Sial Brazil | Post Show Report 2013 - ING

Post Show Report

2013 um evento

SIAL, uma subsidiรกria do grupo Comexposium

Member of:

Support:

Celebrate

Promoted and Organized by:

By Years G R O U P

of innovation

www.sial-group.com

SIAL Brazil 2013 The 2nd edition of SIAL Brazil, the biggest food and beverage show in Latin America, gathered national and international exhibitors which presented the latest news and trends of the sector to retail and food service professionals in Latin America.

SIAL Brazil 2013 took place from June 25 to 28 at the Expo Center Norte, co-located with the shows Fispal Tecnologia, Fispal Food Service, Fispal CafĂŠ and TecnoSorvetes. All this during the International Food Week.

2013

Numbers from edition

In 2013, SIAL Brazil has established itself as a show reference for professionals in the food and beverage industry in Brazil and Latin America.

The exhibitors had opportunities such as: Brand Positioning Analysis of the competitors Relationship with the market

Prospecting new clients Launching new products Potentializing the sales

12.501 visitors from

40

countries

PRESS -

500

exhibitors from

33 countries

15.000 sqm

of exhibition area

20

international pavilions

Media Exposure:

Over 1 year, the show had coverage

69 medias

Newspapers Trade Magazines Radio Internet News Agencies

During the event we had the presence of

79 journalists 49 medias such as newspapers, TV and specialized magazines.

“We will surely have new businesses in the coming weeks. The show was excellent, mainly because we could notice the more qualified and direct visitation.”

André Di Napoli Commercial Manager at Il Pianeta

Images by

500

www.stockfood.com

EXHIBITORS

Top 15

national and international exhibitors from 33 countries

20 international pavilions: Argentina, Belgium, Brazil, China, Singapore, South Korea, Egypt, Spain, United Arab Emirates, United States, France, Greece, Holland, Italy, Japan, Mexico, Portugal, Taiwan, Turkey and Uruguay.

Exhibiting Countries (in numbers of exhibitors)

Frozen and chilled food – preserves and canned food – fine food and gourmet food – semi processed foods – dried pet food - additives and ingredients – frozen meat and poultry – canned and bottled beverages – non alcoholic beverages – organic beverages – cured, dried and salted meat - fruits and vegetables – sea fruit – dairy and eggs – confectionery products – Halal products – Kosher products – grocery products – bakery products and sweeteners – organic products – products with no gluten – vegetarian products – snacks – supplements and light/diet foods – wines and alcoholic beverages – olive oil, sauces and condiments, and many others.

of the exhibitors were satisfied with the event

2

China

3

Italy

Fine foods and gourmet foods

4

USA

5

Spain

Salt, pepper, and spices

6

France

7

Egypt

8

Turkey

9

Uruguay

10

Belgium

11

Japan

12

Greece

13

Argentina

14

Mexico

15

Holland

Top 5

Predominant product categories

1 2 More than 26 product categories: 3 4 5 Argentina, Belgium, Bulgaria, China, Singapore, Colombia, South Korea, Egypt, United Arab Emirates, Spain, United States, France, Greece, Holland, American Virgin Islands, India, Indonesia, Italy, Japan, Malaysia, Mexico, Peru, Poland, Portugal, Romania, Sri Lanka, Sudan, Thailand, Taiwan, Turkey and Uruguay.

80%

Brazil

(in volume)

Participating countries:

Exhibitor’s satisfaction research

1

60%

mentioned prospecting of new business as the strong point of the event

Grains and cereals

Sauces

Olive oils

80%

highly expect to do new business through SIAL in the coming months

visitor profile

12,501

Top 10

visitors, coming from

Visiting Countries

48 countries

(in volume)

Visitantes do Brasil

1

Brazil

2

Argentina

3 4

20

,5% Presidente, CEO, Gerente de loja

48%

18%

Italy

Peru

6

Paraguay

7

Uruguay

11,5

%

Venezuela

9

Chile

Product, Marketing and Communication Managers

12%

4,5%

Chefs

Area of Interest

9,5% Canned Goods, and Ready Food 8% Alcoholic and Non-Alcoholic Beveraged 6,5% Gourmet Food 4,5% Sauces and Condiments

of visitors were are interested in satisfied with the participating in show in 2013 the 2014 edition

Strong Points

90% 90%

15

Activity

1

1

2

2

3

3

4

4

5

5

83% Visitor’s Satisfaction Research

Owner/ Director

Top 5

Frozen and Refrigerated Food

8

Purchasing Manager

7%

Paraná 10% Santa Catarina 8% Minas Gerais 5%

USA

17,5%

Top 5

Rio de Janeiro

Spain

Principais cargos

São Paulo

5

10

(por estado)

