Gusto- UX case study for Recipe app by shwetha raveendran

Gusto Discover|Create|Eat healthy

2. Use a peeler to shave the cucumber and cut into ďŹ ne strips.

01.05

03.00

UX case study

The Need Nowadays there is a luxury of ordering food at any time. But is it always safe to buy? Can we trust the quality of food? In a situation like a corona how people are managing cooking. These are the main questions came to my mind while thinking about cooking. Also, there is a high demand for getting a healthy diet based recipes regardless of any age along with a meal plan and grocery list-making to solve the daily chaos in cooking .People are facing problems while using mobile in the kitchen. There should be a smart system to identify the available ingredients at the moment and suggest recipes according to that.

The Problem There are many apps for ordering food. But we can't trust the quality of the food and ingredients used there. Cooking should be an easy procedure with available ingredients from your fridge. Hence there should be a motivation to cook at home by making cooking-related chores easy. It will drastically reduce buying food from outside.

The Goals My goal is to design an app that can be used by almost everyone in their day to day cooking. This is to motivate everyone in cooking instead of buying food from outside and make them conscious about the need for a health-based diet.

I am trying to solve the problems of using mobile in cooking time and wanted to help everyone create a meal planner & grocery list so that you will not forget what to buy for the coming days. Also The cooking routine, ingredients choice, and easiness of using any gadgets in the kitchen also improve one's efﬁciency.

Design approach

: Followed 6D for the research method as a part of my design strategy.

Design the low & high ﬁdelity wireframes

Design

Deﬁne the problem using mental modals

1 2 3

Discover

Discover the problem & scope

Deﬁne

Dream

Create user centric design differentiators.

6D process

Develop

Document document the design for engineers or developers

Develop the visual design as a consistent modal.

1. Competitor analysis I have started with competitor analysis. Downloaded 4 apps and conducted the analysis by going through each app. I have listed out the comparison below.

Features

strengths

Di erentiators

Pain pooints

Opportunities

User satisfaction

Yummly

BigOven

Apps ▪ ▪ ▪ ▪ ▪

Basic search Create a grocery list Save up to 200 recipes Use up Leftovers on web,mobile,tablet

▪ It is simple and esthetically pleasant, easy to navigate. ▪ With a simple share click, you can share the recipes in your choice of platform. Social cooking the main plus point here. ▪ It is not showing recipe for combination of 2 ingredients of our choice. ▪ Some Icons are confusing. ▪ The space could be added to something else, for video button, shopping list button. ▪ They could do the main sections in 3–5 quadrants so it is easy to choose faster instead of scrolling.

4.6

▪ ▪ ▪ ▪ ▪

My feed Articles Meal planner Guided cooking browse

Cookpad

Sidechef ▪ ▪ ▪ ▪

Guided cooking Meal Planner Shopping list Search ﬁlter

▪ ▪ ▪ ▪ ▪

Explore Cookbook Community Social cooking Chats

▪ The combination of beautiful pictures and smooth performance makes for an awesome user experience.

▪ Easy user interface. ▪ The step by step guide is so useful and creative.

▪ Excellent app for local use and very simple to use. ▪ Social sharing makes compare your ideas with other cooks.

▪ Every recipe has a Yum button, which is just a like button. Based on the things you “Yum,” the app will start to o er you new recommendations. ▪ To see how to make the food, it sends you to a website. Sometimes the ingredients list in the app, and what's on the website, don't line up. ▪ Sometimes the recipe will list an ingredient twice, with 2

▪ Automatically send instructions to your smart appliances, even if you’re not at home.

▪ Add your choice of recipes and meal plan it will work without an internet connection.

▪ Make a forward/ backward options for all the yum videos.

4.7

▪ The search bar for recipes could be better like searching by ingredient- as of now it’s the name of the recipe which can be di cult when looking for ideas. ▪ Instructions sometimes confusing. ▪ It would be nice if App can have landscape mode.

4.7

▪ There Is no ﬁlter to avoid the ingredients that you don’t like and no skip option to bypass the screens after registering. ▪ No auto draft saving ▪ Should be good if work on the scrolling pattern lag to look neat. ▪ There is apparently one version for each country, and you are not able to download another countries version, so the

4.8

1.1 User Segmentation To implement my goals, It is important to know whether the user wants the same and their expectations. I have interacted with few users and gathered their problems and needs here.

Targeted Users Profession: Working professionals, Housewives Finance status: Middle class to upper-middle class who uses a smartphone User category: Bachelors, Married couples Target skills: Beginner to expert level Technical skills: Moderate use of technologies to tech-savvy users. Region: worldwide

User segment 1

Beginner Cook

User segment 2

Moderate Cook

User segment 3

Expert Cook

1.2 User Interview I conducted non-direct user interviews with 6people and sent out a survey to dozens more. In both, I began by asking questions that explored ' habits surrounding cooking. I then proceeded to ask more targeted questions about activities and what they would like to see in an app.

