WEB MARKETING Web Marketing Workshop Tour of Scotland 2010 Sian Jamieson
April 2010
Web Marketing Workshop Tour of Scotland 2010 Links HI~Arts Audience development support and resources
www.hi-arts.co.uk/audiences
Website Development Moonfruit Open Source Content Management System Drupal Open Source Content Management System Gelato Open Source Content Management System Joomla! Open Source Content Management System Pligg Open Source Content Management System Square Space Open Source Content Management System Six Revisions: 10 Simple tips for launching a website
www.moonfruit.com www.drupal.org www.gelatocms.com/ www.joomla.org/ www.pligg.com/ www.squarespace.com/ http://sixrevisions.com/webdevelopment/10-simple-tips-for-launchinga-website/
Search Engine Optimisation Google Rankings A keyword search and your website ranking Google’s Keyword Tool Keyword and key phrase research. Who Links to Me Find out which websites currently link to your website. SiteMaps Automatically create a sitemap for your website Share This! Sharing widget. Shares content seamlessly. Add This! Sharing widget. Shares content seamlessly. Widgetbox Create your own widget for your website Good Keywords Help researching your keywords SeoBook Tips and information on the latest SEO techniques. Zimbio: The Benefit of Social Bookmarking for SEO A helpful article on the importance of social bookmarking.
Sian Jamieson
www.googlerankings.com/ www.google.com/sktool/# http://wholinkstome.com
www.xml-sitemaps.com/ http://sharethis.com/ www.addthis.com/ www.widgetbox.com http://www.goodkeywords.com/ http://tools.seobook.com/ http://www.zimbio.com/Social+Bookmarkin g/articles/507/Benefit+Social+Bookmarkin g+SEO
April 2010
Social Media and Social Networks Social Media Cheat Sheet A great document giving an overview of the social media landscape Facebook A social networking site for people, businesses and organisations. Twitter A mini-blog site of social networking for people, businesses and organisations. # Hashtags Search real time conversations using hashtags in Twitter. Sendible Schedule your social media and social networking posts, comments and content. YouTube The video sharing community. Slideshare Create and share online slideshow presentations Issuu Upload documents, create and publish in innovative formats, include audio for slideshows. Bit.ly Create short url’s from long links to use in Twitter or Facebook Hongkait.com 20 Facebook Tips/Tricks Brizzly! Twitter and Facebook reader. Friend or Follow Find out who is and who is not following you on Twitter Listorious A definitive list of who matters on twitter Tweetmeme The most Retweeted links on twitter in real time. Tweetable Art: 10 Tips for Artists Hashtags Search for conversations on twitter Social Mention Real-time social media and analysis CrowdSound Gather social media feedback with this widget. Digg A social bookmarking website StumbleUpon A social bookmarking website Tell a Friend A word of mouse widget FigDig Showcase your portfolio in HD. Flickr Photo sharing and photo management
Sian Jamieson
http://drewmclellan.typepad.com/Downloa ds/CMO-SOCIAL%20LANDSCAPER5.pdf www.facebook.com
www.twitter.com
www.hashtags.org
www.sendible.com
www.youtube.com www.slideshare.net http://issuu.com/
http://bit.ly/
www.hongkiat.com/blog/20-facebooktipstricks-you-might-not-know/ http://brizzly.com/ http://friendorfollow.com/
http://listorious.com/ http://tweetmeme.com/ http://mashable.com/2009/02/23/twitterartists/ www.hashtags.org http://socialmention.com/ http://crowdsound.com/ http://digg.com/ http://www.stumbleupon.com/ http://tellafriend.socialtwist.com/index.jsp http://figdig.com/ www.flickr.com
April 2010
Vanilla Set up and manage your own online forum Slide SkinFlix Create unique skins for your youtube channel
www.vanillaforums.com/ http://www.slide.com/video_arrange
Podcasting How to Podcast A great step-by-step guide to creating your own podcasts and getting them heard. AudioBoo A mobile and web platform allowing you to create audio content for the web. Audacity Free platform for recording and editing podcasts. Inner Ear Digital Media Production Company based in Glasgow/Edinburgh.
http://www.how-to-podcast-tutorial.com/
http://audioboo.fm/
http://audacity.sourceforge.net/ http://www.innerear.co.uk/
Blogs Wordpress.org Download the software for wordpress Wordpress Login and create your blogs Feedburner Create your own RSS feeds for your website or blog Blogger A Blog host Tumblr A Blog host Blog A Blog host Technorati A blog search engine
www.wordpress.org www.wordpress.com www.feedburner.com/ www.blogger.com www.tumblr.com www.blog.com www.technorati.com
eCommerce Ticketflow Sell your own tickets online. The Booth A Highlands and Islands based online ticketing platform. VeriSign Protect your ecommerce website Big Cartel Open source eCommerce shopping cart Create an eCommerce website on Wordpress
Create an eCommerce website A Step by step tutorial Shopify Create an online store.
Sian Jamieson
http://www.ticketflow.com/ www.thebooth.co.uk
http://www.verisign.com/index.html http://bigcartel.com/ http://wordpress.tv/2009/06/08/create-anecommerce-website-with-wordpress-inunder-5-minutes/ http://www.hooverwebdesign.com/articles/ how-to-create-an-ecommerce-empire.html http://www.shopify.com/
April 2010
Etsy Handmade products online seller Web Distortion: 6 Strategic tips for eCommerce
osCommerce Open Source eCommerce solutions Virtue Mart Shopping cart software
http://www.etsy.com/ http://blog.webdistortion.com/2009/09/18/ 6-more-strategic-tips-for-e-commercewebsites/ http://www.oscommerce.com/ http://virtuemart.net/
Customer Relationship Management (CRM) Sugar CRM Open Source CRM solution Dynamics CRM An online CRM solution FreeCRM Open Source CRM solution
www.sugarcrm.com/crm/ http://crm.dynamics.com/ www.freecrm.com/
Analytics Google Analytics Getting started with Google Analytics
Getting started with Google analytics A great video to guide you through starting analytics from Wordpress Crazy Egg A paid for website analyser
http://www.google.com/analytics/index.ht ml http://www.google.com/support/googleana lytics/bin/static.py?page=guide.cs&guide= 19779&topic=19783 http://wordpress.tv/2009/05/29/gettingstarted-with-google-analytics/ http://www.crazyegg.com/
Website Accessibility Website Accessibility Initiative Information, help and resources on how to enable your website to be accessible for all.
Sian Jamieson
http://www.w3.org/WAI/
April 2010