%

Importers and Exporters 12% Distributors and Wholesalers 9% Restaurants 9% Supermarkets, Hypermarkets and Retailers 8% Gourmet Foods

visitors are decision makers and influencers of purchase

47% 44% 41%

indicated the products and exhibitors diversities indicated the business and relationship opportunities indicated the presence of international exhibitors

Presence of Delegations and Authorities in SIAL Brazil 2013 During the event we had the presence of honored guests such as: The visit of Sri Lanka`s Minister of “Plantation Industry” Hon Mahinda Samarasinghe, and other authorities.

The minister visited some exhibitors at the event, including Sri Lanka’s booth, which brought to the show Lankan black tea.

Embassies and Consulates: Ambassador of Mexico Hon. Beatriz Paredes Ambassador of Sri Lanka Hon. Raja. A. Edirisuriya.

Consul General of Mexico in São Paulo Hon. José Gerardo T. Hernández Consul General of Denmark Hon. Poul E. Bligaard Deputy Consul General of Japan Economic Section in São Paulo Hon. Satoshi Endo.

The Sri Lanka`s Minister with Comexposium and BTS Informa teams

Nicolas Trentesaux, from SIAL Group (left side), and Hon. Mahinda Samarasinghe, Minister of “Plantation Industry” of Sri Lanka ( right side ).

SPECIAL ATTRACTIONS SIAL Innovation is a space dedicated to selecting and exhibiting the most innovative products presented by the exhibitors of SIAL Brazil 2013 and SIAL throughout the world, analyzed by a jury of international specialists.

In its second edition, SIAL Innovation brought 54 innovative products from 13 participating companies from Brazil and other countries.

19 products were selected and 1 product won as the most innovative.

Name

Product

Importer

Macarronadas Alimenti Della Dieta Mediterranea Ativa Nutricional Tradicionais Italianas Vecchio Pastificio Toscano Orzo Mondo Tostado e Macinato Azienda Agricola Giacomo Santoleri Casino Di Caprafico Fratellini Coolors – Pink / Orange Frantoio Oleario MURAGLIA SAVINO & C s.n.c.

C-Trade Comércio Ltda Pasta Saracene La Pasta Di Aldo Fratellini Vinaigretta di Tartufo Nero San Pietro a Pettine Fratellini Aglio Fette Italiano Montosco La Pastina Azeite Italiano Extra Virgem Montosco La Pastina Montosco (sabores diversos) Truffle Grill Urbani Tartufi S.r.l.

C – Trade Gourmet I Pronti Urbani Tartufi S.r.l.

C – Trade Gourmet Linguiça de Vegetais com Proteína FATEC SENAI Dourados de Soja

Country Italy / Brazil Italy Italy Italy Italy Italy

/ / / / /

Brazil Brazil Brazil Brazil Brazil

Italy / Brazil Italy / Brazil Italy / Brazil Brazil

Açaí Boll

Alca Foods

Brazil

Geléia de Chia

FATEC SENAI Dourados

Brazil

Ketchup Balsâmico

La Pastina

Brazil

Ovoandino

Ponedoras Pachacamac SAC

Peru

Liqueur Mastic

Homericon

Tropical Brasil – Gourmet Mediterranean

Greece / Brazil

Doce Grego de Pistaches e Doce de Nozes Gregas

Korakis – Marinos

Tropical Brasil - Gourmet Mediterranean

Greece / Brazil

Butler´s Grove

La Pastina

England / Brazil

Lutece

Di Salerno

Netherlands/Brazil

Geléia de Menta e Marmelo e Pétala de Rosa Cogumelos Paris Naturais

The Brazilian brand ALCA FOODS, presented the cereal Açaí Boll, and was the big winner in 2013.

“SIAL is very important for us.

Being selected for this competition increased our visibility in the event.”

Name of Product: AÇAÍ BOLL Company: ALCA FOOD Country: Brazil

Roberval Martins Director of Alca Foods

The partnership between SIAL Brazil and Multirep Services organized a visit to the event by a delegation made up of 10 buyers and importers from Latin America as well as15 Brazilian distributors.

The proposal of the Business Meetings is to promote the discussion of these important buyers with the exhibitors of SIAL Brazil 2013.

This business roundtable aimed to promoted meetings between these VIP buyers and exhibitors.

Argentina

Gala Gourmet S.A.

The meetings were organized and the exhibitors were selected by each buyer. It took place on June 25 and 26.