Questionnaire Need based questions ▪ Why do you like home cooked food? ▪What factors make you stop ordering food? Do you still prefer to order in a situation like corona? ▪ How much time do you give for cooking? ▪ Do you have cheat days? Would you prefer to cook on your cheat day? ▪ Do you avoid some ingredients while cooking even though it will add more taste to your recipe? ▪ Do you have any plans/following any health based diet?

Task based questions ▪ What you do if you come to know your ingredients are over just a minute before your cooking? ▪ What difﬁculties you are facing while you use mobile in kitchen for cooking? ▪ What is your cooking routine? ▪ how do you manage your grocery planning while shopping? You do any budget plan? ▪ how do you keep yourself engaged while cooking?

Value based questions ▪ Have you used any cookery app before? Which one is it and what do you like most about it? ▪ How effective have tasty food is in your day to day life? ▪ Do you have a habit of reading facts about different healthy ingredients? How do you added this in your cooking. Tell me an example. ▪ Do you have any favorite celebrity chef? What do you like most about him and his channel?

Qualitative data People love to learn other cuisines like Italian, Thai, Mexican, etc. Most of them prepare a very light and quick breakfast. They spent more time at lunch and dinner. Occasionally baking or making dessert/ snacks. Some said there is no time constraint in cooking but some wanted a quick way of cooking. People like home food because It is healthy, You can customize your food according to your taste and you can trust the quality of food. The factors like the bad review of restaurants, long wait time, overpriced and situations like corona make them stop order food from outside. Everyone likes to do a healthy diet plan as well. if the ingredients are got over by the time of cooking, people mostly compensate it with other available ingredients. When that is also not possible they tend to change the recipe with available items. Most of the people use mobile in the kitchen and they face problems like video scrolling, frequent screen lock, Dirty hands, Text missing in the description.

Most of the people haven't used any cookery app yet. Everyone is depending on various YouTube channels. The reason for liking it is because of the content, easiness in understanding, and less time for cooking.Tasty and healthy food brings a lot of happiness in people and some say their entire day goes well.

Quantitative data

2.DeďŹ ne persona,maps As per my research, I have 3 targeted groups and created a persona board for each one after interviewing them. I have created empathy mapping for the mentioned persona. It helped me to know the pains & gains to bridge the gap between users & their demand in the app. Also, I have created one customer journey mapping of a persona to know which stage is crucial and what are the difďŹ culties facing in each stage.

Rajesh Nair Age

Gender

Male

Job

Personality Introvert

Business analyst

Status

Bachelor

Location

Bangalore

Extrovert

Thinking Judging

Dietary

Semi-Vegetarian

level

Beginner

HEALTH FREAK |YOGIC "Not quantity but quality matters"

Technology Software

Feeling

Mobile apps

Perceiving

Social media

Rajesh is 28 years old and working at Mckinsey. Every day he works out and follows a diet to lead a healthy life style. He is picky when it comes to having nutrients, He always try to avoid carbohydrates. He also motivate others to have healthy food.He make sure his ingredients are in right proportion and makes quick recipes for breakfast and lunch. Dinner he combines his diet with the desi food.

1) Spend more time on learning more about diets. 2) Cook healthy and tasty food on cheat days. 3) Motivate others to follow the diet.

Shopping Apps

COOKING ROUTINE

BACK STORY

Goals

Life style

Plans the grocery before hand & order online. weekdays prepare lunch and dinner in the night itself. While cooking Rajesh fully focus on preparing only. Pack the lunch to ofďŹ ce. Weekend tries to cook other cuisines with ďŹ&#x201A;atmates. On his cheat days he prefers to have exotic food.

Needs

Frustrations

1) Try out more healthy diet based recipe.

1) Getting bored of same keto recipes

2) Checkout the ingredients proportion & nutrients intake.

2) Worried about the calorie intake in daily food.

Swati Rajagopal Age

Personality

Introvert

Gender

Female

Job

Looking for jobs now

Status

Recently married

Location

Sweden

Dietary

Eggetarian

Level

Intermediate

Thinking Judging

Technology

Extrovert

Software Mobile apps

Feeling

"My family has a experimenting taste buds"

Perceiving

Swati is 32 years old and recently moved to Sweden. She is enjoying the marital bliss and experimenting in cooking. Her husband is health conscious and prefers to have healthy food. Swati tries to avoid carcinogenic/chemical food ingredients. She has a habit of searching similar recipes once her cooked recipe becomes successful.

Goals

Needs

1) Making a recipe book of preferred taste.

1) Looking for food of catered taste.

