sian@hi-arts.co.uk www.hi-arts.co.uk/audiences Twiiter: @HiArtsAudiences Facebook page: HiArts Audience Development What it is about? Digital and online marketing has become a valuable and essential component of the marketing mix. The workshops are designed to give you an insight into, and practical experience of how to get the most out of the web. Looking at everything from website design to using social media, participants can expect to come away with a clearer outline for their web marketing strategies. These workshops will give you the tools and the knowhow of how to use the web effectively in your marketing and promotional activities. Who is it for? These workshops are designed for: • Artists of all art forms • Promoters • Arts and Cultural groups • Arts and Cultural organisations • Voluntary groups and organisations
Workshop Breakdown
Time Start 9am
Topic Introduction—What is web 2.0? Website Development Design Optimisation Search Engine Optimisation
10.20
Coffee, Tea and Cake
10.40
Social Media and Social Networking Customer Relationship Management
Anyone within the arts and cultural sector who is interested in learning more about web marketing, who wants to develop or expand their online presence, or those who want to update their web marketing skills.
eCommerce Web Analytics
The Brochure In this Brochure you will find information on the breakdown of the workshop, when and where the workshops will take place, how to book, and the resources that are available for download now!
End 12.30
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Web Marketing Mantra and Questions
sian@hi-arts.co.uk www.hi-arts.co.uk/audiences Twiiter: @HiArtsAudiences Facebook page: HiArts Audience Development
When and Where
How to Book
Location
Date
Time
Venue
Inverness
6th April
9.30am
HI~Arts
Orkney
14th April
9am
Pickaquoy Centre, Kirkwall
Shetland
8th May
10am
Isleburgh Community Centre, Lerwick
Shetland
11th May
10am
Saxa Vord, Unst
Western Isles
May
TBC
TBC
Western Isles
May
TBC
TBC
Ullapool
25th May
9am
Macphail Centre
Argyll
25th June
9.30am
Hunters Quay Hotel
Skye
22nd June
9am
Aros Centre, Portree
Book Online - go to www.hi-arts.co.uk/audiences/ webmarketingworkshops to book your place on any one of the workshops. Call - contact Sian at 01463 720 889 to book your place over the phone. Resources At www.hi-arts.co.uk/audiences there is a vast number of resources and information available for download. Tip Sheets Include: • The Digital Tookit • Jargon Buster • How to write a Press Release • Market Research • Developing Tourism Audiences • Family Friendly Policies • Customer Care For more information on the workshop venues please see page 3.
For enquiries or questions contact Sian Jamieson, Audience Development Coordinator sian@hi-arts.co.uk 01463 720 889
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