International Buyers

Chile

Ristorante da Carla Italian Quality Ltda.

Colombia

Representaciones Lucchesi Ltda.

Ecuador

Jacome y Ortiz de Comercio Cia Ltda.

Italy

Chilleri Market Consulting

Panama

Productos Lux S.A.

Paraguay

Monalisa Int’l S.A.

Peru

Danilza S.A.

Uruguay

Vanacity S.A.

During the event, renowned professionals presented an overview of the Brazilian and international market of food and beverages, as well as the newest concepts and trends that characterize the sector.

6

conferences

5

lecturers

4

institutions co-fulfilling:

Themes

world innovation

Business Management / Marketing Culinary Entrepreneurship Vera Cristina Araújo – Lecturer at Anhembi Morumbi Innovation Trends in Food Products: International and Latin America Marco Milani - ILACAD / XTC World Innovation Halal products and their potential consumption Dib Ahmad El Tarrass - Development Manager Halal Industrial Food Logistics Vera Cristina Araújo – Lecturer at Anhembi Morumbi Processed Foods and Food Trends Luis Madi – Director General of the Institute of Food Technology - ITAL Legislation for Food Imports Andyara Lena - Lecturer at Anhembi Morumbi

The first edition of La Cuisine by SIAL at SIAL Brazil included presentations by 17 chefs from renowned restaurants in São Paulo and from HOTEC – the College for Gastronomy.

1

3

Sponsor:

Supporters:

4 Gastronomic Themes Latin Cuisine Chef Elba Rojas - El Guatón Restaurante (Chile) Chef Alexandre Godoy - La Mar Cebichería (Peru) Chef Henrique Benedetti – Obá Restaurante (Mexico) Chef Kenji Shiroma - Killa Novoandino (Andina) Comfort Food Chef Mariana Valentini – Gulalá Chef Amilcar Azevedo - Nou Restaurant Chef Marcelo Tanus - Ici Brasserie Chef Renata Cruz - Amici Restaurant

The second edition of the event had the support and partnership of important institutions of the sector.

Brazilian Cuisine Chef Gabriela Malheiros - Portal CyberCook Chefs Marcela Lima and Aline Gurgel - As Mineiras Bar and Restaurant Chef Angelita Gonzaga - Garimpos do Interior Restaurant Chef Luisa Inês Saliba - Rota do Acarajé Bar and Restaurant

Sustainable Cuisine - Teachers from HOTEC, the College for Gastronomy.

Chef Priscila Descovi - Theme: Bakeries and sustainability Chef André Ansanelli - Theme: Green gastronomy and organic products Chef Mauricio do Alto - Theme: Sustainability in the preparation of meals: steam cooking Chef Ricardo Abdalla - Theme: Raw food gastronomy

Support:

Official Airline:

Media Support:

Official Travel Agency:

June, 24th to 27th, 2014 1 p.m. to 8 p.m.

Expo Center Norte São Paulo Brazil

To book your booth, please contact: Chantal de Lamotte Deputy Sales Director / Individual companies participation chantal.delamotte@comexposium.com

Elly Habt International Pavilions Sales Manager elly.habt@comexposium.com

Tel: +33 (0)1 76 77 13 33

w w w. s i a l b ra z i l . c o m SIAL Brazil

um evento

SIAL, uma subsidiária do grupo Comexposium

Member of:

Support:

Celebrate

Promoção e Organização by:

By Years G R O U P

of innovation

www.sial-group.com

WORLD N°1 FOOD WORLDEXHIBITION N°1 FOODNETWORK EXHIBITION NETWORK ABU DHABI / UAE ABU DHABI / UAE 24-26 November 2013 24-26 November 2013 www.sialme.com www.sialme.com MONTREAL / CANADA MONTREAL / CANADA 2-4 April 2014 2-4 April 2014 www.sialcanada.comwww.sialcanada.com SHANGHAÏ / CHINA SHANGHAÏ / CHINA 13-15 May 2014 13-15 May 2014 www.sialchina.com www.sialchina.com SÃO PAULO / BRAZIL SÃO PAULO / BRAZIL 24-27 June 2014 24-27 June 2014 www.sialbrazil.com www.sialbrazil.com PARIS / FRANCE PARIS / FRANCE 19-23 October 201419-23 October 2014 www.sialparis.com www.sialparis.com TORONTO / CANADA TORONTO / CANADA 28-30 April 2015 28-30 April 2015 www.sialcanada.comwww.sialcanada.com

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an event an event by by

annual biennial

annual

www.sial-group.com www.sial-group.com contact: exhibit@sialparis.com contact: exhibit@sialparis.com

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