2) Cook healthy and tasty food.

2) Wide exploration options according to the mood to eat different items.

3) Share ideas with family/friends.

Professional apps

Social media

BACK STORY

Artistic | Optimistic

Social apps

3) trust factor in the recipe.

COOKING ROUTINE Swati buys the grocery in bulk mostly on sale and buys fruits and veggies for a week. She prepares lunch& diner together. Breakfast prefers to have light healthy cereals. weekends mostly the couple cook together. If the cooking is taking more time, Swati does the calling/watch other videos in between.

Frustrations 1) Using mobile in the kitchen, sometime touch screen won't work. 2) Taking too much time for searching the recipes with available ingredients. 3) Long cooking procedures are boring.

Suma Devi Age Gender Job

Thinking

House wife Married

Location

Chennai

Dietary

Pesco-Vegetarian

Level

Introvert

Female

Status

Technology

Personality

Judging

Extrovert Feeling Perceiving

Software

Travel apps

Mobile apps Social media

COOKING ROUTINE

BACK STORY

Expert

SelďŹ&#x201A;ess | Smart "I am extremely fond of my kids and I want to make them happy by cooking their choice of food"

Suma is 42 years old and living in Chennai. She is an expert in traditional cooking now wanted to experiment something. Suma devi and her husband has lots of health constrains. They prefer food which has less cholesterol & fat contents. Also Suma enjoys cooking for her children. Suma is trying to cook according to their taste.

Goals

Breakfast is ďŹ xed for Suma. They always have oats meal. Lunch, dinner she cooks traditional food. Again dinner prefers to have light food. When guest visits Suma prepares special recipes checking YouTube channel & other blogs.

Needs

1) Make my children happy by cooking their choice of food.

1) The recipe should be easy and can be cook with available utensil.

2) Cook healthy food to everyone

2) preferably a guide video.

3) Get inspiration from others.

Social apps

Frustrations 1) Don't know from where to get the less complex non Indian recipes. 2) cooking and reading the recipe makes the process slow.

Thinks/Feels Excited to experiment new dishes. Thinks to cook with what ever left in the fridge. But worried about the result of recipe for this. Gets irritated when the recipe not list out the ingredients for quick checks and hates lengthy cooking process.

Does Does chopping and realised one of the main ingredient is missing.

Feeling for getting a reminder for buying grocery so that wont miss out anything in future.

Searching online for recipes. Found out some lengthy blogs.

Hears husband saying not in a mood to go out& purchase.He says to order food. One of the friend is suggesting Yummly app.

Scrolling forward and backward to checkout the ingredients in YouTube videos.

Listens to music/videos while cooking.

Downloaded yummly app. Hard to interact with the app in the middle of cooking. Makes meal plan& grocery list for weekdays.

Hears

Motivation from friends and family encourages to try new recipes.

Says Keep forgetting the steps and calls mom to recheck.

Hears some healthy ingredient facts from mom & Tried to add it in the

Asking her husband to what to cook for weekend. Calling friends for new recipe suggestion.

Gains Tried New recipe with available items.

Swati is feeling happy about having healthy food.

Pains Spend less time in cooking.

positive comments gives motivation to cook

Forgetting about Buying some items & steps.

Hard to find recipes with available items.

Hard to scroll. Mobile screen is getting dirty while touching in between cooking.

Nutrient contents were checked separately to ensure the family health.

Suggestions for daily meals so that planning will be easy.

Think/Feels Happy to cook non Indian dishes. Thinking to search on google.

Does

Worried about some chemical ingredient saw in the recipe

Reading some blogs.

Hears Listening to videos.

watching YouTube videos.

Hears about some unknown ingredients.

Sending the found recipe to daughter to check whether she likes it or not.

Says Asking her husband to buy the ingredients. Calling daughter for recipe suggestion.

Gains

Made a non Indian dish.

Pains

Got interest into cooking similar items.

Not confident on trying other cuisines.

Not sure about some of the ingredients.

Expected simple cooking methods in blog.

Think/Feels Looking to buy some diet speciﬁc grocery. Thinking to search on cureﬁt for ideas.. Confused about the making process.

Hears

Does Ordering food on cureﬁt.

Hearing a suggestion for nutritionist.

Googling similar recipes.

Hearing about cure ﬁt.

Making a diet meal plan for coming week.

Says Asking nutritionist to make a meal plan. Checking the recipes with nutritionist.

Gains

Happy to know about diet specific recipes.

Pains

Motivated to learn more after seeing the results.

Always depending on nutritionis for ideas. Some times visiting is tiring.

Curefit is not showing any recipes.

Finding trustful recipes online.

