
demands.
study mental processes.
I am able to critically analyze the media reports
We were taught very interesting topic about the
as well as the need for self explanatory associated
colour concept :
Shweta Govil !st Semester , Graphic Design
RED YELLOW GREEN BLUE
visuals as the educational background of the readers varies greatly.
BLUE GREEN RED YELLOW
Someone had a Blast in Birthday... We actually had a Blast!!!!
It’s not easy to react quickly, when the word itself is replaced with the other identity, eg: the word
“Blue” is filled with red colour and we generally speak as “Red” as its in our human psycology.
Because cognitive psychology touches on many
other disciplines, people in a number of different fields such as students interested in behavioral neuroscience, linguistics, teachers, educators
and curriculum designers, engineers, scientists,
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We were assigned to collect three graphic from
newspaper related to bomb blast which happened in Banglore, Ahmedabad, and Surat and had to
analyze the whole scenario behind this newspaper clipping. I tried to analyze the graphic and
simplified it according it to be able to understand by the common man.
I have become more sympathetic and considerate
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to even contrasting viewpoint. I have started
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appreciating different response to same external
environment by different individuals and at time
same individual due to his mood, physical status,
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family pressure, financial status etc.
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We also studied the graphic representation
in US which is a developed country and then
made corresponding graphics which show an
understanding of the same situation in India. US
is a more materialistic world where emotions and sentiments have little place while India is more human centric. I tried to look for the metaphor meaning from the given punchline. It was a
different experience exploring about Indian nature
Shweta Govil !st Semester , Graphic Design
and their culture.
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Feedback:
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Shweta Govil 1st Semester, PG Graphic Design, NID Shweta_govil@nid.edu +91 9825711837
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