PERSONA Name: Swati Age: 32 Gender: Female Status: Recently married Profession: Housewife

SCENARIO

USER GOAL

Its weekend and Swati is going planning to buy the grocery for the coming week. Before that she is making a whole week meal plan.she has bought the grocery accordingly and preparing a special recipe for Saturday night.

Eat healthy and cook tasty quick recipes daily.

EXPECTATIONS

TRIGGERS

Make a healthy meal plan for a week. Try out new recipes. Mobile accessibility In kitchen.

YouTube channels, Yummly app, supermarket

segatS

Making meal plans Swati decided to make menu for each day. She is confused.

yrots resU

She is thinking to make light breakfast and special dishes On weekend. Finally Made a list for weekday lunch & dinner plans.

Buying Grocery Swati is making a list of grocery to by for coming week. She keeps the written paper in her wallet. She visited nearby super market for purchase.

stniop niaP

hard to ﬁnd the recipes of own taste

The paper is not ﬁtting into her wallet.

sometimes feeling bored of same repetitive recipe

Forgot to add some ingredients while making the list, remembered it when saw from the shop.

Confused thinking about recipe outcome.

stniophcuoT latigiD

Calorie and nutrients based health diet Search in various blogs and channels.

Digital meal make planner

serutaeF

Option to search diet based & other cuisine recipes. proper categorisation of food recipes.

YouTube channel to know chicken Tikka ingredients and added to list.

Digital planner for grocery

Preparing Dinner Excited to make the special recipe "dum aloo "found on "Herbs kitchen" Channel. Realised main ingredient tomatos are got over. Checking yummly app.then called mom to check about alternative ingredient Not getting a customised recipe with available items. scrolling the screen in the middle of cooking.

Getting Reviews Swati's husband loved her mom's alternative recipe. He motivated her to make similar recipes.

Planning to make dum chicken curry tomorrow for expected guest.

Not easy to ﬁnd similar recipe using used ingredient keywords.

Couldn't ﬁnd nutrients quantity in the recipe.

watching herbs kitchen from youtube and google search.

Tried searching in google using keywords.

Yummly app in phone.

search option for available ingredient wise.

Reminder for buying grocery

easy navigation.

Flexible editing option anytime.

Recipe including nutrient proportion.

Complete list of ingredients view in the recipe.

voice control over recipe.

Recommend recipe of one's taste. wide search along with keywords.

3.1 Key Di erentiator(MVP) I used a red route approach to outline critical features from my survey and interviews. It is to prioritize these features by frequency of use and importance for people. This helped me to pick the features for minimum viable product.

Future features: According to one saved meal plan and shopping list, the app should suggest the user the recipes/items using predictive algorithms. A healthy nutrients track system. According to the food intake,the app should calculate the left over quantity of nutrients for the day and suggest meals.

3.2 Information architecture Google account

Facebook Goal related questions

Email Login

Dietary related questions

Smart fridge Customer Onbaording

The information is categorized in two ways. The onboarding process is represented through hub & spoke and the home page has Hierarchy. Few levels in the top followed by other levels.

Catered proﬁle

Email signup

Home

Proﬁle

Filters

▪ MyFridge ▪ Edit ▪ Notiﬁcations ▪ Dietary preference

▪ Scan via QR

▪ Invite friends ▪ Rate&Feedback

Discover

▪ Prep time

▪ Search by ingredients ▪ Quick& Easy

▪ courses

▪ Recommended

▪ Cuisines ▪ Diets

▪ Measurement units ▪ Ingredient view& add to shoplist ▪ Calories ▪ Voicebot change ▪ Recipe view&add ▪ Nutrition ▪ Manage Videos to meal plan ▪ About

▪ Recently viewed ▪ Top search ▪ Trending

Recipe card

▪ Ingredients

▪ Top collection

▪ Steps

▪ Under 30min

▪ Videos

▪ Cuisines

▪ Voicebot

▪ Diets

▪ Servings

▪ Trending now ▪ Baking special ▪ Courses

▪ Make it Favourite ▪ Add to meal ▪ Add ingredients to shoplist

Meal Planner

▪ Add/edit di erent courses ▪ Manage remainder settings ▪ Add from calander ▪ Auto suggestions

Shoplist

▪ Add from history ▪ Add from calander ▪ Manage remainder settings

3.3 Task ďŹ&#x201A;ow Start

Label Search Recipes

Type any dish you wish to cook

Search ďŹ&#x201A;ow

Apply filters Label

Do you have Yes dish in mind?

Go to search tab

Do you want to cook with ingredients

Yes

Browse on discover Label tab Do you want ingredients from your fridge

Type ingredients& Label select from list

Click cook with Label selected items

Yes Click Myfridge Label

Click on Recipe card

Make it favourite by clicking on icon

Scan your Label fridge

View ingredient Direction & Nutrition For recipe

View ingredients Label & Recipes